It’s that time of the year again – when Motor Trend picks the “Motor Trend SUV of the Year” for the year 2010. Last year’s award went to the 2009 Subaru Forester. It seems as though this year, Motor Trend has focused most of its attention on luxury SUVs. Either way, stay tuned for the winner who will get all the bragging rights in their new ad campaigns.

Let us know who you think should win in the comments section after the jump.

Click through for the list.

2010 Motor Trend SUV of the Year Contenders:

Acura ZDX
Audi Q5
Cadillac SRX
Chevrolet Equinox
GMC Terrain
Lexus RX
Lincoln MKT
Mercedes GLK
Subaru Outback
Toyota 4Runner
Volvo XC60

- By: Omar Rana

It was three years ago that Audi released the enormous Q7 and jumped into the SUV market. However, Audi’s been having some difficulty competing with BMW’s X5 and Mercedes-Benz’s GL, mainly because Americans hardly consider Audi when it comes to the luxury segment, and because the Q7 is downright beastly and unappealing.

Last year Audi decided to get a little sensible with the release of the smaller Audi Q5. Not a bad decision seeing as the compact pocket-size SUV segment is considered one of the fastest growing markets in the automotive industry. BMW, which has been competing in the segment since 2003, has done its best to beat the competition to the market and set the standard with the X3. However, shoppers now have a choice between at least 5 compact luxury SUVs in addition to the X3, and we feel it’s safe to say that some of them are better alternatives than the Munich automaker’s compact sports utility, which has yet to see a major transformation since its inception. Acura now offers the RDX, Volvo has the XC60 and Mercedes-Benz and Infiniti offer the GLK and the EX35 respectively. So how does the Q5 stand-up to the competition?

Click through to read more and to view the high-res image gallery (all the way at the bottom of the post).

Reviewed: 2009 Audi Q5 3.2 quattro:

2010 Audi Q5 3.2 quattro Specifications:

Base Price: $37,200
Price as Tested: $52,950
Engine: 3.2L V6 FSI direct injection - 270-hp/243 lb-ft of torque
Transmission: 6-Speed Triptronic Automatic Transmission
Curb Weight: 4,178 lbs
0 to 62 mph: 6.7 seconds
Fuel-Economy: 18/23 mpg (city/highway)

Exterior:

At first glance – the Audi Q5 seems nothing more than a shrunken Q7. It measures 15.19 feet long and 6.17 feet wide and 5.41 feet high – making it sportier than any of its competitors – and sits on Audi MLP platform (Modular Longitudinal Platform), which debuted in the Audi A5.

Stylish headlights and a large single-frame grille dominate the Q5’s front end. Bi-xenon lamps and LED daytime running lights are available as an optional upgrade. From the side, the standard 18-inch wheels and aluminum exterior trim give the Q5 a sleek look. The rear end features stylish tail lamps with a motorized tail gate, which we felt was a clever deception – it looks to be quite wide when closed, but when opened, reveals the narrowest opening in the segment.

Nonetheless, the Audi Q5 is very stylish and sporty looking when compared to the rest of the bunch in the compact luxury SUV segment.

Interior:

Open the driver-side door and all the buttons and gadgets in the interior might frighten you. Our 2009 Audi Q5 3.2 Premium Quatrro with a Prestige Package was fully-loaded with a bunch of options including Audi’s third-generation MMI with 3D navigation with HDD-based Navigation and real-time traffic information, a joystick control, SIRIUS satellite radio, 3-zone climate control, a Bang & Olufsen sound system, Audi’s side assist blind spot protection and much much more. Be aware however, that all those extra options throw the price tag of the Q5 sky-high.

Getting back to Audi’s third-generation MMI system; the feature seemed very confusing at first, but once we got ourselves situated and spent a good half-hour with it, we were blown away. The system is coupled with a high-resolution 800×480 pixel LED backlit 7-inch screen, on which every action is performed with a smooth animation that almost makes you feel like you’re using an Apple product. Most of the function in the MMI system are controlled via a new joystick located on the center knob or voice input. The voice input features allows commands such as “I’m hungry,” “I need money,” “I need gas,” “I need coffee,” and will point you toward the closest relevant locations.

