* Updated: Video added after the jump.

After all the wait and all the anticipation General Motors has finally taken the covers off of the Chevrolet Camaro Z28… we mean the 2012 Chevrolet Camaro ZL1. Yes indeed, GM has dropped the Z28 badge in favor of the ZL1, which was “the code name for the 427-cubic-inch, all-aluminum big-block engine developed for Corvette race cars in the late 1960s, but found its way into a small number of 1969 Camaros.” The 2012 Chevrolet Camaro ZL1 is the fastest and the most technically advanced Camaro in the model’s 45-year history.

Power for the 2012 Chevrolet Camaro ZL1 comes from a LSA 6.2L supercharged V8 making 550-hp at 6,100 rpm and 550 lb-ft at 3,800 rpm.  Now don’t for a second think that GM just dropped this powerful engine in the Camaro and called it a day. No. The Camaro ZL1, according GM, is a complete performance car. The engine is matched to a Tremec TR-6060 6-speed manual transmission with a new shorter-throw shifter that improves gear changes. It also features a dual-mode exhaust system which provides a very throaty and powerful sound.

The 2012 Chevrolet Camaro ZL1 is built on a stronger driveshaft and rear axel system that has a larger and strong cast iron differential housing, stronger axels and a heavy-duty limited-slip. The system is designed to bring the 550-hp to the ground in a very smooth manner. The suspension for the Chevrolet Camaro ZL1 has also been revised and features GM’s popular Magnetic Ride Control, which includes driver selectable modes and holds the Camaro ZL1 tight to the ground while making sharp turns.

While no 0-60 mph or top speed figures have been released, the 2012 Chevrolet Camaro gets its stopping power from Brembo with larger 14.6-inch two-piece front rotors with 6-piston calipers and 14.4 inch rear rotors with 4-pistion calipers.

Looks wise? Well just go head and drool over the pictures after the jump.

Click here for more news on the Chevrolet Camaro.

The 2012 Chevrolet Camaro ZL1 will go into production with a range of colors but black will be the only interior color. The interior of the Camaro ZL1 has heated leather seats with microfiber inserts and ZL1 logos on the front headrests. Microfiber suede is also accented on the instrument panel. The Camaro ZL1 will be offered with the same content as the current 2SS package and some other cool features.

Sales of the Chevrolet Camaro ZL1 will start in early 2012 but GM engineers will continue testing the prototypes throughout Germany and the United States.

Believe me, I’m refraining from saying that this is my dream car and I cannot wait to drive one… oops.

Press Release:

ZL1: Chevrolet Camaro Enters The Realm Of Advanced Performance Technology

CHICAGO – The 2012 Chevrolet Camaro ZL1 debuted today at the Chicago Auto Show. It is the highest-performing Camaro and the most technically advanced car ever developed in its class. The new ZL1 continues the momentum of Camaro, propelling it into an entirely new realm of leading-edge performance technology. It is planned to launch at the beginning of 2012.

Motivated by a supercharged V-8 engine producing an estimated 550 horsepower (410 kW), the Camaro ZL1 will be the fastest Camaro ever offered by Chevrolet. And more than just power, the ZL1 features technologically advanced and highly developed chassis and suspension systems that help it deliver balanced, track-ready handling and braking power to complement its high engine output. Rigorous development of the ZL1 is ongoing, and official estimates of the car’s capabilities will be released later in 2011, as testing nears completion.

“Camaro ZL1 is about high-tech performance and design, and is a type of car no one has ever brought to this segment previously,” said Rick Scheidt, vice president of Chevrolet marketing. “It’s the most technically advanced Camaro ever, so we’ve chosen a name from the most elite and exclusive Camaro in history.”

The ZL1 name is derived from the all-aluminum racing engine of the same name, which was developed in the late 1960s and installed into a handful of regular-production 1969 Camaros. Only 69 were built with the engine, but they’ve achieved mythical status among enthusiasts, as they represented the pinnacle in Camaro performance – until now. The 2012 ZL1 model is designed to be a major leap forward for the Camaro, bringing a new level of performance capability to the segment.

The central goal of the car’s development was creating something new – a Camaro intended to reach optimal lap times on top road-racing circuits and excellent driving dynamics on the street. To achieve that goal, engineers evolved many of the existing Camaro’s systems, as well as incorporated new technologies such as electric power steering and Magnetic Ride Control, the world’s fastest-reacting suspension system.

