GM wants to move Opel more upmarket in Europe, push Chevy as an entry-level brand
General Motors said that it plans to move struggling Opel more upmarket in Europe, while bringing in Chevrolet as a its entry-level brand into the market. During a presentation to analysts in Detroit yesterday, GM CEO Dan Akerson and Chief Marketing Officer Joel Ewanick, said that GM will try to use Opel’s German heritage to [...]
