Commercials - egmCarTech

Video: First 2010 Porsche Panamera TV Commercial

Posted: Oct 16, 2009

Filed under: Porsche, Videos

Porsche has released its first 2010 Porsche Panamera TV commercial.
The Stuttgart automaker says that the new Panamera is “ 60 years of uncompromising beliefs” – so watch as Porsche family gathers to welcome its newest four-door sibling.
Click here for more news on the Porsche Panamera.
Refresher: The $89,800 Porsche Panamera S is powered by a 400-hp [...]

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Report: Chrysler and BBDO to part ways in 2010, new ‘Connect’ campaign launched today (w/ video)

Posted: Oct 14, 2009

Filed under: Chrysler, Industry News, Videos

According to the folks over at AdAge, Chrysler and advertising company BBDO are set to part ways by 2010. Sources say that BBDO, which managed to survive a turnover of owners and CEOs at Chrysler during its bankruptcy process, will part ways with the Auburn Hills automaker at the end of January.
BBDO denied the reports [...]

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Video: BMW’s Jump for Joy Part 2 commercial takes a shot at Audi

Posted: Oct 05, 2009

Filed under: BMW, Videos

Last week, we brought you a new BMW commercial called “Jump for Joy.” Apparently, there is a Part 2 to the commercial, or an extended version, that features a little comical shot at BMW’s German rival Audi.
Whatever you do, BMW warns you to not try this stunt at home or if you own an Audi.
Click [...]

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Video: BMW’s ‘Jump for Joy’ commercial makes us want to try this at home

Posted: Oct 01, 2009

Filed under: BMW, Videos

BMW has just released a new commercial called Jump for Joy, which features its latest new model – the BMW 5-Series Gran Turismo.
“Looking at a BMW, your heart starts jumping for Joy,” says BMW. “But sometimes it’s not just the heart. Watch some amazing ways to take a seat in a BMW, but don’t try this at home.”
Seriously [...]

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Video: Volkswagen Golf R vs. Volkswagen Scirocco R

Posted: Sep 21, 2009

Filed under: Videos, Volkswagen

It’s Wolfsburg’s two hottest hatchbacks going head to head in the latest Volkswagen commercial. Check out the fairly cheesy video of the new 2010 Volkswagen Golf R racing with the 2009 Volkswagen Scirocco R.
Refresher: Both are powered by a 2.0L TSI 4-cylinder engine making 265-hp with a maximum torque of 258 lb-ft. That allows for a [...]

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Toyota to spend $1 billion in U.S. marketing campaign

Posted: Sep 18, 2009

Filed under: Industry News, Toyota

Toyota has announced that it will invest $1 billion into a major U.S. marketing campaign during the fourth-quarter. Toyota’s spokesman, Irv Miller, said that while the sum is more than the company has spent before, the Japanese automaker bets on a recovery in the ailing U.S. auto market.
As usual, Toyota will roll out its “Toyotathon” marketing [...]

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Buick’s new tagline: ‘The new class of world class’

Posted: Sep 17, 2009

Filed under: Buick, GM, Industry News

Buick will be dropping its current tag line, “Take a look at me now,” for a new advertising tag line called “The new class of world class.” The tag line will launch with a new advertising campaign on Monday.
General Motors Company’s vice chairman of marketing, Bob Lutz, told Automotive News that the tag line will [...]

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Video: Mini’s Untamed Two teaser no.2 released, more awkward than teaser no.1

Posted: Sep 11, 2009

Filed under: Auto Shows, MINI, Videos

About two days ago, we brought you a teaser for the Mini Coupe Concept and the upcoming Mini Roadster Concept, both of which will make their world debut at the 2009 Frankfurt Motor Show next week. If you though teaser no.1 was awkward and freakish, wait until you see teaser no.2 called ‘Same.’ The series [...]

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Must Read: GM launches ‘May the Best Car Win’ campaign, previews new vehicles in TV spot

Posted: Sep 11, 2009

Filed under: Buick, Cadillac, Chevrolet, GM, GMC, Industry News

There is a huge change coming to General Motors Company, and we feel its one we can believe in – and no that’s not General Motors talking that’s us here at egmCarTech that have driven the new 2010 Chevrolet Equinox and spent a couple of minutes behind the new 2010 Cadillac SRX.
Leading the change is [...]

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GM’s Chairman Ed Whitacre to be featured in TV campaign

Posted: Sep 10, 2009

Filed under: GM, Industry News

When Bob Lutz returned from retirement to head up GM’s marketing in July, he said that GM would focus more on its brands rather the corporation. Well, new Chairman Ed Whitacre has something else in mind. According to sources familiar with the plan, GM will launch a broad post-bankruptcy advertising campaign next week with an [...]