Another MMI option that is a “wow” factor is the 3D navigation; you can use the joystick to navigate to a location on the screen and just point and click for directions.

If you’re not the tech-savvy type  you’re going to completely hate everything about the MMI system.

Audi says that the Q5 can comfortably accommodate five individual and we have to agree since the ergonomically designed seats can be flexibly arranged. Available as an option is the “rear bench seat plus”, which slides almost 4-inches lengthwise, provides adequate leg-room for rear-seat passengers. The Q5 also features numerous storage compartments including, drink holders, bottle holders, storage compartments in the trunk and one under the passenger-side footwell.

Performance:

Power for the 2009 Audi Q5 comes courtesy of a 3.2L V6 FSI direct injection making 270-hp with a maximum torque of 243 lb-ft. Mated with a 6-speed Triptronic automatic transmission, the 2009 Q5 can go from 0 to 60 mph in 6.7 seconds. The quattro all-wheel-drive system has a rear-biased torque split of 40/60, which allows for a more sporty drive.

Overall, performance of the Audi Q5 is much better than its competitors, a large part of which is due to its drive-select system that allows you to choose from four different modes including Comfort, Auto, Dynamic and a customized Individual mode. The system tightens up the steering of the car along with the throttle response time, reacting to road conditions or your specifications. Handling of the 2009 Q5 is very nimble and sharp. It tracks accurately around the curves and keeps body-roll in check when you throw it around the corners.

For those worried about fuel-economy figures, Audi says that its Q5 gets an estimated at 18/23 mpg (city/highway). We fluctuated between 18.5 and 19 mpg throughout the week-long test.

The 2009 Audi Q5 also has the best-in-class towing capacity with a total capacity of 4,400 lbs.
- Acura RDX = 1500 lbs
- BMW X3 = 3500 lbs
- Mercedes GLK = 3500 lbs
- Infiniti EX = Towing not recommended
- Volvo XC60 = 3307 lbs

Overall:

After spending four days with the 2009 Audi Q5, we feel that the Audi Q5 has managed to separate itself from its competitors and may give the brand the boost it needs to compete strongly against other luxury brands. A few reasons for that is due to its gorgeous looks inside out, its sporty yet well-composed driving capabilities and the host of luxury features.

Pricing for the 2009 Audi Q5 starts at $37,200. Comparing that to a $39,700 BMW X3, $32,520 Acura RDX, $33,800 Infiniti EX35, the $34,600 Mercedes-Benz GLK and the $33,845 Volvo XC60 – the Q5 feels fairly well-priced. However, the extended list of options and features will run the pricing of the Q5 unreasonably high.

Our test-model was priced at $52,950 as it came with an $11,000 Prestige Package, which includes a Panorama sunroof, Audi xenon plus lights with LEDs, a power tailgate, a garage door opener, heated front seats, Bluetooth, memory seating, 19-inch alloy-wheels with all-season tires, iPod connectivity, Audi advanced key, MMI navigation with cd/dvd player and a Bang & Olufsen sound system. Other options include a $475 Meteor gray pearl effect paint, a $2,950 Audi drive select option and a $500 Audi side assist.

Overall, the Q5 is a very fine SUV, but it is also a very expensive one for those shopping in the compact luxury SUV segment.

Reviewed: 2009 Audi Q5:

- By: Stephen Calogera

All Photos Copyright ©2009 Omar Rana – egmCarTech.

We have just one more day left with the 2009 Audi Q5 3.2 quattro for our weekly test-drive. Apparently, Audi could only give us the car for 4 days since the SUV/Crossover was extremely overbooked for the press. I’ll close off my daily updates with some fun facts about the 2009 Audi Q5. Look out for the full-review next week.

