Tag Archives: I.DE.A

2010 Geneva: I.DE.A SOPHIA Concept revealed… and it looks really good

Italian design house I.DE.A unveiled its new SOFIA concept at the 2010 Geneva Motor Show. The concept shows a 4-seater sedan designed to be powered by a hybrid powertrain. “SOFIA is a concentration of sportiness and elegance, I.DE.A said in a statement. “The curves are graceful, the lines smooth and supple, the shape and profile […]

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2010 Geneva Preview: I.DE.A to show four-passenger hybrid concept

I.DE.A Institute is an Italian design house owned by the Swiss Rieter group. The company designs everything from vehicles, motorcycles, furniture, electronics and more. Each year at the Geneva Motor Show, I.DE.A shows up with some mind-boggling concept. Last year I.DE.A showed up with the ERA concept, which you can check out here. This year, […]

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Updated I.DE.A ERA Concept coming to Geneva

I.DE.A Institute (which stands forĀ Institute of Development in Automotive Engineering) is an automobile design and engineering company in Turin, Italy. Founded inĀ 1978, I.DE.A last year celebrated its 30th anniversary by putting together a roadster concept in 30 days. This year at the 2009 Geneva Motor Show, the I.DE.A group is back with an updated, much […]

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