Camaro ZL1’s design communicates and supports its performance mission. Rather than using decorative elements, ZL1 is visually differentiated from other current Camaro models with elements vital to the car’s elevated capabilities.

“Everything about the ZL1’s design is directly related to its technology and serious performance, especially aerodynamics,” said Ed Welburn, vice president, Global Design. “Our designers’ goal was to execute that function-oriented design with beautifully sculpted forms, creating an imposing, powerful persona. Function becomes the aesthetic. The intent is a car that delivers on the attitude it projects.”

Major elements of the ZL1’s design are a new front fascia and hood with air extractors, designed in tandem to create aerodynamic downforce to aid handling. The car’s hood includes a signature center section constructed of carbon fiber and rendered in satin black finish. New rocker panels, wide tires, 20-inch wheels and exhaust tips portray the car’s handling and power.

The ZL1 badge appears on the grille, hood and the brake calipers, all key areas portraying the technology within.

Tech overview
Supporting the dynamic track and street performance of the ZL1 is the LSA 6.2L supercharged engine, which will produce an estimated 550 horsepower (410kW) and 550 lb.-ft. of torque (677 Nm), with specific features for the Camaro. Built on GM’s legendary all-aluminum, small-block V-8 architecture, the LSA features an intercooled supercharger system, premium heat-resistant aluminum-alloy cylinder heads and other details designed to ensure its exceptional performance is delivered with smoothness and refinement. Components and design elements that contribute to the LSA’s performance include:

• Balanced, lightweight reciprocating assembly
• High-strength hypereutectic pistons
• Sixth-generation Eaton supercharger with four-lobe rotors
• Piston oil squirters.

Because the Camaro ZL1 uses electric power steering, the engine does not incorporate a conventional hydraulic power steering pump on its accessory drive system. This enhances performance, because no engine power is used to turn a steering pump pulley.

Camaro ZL1 is a complete high-performance car, not just a Camaro with more power. Key technical highlights include:

Transmission – The high-performance Tremec TR-6060 six-speed manual is matched with the LSA engine. It is the “MG9” version of the transmission, with a higher torque capacity. It is used with a dual-mass flywheel and twin-disc clutch for easy operation and shift smoothness. A new, shorter-throw shifter actuates the gear changes.

Exhaust – ZL1 is equipped with a dual-mode exhaust system, which alters the sound level and character in response to engine rpm. First used on the legendary Corvette, and specifically tuned for Camaro ZL1, the dual-mode exhaust will give the car a signature sound.

Drivetrain – It is revised with a stronger driveshaft and rear axle system, featuring a larger and stronger cast iron differential housing, stronger axles and heavy-duty limited-slip differential. This patent-pending system is designed to ensure that ZL1’s tremendous power is delivered smoothly to the ground.

Suspension – The suspension features completely revised tuning and the inclusion of segment-exclusive Magnetic Ride Control. ZL1’s Magnetic Ride system will include driver selectable modes (Tour and Sport) tailored for the preferred style of driving. It uses advanced magneto-rheological science to produce shock damping with the highest level of precision, enabling body control optimized for excellent performance in everyday driving as well as track situations. This technology appears on only a small roster of some of the world’s finest performance cars. Other chassis elements are redesigned to support the car’s high-performance limits. Rear stabilizer bars have drop links repositioned outboard of the control arms. This makes the bars more effective in controlling body roll in turns, with crisp response to driver commands.

Brakes and Steering – Camaro ZL1 features an advanced track-capable braking system, developed in conjunction with experts from Brembo. The large 14.6-inch (370 mm) two-piece front rotors have six-piston calipers; the 14.4-inch (365 mm) rear rotors have four-piston calipers. ZL1 marks the entry of a new electric power steering system to Camaro. It is being developed to ensure precise control and feedback to the driver, with greater variability of effort for high-performance driving.

Exterior – ZL1’s signature from the front is the redesigned fascia and aluminum hood with a raised, carbon fiber insert. The fascia includes a front splitter and new vertical fog lamps. The fog lamp area includes air intakes designed for brake cooling. The hood features front-mounted air extractors that direct air precisely over the car. Visually, this center section, in satin black carbon fiber, communicates the car’s high-performance intent as a visual contrast to the car’s exterior color. Functionally, the air extractor is a key in connecting airflow closely to the bodywork, creating aerodynamic downforce. The carbon fiber center section reduces the mass of the hood.  High-intensity discharge (HID) headlamps and fog lamps are standard. The rear of the car includes a diffuser and spoiler, also functional elements that enhance the car’s aerodynamics.

