Marketing

2016 Industry News Porsche 

Maria Sharapova’s marketing agreement comes to a halt following a failed drug test

March 10, 2016March 18, 2016 Chris Chin 2016, Advertising, Luxury, Maria Sharapova, Marketing, Porsche, Sports Cars

It hasn’t been good news for Porsche and their brand ambassador, famed tennis star Maria Sharapova. According to a recent

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2015 ECO News Industry News Volkswagen 

Report: Volkswagen to downsize their lineup to curb costs

November 30, 2015November 30, 2015 Chris Chin 2015, Costs, Marketing, Production, Sales, Volkswagen, Volkswagen AG

Volkswagen’s still feeling the brunt of Dieselgate as the corporation seeks to minimize their expenses, not only to save themselves

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2014 ECO News Hyundai Industry News 

Report: Hyundai’s marketing chief resigns from position

November 17, 2014 Chris Chin 2014, Hyundai, Hyundai Motor America, Marketing, Steve Shannon

It appears the recent pressure against Hyundai has incurred a change of staff at the Korean automaker as the brand’s

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2014 ECO News Industry News 

Report: Crossovers and SUVs are more popular than sedans for first time

July 22, 2014 Chris Chin 2014, Crossovers, Marketing, Popular, Sales, Sedans, Study, SUVs

AutomotiveNews recently stumbled upon a survey by IHS Automotive, who discovered that Americans are buying more crossovers and SUVs than

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2014 2015 Hyundai Industry News Videos 

Video: Watch Hyundai perform a driverless convoy to showoff tech in 2015 Genesis

July 3, 2014July 4, 2014 Chris Chin 2014, 2015 Hyundai Genesis, Hyundai Genesis, Marketing, Stunts, Videos

The 2015 Hyundai Genesis is undoubtedly making a huge impression and as a result, Hyundai wanted to bolster this by

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2014 Fiat Industry News Maserati 

Report: Maserati benefiting from strong sales, increases production of Ghibli and Quattroporte

June 17, 2014June 18, 2014 Chris Chin 2014, 2014 Maserati Ghibli, 2015 Maserati Quattroporte, Fiat Chrysler Automobiles, Marketing, Maserati Ghibli, Maserati Quattrporte, Sales

Maserati seems to have hit a wave of success with its new generation of cars as the Trident marque is

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2014 ECO News Industry News Volkswagen 

Report: Volkswagen may be resorting to five-year product cycles to improve sales

June 2, 2014July 1, 2014 Chris Chin 2014, Marketing, Michael Horn, Product Cycles, Sales, Volkswagen Golf

Bloomberg reports that Volkswagen of America is in the works with considering shorter product life cycles for their models. Currently most

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2014 ECO News Industry News 

Report: Toyota, Ford, and others good at making EVs, not good at instructing dealers

April 25, 2014April 25, 2014 Sawyer Sutton Car Dealers, Car Sales, EVs, Manufacturing, Marketing

According to a study performed by Consumer Reports, private auto dealers know little about electric cars despite the fact that

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2014 Auto Shows Industry News Koenigsegg 

Koenigsegg to return to the US with their first dealer in NYC

March 17, 2014 Chris Chin 2014, 2014 New York International Auto Show, 2014 NYIAS, Auto Shows, Dealerships, Koenigsegg Agera R, Koenigsegg NYC, Manhattan Motorcars, Marketing, New York City, New York International Auto Show, NYC, NYIAS, Sales

Swedish supercar maker Koenigsegg officially announced to be returning to the US market with their first ever dealership in the

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2014 Industry News Scion Toyota 

Report: Toyota GT 86 sales not as high as expected, jeopardizes performance model

March 7, 2014April 11, 2014 Chris Chin 2014, Coupes, Marketing, Sales, Scion FR-S, Scion FRS, Sports Cars, Toyota GT 86, Toyota GT86

A report from AutoExpressUK states that the Toyota GT 86 has fallen short on sales expectations in major markets. As a

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