Tag Archives: Dieter Zetsche

Report: Mercedes-Benz wants to double-down on its EV efforts to “overtake Audi and BMW”

Tesla Motors is really making an impact on the luxury car market by being the only reliable source for all-electric luxury cars. This obviously has the current mass market luxury automakers pretty ruffled and is the reason why companies like BMW, Audi, and Mercedes are moving more towards electrification and alternative powertrains. Mercedes however seems […]

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Report: Mr. Daimler AG, Dr. Dieter Zetsche, says Dieselgate will seriously impact German auto industry

Daimler AG’s chief, Dr. Dieter Zetsche, went on the record to express his worry for the German auto industry as a whole following Volkswagen AG’s major shakeup with Dieselgate, calling it a major blow to the company’s reputation for making automobiles. Speaking to the Economic Club of Washington, Zetsche mentioned he was surprised at Volkswagen’s level […]

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Zetsche: Mercedes-Benz will be back on top of luxury segment by 2020

Daimler’s boss Dieter Zetsche said that he hopes to bring Mercedes-Benz back to the top spot in the luxury segment by 2020 – beating Audi and BMW. “I am confident that we will be ahead of our rivals by 2020 at the latest,” he said in an interview with Boersen-Zeitung. Zetsche said that he hopes […]

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Daimler AG’s Zetsche has big plans for Mercedes, Smart and Maybach

Mercedes-Benz has perhaps one of the most prominent histories in the automobile industry. However, in the late 1990s and all the way through the 2000 until now, Mercedes has fallen well below their expectations as a brand. The top brass has since been hard at work to reinvigorate their image and damaged reputation with some […]

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Mercedes-Benz CEO: Many of our best new products are yet to come

Mercedes-Benz’s parent Daimler and their CEO Diester Zetsche has just announced that they will challenge their rivals BMW and Audi for the position of the world’s best-selling and most profitable luxury car manufacturer. Despite Mercedes-Benz lagging in terms of sales behind BMW and Audi, Dr. Zetche said that “Our competitors’ success should provide us with […]

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Daimler denies reports of CEO Zetsche stepping down early

You have to be very careful with what you read out there, especially when it’s some “rumor” heard by some “insider” or “source.” Daimler AG this morning is denying reports that Dieter Zetsche will step down early from his CEO position and as the head of its Mercedes-Benz Cars division to make way for the […]

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Daimler CEO says Renault-Nissan alliance better than Chrysler merger

Daimler and Chrysler’s divorce back in day is one that made headlines in the automotive industry. Chrysler, which was originally sold by Daimler to investment company Cerberus Capital Management, is now under the management control of Fiat SpA after undergoing a government-scripted Chapter 11 bankruptcy. Comparing its new alliance with Renault-Nissan, Daimler CEO Dieter Zetsche […]

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Daimler CEO under fire for dual role, Bernhard a potential candidate to head Mercedes-Benz

Daimler AG CEO Dieter Zetsche is coming under fire from the supervisory board due to his dual leadership as group CEO and head of the Mercedes-Benz unit. “The double role is unacceptable as a long-term solution,” Frankfurter Allgemeine Sonntagszeitung quoted a member saying. The member also said that the 2010 operating margin target given by […]

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Zetsche gets 3-year contract extension to remain Daimler CEO

Daimler AG CEO Dieter Zetsche has received a three-year contract extension from the board today, securing him in the post through 2013, though some inside the company believe that it could eventually go beyond that. Whether Zetsche gets a contract extension beyond 2013 depends by and large on how he navigates the company through the […]

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Daimler CEO’s advice to Fiat on Chrysler: Americans still like larges cars and SUVs

Even though Daimler AG and Chrysler’s break up back in 2007 ended like a horrible divorce, Daimler’s CEO Dieter Zetsche still cares a lot for the American automaker. In a recent interview with USAToday, Zetsche said, “I continue to be emotional about this company and am crossing my fingers for the very best future.” Zetsche […]

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