Maybach was killed because Daimler lost more than $430,000 on each unit
Maybach has announced that seven years into its run, the ultra-luxury automaker will be closing its doors for good in 2013. Several factors have contributed to the brand’s demise. Hyper-focused on aesthetics and refinement, Maybach used its price tag to represent status, not the ground-breaking technology, stellar engineering, or ahead-of-the-curve releases like one might expect [...]
