Tag Archives: Norbert Reithofer

Report: BMW preparing massive cost cuts to save billions…watch out build quality!

Cost-cutting is a term that no auto enthusiast likes to hear at all, especially since the result of cost-cutting usually means a complete dilution of brand identity while putting build quality and reliability in jeopardy. Hey, remember when Mercedes-Benz cut major cost corners in the late 1990s? Yea, it wasn’t good. Well, either way, AutomotiveNews reports […]

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Akio Toyoda Norbert Reithofer

BMW and Toyota further expand collaboration, will build a sports car together

BMW and Toyota today announced that the will be expanding their existing cooperation that starting back in December of 2011. The two companies have now signed another Memorandum of Understanding to jointly develop fuel cell systems, architecture and components for a future sports vehicle, collaboration on powertrain electrification and joint research and development on lightweight […]

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Report: Toyota to supply BMW with hybrid drivetrains under new collaboration

News reports coming out of Japan today say that Toyota and BMW will further strengthen their recently developed partnership on producing fuel-efficient vehicles. According to Japan’s Nikkei business daily, Toyota will now supply BMW with hybrid powertrains and hydrogen fuel-cell technology. Nikkei said that Toyota President Akio Toyoda and BMW CEO Norbert Reithofer will formally make an announcement this […]

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Report: BMW to sell 2 million vehicles annually by 2016

A report by Germany’s Manager Magazin states that BMW is aiming to sell 2 million vehicles a year by 2016. Citing sources, the report said that the company would especially focus on selling a new range of compact cars. The report said that BMW CEO Norbert Reithofer expects the trend to continue in the following […]

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BMW not planning on huge profits from electric-cars… at first

BMW’s Megacity electric-cars is scheduled to hit markets in 2013 – however, the automaker isn’t planning on making some green with their first battery-operated vehicle. According to BMW CEO Norbert Reithofer, the German automaker isn’t expecting the Megacity Vehicle and electric-drive to contribute much to profits at first. “It may be that you don’t earn […]

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Report: BMW CEO Norbert Reithofer to get a contract extension through 2016

BMW AG’s supervisory board will offer its CEO Norbert Reithofer a five-year contract extension. The offer will be made at a meeting on Wednesday, according to Frankfurter Allgemeine Zeitung. “Should everyone (on the board) get their wish, Reithofer would lead BMW until September 2016. The now 54 year-old would then be the age at which […]

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