Last month, Hyundai took over the side of a building while projecting a 3D landscape that advertised a 2012 Hyundai Accent. In Hyundai’s marketing initiative, the Accent was suspended on the side of the building, which was impressive by itself. Lexus recently made a similar marketing campaign during Earth Day. As part of the launch [...]
The hybrid segment managed to have near-record levels in March – however, following the pinch in supply due to the March 11 earthquake in Japan, hybrid sales took a huge nosedive in April even as consumers looked for fuel-efficient models with soaring gas prices. “You can’t have disruptions in production, like we’re having post-disaster, without [...]
Lexus is planning to ditch its one-size-fits-all strategy and is planning to add new-models that will spearhead the luxury brands lineup with a wider range of options as offered by its German rivals. An executive of Lexus says that the brand is planning a more hardcore version of the Lexus CT 200h, a new affordable [...]
Sales of hybrids and electric-vehicles in the United States increased nearly as twice as fast in the first three months of 2011 due to the rise in gas prices. Sales of the ‘green’ segment were up 37 percent in the first quarter of 2011 to 78,523 units sold, according to Edmunds.com. Hybrids along with electric-cars [...]
Toyota announced today that it will soon resume production of the Prius and two Lexus hybrid models, while competitor Honda on the other hand has extended its Japan auto shutdown until early April. Many Japanese automakers suspended production after the March 11 earthquake due to damage to supplier factories in northeastern Japan and power shortages. [...]
Taking a page from Aston Martin Cygnet, Lexus has taken over a four-window display at Harrods, the world’s most famous luxury store, to show off its new Lexus CT 200h. There is no “stand off the display” sign at the display meaning individuals checking out the CT 200h can have full access to the luxury [...]
Lexus has announced the pricing on its fifth hybrid model – the 2011 Lexus CT 200h hybrid hatchback. That model will go on sale in early March with a starting price tag of $29,120 – making it not only the cheapest hybrid from Lexus but the cheapest model offered by the brand. “For just $1,000 [...]
Lexus is pretty confident that it can sell 1,000 units of the new 2011 CT 200h hybrid hatchbacks each month. Lexus believes that the CT200h has potential because it is the small-but-burgeoning segment’s only hybrid and offers a sporty driving experience, says Brian Bolain Lexus national advertising and marketing manager. Competitors like the Volvo C30, [...]
Lexus announced that it will return to the 2010 SEMA Show with an impressive lineup of custom build vehicles following the brand’s official debut at the 2007 show. As the only luxury maker to offer five hybrid vehicles, Lexus will feature six electrifying hybrid vehicles at its exhibit. The luxury Japanese brand is also celebrating the launch [...]
Lexus is bringing its F Sport accessories to the CT 200h hybrid hatch. The Lexus CT 200h F Sport made its debut at the 2010 Australian International Motor Show prior to the model’s debut in the country in the first half of 2011. The sporty hybrid hatch gets numerous visual and performance upgrades including an [...]
