At the 2009 SEMA event next week, StreetConcepts will give a Pearl White 2009 Hyundai Genesis sedan a custom “one-of-a-kind graphic” live at the show. The move marks the eighth consecutive year Hyundai has partnered with Street Concepts.

Detroit-based graphic designer Courtney Mason will complete the work with paint pens.

In addition to the custom graphic, Street Concepts Genesis features 3M carbon fiber roof panels, black chrome accents, and upper and lower spoilers from RKSport.

StreetConcepts 2009 Hyundai Genesis with Custom Paint Graphic:

Press Release:

GENESIS SEDAN TO RECEIVE CUSTOM PAINT GRAPHIC LIVE AT SEMA
Street Concepts and Designer Courtney Mason Bring an Artistic Display to the Show Floor

FOUNTAIN VALLEY, Calif., 10/28/2009 - Hyundai Motor America and Street Concepts, one of the leading developers of auto show vehicles, bring custom vehicle design live to the Specialty Equipment Market Association (SEMA) Show with a paint demonstration on a Genesis sedan. Detroit-based illustrator and graphic designer Courtney Mason will paint a one-of-a-kind graphic on a Pearl White Street Concepts Genesis sedan in Hyundai’s display at the Las Vegas Convention Center Nov. 3–6, 2009 (booth #24387). This marks the eighth consecutive year Hyundai has partnered with Street Concepts.

Using special paint pens, Mason will place her signature stamp on a “blank canvas” Genesis sedan. Mason’s illustrations are typically figurative and inspired by organic forms found throughout nature. As the co-founder of Studio Jellyfish (http://www.studiojellyfish.com), Mason has worked with clients such as Nokia, Motorola, Sony BMG, VH1 and Rockstar Games.

In addition to the graphic, the Street Concepts Genesis exterior will be outfitted with 3M carbon fiber roof panels, black chrome accents by Chrome Tech, and upper and lower spoilers from RKSport. The vehicle will boast upper and lower E&G front mesh grilles also finished in black chrome by Chrome Tech. Interior features include custom suede and piano black detailing as well as carbon fiber dash accents.

“The Genesis sedan serves as the perfect platform for a one-of-a-kind high-performance vehicle at SEMA,” said Shawn Williams, owner, Street Concepts. “We were able to capitalize on what the Genesis already has to offer – smooth lines, luxurious interior features and a world-class Tau V8 engine – to create a customized vehicle sure to inspire the tuner crowd.”

The custom Genesis will showcase Nutek Series 530 22-inch wheels featuring Chrome Tech black chrome wheel centers with black lips and General Exclaim UHP tires. Eibach lowering springs, Brembo brakes and a Magnaflow cat-back exhaust will further enhance the performance of the standard 4.6-liter V8 engine, improving on the impressive 375 horsepower pumped out by the factory engine.

Audio and video enhancements will include a custom Harman International audio system, Nav-TV interface and Vizualogic headrest monitors.

“Matching the sophisticated design of the Genesis sedan with the artistic ability of Courtney Mason and the show-car experience of Shawn Williams created a ‘dream team’ for SEMA,” said Michael Deitz, manager, Product Planning, Hyundai Motor America. “Inspired by the creative minds involved in the project, we decided to showcase the final design of the vehicle live on the showroom floor to involve the SEMA crowd in the experience.”

STREET CONCEPTS

Street Concepts was formed in June 1998 to build award-winning show vehicles for the corporate world. Street Concepts has built numerous top quality show vehicles for an array of manufacturers including Kenwood USA, Oakley, Toyo Tires, MHT Wheels, Mazda Design and several local radio stations. Street Concepts vehicles have graced the pages of magazines such as Truckin’, Street Trucks, Today’s SUV, Lowrider, Lowrider Euro, Import Tuner, Car Audio, Hot Rod and Motor Trend.

- By: Kap Shah

The 2009 Hyundai Genesis sedan winning the 2009 North American Car of the Year award marked the first time a Korean brand has ever achieved the award. However, the Genesis refused to stop there earning more than 20 top honors from media outlets and automotive organizations in North America. In fact, that makes the Hyundai Genesis sedan the most honored car of the 2009 model year.

“As the awards accumulated, we realized not only how well designed the Genesis was, but how far the Hyundai brand had come,” said Scott Margason, director of Product & Strategic Planning for Hyundai. “Consumers and automotive industry influencers really embraced the idea of Hyundai producing a luxury product.”