Fun Facts about the 2009 Audi Q5 3.2 quattro Triptronic:

- Starting MSRP $37,200: Our 2009 Audi Q5 3.2 quattro Triptonic was priced at $52,950. Options included the Prestige Package ($11,000) Meteor gray peral effect paint ($475), Audi drive select ($2,950) and Audi side assist ($500).
- Engine: 3.2L FSI V6 producing 270-hp with a peak torque of 243 lb-ft. 0 to 60 mph comes in 6.7 seconds.
- EPA fuel-economy is estimated at 18/23 mpg (city/highway): I fluctuated between 18.5 and 19 mpg.
- Key competitors include the Acura RDX ($32,520), BMW X3 ($39,700), Infiniti EX35 ($33,800), Mercedes Benz GLK ($34,600), and the Volvo XC60 ($33,845). In my opinion, the 2009 Audi Q5 is a little pricier than most of its competition. Right off the bat, I can tell you that drive/ride quality are much better than the X3 and the GLK since I’ve driven both of those SUVs. The Audi Q5 also has the longest wheelbase in its class.
- Best-in-class regarding towing capacity: A total capacity of 4,400 lbs.
- Acura RDX = 1500 lbs
- BMW X3 = 3500 lbs
- Mercedes GLK = 3500 lbs
- Infiniti EX = Towing not recommended
- Volvo XC60 = 3307 lbs

The full review will be posted later on next week. Stay tuned.

2009 Audi Q5 Test-Drive Week:

- By: Stephen Calogera

All Photos Copyright © 2009 Stephen Calogera – egmCarTech.

When we first sat down in the 2009 Audi Q5 3.2 quattro Triptronic, we felt like were in an airplane cockpit. There were just way too many buttons, too much going on inside Audi’s new crossover. However, after we got ourselves situated and started messing around with the company’s new-generation MMI… we were blown away. We feel it’s safe to say that Audi is definitely the Apple of the auto industry.  Every action performed on the MMI is displayed with a smooth animation in the high resolution 800 x 480 pixels LED backlit 7-inch screen.

Many of the functions are controlled via voice input or the new joystick control located on the center knob. The joystick can be moved in eight directions within the navigation map screen with high precision. For example, now you can easily navigate to a location on the screen and just point and click for directions. You can also choose between the conventional two-dimensional view and the new 3D image when viewing the map.

Other than that the MMI has an integral drive for video DVD playback and can also play music from CDs, SD cards, iPod and Bluetooth.

We’ll just say one thing – if you’re not the tech-savvy type – you’re going to completely hate everything about the MMI system.

2009 Audi Q5 Test-Drive Week (Interior):

- By: Stephen Calogera

All Photos Copyright © 2009 Stephen Calogera – egmCarTech.

For the next coupe of days we’ll be rolling around in a 2009 Audi Q5 3.2 quattro Triptronic. Starting MSRP for the 2009 Audi Q5 comes in at $37,200; however, our test-drive vehicle is priced at $52,950 with an $11,000 Prestige Package.

Is the Prestige Package really worth $11,000? Well, it all depends. If things like a Panorama sunroof, xenon plus lights, power tailgate, heated front seats, driver side memory, 19-inch wheels are important to you – than yes, $11,000 is worth it. Oh, and let’s not forget, the Prestige Package also includes Audi’s mmi navigation system – which we’ll get to later on this week.

Power for the 2009 Audi Q5 comes from a 3.2L V6 that produces 270-hp mated to a 6-speed automatic transmission with Triptronic and Audi’s quattro all-wheel-drive system.

As usual, make sure you ask us questions about the Q5 throughout the week. We’ll provide you daily updates and answer as many questions as we can during our test-drive. Look out for the full review next week.

2009 Audi Q5 Test-Drive Week:

- By: Stephen Calogera

All Photos Copyright © 2009 Stephen Calogera – egmCarTech.

Audi will be joining Chrysler and BMW and in offering a little more than just $4,500 from the new federal Cars Allowance Rebate System (aka Cash for Clunkers). The German automaker announced today that it will add $1,000 to any Audi model eligible for the Cash for Clunkers rebate.

The new $1,000 incentive is valid from today to August 31 and applies to Audi models ranging from the 2009 Audi A3 to the 2009 Audi TT Roadster.

