Fiat has announced pricing on the new 2012 500 Abarth hatchback, which goes on sale later this year. Prices for the 2012 Fiat 500 Abarth start at $22,000 (not including destination). “The Fiat 500 Abarth feels like a double shot of espresso straight to your veins,” said Tim Kuniskis, Head of FIAT Brand for North America, [...]
Fiat’s spicy commercial ‘Seduction’ made its debut alongside the Fiat 500 Abarth at the 2011 LA Auto Show. Since then, the video has gathered more than 2 million views on YouTube and is now receiving the pop-up video treatment from VH1. A pop-up version of the commercial will be featured on VH1.com’s ‘Pop-Up Video’ site [...]
The new 2012 Fiat 500 Abarth recently stopped by at Jay Leno’s Garage, Joe Grace, Fiat Vehicle Line Executive. Other than taking the Fiat 500 Abarth for a spin, Leno received a short history lesson from Grace on the brand’s heritage. Click here for our original post on the Fiat 500 Abarth. Check out the video [...]
Chrysler Group LLC is taking out a little time today to celebrate 1 million hits (in just one week) on YouTube for its new 2012 Fiat 500 Abarth ‘Seduction’ commercial. “The Fiat brand is thrilled to learn that our spot has captured the attention of so many people across the globe” said Olivier Francois – [...]
Fiat is doing all its can to generate more interest in the Fiat 500 and the new hardcore 500 Abarth should definitely help. Of course, marketing has to be a part of the picture as well and the Italian automaker has just released two new sexy ad spots. The Fiat 500 Abarth ad spot, called [...]
Key Competitors: Mini Cooper S, Beetle R. Power: Turbocharged 1.4l MultiAir 4-cylinder, 165 hp. Transmission: 5-speed manual. Performance: TBA. Availability: Available later this year. Having not enjoyed the same sales curve as the Mini Cooper during its introduction, the Fiat 500 is in a little bit of trouble when compared to the Mini. But that [...]
Just a couple hours ago before the curtains open on the press days of the 2011 LA Auto Show, Fiat has dropped the official photos and details of the new 500 Abarth, which arrives to the United states with racing traditions that have made it a success in Europe. “Bringing the 2012 Fiat 500 Abarth [...]
Following the launch of the Fiat 500 and the drop-top 500C, the Italian automaker will unveil the high-performance 2012 Fiat 500 Abarth at the 2011 LA Auto Show next month. “Building on the excitement of the new 2012 Fiat 500 (Cinquecento), the new Fiat 500 Abarth is designed for track-day enthusiasts and driving-purists who want [...]
Fiat of America has just confirmed on Twitter that the U.S. market Fiat 500 Abarth will debut at the 2011 Los Angeles Auto Show in November. Currently, the Euro-spec Fiat 500 Abarth is powered by a 1.4 16v gasoline Turbo engine, which delivers 135 horsepower at 5,500 rpm and peak torque of 152 lb-ft at [...]
Chrysler announced last month that it has started the dealer selection process for the reintroduction of the Fiat brand in the United States. The Auburn Hills automaker has now invited 600 dealers to a meeting at its headquarters later this month to learn more about what the requirements will be for them to sell Fiats [...]