The entry-level 2009 Hyundai Genesis is powered by a 290-hp 3.8L V6 while the top-range Genesis carries a 375-hp 4.6L V8. Prices start at $32,250 and max out at $42,000 for a fully loaded Genesis

Click through to see the Genesis’ list of award.

2009 Hyundai Genesis:

2009 Hyundai Genesis Sedan Awards:

1. 2009 North America Car of the Year
2. Motor Trend – America’s Top 40 New Cars
3. J.D. Power and Associates – Automotive, Performance, Execution and Layout (APEAL) – Most appealing midsize premium car
4. J.D. Power and Associates – Vehicle Launch Index (VLI) – Highest ranked 2009 all-new or redesigned vehicle
5. The Car Book 2009 – Best Bet (intermediate category)
6. About.com – Best New Car
7. Kiplinger’s Personal Finance – Best New Model (sedans $30,000-$45,000)
8. NADAguides.com – Car of the Month (April)
9. NADAguides.com – Top 5 Luxury Cars
10. NADAguides.com – Best Car Buy – Top luxury cars under $35,000
11. Autotropolis.com – Car of the Year
12. Cars.com – Car of the Year
13. On Wheels – Car of the Year
14. AutoPacific – Ideal Vehicle Awards – Aspirational Luxury Category
15. AutoPacific -Vehicle Satisfaction Awards – Aspirational Luxury Category
16. Consumer Reports – Top-Rated Vehicle (upscale sedan category)
17. Consumer Digest – Best Buy (luxury segment)
18. MyRide/Autobytel – Car of the Year
19. Ward’s Auto World – 10 Best Engines (4.6 liter Tau V8)
20. Automobile Journalists Association of Canada – Canadian Car of the Year
21. Automobile Journalists Association of Canada – Best New Luxury Vehicle Under $50,000

- By: Stephen Calogera

I must say, it is very difficult to sit here and blog while I stare at the 2010 Chevrolet Camaro SS parked outside. Nonetheless, the show must go on and we must update you on all the automotive news out there. As we do everyday, it is time for some Miscellaneous findings from around the web along with some updates on our 2010 Camaro SS drive.

2010 Chevrolet Camaro SS test-drive updates: I decided to take a bunch of pictures with a digital SLR to give you guys some high-res photos of our Camaro SS test-vehicle. As you can see, we’ve gotten really comfortable with the car and have added our ESCORT radar-detector and my nephew’s Recaro car-seat. Make sure you guys ask me all the questions you want – I’ll be answering as many questions as I can.  GMfan87 – we will definitely get you pictures of some tires getting lit up on the final review.

Wife crashes into husband’s new Corvette Z06 with her Hyundai Genesis: A member of GenesisOwners, who owns a Hyundai Genesis sedan, picked up a brand new Corvette Z06 with her husband. Unfortunately the couple ended up getting into an accident with each other causing over $26,000 worth of damage ($16,000 worth of damages to the Genesis and $10,000 to the Corvette Z06). – GenesisOwners (via Jalopnik)

- By: Omar Rana

In today’s edition of Miscellaneous Thoughts we bring you auto-industry celebrity look-a-likes and drifting champion Rhys Millen making the Genesis Sedan go sideway. Also could a Fiat platform based Jeep Phoenix work?

Auto industry look-a-likes: The folks at iMotor are having some fun this Friday comparing popular auto industry executives to the world’s famous celebrities. Our favorite? Daimler AG CEO Dieter Zetsche and the Monopoly man. – iMotor

Rhys Millen drifts the Hyundai Genesis sedan: Sure Millen can drift the Genesis Coupe all over the place, but can he make the Genesis sedan go sideways? – KickingTires

2011 Jeep Phoenix based on the Fiat Panda: Fiat will be handing over a lot of its technology and platforms over to Chrysler for a 35 percent stake in the new company that comes out of the Auburn Hills automaker bankruptcy. Hubpages is dreaming of a 2011 Jeep Phoenix based on the Fiat Panda. Could it work? You decide-  Hubpages (via AutoBlog)

- By: Omar Rana

The Hyundai Genesis sedan keeps adding to its already impressive resume. Already the 2009 North American Car of the Year and a Top Safety Pick by the IIHS, Hyundai is now playing in the big league if it wasn’t already before.