Click through for the press release to see the list of eligible models.

Press Release:

Audi CARS Allowance incentive program adds $1,000 to August vehicle sales eligible for federal ‘Cash for Clunkers’ rebates

HERNDON, Va., Aug 5, 2009 – Audi today affirmed an August consumer sales offer that adds a $1,000 incentive to transactions eligible for the federal government’s “Cars Allowance Rebate System” reimbursement program, more commonly known as “Cars for Clunkers.”

The $1,000 consumer incentive is valid on transactions from today to August 31 and applies to Audi models ranging from the 2009 Audi A3 to the 2009 Audi TT Roadster quattro. A table of all eligible Audi models for the CARS program and the Audi CARS Allowance incentive campaign follows. Not all 2009 Audi models are eligible for the CARS program. The federal government has not ruled on which 2010 models will be eligible under the program. As offered in July, special 60 month APR and Lease terms through Audi Financial Services are also available to complement the CARS program.

“The CARS reimbursement enacted by Congress is a tremendous opportunity for consumers interested in upgrading to vehicles that offer better fuel efficiency and reduced emissions,” said Mark Del Rosso, Chief Operating Officer, Audi of America. ” Now that some uncertainties surrounding the launch of this federal program have been cleared up the time is right to enhance the deal even further.”

Stephen Calogera

The new 2009 Audi Q5 crossover has just earned the Top Safety Pick award for 2009 from the Insurance Institute for Highway Safety (IIHS). The 2009 Q5 received a rating of “good” in side impact, offset frontal and rear impact tests.

The 2009 Audi Q5 also received a 5-star rating from the NHTSA for frontal, side and rear crash tests.

“Audi engineers place unwavering emphasis on the protection of motorists and their passengers,” said Johan de Nysschen, President, Audi of America. “These outstanding ratings for the Audi Q5 confirm our intent to meet the most rigorous safety standards found anywhere in the world.”

The 2009 Q5 joins the A3, A4, A6 and Q7 as Audi models that have merited IIHS Top Safety Pick designation.

2009 Audi Q5:

- By: The Daily Auto Editor

Audi has taken the wraps off its new Audi Q5 Custom Concept at Wörthersee 2009 in Austria. Rather than just adding some visual upgrades (which include 21-inch wheels, a wide-body kit and Daytona Gray matte paint), Audi lowered the ride height of the Q5 and adding a little more power to its 3.0 TFSI engine.

The 3.0 TFSI V6 was supercharged to pump out a total of 408-hp with a peak torque of 369 lb-ft. The engine is mated to a quattro all-wheel-drive system and a 7-speed S-tronic transmission. The Audi Q5 Custom Concept goes from 0 to 62 mph in 4.4 seconds with a top speed of 155 mph.

Oh yes, we really want one.

Click through for more high-res images.

Live at Wörthersee 2009: Audi Q5 Custom Concept:

Audi Q5 Custom Concept:

- By: Omar Rana

For the special highlight of its lineup at the Worthersee event, Audi has unveiled its Audi Q5 Custom Concept which features 21-inch wheels, a wider track, lowered ride height, special Daytona Gray matt paint and an enhanced 3.0 TFSI engine.

The 3.0 TFSI V6 has been supercharged to produce a total of 408-hp with a maximum torque of 369 lb-ft. Mated to quattro all-wheel-drive system and a 7-speed S-tronic transmission, the Audi Q5 Custom Concept goes from 0 to 62 mph in 4.4 seconds with a top speed of 155 mph.

Click through for the high-res image gallery and the press release.

