Commercials - egmCarTech

Volvo says Twilight’s Edward Cullen fits the description of a perfect Volvo owner

Posted: Nov 12, 2009

Edward Cullen, the vampire in The Twilight Saga: New Moon, apparently fits the description of a perfect Volvo owner. Cullen, who is played by Robert Pattinson, will be driving a brand new Savile Grey XC60R in the sequel to the movie that hits theaters on Nov. 20.
“The brand DNA matched to [Cullen's] character couldn’t be more [...]

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Hyundai gets AdAge’s 2009 Marketer of the Year

Posted: Nov 10, 2009

Filed under: Hyundai, Industry News

“Now finance or lease any new Hyundai, and if you lose your income in the next year, you can return it with no impact on your credit.”- That was the voice over for Hyundai’s commercial during last year’s Superbowl. The company also ran nine ads during the Academy Awards to launch the Genesis. [...]

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Top Gear in trouble for Volkswagen spoof suicide advert

Posted: Nov 09, 2009

Filed under: Industry News, Videos

BBC’s Top Gear, known for attracting controversy, is being criticized by television watchdog Ofcom for showing scenes of a man committing suicide before 9 p.m. watershed. Ofcom said that Top Gear had breached broadcasting regulations that aim at protecting children from violence by airing a spoof of a Volkswagen advert in which man shoots himself [...]

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Video: First 2010 Porsche Panamera TV Commercial

Posted: Oct 16, 2009

Filed under: Porsche, Videos

Porsche has released its first 2010 Porsche Panamera TV commercial.
The Stuttgart automaker says that the new Panamera is “ 60 years of uncompromising beliefs” – so watch as Porsche family gathers to welcome its newest four-door sibling.
Click here for more news on the Porsche Panamera.
Refresher: The $89,800 Porsche Panamera S is powered by a 400-hp [...]

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Report: Chrysler and BBDO to part ways in 2010, new ‘Connect’ campaign launched today (w/ video)

Posted: Oct 14, 2009

Filed under: Chrysler, Industry News, Videos

According to the folks over at AdAge, Chrysler and advertising company BBDO are set to part ways by 2010. Sources say that BBDO, which managed to survive a turnover of owners and CEOs at Chrysler during its bankruptcy process, will part ways with the Auburn Hills automaker at the end of January.
BBDO denied the reports [...]

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Video: BMW’s Jump for Joy Part 2 commercial takes a shot at Audi

Posted: Oct 05, 2009

Filed under: BMW, Videos

Last week, we brought you a new BMW commercial called “Jump for Joy.” Apparently, there is a Part 2 to the commercial, or an extended version, that features a little comical shot at BMW’s German rival Audi.
Whatever you do, BMW warns you to not try this stunt at home or if you own an Audi.
Click [...]

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Video: BMW’s ‘Jump for Joy’ commercial makes us want to try this at home

Posted: Oct 01, 2009

Filed under: BMW, Videos

BMW has just released a new commercial called Jump for Joy, which features its latest new model – the BMW 5-Series Gran Turismo.
“Looking at a BMW, your heart starts jumping for Joy,” says BMW. “But sometimes it’s not just the heart. Watch some amazing ways to take a seat in a BMW, but don’t try this at home.”
Seriously [...]

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Video: Volkswagen Golf R vs. Volkswagen Scirocco R

Posted: Sep 21, 2009

Filed under: Videos, Volkswagen

It’s Wolfsburg’s two hottest hatchbacks going head to head in the latest Volkswagen commercial. Check out the fairly cheesy video of the new 2010 Volkswagen Golf R racing with the 2009 Volkswagen Scirocco R.
Refresher: Both are powered by a 2.0L TSI 4-cylinder engine making 265-hp with a maximum torque of 258 lb-ft. That allows for a [...]

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Toyota to spend $1 billion in U.S. marketing campaign

Posted: Sep 18, 2009

Filed under: Industry News, Toyota

Toyota has announced that it will invest $1 billion into a major U.S. marketing campaign during the fourth-quarter. Toyota’s spokesman, Irv Miller, said that while the sum is more than the company has spent before, the Japanese automaker bets on a recovery in the ailing U.S. auto market.
As usual, Toyota will roll out its “Toyotathon” marketing [...]

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Buick’s new tagline: ‘The new class of world class’

Posted: Sep 17, 2009

Filed under: Buick, GM, Industry News

Buick will be dropping its current tag line, “Take a look at me now,” for a new advertising tag line called “The new class of world class.” The tag line will launch with a new advertising campaign on Monday.
General Motors Company’s vice chairman of marketing, Bob Lutz, told Automotive News that the tag line will [...]