Images of the Hyundai Genesis Prada edition have been released prior to the car’s debut at the 2009 Seoul Motor Show. That’s right – Prada, the Italian fashion label has joined forces with Hyundai for a special edition of the Genesis saloon (just sounds more exquisite than sedan).

Two images were released showing the upgrades which include a dark-blue matte-finish paint on the outside along with 20-inch wheels, illuminated flooring and white “Saffiano” leather seats and dash.

Hyundai and Prada worked on only three examples of the Genesis Prada. The one you see here will be in Seoul and will be later put on display at Hyundai’s headquarters. The other two units will be auctioned off at Prada Transformer with the proceeds going to charity.

Hyundai Genesis Prada:

- By: Kap Shah

Source: Hyundai-Blog

The 2009 North American Car of the Year, 2009 Hyundai Genesis sedan, is adding another award to its already impressive resume. The 2009 Hyundai Genesis has been named the Insurance Institute for High Safety’s Top Safety Pick” for 2009. The IIHS said that the Korean car earned a score of “good” in overall testing in side impact, frontal and rear crash tests. The rating of “good” is the highest rating provided by the IIHS.

To qualify for the Top Safety Pick award a vehicle must earn the rating of “good” in side, front and rear tests and must be equipped with ESC as standard. The IIHS said that the Top Safety Pick status is applicable for all 2009 Genesis models built after November 2008.

The 2009 Hyundai Genesis is on sale now with prices starting at $32,250 for the 3.8L model and $37,250 for the 4.6L model.

Follow the jump for the high-res image gallery.

2009 Hyundai Genesis:

After a successful Super Bowl XLIII campaign, Hyundai Motor America plans to take over the Oscars tomorrow. The Korean automaker has purchased eight spots during Sunday’s Academy Awards including a new ad for the 2010 Hyundai Genesis Coupe.

Along with its Genesis Sedan 2009 North American Car of the Year ad, Hyundai will debut a new Hyundai Assurance Plus spot. The company will run a total of seven 30-second spots and one 60-second spot during the Oscars.

The Hyundai Genesis Coupe ad is expected to feature score by Yo-Yo Ma and his solo of “Gigue” from Bach’s Suite No. 3 in C Major.

2010 Hyundai Genesis Coupe:

Source: Inside Line

We’ve previously heard that the Hyundai Genesis sedan will get an 8-speed automatic transmission and now its confirmed. According to Lee Hyun-Soon, head of r&d for Hyundai and Kia, the 8-speed automatic will be offered in the Genesis sedan when it is refreshed in the 2011 model year.

Speaking to Automotive News at the 2009 Detroit Auto Show, Lee said that the Korean automaker is developing the new transaxle in-house. He said that the Kia Borrego SUV may also get the 8-speed in the future.

“This new transmission is for our rear-drive vehicles,” Lee said. “It will improve fuel economy by almost 2 percent. It gives better acceleration” and better noise, vibration and handling performance.”

Hyundai’s Genesis and Kia’s Borrego both use a 6-speed automatic transmission that was also developed in-house. Lee said that Hyundai is aiming to develop all future transmission itself. The redesign Santa Fe, which will arrive later this year, will also get the new 6-speed automatic.

Hyundai Genesis:

The 2009 Hyundai Genesis has outscored four rivals to become Consumer Reports top-rated vehicle in the “Upsacle Sedan” category beating out the Lexus ES 350. The Genesis which achieved an “Excellent” overall road test score, outranking 20 cars from competitors including the Pontiac G8, Lincoln MKS and the Acura TL

“The Hyundai Genesis rivals high-end luxury sedans but costs considerably less,” said David Champion, senior director of Consumer Reports’ Auto Test Center in East Haddam, Connecticut. “Its luxurious and spacious interior and quietness far transcend its relatively modest price.”

The Acura TL ad Nissan Maxima also received scores of Excellent while the G8 and the LKS received scores of Very Good. Other models in this class that will make their market debut in 2009 include the redesigned Audi A6 and the 2010 Mercedes-Benz E-Class.

2009 Hyundai Genesis:

Source: Consumer Reports

FoMoCo and Hyundai are celebrating after the list of finalists for the 2009 North American Car and Truck of the Year awards were revealed today. The list includes two vehicles from Ford including the Ford Flex and the 2009 Ford F-150. Hyundai’s Genesis sedan also made the list – making it the first time a Korean automaker has ever made the list.

