Video: Lexus ‘The Hard Way’ campaign shows you how hard it is to build one
“There’s the easy way, and there’s the Lexus way,” says Lexus – however, Lexus’ way is really the hard way… the very hard way. Toyota’s luxury brand has just launched a new advertising campaign that show how much painstaking work Lexus puts into developing each and every unit. “It isn’t enough to just say that [...]

