Tag Archives: BMW Sub-Brand

Report: BMW to introduce new sub-brand in collaboration with China’s Brilliance, just for China

WorldCarFans reports that BMW is seeking to pull a Toyota-like move by introducing a new entry-level sub-brand specifically for China. The collaboration will occur with China‚Äôs own Brilliance Automotive and will reportedly be called Zinoro. The first Zinoro model is said to be set for a launch by early 2014, beginning with an all-electric vehicle […]

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