Tag Archives: Joel Ewanick

Report: Joel Ewanick named interim chief of global sales, marketing at Fisker

Former General Motors global marketing boss Joel Ewanick has been hanging out ever since GM dropped him back in July, but the marketing guru has now found a new position. Plug-in hybrid automaker Fisker Karma has just announced that Ewanick will be the interim chief of global sales and marketing. Check out more news on […]

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Ewanick, Joel

Joel Ewanick resigns as GM’s Global Chief Marketing Officer

Here’s a bit of news that took us and probably the industry by surprise. Marketing guru Joel Ewanick has resigned as GM’s Global Chief Marketing Officer, effective immediately. According to a statement by GM spokesman Greg Martin, Ewanick left “because he failed to meet the company’s expectations of an employee of the company.” Ewanick, 52, […]

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Report: GM will stop advertising on Facebook because it’s ‘ineffective’

If you read any other news other than auto news, then you know that social-networking giant Facebook is on its way to file an IPO later this week. Facebook plans on offering its shares for $34 to $38 per share, putting the company’s valuation at $93 billion to $104 billion. While things may sound all […]

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2014 Chevrolet Impala

GM expects Chevrolet to sell more than 5 million units globally in 2012

According to General Motors’ global market chief, Joel Ewanick, the company is expecting its Chevrolet brand to sell more than 5 million cars and truck in 2012. Last year, Chevrolet sold more than 4.76 million units. GM is now focused more than ever to making Chevrolet a global brand. “I am thinking with a little […]

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GM launching review of worldwide advertising expenditures

General Motors has been hard at work to resuscitate their image. However, come big-time marketing means big-time spending and as a result, GM said that they will be doing a new review of how the company spends on advertising dollars world wide. “As part of its normal review of business processes, General Motors will request […]

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Joel Ewanick: GM wants to brands to be the Apple of the auto industry

General Motors has had a rough history for nearly the past several decades. And in several attempts to reinvigorate themselves, they fell rather short. Some were just half-assed efforts; others were so bold and ambitious that they weren’t appealing. However, as I’m sure you know, we still give credit to the Detroit automaker for how […]

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GM wants to move Opel more upmarket in Europe, push Chevy as an entry-level brand

General Motors said that it plans to move struggling Opel more upmarket in Europe, while bringing in Chevrolet as a its entry-level brand into the market. During a presentation to analysts in Detroit yesterday, GM CEO Dan Akerson and Chief Marketing Officer Joel Ewanick, said that GM will try to use Opel’s German heritage to […]

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Ford’s Jim Farley clears air with GM over harsh comments

Things are getting a little heated as competition grows between the Big Three American automobile manufacutreres, but more specifically between Ford Motor Company and General Motors. A new book documenting the recent fall and rise of the American automobile industry is out. Called “Once Upon a Car – The Fall and Resurrection of America’s Big […]

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Hyundai wants to create a more emotional bond with U.S. customers

Up until recently, Hyundai was known as the brand to go for if you were looking for a practical cheap car to get around in. Well, over the past three to four years, the company has completely revamped its lineup and now offers some interesting vehicles like the Hyundai Genesis, Hyundai Genesis Coupe, Hyundai Sonata, […]

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Payback or coincidence: Hyundai hires ex-GM executive as marketing chief

Hyundai and General Motors love stealing or taking each others leftovers. The Korean automaker has named a veteran General Motors executive as its new U.S. marketing chief, filling a spot in the company’s ranks that has been vacant for more than seven months. Steve Shannon, 52, was named vice president of marketing for Hyundai Motor […]

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