Wheels and Tires – New-design, 20-inch forged aluminum wheels, which are lighter than the 20-inch wheels used on the Camaro SS, are used with new Goodyear Supercar F2 ties developed specifically for the ZL1.

Interior – ZL1 is tailored for high-performance driving. The front seats feature microfiber suede inserts. Other enhancements include a redesigned steering wheel, alloy pedals, Head-Up Display with unique performance readouts and the “four-pack” auxiliary gauge system featuring a boost readout.

Production details
All of the Camaro exterior colors will be offered with the ZL1, but black is the only interior color. The unique exterior features are complemented with a black center section on the hood. Inside, the Camaro ZL1 has heated leather seats with microfiber inserts and ZL1 logos embroidered on the front headrests. Microfiber suede is repeated as an accent on the instrument panel, adding a richer look to the interior. The ZL1 will include the same content as the current 2SS package and include the following new or unique features:

• Six-way power driver and passenger seats
• Unique instrument panel and door panel inserts; and ZL1-logo sill plates
• Steering wheel audio controls with Bluetooth capability
• Wireless PDIM and USB-port
• Boston Acoustics premium audio system
• Rear parking assist
• Rear camera system (displayed in the inside rearview mirror).

Engineers have already driven Camaro ZL1 prototypes extensively at demanding road courses in the U.S. and Germany, with final testing being completed through the balance of 2011.

PRELIMINARY SPECIFICATIONS

Overview

Engines

Transmission

Chassis / Suspension

Brakes

Wheels / Tires

Dimensions
Exterior

Interior

Capacities

Note:  Information shown is current at time of publication.

- By: Omar Rana

We learned earlier this month that the 2012 Chevrolet Camaro Z28 will enter production on Jan. 1, 2012. egmCarTech now has confirmation from its sources at General Motors that the Camaro Z28 will make its public debut at the 2011 Chicago Auto Show on February 9. That means the debut of the Camaro Z28 will take place the same month that the Chevrolet Camaro Convertible goes on sale.

Click here for more news on the Chevrolet Camaro.

It is widely believed that the 2012 Chevrolet Camaro Z28 will be powered by the same 6.2L supercharged V8 found in the Cadillac CTS-V lineup. The engine produces a neck-snapping 556-hp and a maximum torque of 551 lb-ft of torque. In the Caddy CTS-Vs, the engine is mated to a Tremec TR6060 6-speed manual with a dual-disc clutch or a Hydra-Matic 6L90 six-speed automatic with steering wheel-mounted shift controls.

We’re pretty sure that the 2012 Camaro Z28 will give the Ford Shelby GT500 a run for its money.

- By: Omar Rana

A Chevrolet dealer who just attended a National Chevrolet Dealer’s meeting, has confirmed that the 2012 Chevrolet Camaro Z28 will enter production on Jan. 1, 2012.

The dealer also found out that the Camaro Z28 is internally referred to as the ‘HP Edition’ model, will be powered by a 6.2L supercharged engine, will have Magnetic Ride suspension and 285F / 330R tires and a hood that will have a louvre/slat design. There will also be some upgrades to the interior.

We have some of our own secret about the debut of the Camaro Z28, which we will reveal tomorrow.

The Chevrolet Camaro Convertible, the second addition to the lineup following the coupe, will hit dealerships next month.

- By: Omar Rana

Source: Camaro5

It’s something we’ve known for quite a while now but the Detroit News is reporting that the Chevrolet Camaro Z28 will show up as a 2012 model year meaning we should see it sometime later next year.

Sources said that the new Camaro Z28 will build on the nameplate’s success. So far, the Camaro coupe has managed to outsell the Mustang despite not having any specialty models such as the Mustang GT500 or a convertible model.

Click here for more news on the Chevrolet Camaro.

The 2011 Chevrolet Camaro Convertible will hit dealerships in Feb. 2011 with prices starting at $30,000.

