It seems like round two of the Fiesta Movement has paid off for FoMoCo. The automaker announced that the Fiesta Movement has now generated more than 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions. “The second Fiesta Movement mission will facilitate some exciting opportunities for local bands who [...]
The Ford Fiesta, no stranger to being popular, has already gained more than 6,000 reservations in the United States, with half of the coming from customers who never owned a Ford. A large part of the credit for that goes to Ford’s Fiesta Movement, a social media initiative designed to generate excitement about the new [...]
Apparently Ford’s Fiesta Movement was a huge success in creating awareness about the company’s new compact car. In fact, Ford is now getting ready to launch a second chapter that will enlist new agents to generate enough excitement for the Fiesta to get it on a new car shopper’s buying list. A total of 20 [...]
Jake Bronstein, one of the 100 test-drivers that is participating in the Fiesta Movement, has reported his Magenta Fiesta stolen. Letting the world know about his unfortunate situation via Twitter, jakehimself tweeted: #fiestamovement car STOLEN. No, really. Police en route now. I almost couldve predicted this somehow. Ford’s social media head Scott Monty confirmed the [...]
Want to drive the Ford Fiesta? Ford has announced that it will be launching an 8-month test-drive tour as a part of the Fiesta Movement, adding to the huge social media campaign built around the 2010 Fiesta that will hit U.S. markets next year. “The Fiesta Movement is about bringing a fuel-efficient, fun new car [...]
A total of 3,300 applicants applied to be a part of the “Fiesta Movement.” However, only 100 new Fiestas arrived today on U.S. shores helping Ford move one-step closer to having Americans fall in love with Ford’s first global small car. The 100 European-built Fiestas arrived today at Baltimore and Oxnard California. All will be [...]
