Check out more news on the Toyota Prius C.

The 2012 Toyota Prius C will be available in four grades with each carrying a Hybrid Synergy Drive 1.5-liter DOHC engine with VVT-i, a 60 hp permanent magnet AC synchronous motor, and a 144 volt nickel-metal hydride battery which generates 25.9 hp of electric propulsion for a total system net output of 99-hp. Obviously 0 to 60 mph will take you about 2 days but you’ll be managing some strong fuel-economy numbers.

The Price C One comes standard with  automatic climate control, tilt-telescopic steering wheel with audio, climate, multi-information display and Bluetooth hands free phone controls; and remote keyless entry with illuminated entry, a 3.5-inch full color TFT multi-information display and USB port with iPod connectivity.

Check out the full pricing sheet after the jump.

The 2012 Prius C Two will add a 6-speaker audio system, auto windshield wipers, a 60/40 split fold-down rear seat with adjustable headrests, cruise control, engine immobilizer, center console with armrest and storage compartment, and a cargo area tonneau cover.  Getting a little more interesting, the Prius C Three will add a Display Audio system with Navigation and Entune with a 6.1-inch touchscreen, Sirius XM Satellite Radio capability, HD Radio with iTunes Tagging, USB port with iPod connectivity and control, vehicle information with customizable settings, and advanced voice recognition. It also gets color-keyed outside door handles with touch- sensor lock/unlock feature, a tilt/telescopic steering wheel with audio, climate, Multi-information Display, Bluetooth hands free phone and voice command controls, a Touch Tracer Display, and a Smart Key System on the front doors and liftgate with Push Button Start and remote illuminated entry. 15-inch alloy wheels are also aded along with tilt/slide moonroof.

Last but not least the Prius C Four adds 15-inch, 8-spoke alloy wheels, Softex-trimmed heated front seats, color-keyed heated power outside mirrors with turn signal indicators, and integrated fog lamps.

2012 Toyota Prius c Pricing Sheet

2012 Prius c Options and Packages

Available for Prius c Three:

• Power tilt/slide moonroof with sliding sunshade – MSRP $850
• 15-inch 8-spoke alloy wheels with P175/65R15 tires- MSRP $390

Available for Prius c Four:

• Power tilt/slide moonroof with sliding sunshade – MSRP $850
• 16-inch 8-spoke alloy wheels with P195/50R16 tires – MSRP $300
• 16-inch Alloy Wheel Package: combines 16-inch 8-spoke alloy wheels with P195/50R16 tires and power tilt/slide moonroof with sliding sunshade – MSRP $1,150

Available Exterior Colors:

• Habanero
• Blue Streak Metallic
• Summer Rain Metallic
• Absolutely Red
• Black Sand Pearl
• Magnetic Gray Metallic
• Classic Silver Metallic
• Moonglow
• Super White

- By: Omar Rana

In just 10 short weeks, the Toyota Prius v managed to outsell the Chevrolet Volt that was available for all of 2011.

GM sold 7,671 units in 2011, and 7,997 in its first 13 months, while the Prius v hit dealers in October 2011, and by the last week in December 8,399 had rolled off Toyota’s lots.

With a 220,000 unit sales goal for all Prius variants, Toyota is looking to boost its sales by 60% from last year. Missing its goal by 10,000 units last year, GM struggled with production and availability, along with crash fire investigations. In addition to these issues, the Prius starts at $26,400, while the Volt has a price tag of $39,145, another contributing factor to the quick success of the Prius.

Overall, Hybrid sales make up just 2.2% last year’s auto sales, down from the previous year’s 2.4%. While Nissan missed its sales goal of 10,000 units for last year, 9,674 Leaf models were still sold.

Check out the vehicle’s mentioned in this article:

• Toyota Prius V
• Chevrolet Volt

- By: Alexandra Koken

Source: Free Press

The Toyota NS4 Concept will make its debut alongside the U.S.-debut of the Toyota Prius C.

The Toyota Prius C, which recently made its debut at the 2011 Tokyo Motor Show as the Aqua, will go on sale in the United States early next year. The Toyota Prius Plug-in Hybrid should be available in dealers next month as well.

Stay tuned for more details.

- By: Omar Rana

We are not sure exactly what, why or how, but there is a rumor that the Toyota Prius will be making its racing debut in an upcoming series.

The 2012 Prius has a 1.8-liter four-banger powerful enough to manage a combined output of 134hp, giving it a top speed of 112mph and a 0-60mph time of 9.8 seconds. These figures are pretty great for an eco-friendly daily driver, but a race car? Perhaps if it will be going up against others in its class, but there are no details for such an event as of yet.

There is a part of the Super GT series called the GT300 class that features cars with less than 300hp, so if there is a Prius GT300 in the works, TRD has its work cut out.