Audi Q5 Custom Concept:

Press Release:

Audi at Wörthersee Tour 2009

* Customized Audi Q5 custom concept prepared for event
* Audi showing 20 cars – from TT RS and R8 to A1 concept
* “Audi Customizing Club” idea contest for accessories
* 3,000 square meter stand dedicated to “100 years of Audi”

Each year Wörthersee plays host to the now legendary GTI meet, at which auto enthusiasts and of course Audi fans from throughout Europe come together. AUDI AG once again has its own stand at this extraordinary event. The brand’s appearance at the 28th Wörthersee Tour (from May 20-23) in Reifnitz, Kärnten (Austria), is dedicated to the centennial celebration “100 years of Audi.” In addition to historic models from various decades, the Ingolstadt carmaker is featuring showcase vehicles such as the Audi TT RS, the Audi R8 5.2 FSI quattro and the Audi A1 Sportback. As a special highlight for the event at Wörthersee, Audi has prepared a customized Audi Q5 with 21-inch wheels, wider track, lowered ride height, a special paint finish and a power-enhanced 3.0 TFSI engine: the Audi Q5 custom concept.

This is Audi’s third official appearance at the Wörthersee Tour. Among the events planned for the roughly 3,000 square meter stand on the south bank of the lake is the launch of an exclusive online idea contest for Audi accessories – the “Audi Customizing Club” (see box).

An “architectural” timeline guides those visiting the stand through the history of Audi as a carmaker. This timeline ends at a stage in the form of a banked curve with cars from Audi’s current model lineup and a concept car.

Along the timeline itself are vehicles from various decades of Audi’s history – from the Audi 50 via the Ur-quattro to the Audi A2. Audi is showing a total of 20 vehicles at its stand.

Prominently featured is the Audi Q5 custom concept: Audi engineers prepared this particularly sporty version of the SUV specially for the Wörthersee Tour. The test bed for Audi Genuine Accessories in the custom color Daytona Gray, matt rolls on 21-inch wheels of 7 twin-spoke design. Compared to the production model, the track was widened by 90 millimeters (3.54 in) and the ride height lowered by 60 millimeters (2.36 in). The power output of the 3.0 TFSI V6 engine has been increased from 245 kW (333 hp) to 300 kW (408 hp), allowing the Audi Q5 custom concept to accelerate from 0 to 100 km/h (62 mph) in 4.4 seconds. Top speed is governed at 250 km/h (155 mph). (See box for technical data and equipment.)

Among the other showcase vehicles at Wörthersee are both the coupe and roadster versions of the new Audi TT RS. The turbocharged 2.5-liter, 5-cylinder engine in the TT RS pumps out 340 hp to deliver explosive acceleration, driving delight, and unrivalled sound. The TT RS sprints from zero to 100 km/h (62 mph) in well under five seconds on its way to a governed top speed of 250 km/h (155 mph). The quattro permanent all-wheel drive, an advanced suspension and powerful brakes keep all this power safely under control. With its mostly aluminum Audi Space Frame (ASF) body, the compact TT RS is an uncompromising driving machine.

On the subject of driving machines, the Audi R8 5.2 FSI quattro is also on display at Wörthersee. This mid-engine sports car further extends Audi’s lead in the high-performance sports car segment. Developed in cooperation with quattro GmbH, the R8 5.2 FSI quattro is the new top-of-the-line R8. Its ten-cylinder engine produces 386 kW (525 hp) to deliver breathtaking performance. Audi technologies such as the lightweight aluminum body and the innovative full-LED headlights immediately place it at the head of the class. A time of 3.9 seconds for the sprint from zero to 100 km/h (62 mph) and a top speed of 316 km/h (196 mph) underscore the sports car’s dynamic character.

Another very special member of the R8 family is also appearing at Wörthersee. The GT3 race version of the R8, the 500 hp R8 LMS, marks the first time that Audi Sport had developed a race car specifically for client racing. The ten-cylinder GT3 sports car is facing its first acid test this weekend (May 23 and 24): With factory support from Audi, the ABT Sportsline and Phoenix Racing teams have entered a total of four vehicles in the 24-hour race at the Nürburgring.

Audi is also providing a peek at its upcoming entry in the compact class below the A3 at Wörthersee: The A1 Sportback concept is the concept car for a five-door four-seater – with all the characteristics of a true Audi. The car, which is 3.99 meters long and 1.75 meters wide (13.09 feet long by 5.74 feet wide), combines trendsetting dynamic styling with optimized space efficiency and superb quality. At the same time, a series of visionary technical solutions take efficiency, dynamism and motoring pleasure into new territory as only Audi knows how.