Other cars on the list include the Volkswagen Jetta TDI, Mercedes-Benz ML 320 BlueTec and the 2009 Dodge Ram pickup.

Last year, the Chevrolet Malibu won the car of the year award and the Mazda CX-9 took the honors for the top truck.

More than 50 vehicles were considered this year. Winners will be announced Jan. 11 at the 2009 Detroit Auto Show.

Here are the vehicles on which the jurors voted:

    2009 North American Car of the Year nominees
    Audi A4
    BMW 1 Series
    Cadillac CTS-V
    Dodge Challenger
    Ford Flex
    Honda Fit
    Hyundai Genesis
    Jaguar XF
    Lincoln MKS
    Mazda 6
    Nissan GT-R
    Pontiac G8
    Toyota Venza
    Volkswagen Jetta TDI
2009 North American Truck of the Year nominees

    BMW X6
    Chevrolet Traverse
    Dodge Ram
    Ford F-150
    Honda Pilot
    Infiniti FX35/50
    Kia Borrego
    Mercedes-Benz ML320 BlueTEC
    Nissan Murano
    Subaru Forester
    Volkswagen Tiguan

Source: Yahoo

When you hear that a major Italian designer is going to team up with an automaker to build custom versions of their vehicles, you automatically think it’ll be posh brands like Lamborghini, Ferrari or even Mercedes-Benz. However, Prada is teaming up with someone who you, or anyone else for that matter, would least expect them to team up with. South Korean automaker Hyundai and Italian design firm Prada will built three custom Genesis sedans to display at the Seoul Motor Show.

What can you expect? No details as of yet but we’re thinking some custom leather/wood trims, a two-tone color interior and Prada logos embedded into the leather seats.

Hyundai will take one of the three custom Prada Genesis sedans and will keep it at its headquarters and will auction off the other two at the Prada Transformer exhibition. Proceeds will go to charity.

2009 Hyundai Genesis:

Source: auto.lenta.ru

The 2009 Hyundai Genesis starts at $33,000 for the 3.8L V6 model making 290-hp and $38,000 for the range-topping 4.6L Tau V8 making 375-hp. Both are mated to Hyundai’s Aisin 6-speed automatic transmission with ShiftronicTM.

However, the Korean automaker is getting ready to add a fuel-saving 8-speed transmission after 2010. According to Asia Pulse, Hyundai’s powertrain chief Park Seong-hyun said that the new transmission will be available to customers within 2 years.

Park didn’t confirm which other vehicles it may use the transmission on but says the Genesis sedan is the only one on the list right now.

Click through for high-resolution images of the 2009 Hyundai Genesis Sedan.

2009 Hyundai Genesis:

Source: Edmunds

The Hyundai Genesis Coupe and sedan are one of the major highlights of the 2008 SEMA Auto Show this year. We’ve already seen RIDES take on the Genesis sedan for Mac lovers and yesterday we saw a Rhys Millen Racing’s Genesis Coupe. Joining RIDES, DUB Magazine and RKSport today revealed their take on the 4.6L V8 Genesis Sedan.

RKSport’s Genesis sedan is sure to be one of the main highlights of Hyundai’s SEMA stage. The tuner supercharged 4.6L Tau V8 for a total of 460-hp – up from 375-hp. RKSport also added an advanced cylinder deactivation technology, which allows the sedan to estimate18/27 mpg (city/highway). Appearance wise the RKSport Genesis gets a new body kit with a new front and rear fascia, side skirts, a composite hood, a rear roof spoiler and a trunk spoiler. The company also added Enkei Performance LS-5 wheels, a Baer performance brake package, K&N performance air intake, Eibach lowering springs and a Magnaflow performance exhaust.

DUB Magazine’s take on the Hyundai Genesis includes two vehicles – one in black and the other in white. Upgrades include color-matched exterior pieces, custom lowering kits, an elaborate audio and video system, DUB emblems and tinted windows.

Follow the jump for more high-res images.

Hyundai Genesis Sedan at the 2008 SEMA Auto Show:

The Hyundai Genesis sedan and coupe will be creating quite a distraction at the 2008 SEMA Auto Show with over two to three customized models of each variant. The most recent tuner to join the Genesis display is RIDES with their Genesis sedan turning the car into a complete mobile office.