As for the rendering of the anticipated release, this is not official Toyota material; although it looks like it would be an awesome addition to my matchbox collection.

- By: Alexandra Koken

Source: motorpasionf1.com (via AutoBlog)

Sales for the Prius Plug-in Hybrid are projected to reach 60,000 per year, with the bulk of these sales in Japan, anticipated around 35,000 – 40,000 units per year.

Toyota’s rechargeable ride is going for about $41,000 USD, which will be significantly reduced after incentives the Japanese government has in place. US prices will be much lower at $32,000.

The successful Prius, which has sold about 3.4 million models globally since its 1997 release, has the brand moving forward in the direction of electric cars. With EV’s targeted at city commuters, more models will be introduced next year, along with an expansion in the segment in Europe.

Click here for more news on the Toyota Prius.

Sales in the U.S. start later next month.

Refresher: The 2012 Toyota Prius Plug-in Hybrid is powered by the same Hybrid Synergy Drive system used in the regular Prius – a 98-hp 1.8 liter 4-cylinder that runs on the Atkinson cycle and contributes to a maximum 134 total system horsepower. The system uses two electric motors, one 80-hp unit that works to power the  transaxle, and another smaller motor that works as the electric power source for battery regeneration and as a starter for the gas engine. A newly 4.4 kWh lithium-ion (Li-ion) battery pack replaces the standard Prius’ nickel metal hydride (NiMH) battery and fits under the rear cargo floor. Reaching full-charge takes 2.5 to 3.0 hours using a 120v household outlet or 1.5 hours using a 240v outlet. Full EV operation comes in at 15 miles at speeds up to 62 mph.

- By: Alexandra Koken

Source: Automotive News

Worry not though nature lovers. Toyota says that sales of the Prius will rebound with increased inventory, rising gas prices and new Prius models.

“When Toyota is 70 percent of the market and we had to stop Prius production for almost 90 days, it should be no big shock to anybody that the overall hybrid sales volume dropped this year,” said Jim Lentz, president of Toyota’s U.S. sales unit. “It wasn’t due to lack of demand. It was lack of supply.”

Click here for more news on the Toyota Prius.

Starting as early as later this year, the standard Toyota Prius will be joined by the Prius V and the Prius Plug-in Hybrid. Toyota says the additions to the Prii lineup will help boost sales recovery in 2012.

The Prius isn’t the only hybrid that has been struggling. Honda’s Insight fell 21 percent during the first 10 months of 2011 and Ford’s Fusion Hybrid fell 48 percent during the same period.

- By: Omar Rana

Source: Automotive News

Toyota says that the Aqua “combines the features of a compact car with a hybrid vehicle to create a car that represents the future of compact vehicles with a groundbreaking fuel efficiency of approximately 35 km/L (under the JC08 test cycle; 40 km/L under the 10-15 test cycle).” After going through a bunch translation that means the Prius C will average somewhere in the area of 50 mpg when its comes to the United States.

Power for the Toyota Aqua/Prius C comes from a lightweight hybrid system mated to a 1.5-liter engine with a high-output motor.

The Toyota Aqua will go on sale in Japan in late Dec. 2011, and will go on sale in the United States sometime next year.

Note: As of right now, Toyota has released just one image of the Aqua/Prius C that you see above.

- By: Omar Rana

Over the past couple years, GM attempted to reinvent the wheel with the Volt in the same way that Toyota reinvented the wheel when developing the second generation Prius: has it paid off? Now that there is a Toyota Prius Plug-in Hybrid, how does it stack up against the  Chevrolet Volt in cost per mile? The answer is that at some level, we are splitting hairs. The Volt costs less per mile to operate, assuming the distance is under 70 miles. Good mark for GM then; many folks enjoy a commute of under 70 miles, so this makes sense for them.

Furthermore, as GE will be purchasing 12,000 Volts over the next few years, and placing charging stations with them, it should be easier for consumers to adopt the Volt as reliable, sensible and clean American transportation.

For those bent on the American side of things, the Volt is built in the US, but so is the Prius. Certainly both cars are composed of parts from all over the world, bringing into question their viability as environmentally friendly cars, but many and most marques are guilty of this in their regular production vehicles.

The bigger issue at hand especially in this economy is cost: GE can afford the $10,000 premium of the Volt, but can consumers? This is a highly specialized market; those interested in saving money on a commuter car might not be interested in kicking out an extra ten grand just to get an American badge.

- By: Sawyer Sutton

Source: Plugin Cars

Toyota’s Prius Family, otherwise known as Toyota Prii, is getting larger and larger with the new Toyota Prius Plug-in Hybrid and the Toyota Prius V joining the standard Toyota Prius in the Japanese automaker’s lineup. In the middle of 2012 the Toyota Prius C will also join the rest of the family.

