Tag Archives: Sales & Marketing

Report: Hyundai axes plans to introduce Genesis sub luxury brand…?

Hyundai enthusiast blog Hyundai-Blog.com has apparently learned that Hyundai will not be introducing a luxury sub-brand as predicted by some to, which would allow the South Korean automaker to branch off into the luxury segments a la Toyota and the spawning of Lexus. Having spoken with Hyundai’s chief American designer, Christopher Chapman in Irvine, California, […]

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