No official date has been set for the release of the Camaro Z28 but word has it that the model will carry that Cadillac CTS-V’s 6.2L V8 supercharged engine making 556-hp and a peak torque of 551 lb-ft. It will compete head-to-head with the Ford Mustang GT500.

- By: Zain Haq

Source: Detroit News

2012 Chevrolet Camaro Z28 at the Nurburgring

Just two days ago, spy shots of the 2012 Chevrolet Camaro Z28 prototype hit the Internet. Well, there is now a video of the next-gen Z28 hitting up the Nurburgring (courtesy of the guys at Camaro5).

Click through for the video.

Refresher: It is widely reported that the next-generation Camaro Z28 will get its power from the same 6.2L supercharged V8 found in the Cadillac CTS-V lineup. The engine is good for a total of 556-hp and a maximum torque of 551 lb-ft. In the Caddys, the engine is available with a Tremec TR6060 six-speed manual with a dual-disc clutch and a Hydra-Matic 6L90 six-speed automatic with steering wheel-mounted shift controls.

- By: Zain Haq

Source: Camaro5

Spy Shot: Chevrolet Camaro Z28

Spies have spotted the 2012 Chevrolet Camaro Z28 prototype taking hot laps of the Nurburgring Nordschleife before its debut next year.

It is widely known that the next-generation Camaro Z28 will get its power from the same 6.2L supercharged V8 found in the Cadillac CTS-V lineup. The engine is good for a total of 556-hp and a maximum torque of 551 lb-ft. In the Caddys, the engine is available with a Tremec TR6060 six-speed manual with a dual-disc clutch and a Hydra-Matic 6L90 six-speed automatic with steering wheel-mounted shift controls.

Stopping power will come from upgraded Brembo brakes.

Check out the full spy shots over at Straightline.

- By: Zain Haq

Source: Straightline

Jay Leno Chevrolet Camaro

A guy by the name of Karl Stracke is going around talking to the media making journalists really happy and the PR department of General Motors really worried. Who is Stracke? He’s GM’s new Vice President of Global Vehicle Engineering and is from Germany, rides a Harley Davidson V-Rod and drives a Chevrolet Corvette Grand Sport as his daily driver. Think of him as GM’s new Bob Lutz.

The best thing about Stracke? He’s not afraid to speak his mind. In a recent interview with the Detroit News Stracke tore apart the Chevrolet Cobalt saying: “Look at this car, it”s horrible. How did this get through so many people?”

So far this week Stracke has gave us some interesting insights on what’s to come from GM in the future. He’s talked about how GM wants to do interior design and quality that is comparable to Audis, told us that engineers are looking at a rotary or diesel engine for the next-generation Volt and that Cadillac will get a Lambda-based crossover.

Speaking of Cadillac, Stracke told Motor Trend in an interview that the brand is gunning for BMW. “We will bring performance to these cars”¦and be on par or better than BMW. That is our plan.”

Stracke also said that Chevrolet Camaro Z28 is on its way. While this isn’t anything new, this is the first time a GM executive has officially confirmed that the Z28 will come – so be patient. Other than that, Stracke also confirmed that the next-generation Camaro will be based on the Alpha platform – starting with the Z28, which is expected to debut sometime in 2012.

“We need to win,” Stracke says. “Not just shoot for the middle.”

We just need more guys like you in GM, Stracke.

- By: Omar Rana

Source: Motor Trend

At the 2009 SEMA Show earlier this month, Jay Leno unveiled his twin-turbocharged version of the 3.6L V6 Chevrolet Camaro. With the help of Turbonetics T-3 turbochargers, output was taken up to a total of 425-hp. Apparently, when the turbochargers aren”t being used, there is virtually no loss in the fuel-economy of the base 3.6L V6 engine. Sounds pretty cool huh?

Well, according to GM’s Bob Lutz, Chevrolet may “perhaps” do a twin-turbocharged version of the Camaro. Nothing is confirmed but the “perhaps” does leave the door open for some turbos in the upcoming Z28. Pervious reports have suggested that the Camaro Z28 will get the 557-hp 6.2L supercharged V8 from the Cadillac CTS-V.

Lutz also confirmed that the Camaro Synergy concept will enter production along with an all-black special-edition model.