To advertise its ever expanding hybrid lineup, Toyota has released a new and somewhat creepy commercial. I personally think it’s quite creative.

Hit the jump for the commercial and the making of it.

- By: emgCarTech Staff

Power still comes from a 1.8 liter Atkinson-cycle 4-cylinder engine making 98-hp. Working together with an electric motor – the system makes 134 net horsepower. That allows for 0-60 mph to come in 9.8 seconds with a top speed of 112 mph. EPA-rated fuel-economy comes in at 51/48 mpg.

Click here for more news on the Toyota Prius.

Since 2000, Toyota has sold over one million Prius models in the U.S and we don’t think that’s going to change anytime soon.

Check out the press release after the jump and the high-res gallery above.

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Press Release:

2012 Toyota Prius, America’s Best-Selling Hybrid, Adds Revised Styling and Advanced Infotainment Features

• Updated Styling Details and Amenities
• Toyota Entune™ Connectivity Features
• 50 MPG Combined Fuel Economy Rating
• Over One Million Sold in U.S. Since 2000

RICHMOND, Calif., Sept. 16, 2011 – The Toyota Prius, the best-selling hybrid vehicle in America and the world, offers advanced new infotainment systems for 2012, including the Entune suite of connectivity features. A new PLUS Performance accessory appearance and handling package introduced in late 2011 continues for 2012.

The Toyota Prius continues to lead the market for hybrid automobiles that it started 15 years ago. With its 50-MPG fuel economy rating, Prius is the most fuel-efficient gas-powered passenger car available in the U.S. today. Prius offers its stellar fuel economy in a versatile five-passenger package that is recognized as a midsize car by the EPA. Since 2000, Toyota has sold over one million Prius models in the U.S.

The third-generation Prius, which was all-new for the 2010 model year, gains updated headlamps and tail lamps, plus a new front fascia and bumper for 2012. The Prius Two gains new 15-inch wheel covers for 2012 and standard LED Daytime Running Lights (DRL). The Prius Three adds a standard three-door Smart Key entry system, and the Prius Four features standard auto on/off headlamps. The Prius Four also provides enhanced comfort with new SofTex-trimmed seats and an eight-way power adjustable driver’s seat.

There’s big news for the 2012 Prius in the audio/infotainment area, with new standard systems for Prius Two, Three and Four models. The Prius Two, features a new Display Audio touch-screen system with a 6.1-inch screen. The AM/FM CD player unit offers MP3/WMA playback capability with six speakers, a USB port for iPod^® connectivity, auxiliary input jack, Bluetooth^® hands-free phone capability and audio streaming. The display also provides vehicle information and allows the driver to customize vehicle settings.

The Prius Three adds navigation and Entune, plus an integrated backup camera display, SiriusXM Satellite Radio capability, HD Radio™ with iTunes^® Tagging, advanced voice recognition and text-to-speech with programmed and customizable text responses. The Toyota Entune system is a collection of popular mobile applications and data services, with three years of complimentary access. Once a smart phone is connected to the vehicle using Bluetooth wireless technology or a USB cable, Entune’s features are operated using the vehicle’s controls or, for some services, by voice recognition. Entune offers mobile apps for Bing™, iHeartRadio, MovieTickets.com, OpenTable^®, and Pandora^®. Entune data services include a fuel price guide, sports scores, stocks, traffic and weather.

For 2012, the Prius Four includes that system plus eight JBL^® GreenEdge™ speakers and an eight-channel JBL amplifier. GreenEdge technology significantly reduces electric draw on the vehicle, which can help enhance fuel economy. When the Deluxe Solar Roof Package is ordered for the Prius Four, that system is further upgraded with a Head-up Display and Premium HDD Navigation System, which uses an exclusive seven-inch touch-screen with split-screen capability.

The Solar Roof Packages continue to offer the world’s first sliding glass moonroof packaged with solar panels, located over the rear seating area, that power a ventilation system. The solar powered ventilation system helps reduce the interior air temperature when parked directly in the sun. Cool-down time is shorter when the driver returns to the vehicle, thus reducing the use of air conditioning. The available remote air conditioning system was the first in the world to function on battery-power alone, and it allows remote operation so the driver can cool the interior temperature for comfort before getting into the car.

The top-of-line Prius Five model’s Advanced Technology Package for 2012 includes the Premium HDD Navigation System, plus the Head-up Display, Dynamic Radar Cruise Control, Pre-Collision System and Lane Keep Assist. The Pre-Collision System retracts the front seatbelts and applies the brakes in certain conditions when it determines that a crash is unavoidable. Lane Keep Assist can help the driver stay within the lane.

