Automakers stole the show when it came to Super Bowl XLVI commercials. However, behind the scene FoMoCo was complaining about a Chevrolet Silverado commercial that took a stab at Ford. Apparently, General Motors ignored a request from Ford to cancel the commercial before it made its television debut last night. The ad, which shows the [...]
General Motors has released yet another commercial for Super Bowl XLVI called ’2012.’ The commercial is based around the Chevrolet Silverado and shows off how reliable the truck is in a 60-second. The ad is focused around the Silverado navigating the devastation and destruction predicted to occur this year by the Mayan calendar. Check out [...]
With the upcoming release of GMC’s remodeled Sierra and the Chevrolet Silverado pickups, GM is considering taking the opportunity to upgrade the models’ market positions. Both the Sierra and the Silverado are scheduled to go on sale next year, giving the automaker plenty of time to adjust options and pricing, and change its marketing plans [...]
At the 2011 SEMA Show today, Chevrolet unveiled its new Silverado Realtree Concept, which is the ultimate hunter’s truck. Based on the Silverado 2500 crew cab, the Silverado Realtree Concept was created in partnership with Realtree and features a custom Champagne Silver Metallic exterior with Realtree graphics. Inside is Dark Cocoa leather seating with camouflage [...]
The 2011 SEMA Show, which features a bunch of pimped and tricked out rides, is just around the corner. Chevrolet this year will be displaying a bunch of modified models including the Chevrolet Sonic and this – the Chevrolet Silverado Realtree Concept. Chevy teamed up with Realtree to create the model based on the 2012 [...]
General Motors said that it will idle its Fort Wayne, Indiana plant for one week in November to adjust to market demand for its full-sized pickups. The plant, which builds the Chevrolet Silverado and GMC Sierra, will halt output during the week of Nov. 7, according to GM spokesman Chris Lee said. The Detroit automaker [...]
Chevrolet has just discretely unveiled a new mid-cycle refresh for their popular-selling Chevrolet Silverado full-size pickup truck. The update includes some minor visual tweaks as well as some new equipment and a new special edition model. Beginning with the visuals, the new Silverado receives a new front-end design, a new option for heated and cooled [...]
With an unexpectedly large pick up inventory, GM has decided to cancel five Saturday overtme shifts that were originally planned for September and October for the Flint, Michican assembly plant. The plant is responsible for the productin of the GMC Sierra and Chevrolet Silverado pickup models. Tom Wickham, GM Spokesman says the reason behind cancelling [...]
General Motors announced today that it will invest a total of $328 million at its plant in Flint, Michigan. The investment is being made to prepare the plant to build the next-generation of Chevrolet and GMC full-size pickup trucks. The investment is expected to create or keep 150 jobs. The plant currently employs 2,047 employees [...]
Guess what pickup fans? General Motors will start retooling assembly plants next year to start building the next-generation of its full-sized pickups. General Motors will begin retooling assembly plants next year to build the next generation of its full-sized pickups. “We have some scheduled plant downtime in 2012 as we convert to the next generation [...]