The Jay Leno Chevrolet Camaro (2009 SEMA):

Chevrolet Camaro Synergy:

- By: Omar Rana

Source: Straightline

During a live Web chat on the GM Fastlane Blog, Chevrolet’s Vice President Brent Dewar said the 2011 Chevrolet Camaro Convertible was privately shown to dealers earlier this week. He did not give a specific date for when the Camaro drop top would hit dealerships.

“We are working on the specific timing, but it will come out soon,” Dewar said.

As for the Chevrolet Z28, Dewar’s response was a bit disappointing.

“We have not officially decided to bring back the Camaro Z28,” he said.

It has been previously reported that the Chevrolet Camaro Z28 is back in GM’s product plans and is estimated to arrive in late 2011. Of course, we’re not sure if that statement holds weight anymore.

- By: Kap Shah

Source: Inside Line

We were pretty disappointed earlier this summer when Bob Lutz hinted that the Chevrolet Camaro Z28 will not see production. However, we’re celebrating today because according to Ed Welbrun, GM’s vice president for global design, the on-and-off again Camaro Z28 is back in GM’s product plans.

According to a report by Inside Line, we’re still about a year away before the Z28 appears since there is still some calibration work to be completed on the powertrain.

Power will come from a 6.2L Supercharged V8 that is seen in the Cadillac CTS-V. The engine will produce 556-hp and will be mated to a 6-speed automatic and a 6-speed manual transmission.

We’ve previously heard that the production Camaro Z28 will look like Bumblebee as seen in Transformers: Revenge of the Fallen. For now you can enjoy the Hennessey HPE550 Camaro.

- By: Omar Rana

Source: Inside Line

Papa John Schnatter spent most of his summer on a nationwide road trip where he attempted a record for the world’s highest pizza delivery, taught children how to toss pizza dough, rang the Closing Bell at NASDAQ, and met countless customers, all for one purpose: to find his 1971 Z28 Camaro he sold more than 25 years ago to help his dad’s tavern stay in business.

Initially, Schnatter offered $25,000 for anyone who could produce a title along with his long-lost Camaro. Eventually the offer went up to $250,000. The whole search was chronicled online at www.papasroadtrip.com, where thousands offered tips on how to find his car.

After months and months of searching, Schnatter today was reunited with his Z28 Camaro with the help from our friends at Jalopnik.

A man by the name of Jeff Robinson heard about the contest from a friend in Cincinnati, leading him to the Internet to search for details. He eventually ended up getting in touch with Jalopnik’s associate editor Matt Hardigree, who met Schnatter during his Road Trip stop in Houston in May. Hardigree investigated the details himself then contacted Papa John’s with the lead.

As a result Jeff is now $250,000 richer (and can purchase a brand new 2010 Chevrolet Camaro). Papa John also offered a $25,000 reward to the family who originally bought the car from Schnatter in 1983, in appreciation for their help in linking the contest winner with Papa John’s.

- By: Omar Rana

Source: Jalopnik

We’re still trying to get over our heartbreak when we said goodbye to our 2010 Chevrolet Camaro SS press car last week. Nonetheless, we kept our spirits up knowing we had something to look forward to when we heard some new details on the Camaro Z28. Well, while Lutz has gotten us all excited about the Pontiac G8 being rebadged as a Chevrolet Caprice, he hinted in an interview with Automobile Magazine that the Camaro Z28 may not see production (depending on how you interpret his words).

Assuring us that GM Performance cars will live on in the new General Motors Company, Lutz said that there “is no pressure at all to get off the high-performance thing.” However, he said that with stricter fuel-economy standards the mainstream sports car formula will move away from big V8s and to the likes of a 304-hp V6 Camaro, which averages 29 mpg on the highway.

The Camaro Z28 would be GM’s answer to the 2010 Ford Mustang GT500. Power was rumored to come from the supercharged LSA engine from the CTS-V making 556-hp.

So Lutz confirms that the CTS-V Coupe will definitely be produced – but the Camaro Z28 is a big no-no? We’re going to have to file this under misinterpretation and rumors for now.

- By: Omar Rana

Source: Automobile Magazine

After General Motors goes through ‘surgical bankruptcy’ it will be very careful about where it spends money given to it by the taxpayers and government. Of course, that includes how GM spends on future products already in the pipeline like the Chevrolet Camaro Z28. It was reported earlier this year that the new-generation Camaro Z28 is completed but GM has put a hold on the launch since it’s strapped for cash.