Enter the RIDES Genesis sedan and you’ll be greeted by two Mac Mini computers, a MacBook Air, iPod Touch, iPhone 3G, high-speed Wi-Fi connection and movie theater surround sound. In the back seat, a center console holds the iPhone 3G, MacBook Air and a wireless keyboard and mouse for the backseat Mac Mini. Each rear-seat passenger gets their own 8.4 inch VGA screen mounted to the headrest. RIDES has also mounted one Mac Mini in the trunk with a 20-inch Apple Cinema Display complete with a motorized tray for the mouse and keyboard.

RIDES also added 22-inch custom MHT wheels, Pirelli tires, a new front body kit and side skirts, lowered suspension and smoked headlights. The tuner also added dual-tip stacked exhausts and custom-molded rear bumper. To get show goers to visit the Hyundai display, RIDES will hand out 5,000 iTunes cards from the car’s Wi-Fi network.

Click through for more images.

RIDES Hyundai Genesis:

The 2009 Hyundai Genesis Coupe has been released to the Korean market but won’t arrive in U.S. showrooms until Spring 2009. But thanks to the Korean press release we get some official technical specs on the upcoming Hyundai coupe.

Power for the base Genesis coupe comes from a 2.0L turbocharged unit that produces 210-hp on regular fuel and 223-hp on premium fuel. The range-topping 3.8L V6 Lambda RS makes 310-hp with a maximum torque of 266 lb-ft. 0 to 62 mph comes in 6.3 seconds.

Hyundai says it hopes to sell 40,000 units of the Genesis Coupe annually, 5,000 in Korea and 35,000 in other markets. Korean prices starts at 23,200,000 ($18,789) Korean won for the base version and 33,920,000 ($27,472) Korean won for the range-topper. U.S. pricing will be announced closer to launch

2010 Hyundai Genesis Coupe:

Press Release:

Hyundai Launches Newest Halo Vehicle Genesis Coupe

    – A new benchmark for affordable 300-Horsepower Sport Coupes
    – Benchmarked to Infiniti G37 levels
    – 0-60 in under 6.5 sec
    – Genesis Coupe is the most thrilling performance coupe yet from Hyundai

(Jeju Island, Korea) Hyundai Motor Co. today launched its Genesis Coupe in the Korean market at an event on Jeju Island attended by members of the Korean and international press. The logical extension of the highly acclaimed Genesis sports sedan launched earlier this year, the Genesis Coupe raises the Hyundai brand’s emotional quotient to a new level with its high performance capabilities and front engine rear wheel drive architecture. Genesis Coupe is an exemplification of Hyundai’s design evolution: simple, modern, crisp lines with wonderful proportions and aspiration appeal.

“The Genesis Coupe is our very first thoroughbred, a true halo car with all the hallmarks of a high performance car,” said Dr. Hyun–Soon Lee, president of the Corporate Research and Development Division. “The Coupe will do exactly what it was designed to do: Provide a thrilling driving experience and attract new customers to Hyundai showrooms and continue the transformation of our brand.”

Styled to Thrill

Genesis Coupe projects a unique sports car look with strong character lines, pronounced shoulders and dynamic details. The aggressive, wedge-like silhouette, short overhangs and long wheelbase give it classic sports car proportions.

Inside and out, the design is thoroughly provocative and emotionally-charged. The exterior front styling radiates a sporty character. Its dynamic, voluminous hood, carefully articulated bumper surfacing and sharply distinctive headlamps combine to give hints of strong performance.

Two signature design elements truly define the Genesis Coupe’s highly distinctive look and escalate its dynamic appeal: the emotionally sculpted Z-line and the unique day light opening of the quarter glass. The rear view with its two-tone bumper and dual square-shaped exhaust tips project a solid, vigorous look.

The interior with its aggressive and futuristic design reflects sophistication and sportiness in every detail. Powerful and elegant, exclusive materials have been applied to the interior to create a unique atmosphere. Dual cylinder-type gauge cluster, a floor-mounted accelerator pedal and engine start button are among the innovative design touches.

A full bucket-type driver’s seat provides excellent support at all critical points. For convenient entry and egress, the front seat backrests feature walk-in memory design so that the original position of the backrest is restored on entry or egress of the rear seat passengers. Rear seats can be made to quickly fold down with the folding lever in the cabin or the folding button in the trunk.