The dealer-installed PLUS Performance accessory package gives the Prius a decidedly sporty demeanor, as well as sharper handling. The Toyota Racing Development (TRD) engineered package starts with a seven-piece aerodynamic ground effects kit that delivers an aggressive and lower-profile stance.  The custom body kit was aerodynamically designed and engineered to reduce the vehicle’s coefficient of drag, maintaining its already great fuel efficiency.

Seventeen-inch forged alloy wheels reduce the upsprung weight. The wheels are fitted with low profile 215/45R17 tires and have a custom offset, which increases track width yet maintains the car’s low rolling resistance. Track-tuned lowering springs lower the vehicle 1.1 inches in the front and 1.3 inches in the rear to enhance steering response and improved cornering ability. A tuned rear sway bar helps reduce body lean for flatter cornering.

The launch states include California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, and Virginia. A national rollout is planned for 2013.

The 2012 Toyota Prius Plug-in Hybrid is powered by the same Hybrid Synergy Drive system used in the regular Prius – a 98-hp 1.8 liter 4-cylinder that runs on the Atkinson cycle and contributes to a maximum 134 total system horsepower. The system uses two electric motors, one 80-hp unit that works to power the  transaxle, and another smaller motor that works as the electric power source for battery regeneration and as a starter for the gas engine. A newly 4.4 kWh lithium-ion (Li-ion) battery pack replaces the standard Prius’ nickel metal hydride (NiMH) battery and fits under the rear cargo floor. Reaching full-charge takes 2.5 to 3.0 hours using a 120v household outlet or 1.5 hours using a 240v outlet.

The 2012 Toyota Prius Plug-in Hybrid allows for full EV operation for up to 15 miles at speeds up to 62 mph on a full charge.

So what’s the fuel-economy figures like. Toyota say that the 2012 Prius Plug-in Hybrid is estimated to average 87 MPGe (miles per gallon equivalent) in combined driving and 49 MPG in hybrid mode.

Prices for the 2012 Toyota Prius Plug-in Hybrid start at $32,000 for the base model and $39,525 for the Plug-in Hybrid Advanced model. Toyota says that the 2012 Prius Plug-in Hybrid is expected to qualify for a federal tax credit of approximately $2,500.

Make the jump for the press release and check out the high-res gallery by clicking the thumbnails above.

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Press Release:

Toyota Introduces 2012 Prius Plug-in Hybrid

• Extended Electric Range
• Selectable EV Mode
• Expected 87 MPGe
• Quick Home Charging

RICHMOND, Calif. (Sept. 16, 2011) – Toyota, the world leader in hybrid passenger cars and SUVs, introduced the Prius Plug-in Hybrid at the annual Green Drive Expo here today, as the newest member of the Prius Family.

Joining the popular third-generation Prius Liftback and the new Prius v, the new Prius Plug-in combines the benefits of the standard Prius model’s hybrid vehicle operation with extended electric vehicle (EV) driving and more affordable pricing than pure electric or range-extender type vehicles. The 2012 Prius Plug-in Hybrid, which offers seating for five, is expected to achieve a manufacturer-estimated 87 MPGe (miles per gallon equivalent) in combined driving and 49 MPG in hybrid mode.

Toyota has sold more than one million Prius models in the United States since the first-generation model was introduced for model-year 2001. The recent introduction of the larger Priusv and now the Prius Plug-in Hybrid brings this eco-focused model range to four distinct vehicles, including the Prius c, which will debut in 2012.

The 2012 Toyota Prius Plug-in Hybrid will allow true EV operation and performance for up to 15 miles at speeds up to 62 mph, along with quick home charging using a standard AC outlet and 15-amp dedicated circuit. Operating in EV mode, the Prius Plug-in Hybrid provides the quick, smooth quiet driving of a pure electric vehicle. The Prius Plug-in Hybrid offers the same five-passenger seating and luggage space as the standard Prius model.

The 2012 Prius Plug-in Hybrid retains the Hybrid Synergy Drive of the standard Prius model and will seamlessly switch into hybrid operation at a pre-determined state of battery charge. A newly developed 4.4 kWh lithium-ion (Li-ion) battery pack replaces the standard Prius model’s nickel metal hydride (NiMH) battery and fits under the rear cargo floor, and the vehicle adds an easy-to-use external charging cable.

A full charge using an external AC outlet takes approximately 2.5 to 3.0 hours using a 120v household outlet or 1.5 hours using a 240v outlet. The included 120v charging cable connects to the charging port inlet located on the right-rear fender.

In addition to offering Entune™, Toyota’s new multimedia system, available smartphone applications developed for the Prius Plug-in Hybrid include Charge Management, Remote Air Conditioning System, Charging Station Map, Vehicle Finder and Eco Dashboard.

Introduction of the 2012 Prius Plug-in Hybrid follows an extensive test-fleet program involving 125 early prototypes in the United States. Toyota applied experience from that test phase, along with input from participants, to finalize engineering and improve features for the production model.

