Lotus’ new CEO Dany Bahar may be seen as an amateur in the industry, but the man now has 20 months as the head of Lotus under his belt and is looking to make some big moves. Bahar, who quit his top marketing job at Ferrari in 2009 to become CEO of Lotus Cars, has [...]
Lotus CEO Dany Bahar has a lot of ambitious plans for the British automaker’s future. For one, he wants Lotus to change its whole philosophy and compete with the likes of Ferrari, Lamborghini and Aston Martin. Having faced criticism from analysts on trying to create a British Ferrari, Bahar now says he wants Lotus to [...]
Lotus’ CEO Dany Bahar says that Lotus is planning to power the new Esprit with its own design for a V8 powerplant. He said that Lotus engineers are currently studying the feasibility of production an all-new V8, which would appear on the 2012 Esprit coupe and a V6 for the new Elan and other models. [...]
Lotus today celebrated its relationship with Toyota at a celebration at the British Embassy in Tokyo where Lotus CEO Dany Bahar gifted Toyota Motor Corp’s President and CEO Akio Toyoda with a specially equipped Lotus Elise powered by the latest Toyota 2ZZ-GE VVTL-iengine. “The occasion marked the end of an era and the start of [...]
Lotus announced today that it has replaced retired CEO Michael J. Kimberley with Dany T. Bahar, former Senior Vice President, Commercial & Brand for Ferrari SpA. At Ferrari, Bahar was responsible for worldwide road car sales and after sales business, overall road car and F1 marketing activities, licensing, and merchandising business. “I am looking forward to taking [...]
