Chrysler Group LLC announced today that it will reopen its Conner Avenue Assembly Plant in Detroit for the production of the next-generation SRT Viper. That’s right guys, the next Viper will not be badged as a Dodge but as an SRT brand vehicle. “The next generation Viper will make its return to the product lineup [...]
The head of operations at Aston Martin has left the company to join Chrysler Group LLC as the marketing manager for the new SRT and motorsports brand. Beth Paretta’s appointment is effective this month and her responsibilities including managing the SRT product launches and events. Paretta has quite a strong automobile resume working for Honda [...]
Ralph Gilles could be one of the coolest executives currently in the automobile industry. If you don’t know who this man is, he’s the CEO of Dodge’s and Chrysler’s SRT brand. From interviews, to press conferences, Gilles always appears to be very enthusiastic, passionate and just overall plain interesting whenever he discusses the products that [...]
Ralph Gilles must be really proud of being the newly formed SRT brand President and CEO. Joining the 2012 Dodge Charger SRT8 and the 2012 Chrysler 300 SRT8 later this year at dealerships will be the new 2012 Jeep Grand Cherokee SRT8. Prices for the 2012 Grand Cherokee SRT8 start at $55,295 including a $825 [...]
Because Chrysler has made such an improvement over the past couple of years after filing bankruptcy and being conjoined with European giant FIAT, reminiscing on the days of when Chrysler had probably made the worst automobiles in the world is like looking back in your old days when you relied on keg beer to get [...]
Chrysler Group LLC announced some changes to its management team today that will probably make no difference to your life unless you’re an analyst or an industry expert. Ralph Gilles has been appointed President and CEO of the newly formed Street and Racing Technology (SRT) Brand, Chrysler Group’s cross-brand performance unit, and the Company’s Motorsports [...]
While General Motors is disbanding its High Performance Vehicle Operations to focus more on mass-produced cars and Ford continues its SVT operations, Chrysler has confirmed that is SRT department will not get the cut. “SRT is sticking around and we have to make final calls on the lineup,” said Chrysler’s vice president for global product planning, [...]