Performance and Economy

Even with the addition of the new onboard battery charging system and larger 176-lb. Li-ion battery pack, the 2012 Prius Plug-in Hybrid weighs just 123 lbs. more than the standard Prius Liftback, thanks to weight-savings techniques applied elsewhere. As a result, driving performance for the 2012 Prius Plug-in Hybrid will be similar to the standard Prius.

Running in EV mode, the system switches to full hybrid mode under full acceleration, which splits engine power between the drive wheels and the generator, keeping the battery charged – just as in the standard Prius model.

Even when not running in the driver-selectable EV mode, the Prius Plug-in Hybrid will rely more on its electric-only capability in situations where it is more efficient than running the gasoline engine, especially in urban and suburban driving and during shorter trips when drivers will enjoy the smoothness and quiet of EV operation. The overall fuel economy rating for the Prius Plug-in Hybrid increases to a manufacturer-expected 87 MPGe, with the car achieving an estimated 49 MPG when operating in hybrid mode.  Drivers who use the vehicle for frequent short trips and local driving will realize the biggest reduction in gasoline usage.

EV and Hybrid Operation

The Prius Plug-in operates much the same way as the standard Prius model while offering extended EV range and plug-in charging. Current Prius owners will feel instantly familiar with the new model while enjoying more benefits of EV driving.

The Plug-in Hybrid system consists of a large-capacity Li-ion battery and an external battery-charging port connected to the standard Prius Hybrid Synergy Drive system.

Toyota developed the new compact, lightweight, high-output battery specifically for the Prius Plug-in Hybrid. The 4.4 kWh battery pack includes a battery charger located under battery that features an internal cooling fan. The hybrid system’s inverter and has been optimized for the new, higher-capacity battery. In addition, the hybrid cooling system uses a larger heat exchanger and higher-capacity fan motor.

As in the standard Prius Hybrid model, the Prius Plug-in Hybrid shuts down the gasoline engine at a stop and accelerates away with the hybrid battery providing electricity to the front motor; the Prius Plug-in Hybrid can rely on battery power alone for longer distances and higher speeds than the standard Prius. It features a new battery state-of-charge gauge, and a standard multi-information display panel monitors fuel and energy consumption to help encourage economical driving habits.

New multi-information display additions have been included in the Prius Plug-in. A new EV Drive Ratio display records the ratio of driving distance covered by EV power, and the Hybrid System Indicator shows possible EV driving range when in EV mode. An Eco Savings Record screen, new to both the 2012 updated Prius and the Prius Plug-in, allows drivers to measure their savings over a customizable pre-set comparison vehicle. The pre-set areas include fuel cost for a gallon of gas and miles-per-gallon average.

Charging the Prius Plug-in Hybrid

The external charging system is designed to be easy and safe to use. Approximately 24 feet in length, the battery charger cable weighs just 3.75 lbs. and conveniently fits its own compartment in the trunk area.

The port is located behind a spring-loaded push-open door on the right-rear fender. A full charge using an external AC outlet takes approximately 2.5-3.0 hours using a 120V household outlet with a dedicated 15-amp circuit, or 1.5 hours using a 240V outlet. The charge port provides LED (Light Emitting Diode) illumination for convenient nighttime charging.  A timer allows charging to take place during off-peak hours and can be set for both start and end times.

In the event of a malfunction, the CCID (Charging Circuit Interrupter Device) in the cable will stop the flow of electricity for safety, and the indicator lamp will flash. There is also a self-test button, similar to that used on household kitchen and bathroom electrical outlets. A special rubber stopper prevents the charging port door from snapping shut when closing.

Leviton Level 2 (240V) Home Charging Stations

Leviton, an approved provider of Level 2 (240V) home charging stations, has developed a residential program exclusively tailored for Prius Plug-in customers. The program will include a one-stop solution for home charging stations, installation services for 120V and 240V applications, and dedicated support for Toyota customers. The program will also offer Level 2 (240V) 16-amp and 30-amp home charging stations designed exclusively for the Prius Plug-in (UL-certified, compact design, easy-to-use, and made in the U.S.A.), industry-leading pricing for Level 2 (240V) with basic packages and a Toyota-dedicated e-commerce web portal (leviton.com/Toyota) with product information, order tracking, and other features. Prius Plug-in customers will be able take advantage of Leviton’s special pricing starting early October.

Packaging and Weight Optimization

A key goal for development of the Prius Plug-in was to deliver the optimal balance of performance, range, economy, packaging and affordable price. The new model delivers extended EV range without sacrificing roominess for passengers or for luggage.

The compact high-output Li-ion battery pack is installed under the rear luggage area. Width, height and length of the luggage space remain the same as the Liftback. There is no reduction in rear seat passenger room from the standard Prius model, with seating for three and 36.0 inches of legroom that is on par with midsize sedans.

