Bloomberg reports that Lincoln has had its worst sales month in 32 years, moving only just 4,191 cars and sport-utility vehicles. And that’s because Ford says that there have been shortages caused by missed validation processes for quality assurance during production at Ford’s factory in Hermosillo, Mexico. There, the new MKZ and the Ford Fusion [...]
Lincoln seized the moment during one of the most widely watched annual programs by debuting their latest TV ad spot for the new 2013 Lincoln MKZ. Check out more news on the Lincoln MKZ. The spot is titles “Phoenix,” which describes the Lincoln MKZ as the brand’s way of reinvigorating itself by leaving the past behind…or [...]
Earlier this week, FoMoCo unveiled a new brand strategy for its luxury brand by renaming it Lincoln Motor Company and launching an aggressive ad campaign to build buzz around the name’s renaissance. One of the many things in the works are rear-wheel-dive models to help Lincoln compete better with its rivals. “Rear-wheel-drive is definitely in [...]
At an event today in New York City, FoMoCo’s Lincoln brand announced that it plans to become a major competitor in the luxury automotive marketplace with a couple of changes. First of the many changes to come is the name – which has now been changed to Lincoln Motor Company. “Today we are announcing a [...]
Since Lincoln had nothing really new to show at the 2012 LA Auto Show yesterday, it decided to bring seven iconic Lincolns from the 1920s to the 1960s. Today that display features all Lincoln MKZs – signaling the change of the brand’s so-called reinvention. All the older Lincolns on display are privately owned vehicles that [...]
The word Black, when it comes to some of America’s most popular brands, portrays a sense of exclusivity. Take Ralph Lauren or American Express’ unlimited Black credit-card for example. FoMoCo has now filled to trademark ‘Lincoln Black Label’ showing us that something exclusive may be coming to its luxury brand very soon. Speculation has it [...]
FoMoCo’s luxury Lincoln brand is doing all it can to restore the luster in its cars. Recently, the brand officially opened the doors to a new design studio in Dearborn, Michigan, which is located on the campus of Ford’s Product Development Center. The studio has a team that is dedicated to the Lincoln Product Development [...]
Lincoln announced that it has finally held the formal opening of its new design studio in Dearborn Michigan. The first vehicles created at the Lincoln Design Studio is the 2013 MKZ sedan, which goes on sale later this year. Check out more news on the Lincoln MKZ. The facility is located on the campus of Ford [...]
FoMoCo announced today that the new Lincoln MKZ Hybrid delivers more MPGs than any luxury vehicle in America with an EPA-rated 45 mpg across the board including city, highway and combined. Check out more news on the Lincoln MKZ. “The all-new MKZ Hybrid proves that thoughtful customers who prioritize fuel economy and reducing emissions do not need [...]
Lincoln is taking an unusual approach when it comes to marketing the new MKZ sedan. The company is getting in touch with a select groups of customers to test drive preproduction models with the goal of getting them behind the wheel of its new luxury sedan. Check out more news on the Lincoln MKZ. Test drives [...]