With its 2820mm wheelbase (290mm longer than the Tiburon/Coupe), Genesis Coupe’s cabin provides more headroom, legroom and shoulder room than its predecessor.

The 55/45 front-rear weight distribution endows Genesis Coupe with near-ideal balance for exceptional handling and more refined steering characteristics.

The advantages of a rear-wheel-drive setup include:

    – Transfer of weight to the rear axle during heavy acceleration which improves traction
    – Larger steering radius as there are no complicated drive shaft joints in the front wheels so that they can now be turned farther
    – Better handling and braking thanks to even weight distribution so that the front and rear tires and springs are placed under more even loads, allowing for more grip during cornering and braking

Superior Performance

The Genesis Coupe is the most thrilling performance coupe yet from Hyundai and most importantly, it is attainable – It promises to be the most affordable 300-hp sport coupe on the planet!

At the heart of the story are two performance-focused engines: The range-topping, all aluminum 310 horsepower (premium fuel), 306 horsepower (regular fuel), DOHC 3.8-liter V6 Lambda RS. The base engine will be the 223 horsepower (premium fuel), 210 horsepower (regular fuel) 2.0-liter turbocharged Theta.

Based on the highly successful Lambda V-6 first introduced in 2004, the high performance RS edition (Racing Sport) of the Lambda features several key modifications which have raised power to a maximum of 303ps@6300rpm (306 horsepower for US market) and peak torque to 36.8kg/m@4700rpm enabling the Genesis Coupe to catapult from zero to 100km/h in just 6.3 seconds. The Lambda RS features all-aluminum construction, Dual CVVT (Continuously Variable Valve Timing) on both the intake and exhaust valves and a revised intake system.

Because of the sporty, low hood line of the Genesis Coupe, RS engineers were forced to redesign the intake and exhaust systems trimming 5cm from its height.

The exhaust manifold’s length and cross section were optimized for reduced resistance which maximizes high speed performance and yields a pleasingly sporty exhaust note. At the same time, the diameter of the intake port in the ETC (Electronic Throttle Control) module was enlarged to improve engine breathing.

Attention was also paid to stiffening the aluminum engine block so it could endure higher stresses while a piston cooling jet was added under each cylinder to reduce thermal loading and prevent heat damage. A further boost in performance was attained by adopting more aggressive camshaft profiles on the Continuously Variable Valve Timing system which governs both the intake and exhaust valves. The V-6 is mated to a six-speed ZF automatic with a 3.4 final drive ratio. A six-speed manual is also available and features a short-stroke shifter (under 41mm), optimized gear ratios and triple cone synchronizers (1st, 2nd and 3rd gears) for smoother shifts.

For economy, Hyundai offers the Theta 2.0-liter inline four cylinder engine with a turbocharger for excellent performance. Maximum power is rated 210ps @ 6000rpm (210 horsepower for US market) while peak torque is 30.5kg-m @ 2000rpm (30.8kg-m for US market), sufficient to propel the car from 0-100km/h in just 8.3 sec. Like the V-6, the Theta employs a Dual CVVT system plus a piston oil cooling jet which is positioned under each cylinder to deliver improved cooling and better fuel efficiency.

Genesis Coupe’s chassis has been optimized for dynamic handling and more accurate steering feeling. Dual MacPherson struts in the front improve maneuverability by reducing the offset between the wheel center and the tie rods and increasing the caster angle.

For securing body rigidity while cornering, a front tower strut bar is optional. The rear rides on a five-link setup with reduced toe variation during acceleration, braking and cornering thus yielding precise maneuverability.

The Limited Slip Differential features a torque sensor for improved ride and handling under any road conditions. The rear differential transfer case sits atop a three-point mounting system (including a hydraulic bush mounting) for reduced noise and vibration

Mono tube-type shock absorbers have separate gas and oil chambers to enable stable damping force resulting in better ride and road holding performance.

The use of crash durable adhesives in critical areas has increased dynamic torsional rigidity by 15 percent enabling better ride and handling, increased safety performance and reduced NVH. The Coupe is one of the quietest cars in its class thanks to special reinforcements and applications of various poly-urethane foam as well as sound interceptive materials that have helped eliminate both noise and vibration.

Safety

The use of high strength steel enhances safety and overall performance by achieving a stiffer, lighter body structure. When combined with the six-airbag system, active headrests, Genesis Coupe is expected to earn a five-star crash safety rating.