Significantly, the biggest change in packaging from the Prius Plug-in Hybrid test-fleet model is the smaller, more efficient battery pack in the production model. The new battery pack is approximately one-half the weight of the demonstration-phase vehicle, yet provides about 15-percent more range.

The 2012 Toyota Prius Plug-in has a weight of 3,165 lbs. versus 3,042 lbs. for the Prius Liftback and 3,373 lbs. for the Plug-in test-fleet model. Suspension tuning has been altered in accordance with the change in weight distribution from the standard Prius model.

The Prius Plug-in reduced vehicle weight in other areas as well. In place of a spare tire, the Prius Plug-in carries a tire-sealing kit and inflator. The trunk floor panel features a reinforced honeycomb design and is about half the weight of the standard model’s floor panel, while the charging cable stores in a compartment at the rear edge of the trunk floor.

As on the standard Prius model, weight was saved through use of aluminum in the hood, rear hatch, front stabilizer bar and brake calipers and by using super high-tensile strength steel in the inner rocker panel, center pillar and roof reinforcement.

All Prius models are built using processes that reduce emissions in every stage of the vehicle lifecycle, from production and driving, through eventual disposal and dismantling years down the road. Toyota uses plant-derived, carbon-neutral plastics in Prius models. Known as “ecological plastic,” the material is used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover.  Ecological plastic emits less CO2 during the production process than conventional plastic, and it also helps reduce petroleum use.

Exclusive Trim Levels

Externally, the Prius Plug-in inherits the standard model’s exceptionally low coefficient of drag at 0.25 Cd. The current Prius had received more wind tunnel hours of testing than any other Toyota in history, resulting in one of the cleanest aerodynamic profiles of any mass-produced vehicle in the world.

The 2012 Prius Plug-in is distinguished from the standard Prius model by exclusive exterior trim, including chrome-like finish for the door handles, front grille, rear license plate garnish and the battery charging door. Unique badges, blue-accent headlamps and LED taillight clusters also identify the new model. It is available in five exterior colors, including the new Clearwater Blue.

The new Prius Plug-in will be offered in two trim levels, standard and Advanced. The standard trim level provides all of the features of the Prius Two Liftback grade, plus some features from the upscale Prius Three and Prius Four grades. The Prius Plug-in Hybrid also makes standard a new touch-screen Display Audio and navigation system with rear backup camera and Toyota’s new Entune™ multimedia services.

The Prius Plug-in comes standard with unique wheels, LED Daytime Running Lights, new driver-feedback screens, heated front seats, Smart Key System on three doors with push-button start and remote illuminated entry, and the Touch Tracer Display. The latter features touch sensors on the steering wheel switches that are designed to reduce driver eye movement for better concentration on the road. When the driver touches the audio or info switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver.

The Advanced trim level adds Head-Up Display, LED headlamps, SofTex interior seat trim, eight-way adjustable power driver seat, a JBL^® premium audio and HDD navigation system and exclusive Entune Plug-in Hybrid Applications for smartphones. Additional safety features in the Advanced level include the Pre-Collision System with Dynamic Radar Cruise Control and Safety Connect system. The latter can access a call center with a live operator who can dispatch police and emergency vehicles. The system combines automatic collision notification and a stolen vehicle locator feature, which can track the location of the stolen vehicle via GPS and help guide police to recover it.

Hybrid Synergy Drive

The Hybrid Synergy Drive system in the Prius Plug-in Hybrid is essentially the same as in the current third-generation Prius and new Prius v models. The system uses two high-output electric motors, one 60kw (80 hp) unit that mainly works to power the compact, lightweight transaxle, and another smaller motor that works as the electric power source for battery regeneration and as a starter for the gas engine. Maximum motor-drive voltage is 650 volts DC.

Hybrid Synergy Drive is a series-parallel hybrid system that can provide power either from the engine alone, or the electric motor/generator alone, or any mix of both. A hybrid control computer manages the system so that optimum power is delivered according to driver demand. A start/stop system and regenerative braking also help to conserve fuel, the latter recharging the battery upon deceleration.

Hybrid Synergy Drive is built around a specially adapted, efficient 98-horsepower 1.8-liter four-cylinder engine that runs on the Atkinson cycle and contributes to a maximum 134 total system horsepower. Key components include an electric water pump that requires no belts, and an Exhaust Gas Recirculation (EGR) system that helps warm the engine quickly, reducing fuel consumption when the engine is cold.

The compact and lightweight gasoline engine produces low noise and vibration. Sophisticated valve control, injector design, and other technologies help reduce emissions to allow the Prius Plug-in to qualify for an enhanced ATPZEV emissions rating. A new low-pressure fuel-vapor containment tank system releases pressure in the tank for the engine to consume the generated vapor.