A group of GM officials attending the Carlisle Nationals this past weekend held a Q&A session for the 2010 Chevrolet Camaro. Many of the question were focused around the Camaro Z28 and while nothing eye-popping was announced, their answers hinted that GM will offer a Camaro Z28 very soon.

Scott Settlemire, Cheryl Pilcher, John Fitzpatrick, Al Oppenheiser and John Cox shared the following info:

- The Z28 hood will be as seen on the 2nd generation Bumblebee Camaro in Transformers: Revenge of the Fallen.
- It will receive a different grill treatment.
- It will most likely have a different rear design with a more aggressive touch.
- It will have Z28 emblems and graphics.
- It will make its debut sometime after the convertible variant is launched in 2011.

Power is expected to come from the same 556-hp 6.2L LSA V8 supercharged engine from the Cadillac CTS-V.

- By: Mo Eladawy

Source: Camaro5

It is finally time for us to gather up some randomness from around the internet and today we focus on some outstanding amounts of American horsepower.

New Camaro Z28 spotted in GM’s design studio: It was reported earlier this year that the Chevrolet Camaro Z28 had been put on hold since it ran out of money to launch the car – meaning design and engineering work must have been completed. A new image has popped up on the Camaro5 forums showing a scan from a book called “Camaro, an American Icon.” The image shows GM designers working on a Camaro Z28. We are patiently waiting GM.- Camaro5

2010 Ford Taurus SHO crashes in Chicago: The report says that a sold 2010 Ford Taurus SHO left the dealership and came back on a flatbed. Apparently it was involved in a 3 car pile up. – ChicagoSVT

Transformers: Revenge of the Fallen: Who’s going to go watch the sequel tomorrow? Let us know if you’ll be catching the midnight show tomorrow night. We’ve already purchased our tickets.

- By: Mo Eladawy

Last week, it was all about the launch of the much-anticipated 2010 Chevrolet Camaro. This week, we’ll do our best to tone down the posts about Detroit’s new muscle car but here is one for all you that are looking forward to other variants of the 2010 Camaro.

According Paul A. Eisenstein of The Detroit Bureau, GM will be putting the brakes on the convertible version of the new Camaro. While production was scheduled to begin in about a year, plans have been put on hold due to the collapse of the German company responsible for supplying the convertible top.

“We”re looking to find an alternative source for the top,” Gene Stefanyshyn, Camaro”s Vehicle Line Executive, told the publication. He said that even if GM could lineup a new supplier it would take some time to bring them up to speed. Sources say that the delay could be as long as six months.

As for the Chevrolet Camaro Z28 – we recently heard that the high-performing Camaro is done but GM is holding back from putting it into production According to Stefanyshyn, production of the Camaro Z28 will cost GM too much – that too much equals some $50 million.

Nonetheless, GM isn’t pulling the plug on the Camaro Z28. Stefanyshyn says that engineers are working hard to see if they can cut the cost of development; however, it may be hard to make a business case for such a high-performance model due to GM’s financial situation.

- By: The Daily Auto Editor

Source: The Detroit Bureau

As General Motors continues to survive on taxpayer’s bailout money, it must be very careful on how and where it spends cash. That includes how the automaker spends money on future products already in the pipeline. According to Motor Trend, the Chevrolet Camaro Z/28 is already done; however, GM has put the Z/28 on hold since it ran out of money to launch the car.

The General has to be very careful where it spends its taxpayer bailout money since a car like the Camaro Z/28, which is expected to return a fuel economy of 13/19 mpg, will most probably be looked down upon during the company’s current financial situation (aka pissing off taxpayers around the nation).

Under the hood of the Chevrolet Camaro Z/28 will be the same 6.2L LSA V8 supercharged engine from the Cadillac CTS-V. It will produce a neck-snapping 556-hp with a peak torque of 551 lb-ft. The Z/28 will also share the 6-speed manual and automatic transmission with the Cadillac CTS-V. 0 to 60 mph is expected come in at 3.9 seconds with a top speed of 193 mph for the manual version.

While all that makes us muscle car fans drool, General Motors will have to stick to building fuel-sippers like the Chevrolet Cruze and the Chevrolet Volt for now. Let’s just hope by the time GM can make the Z/28, the market will still be willing to buy it.

Source: Motor Trend