The Genesis Coupe promises to stop just as fast as it goes. Premium high performance disc brakes from Brembo will be available as part of an optional track–use performance package. For the Genesis Coupe´s front 18–inch wheels, Brembo engineers developed 13.4–inch x 1.1–inch rotors (340mm x 28mm) and four–pot fixed calipers (42mm+42mm) while the rear setup features 13.0–inch x 0.78–inch rotors (330mm x 20mm) gripped by four–pot fixed calipers (32mm+28mm).

At the highest level of international motorsports, Brembo´s signature fixed monobloc brake callipers and oversized rotors are recognized as delivering the ultimate in braking performance. The Italian brake manufacturer is acknowledged as the world leader in high performance braking systems and is a supplier to the world´s best–known formula racing teams as well as Italian and German manufacturers of supercars and sports cars.

Available safety equipment also includes Electronic Stability Program which uses the speed sensors on each wheel and the ability to brake individual wheels that are the basis of antilock brakes. ESP adds a control unit that monitors steering wheel angle and vehicle rotation around the vehicle’s vertical axis.

This unit uses the steering and rotation information to detect that the vehicle is about to travel in a direction different from the one indicated by the steering wheel position. Then ESP automatically brakes the appropriate wheel to help the driver maintain control.

Touches of convenience include USB/iPod connectors, auxilliary audio inputs, 5.6-inch information display unit (for audio controls, digital clock, climate control, inside/outside temperature) and steering wheel-mounted remote controls for the audio system. An eight-speaker Infinity sound system is optional.

Hyundai hopes to sell 40,000 Genesis Coupes annually, 5,000 in Korea and 35,000 in overseas markets. The Genesis Coupe’s target customer is a middle-aged male (64 percent) looking for superior performance in terms of acceleration and handling. The competitive set includes the Mitsubishi Eclipse, Nissan Altima Coupe and Mustang.

Korean retail prices start at 23,200,000 Korean won for the base version and with full options, including the V-6 Lamda RS engine, the Coupe tops out at 33,920,000 Korean won.

Source: WCF

While we’ll get the Hyundai Genesis Coupe as a 2010 model year, the Koreans got theirs yesterday as a 2009 model year. According to the first few test drivers, the 210-hp 2.0L 4-cylinder model returned an estimated 26 mpg while the 306-hp 3.8L V6 returned 21.6 mpg.

The Korean models come with stiff sport suspension – which will be even more stiffened for North American roads. Pricing for the U.S. models is expected to start under $30,000.

Check out the first ever 2009 Hyundai Genesis Coupe commercial after the jump.

Click through for the video.

2009 Hyundai Genesis Coupe – Korean Commercial:

2010 Hyundai Genesis Coupe:

Hyundai has announced that it has developed a new high-performance revised version of the 3.8L V6 Lambda engine that will find its way under the hood of the Genesis Coupe that will be launched in Korea later this month.

Called the V6 Lambda RS, the engine produces a total of 310-hp (an increase of 4-hp) with a maximum torque of 266 lb-ft (an increase of 3 lb-ft). So what’s the big deal for? Engineers have trimmed 5cm from the height of the original Lambda to better accomadate the low hood line of the Genesis Coupe resulting in a redesign of the intake and exhaust system. The length of the exhaust manifold and cross section have been optimized for reduced resistance which maximizes high-speed performance. The ETC (Electronic Throttle Control) module was also enlarged to improve engine breathing.

The Lambda RS will be available with a choice of a 6-speed automatic or 6-speed manual.

Click through for high-res images of the 2010 Hyundai Genesis Coupe.

2010 Hyundai Genesis Coupe:

Along with a couple concept versions of the 2010 Genesis Coupe, Hyundai will team up with RKSport to do a version of the Hyundai Genesis Sedan. RKSport will give the Genesis Sedan some major visual upgrades and more power.

The appearance package will include a body kit that consists of a new front and rear fascia, side skirts, a composite hood, a rear roof spoiler and a trunk spoiler. Besides being lowered, TSW will provide RKSport with alloy wheel in a new Platinum Silver color.

The 376-hp 4.6L Tau V8 will get more power courtesy of a K&N performance air intake package and a Magnaflow performance exhaust. Performance will be enhanced with a Baer performance brake package and Eibach lowering springs.

RKSport Hyundai Genesis Sedan SEMA 2008:

Source: Motor Trend