egmCarTech

“There are days when it hurts not to have one, but there was no compelling business case at the time when the decision was taken,” said Albert Biermann, head of product development at BMW. It seems that BMW is still considering building a consumer version of the Z4M and is interested in offering the Z4 [...]

According to a report by iMotor, BMW has confirmed that it will not be building the next-generation version of the Z4M due to the global economic downturn and the significant drop in consumer demand. “Given the current economic crisis there is no business case for a full-on M version of the Z4,” a BMW spokesman told [...]