Remote Climate Control Operation for Comfort and Conservation

The Prius Plug-in features a standard automatic climate control system. The remote air conditioning feature can be activated by the key fob while the vehicle is being charged to cool the interior. This feature can help enhance fuel consumption by using the external AC power source to provide comfortable cabin temperature before entering the car.  As in the standard Prius, an ECO switch operates to prioritize fuel economy when the air conditioning is running. On the Advanced model a Smartphone can be used to start cooling the cabin.

For quick interior heating in cold climates, the Prius Plug-in Hybrid features standard two-position front seat heaters and a supplementary electric heater.

Safety

Like all Toyota models, the Prius Plug-in Hybrid will feature as standard Toyota’s Star Safety System™, which includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist, and the Smart Stop Technology brake-override system. An available Pre-Collision System (PCS), paired with Dynamic Radar Cruise Control, retracts seatbelts and applies the brakes in certain conditions when a frontal crash is determined to be unavoidable.  The Prius Plug-in will also come standard with seven airbags. Also available is Safety Connect, which includes automatic collision notification, stolen vehicle locator, emergency assistance button (SOS) and roadside assistance (three-year complimentary subscription included).

Entune Multimedia System

The 2012 Prius Plug-in is among a number of Toyota models that offer the new Entune multimedia system. This innovative new system leverages mobile smartphones to provide a richer in-vehicle experience with fully integrated access to navigation, entertainment and information services.

Toyota Entune debuts the first-ever support for engaging mobile apps, such as Bing™, OpenTable^®, and MovieTickets.com, along with accessing useful travel-related services, such as live weather, traffic, fuel information (location and price), stocks, and sports. Toyota Entune brings the largest selection of music options available to a vehicle, including iHeartRadio’s 750+ stations, and the Pandora^®personalized music service.

Access to Entune services (and Plug-in Hybrid Applications in the Advanced trim level) is complimentary for three years. The audio systems combined with Entune feature a best-in-class, advanced conversational voice recognition system that helps the driver to stay focused on the road by eliminating the need to memorize thousands of voice commands.  The system will also allow for audio read-back and replay capabilities for text messages, with the ability to respond by pre-set quick-reply messages such as: “I’m driving and will reply later.”

Peace of Mind Warranty Protection

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, and the battery-charging system and cable/connector, are covered for eight years/100,000 miles (10 years/150,000 miles for CARB states).

The Prius Plug-in Hybrid will also come standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for three years or 25,000 miles, whichever comes first.

- By: Omar Rana

Toyota’s executive vice president of R&D and engineering, Takeshi Uchiyamada, is anticipating that 20 percent of global vehicle sales will be extended-range plug-in hybrids by 2020.

Hybrid sales in Japan are already at 20 percent, however most other developing areas are below 10 percent, or just hitting that mark.

The market share for Toyota’s hybrids has been up to 80 percent in the U.S, however, emerging competition has lowered that figure, recently. Toyota plans on maintaining or exceeding the market share with the Prius C, Prius V, and Prius Plug-In, along with the Camry Hybrid.

After the disaster hit Japan in March, Toyota had a hard time overcoming the loss of a supplier network, so the brand is now considering making some of the more instrumental parts outside of Japan as well.

Takeshi Uchiyamada says that “We are entering a stage of possible local procurement. We needs to do that to keep our competitiveness.”

In regards to electric vehicles, Uchiyamada feels that they are not going to meet sales expectations because “Based on the current data, the targets announced by other players show they are not on track.”

Photos Copyright © Chris Chin – egmCarTech.

- By: Alexandra Koken

Source: Automotive News

Toyota will be unveiling their latest addition to the Prii family at this year’s Frankfurt Motor Show in September. The Prius Plug-in Hybrid Electric Vehicle or Prius PHEV is pegged to be the cleanest and most technologically advanced Prius yet.

Because the Prius PHEV is equipped with a new battery, the EV power range gets a boosted and when converted, can achieve an equivalent of 128.4 mpg with a decrease in CO3 emissions to 49g/km, almost half of the regular Prius.

Click here for more news on the Toyota Prius Plug-in Hybrid.

“The new Prius Plug-in becomes the flagship of the Prius range, a showcase for new technologies and further advances in hybrid technology,” Toyota said in a statement. “In 2012 it will join an expanded Toyota hybrid range consisting of the Prius, the British-built Auris hybrid, the new, seven-seat Prius+ and the new Yaris hybrid, demonstrating Toyota’s commitment to introduce Hybrid Synergy Drive technology to the wider market.”

Also, despite the Prius PHEV still being a hybrid, owners can now charge the battery using the Prius’s plug-in capabilities.