Audi is presenting another version of the innovative hybrid technology in the drive unit for the A1 Sportback concept. At work under the hood is a 1.4-liter TFSI engine developing 110 kW (150 hp), whose power is directed to the front wheels by means of the S tronic dual-clutch transmission.

A 20 kW (27 hp) electric motor integrated in the drive train is able to deliver up to an additional 150 Nm of torque (111 lb-ft) when the vehicle is accelerating. During the boosting phase, i.e. when the TFSI engine and electric motor operate simultaneously to enable a sporty driving style, the two power packs deliver impressive propulsion. The tried-and-tested front-wheel drive – supplemented by the newly developed, ESP-controlled active front differential lock – ensures optimum transfer of power to the road.

The electric motor is furthermore capable of powering the vehicle alone for zero-emission driving. The capacity of the lithium-ion batteries gives the vehicle a range of up to 100 km (62 miles) in pure electric mode; the motor can be recharged from any power socket. The automatic start/stop facility, energy recovery and phases of purely electrical operation reduce the fuel consumption and emissions of the Audi A1 Sportback concept by almost 30 percent compared to when it is running on the combustion engine alone. Despite the sporty performance with a 0 to 100 km/h (62 mph) acceleration time of 7.9 seconds and a top speed of 200 km/h (124 mph), the Audi A1 Sportback concept consumes only 3.9 liters of super unleaded per 100 km (60.31 US mpg). CO2 emissions are 92 g/km (148 g/mile).

Audi models at Wörthersee Tour 2009
Historic vehicles:
Audi 50, Audi 100 Coupé S, Audi Ur-quattro, Audi 100, Audi TT Coupé (1st generation), Audi A2

Production models:
Audi A3 Cabriolet, Audi A4 allroad quattro, Audi A5 Cabriolet, Audi S5, Audi RS 6 Sedan, Audi R8 5.2 FSI quattro, Audi TT RS Coupé, Audi TT RS Roadster

Models customized with Audi Genuine Accessories:
Audi TT Coupé, Audi A4 Avant, Audi A3 Sportback

Wörthersee vehicle:
Audi Q5 custom concept

Concept car:
Audi A1 Sportback concept

Motorsport:
Audi R8 LMS

Overview of the Audi Q5 custom concept

* Engine: 3.0 TFSI, V6 gasoline engine with supercharging and FSI gasoline direct injection
* Max. power output in kW (hp): 300 (408) at 6,000 – 7,000 rpm
* Max. torque in Nm (lb-ft): 500 (369) at 3,000 – 5,500 rpm
* Drivetrain: quattro permanent all-wheel drive
* Gearbox: 7-speed S tronic
* Top speed: 250 km/h (155 mph) (governed)
* 0 – 100 km/h (0 – 62 mph): 4.4 seconds
* Paint: Daytona Gray matt with red applications on the rims, roof rails, front skirt and rear spoiler
* Special features and selected equipment: power-enhanced 3.0 TFSI engine from the Audi S4 with 408 hp (normally 333 hp), ceramic brakes, active sound exhaust system, 90 millimeter wider track, 60 millimeter lower ride height, 21-inch wheels of 7 twin-spoke design, modified air intake, cooling water strut brace in engine compartment, stainless steel-plated pedals, S line sport seats, panorama roof system, “Wörthersee 09″ adhesive film, textile floor mats with “Wörthersee 09″ print application, Audi drive select vehicle dynamics system, parking aid with rearview camera, voice control, Audi lane assist lane change assistant, headlight range control with cornering lights, etc.

The Audi Customizing Club
Audi Genuine Accessories and Audi Design are launching an exclusive idea contest on the Internet for Audi A3 accessories at the Wörthersee Tour – the Audi Customizing Club. The participants will be chosen by Audi designers during the event and invited to submit creative proposals for such things as spoilers, side sills, headlights, rear lights, steering wheels, gear lever knobs, door handles, seats, mirrors, roof racks, or wheels.

