Report: BMW to introduce new sub-brand in collaboration with China’s Brilliance, just for China
WorldCarFans reports that BMW is seeking to pull a Toyota-like move by introducing a new entry-level sub-brand specifically for China. The collaboration will occur with China’s own Brilliance Automotive and will reportedly be called Zinoro. The first Zinoro model is said to be set for a launch by early 2014, beginning with an all-electric vehicle [...]

