Tag Archives: Lotus Elite

Lotus CEO: Lotus may sell or may spinoff and be publicly traded

Lotus’ new CEO Dany Bahar may be seen as an amateur in the industry, but the man now has 20 months as the head of Lotus under his belt and is looking to make some big moves. Bahar, who quit his top marketing job at Ferrari in 2009 to become CEO of Lotus Cars, has […]

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Lotus misses out on UK funding to expand manufacturing facility

Remember those six supercar concepts that Lotus was flaunting around at auto shows last year? Well, it seems like production on those models may have to be delayed a little. Lotus has missed out on a £27.5 million ($39.6 million) loan from the government that it would have used to fund an expansion to its Hethel […]

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Lotus wants to be the ‘British’ Porsche

Lotus CEO Dany Bahar has a lot of ambitious plans for the British automaker’s future. For one, he wants Lotus to change its whole philosophy and compete with the likes of Ferrari, Lamborghini and Aston Martin. Having faced criticism from analysts on trying to create a British Ferrari, Bahar now says he wants Lotus to […]

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Brand Spankin’ New Images: Louts Esprit, Elite, Elan, Elise visit the outdoors

Lotus has just dropped some new images of the Esprit, Elite, Elan and Elise concepts (click on each link to learn more about the concept). All of Lotus’ concepts made our list of the Top 10 Concept Cars of 2010. If all goes as planned for Lotus, we should see all of these vehicles on […]

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egmCarTech’s Top 10 Concept Cars of 2010

As we say goodbye to 2010, we’re looking back at the most important parts of the automotive industry during the year. We’ve already taken a look at the Top 10 Automotive Industry Moments of 2010 and now we’re going to take a look at the Top 10 Concept Cars of 2010. What allows a concept […]

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Will Lotus’ upscale supercar strategy work? Lutz gives it a 60% chance

Former General Motors chief Bob Lutz has said he gives the new innovative Lotus plan “a 60 percent chance” of achieving its objective of launching five new models, moving prices more upscale and hunting down 6,000 to 7,000 new car buyers a year. Lotus CEO Dany Bahar recently invited Lutz to become a member of […]

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2010 LA: Lotus Esprit, Elite, Elan, Elise, Eterne make North American debut

We’re still emptying out our digital SLRs from the 2010 LA Auto Show and have come across some more interesting things you might want to take a look at. First up? Lotus and its eleventy (5 to be exact) concept cars. The Elite GT, Esprit, Elan, Elise, Eterne all made their North American debut in LA last week. Check out […]

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Lotus shows brand evolution through Metamorphosis art campaign (w/ video)

At an exclusive VIP event in Los Angeles during the 2010 LA Auto Show next week, Lotus will unveil a new art project called Metamorphosis – a selection of seven freaky “stunning” images alongside  a book created by French writer, Caroline Gaudriault. Lotus says that both projects aim to capture the essence of Lotus’ evolution, […]

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Lotus CEO says investment is in place for new onslaught of vehicles

Lotus Cars took the 2010 Paris Motor Show by storm with a debut of six new models (in concept form) including the Elite GT, Esprit, Elan, Elise, Eterne and the City Car Concept. All models are expected to hit the markets within the next four years – however, skeptics have questioned how Lotus plans on […]

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2010 Paris: Lotus Elite Concept drops its top in Paris

It’s been a crazy day for Lotus. Besides showing us the new Elise, Elan, Esprit and Eterne concepts, the company released the first images of the Lotus Elite concept with its top down. The Lotus Elite concept, which was revealed prior to the 2010 Paris Motor Show, is powered by a front-mid positioned 5.0L V8 […]

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