These participants can use their personal invitation code to register at the Internet address www.audi-customizing-club.de and submit their contest entries between June 12 and August 15, 2009. Three winners will be chosen from all the concepts/ideas submitted for Audi Genuine Accessories; the announcement of the winners is tentatively scheduled for the second half of September.

The decision will be made by a star-studded jury: Michael Dick, Member of the Board of Management for Technical Development at Audi; Stefan Sielaff, Head of Audi Design; Heinz Hollerweger, Head of Total Vehicle Development at AUDI AG; and Audi DTM factory driver Mattias Ekström.

The three winning ideas will be further developed at workshops in cooperation with Audi Design and presented to the public on an Audi showcar at an as yet undetermined event next year. The winners will also be invited to the workshops and the event, with Audi providing travel, accommodation and an accompanying program.

- By: The Daily Auto Editor

Joining the eight Hyundai ad spots last night during the 81st Academy Awards were two Audi 30-second spots featuring the new 2009 Audi Q5.

For us, the Audi commercials beat the Hyundai ads this time around with their clever use of the identity theft theme. The two ad spots take a direct shot at the Lexus showing every-day individuals lost in a world of RX SUVs until their fears are aliveated by the arrival of a brand-new Audi Q5.

The 2009 Audi Q5 is now available at Audi showrooms across the nation with prices starting at $37,200 for the Audi Q5 Premium. Audi Q5 Premium Plus and the Q5 Prestige are priced at $41,500 and $48,200 respectively (prices do not include a destination charge of $825).

Follow the jump for the two commercials.

2009 Audi Q5:

2009 Audi Q5 Identity Theft Commercial – School:

2009 Audi Q5 Identity Theft Commercial – Parking Deck:

2009 Audi Q5:

Following the details on the U.S. spec 2009 Audi Q5, Audi has dropped the pricing info on the all-new compact crossover that will hit showrooms next week. The 2009 Audi Q5 will be available in three equipment levels with pricing starting at $37,200 for the Audi Q5 Premium. The Audi Q5 Premium Plus and the Q5 Prestige will start at $41,500 and $48,200 respectively (note that all prices do not include a destination charge of $825).

Standard features on all 2009 Audi Q5 models include the automakers signature LED tail lights, roof rails with aluminum cross bars, three-zone climate control and reclining and sliding rear seats. The 2009 Audi Q5 will also be the first Audi vehicle with the optional MMI Navigation Plus. The MMI Navigation Plus offers 40 gigabytes of memory (10 GB for media storage), DVD drive and an automotive grade NVIDIA chip for graphics processing.

Power comes from a 3.2L V6 FSI direct-injection unit making a total 270-hp with a peak torque of 243 lb-ft. The 2009 Q5 returns segment leading (the AWD, gasoline-powered crossover segment) fuel-economy with 20 mpg – along with 23 mpg highway mileage.

Follow through for the press release and the high-res image gallery.

2009 Audi Q5:

Press Release:

Audi sets 2009 model-year prices for all-new Q5 crossover
- Audi Q5 will change views on how a luxury crossover should look and perform
- Segment-exclusive features include three-zone climate control, standard LED tail lights, reclining and sliding rear seats and available Audi drive select
- Best-in-class EPA fuel economy ratings of 18 mpg city/20 mpg combined

HERNDON, Va., Feb 6, 2009  -  Audi set the base price for its all-new and segment-redefining 2009 Audi Q5 crossover vehicle at $37,200. The Audi Q5 will begin to arrive in U.S. dealerships next week and will be offered in three equipment levels. Manufacturer’s Suggested Retail Price for the 2009 model-year Audi Q5 Premium starts at $37,200. Pricing for the Audi Q5 Premium Plus starts at $41,500, and the Audi Q5 Prestige starts at $48,200. Prices do not include a destination charge of $825, taxes, title or dealer charges.

With the new Q5, Audi will have its first crossover vehicle for luxury car buyers who otherwise might have considered buying the Lexus RX, the BMW X3 or the Mercedes-Benz GLK.

