Tag Archives: Scion Demographic
2012 Scion tC Triplet

Report: Scion changing target demographic to heavy metal crowd

Remember when Scion first came out and it strongly appealed to the youthful crowd? Most of that was aided by the brand’s brilliant marketing strategies—I’m sure most of you can recall a recent or even dated Scion commercial, complete with trippy funky CGI and robotic techno music. And it seems their strategies have paid off—it’s […]

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