Mercedes-Benz has perhaps one of the most prominent histories in the automobile industry. However, in the late 1990s and all the way through the 2000 until now, Mercedes has fallen well below their expectations as a brand. The top brass has since been hard at work to reinvigorate their image and damaged reputation with some [...]
Mercedes-Benz’s parent Daimler and their CEO Diester Zetsche has just announced that they will challenge their rivals BMW and Audi for the position of the world’s best-selling and most profitable luxury car manufacturer. Despite Mercedes-Benz lagging in terms of sales behind BMW and Audi, Dr. Zetche said that “Our competitors’ success should provide us with [...]
You have to be very careful with what you read out there, especially when it’s some “rumor” heard by some “insider” or “source.” Daimler AG this morning is denying reports that Dieter Zetsche will step down early from his CEO position and as the head of its Mercedes-Benz Cars division to make way for the [...]
Daimler and Chrysler’s divorce back in day is one that made headlines in the automotive industry. Chrysler, which was originally sold by Daimler to investment company Cerberus Capital Management, is now under the management control of Fiat SpA after undergoing a government-scripted Chapter 11 bankruptcy. Comparing its new alliance with Renault-Nissan, Daimler CEO Dieter Zetsche [...]
Daimler AG CEO Dieter Zetsche is coming under fire from the supervisory board due to his dual leadership as group CEO and head of the Mercedes-Benz unit. “The double role is unacceptable as a long-term solution,” Frankfurter Allgemeine Sonntagszeitung quoted a member saying. The member also said that the 2010 operating margin target given by [...]
Daimler AG CEO Dieter Zetsche has received a three-year contract extension from the board today, securing him in the post through 2013, though some inside the company believe that it could eventually go beyond that. Whether Zetsche gets a contract extension beyond 2013 depends by and large on how he navigates the company through the [...]
Even though Daimler AG and Chrysler’s break up back in 2007 ended like a horrible divorce, Daimler’s CEO Dieter Zetsche still cares a lot for the American automaker. In a recent interview with USAToday, Zetsche said, “I continue to be emotional about this company and am crossing my fingers for the very best future.” Zetsche [...]
In today’s edition of Miscellaneous Thoughts we bring you auto-industry celebrity look-a-likes and drifting champion Rhys Millen making the Genesis Sedan go sideway. Also could a Fiat platform based Jeep Phoenix work? Auto industry look-a-likes: The folks at iMotor are having some fun this Friday comparing popular auto industry executives to the world’s famous celebrities. [...]
Daimler’s Supervisory approved yesterday a capital increase which will give state-backed Aabar Investments PJSC of Abu Dhabi a total of 9.1 percent. Issued at a price of €20.27 ($27.47 USD) per share, the total investment by Abu Dhabi’s Aabar comes in at €1.95 billion ($2.5 billion USD). “We are delighted to welcome Aabar as a [...]
Former DaimlerChrysler employee Wolfgang Bernard will be return to Daimler AG heading up the company’s van business. Bernard left DamilerChrysler in 2004 just before he was to become head of the Mercedes-Benz Group division. “I am pleased that Wolfgang Bernard is back on board at Daimler,” Daimler CEO Dieter Zetsche told Reuters. ”I value his knowledge [...]
