Buick today announced a new initiative program to support the brand’s mission to ‘redefine itself as a modern luxury automaker’ and a leader in customer satisfaction. Called the Experience Buick, the incentive offers the security and convenience of a 24-month lease that includes routine maintenance, an OnStar Directions and Connections plan and SiriusXM radio, all bundled into one monthly [...]
Smartphone apps are wildly popular, and automakers are taking advantage of the technology to integrate automotive technology and handheld technology to meet these new consumer demands. Buick has released three new apps for both Apple and Android app stores that come bundled as the eAssist Fuel Efficiency games, which help drivers improve gas mileage and [...]
Buick definitely stepped in it when they named a North American car the “LaCrosse”, a French Canadian Freudian slip for masturbation, but now it seems that the innocuous offering may be in further trouble as the next Lexus ES is set to offer many things that the Buick doesn’t. The expanding new ES, may just [...]
General Motors has said that the 2012 Buick LaCrosse eAssist is spending just 14 days on dealer lats nationally before being sold. Due to the strong start of the LaCrosse eAssist, Buick retails through November are expected to be up more than 17 percent year to date. Along with the Enclave, the new Buick Regal [...]
How luxurious is Buick as a brand? GM is attempting to answer that question today at the 2011 LA Auto Show with the LaCrosse GL Concept. Receiving a bunch of luxury touches, the LaCrosse GL Concept is just a study of how premium the brand can get. Of course that would mean charging customer a [...]
While Buick is considered a luxury brand, we wouldn’t put it up there on the top next to Cadillac, BMW, Mercedes-Benz, Audi or Lexus. The brand mostly competes with the likes of Volvo and Acura when it comes to the luxury market. However, at the 2011 LA Auto Show, GM designers will capture the essence [...]
Back in 2009 when General Motors was undergoing bankruptcy restructuring, U.S. Treasury officials weren’t sure whether the Detroit automaker should keep its Buick brand – and quite frankly, neither were we. Well, the decision to keep Buick is starting to look better day by day. In 2010, Buick’s U.S. sales increased 48 percent from 2009 [...]
General Motors announced a recall for about 15,000 Buick LaCrossses and Chevrolet Impalas for two important problems. Beginning with the 2012 Buick LaCrosse, GM said that 4,077 units are being recalled for a reprogramming of the electronic stability control. Apparently, there was an incorrect calibration of a sensor, which as a result can cause the [...]
A new study is out from AutoObserver.com, which says that luxury buyers have a preference for going with Buick. Being that Buick is one of four GM brands that survived the bankruptcy and restructuring of the American auto giant and is the fastest-growing US-based brand, this should come to no surprise. In fact, Buick goes [...]
Buick’s latest offerings like the new LaCrosse and Regal are doing well to move the brand into a better direction, the two important sedans for the American make are still receiving a little controversy for only offering four-bangers. And Buick has decided to address this concern by introducing a new V6 for the LaCrosse. The [...]