Pricing has yet to be announced, but we could expect the Prius PHEV to hit our shores in late 2012 or in 2013.

Check out more details on the Toyota Prius Plug-in Hybrid here.

Toyota Prius Plug-in Hybrid:

- By: Chris Chin

Independent analytical firm, Interbrand, has just released a new study that says Toyota is the “world’s greenest brand,” beating corporate industrial behemoths like 3M and Siemens.

Better known for the Best Global Brands study, Interbrand introduced this study to measure the environmental performance and a brand’s environmental sustainability based on public records.

With models such as the Prius and Toyotas prominence in alternative powertrains in the automobile industry, Interbrand called Toyota “a leading example of making the environment a core management priority, while also engaging in a meaningful way with audiences around the world.”

“The strongest green brands consistently differentiate themselves and engage in green activities that consumers find relevant, as well as implement profitable green practices across their organization, from setting and executing environmental programs to effectively measuring and reporting their performance to the public,” Interbrand announced in their press conference.

- By: Chris Chin

Source: Inside Line

As part of Toyota’s efforts to find how well their Prius plug-in hybrid works in the real world, Toyota leased 20 third-generation Prius plug-ins through EDF Energy, a leasing program that works with businesses and fleet management in London, UK.

Just recently, the study hit its first year out of three, which began last summer. That said, Toyota was able to posts results, in which they say the Prius plug-in hybrid does 27% better than the equivalent diesel in terms of fuel economy.

Click here for more news on the Toyota Prius Plug-in Hybrid.

Through collecting data from the cars themselves, Toyota found the following:

• Average journey distance has been 7.3 miles, with 59 per cent of all journeys covering between 3.1 and 12.4 miles
• Average speed has been 17.7mph, with 69 per cent of journeys at speeds less than 18.6mph
• Initial fuel consumption data indicate performance is 27 per cent better than an equivalent diesel
• Average recharging time is 72 minutes
• Where drivers have access to a domestic charge point, more frequent recharging occurs

That said, Toyota found that the Prius plug-in hybrid’s performance does well to cater to the demands of urban driving in the UK. For example, the EV range for the Prius plug-in is about 12.5 miles depending on conditions and the driver, which Toyota says is sufficient enough to cover most day-to-day travelling. And thanks to the 1.8L four-banger that’s included in the Prius hybrid package, any “range anxiety” that comes from these new EVs and plug-ins is virtually non-existent.

Hit the jump for the press release.

Press Release:
UG-IN HYBRID ELECTRIC VEHICLES POST POSITIVE RESULTS IN TOYOTA AND EDF ENERGY LONDON LEASING PROGRAMME

What does Canadian basketball player and point guard for the Phoenix Suns Steve Nash do after beating an old lady to a parking spot in his Toyota Prius? A very awkward, yet funny dance.

Check it out in the video after the jump.

- By: Omar Rana

Toyota says that even with one day’s worth of Prius hybrids on dealer lots after the March 11 earthquake in Japan, sales of the model will still top 2010. Nonetheless, Toyota is racing to replenish inventory as lack of supply caused a 61 percent drop in Prius deliveries in June 2011. That is the lowest level for the Prius since September 2004.

In the United States, the Toyota Prius accounts for more than 60 percent of hybrids sold since 1999. Almost half of the Prius units sold worldwide are sold in the United States.

The Toyota Prius, which is the company’s no. 3 selling car following the Corolla and Camry, is the fastest growing nameplate this year.

Before the March 11 earthquake in Japan, Toyota targeted Prius 2011 sales to top the model’s 2007 peak of an outstanding 181,221 units.

- By: Omar Rana

Source: Automotive News

Earlier this week, Toyota held its national dealer meeting in Las Vegas, which was headed by the Japanese automaker’s president Akio Toyoda. The meeting was attended by representatives from Toyota’s 1,233 U.S. dealers.

During the meeting Toyoda told dealers that the Prius family launch remains on track. This fall, Toyota will launch the new Prius V, which offers SUV like cargo capability, nearly 60 percent more than the current Prius. The Toyota Prius C compact will arrive in spring 2012.

Toyoda also confirmed that advanced technology vehicles are also on the way. In 2012, Toyota will introduce the Prius Plug-in Hybrid. That will be followed by the Toyota RAV4 EV and Scion iQ EV. Toyota fuel-cell vehicles will be on the road by 2015. The company is also researching bio-fuels and next-generation materials.

On a side note, Toyota also reaffirmed its investment in North America. The company’s Mississippi plant will open this fall and will build 150,000 Corollas a year, creating 2,000 jobs.

Toyota Prius V:

Toyota Prius C Concept:

Toyota RAV4 EV:

Toyota Prius V:

Toyota Prius C:

Toyota RAV4 EV:

- By: Omar Rana