The launch of this new vehicle allows Audi its first opportunity to surpass those, and other, contenders in the popular luxury crossover vehicle segment. The new Audi Q5, with its combination of head-turning exterior and interior design, comprehensive safety features expected of a premium luxury vehicle, technological innovation and responsive Audi performance, more than achieves that goal.

“Luxury crossover vehicles appeal to a wide audience seeking both practicality and performance,” said Johan de Nysschen, President, Audi of America. “But monotony has developed in that segment – sameness we’re certain the Audi Q5 now disrupts with its array of distinctive styling cues and forward-thinking features.”

The Q5 indeed offers plenty of unique features that give it a balance of functionality, luxury and performance. The Q5 will be the only vehicle in its segment with three-zone climate control, which lets drivers and passengers select their own comfort levels. It is the only vehicle in its segment with 40/20/40 rear seats that recline and offer fore-aft adjustment for the comfort of passengers and for balancing cargo-carrying capabilities.

Audi is also equipping the Q5 with its signature LED tail lights as standard equipment, including running lights, brake lights and turn signals. The Audi Q5 will offer standard hitch preparation for 4,400-pounds of towing capacity, which puts it at the head of its class. Also standard are roof rails with aluminum cross bars that sync with the Audi ESP system to adapt accordingly.

Audi has a strong reputation for outstanding automotive interiors and that tradition carries through in the Q5 with standard twelve-way power front seats, leather seating surfaces throughout and genuine wood or brushed aluminum inlays. Available exclusive luxury touches on the Audi Q5 include the Bang & Olufsen Sound System and the exclusive Audi drive select system that allows motorists to choose among four distinctive driving configurations.

The Audi Q5 will be the first model sold in the U.S. with available MMI Navigation plus, the third generation of Audi’s acclaimed MMI (Multi-Media Interface) system, which manages entertainment, communications and navigational information.

The new MMI Navigation plus offers a high-capacity hard disk with 40 gigabytes of memory (including 10 GB for media storage), DVD drive and an automotive grade NVIDIA™ chip for graphics processing. The added processing power allows MMI Navigation plus to render 3D maps of the entire U.S., including branded points of interest, and detailed images of buildings while offering real-time traffic information. The system also features a new, larger screen that measures seven inches from corner to corner, a vocal command recognition system that understands complete words in a variety of languages and improved joystick controls.

The Audi Q5 is derived from the same Audi-exclusive platform first developed for the A4 model range. The versatility of that vehicle platform gives the Q5 the driving comfort and performance characteristics of a luxury performance automobile and the longest wheelbase in its class. The efficient engineering and design of the Q5 also translated into shorter front and rear overhangs for better weight distribution to help stability. Audi also widened the vehicle platform to increase shoulder room inside the Q5 and to optimize the driver’s seating position for a more commanding view of the road.

The Audi Q5 will also lead the segment of AWD, gasoline-powertrain crossover vehicles in fuel economy. According to the U.S. EPA, the Audi Q5 achieves 18 mpg city mileage and 20 mpg combined – both tops in the category – along with 23 mpg highway mileage.

Note: Audi defines the segment for the 2009 Audi Q5 as luxury AWD, gasoline-powered crossover vehicles.

Audi has released all the details on the 2009 Audi Q5 for the stateside. The compact SUV or Crossover or whatever you want to call it will arrive in U.S. showrooms in March 2009 and will be available with a choice of only one powertrain like its main competitor the BMW X3.

Power will come from a 3.2L V6 FSI direct-injection unit making a total 270-hp with a peak torque of 243 lb-ft. The engine will be mated to Tiptronic 6-speed automatic transmission that transfers power to the quattro AWD system. 0 to 60 seconds will come in 6.7 seconds with a top speed limited at 155 mph.

Audi says that the 2009 Q5 will have the best-in-class fuel-economy and towing capacity. Audi estimates fuel-economy to come in at 18/23 mpg (city/highway) - keep in mind that’s with the quattro AWD. Along with the longest wheelbase in its class, the 2009 Audi Q5 has a towing capacity of 4,400 lbs. Oh yes, the Audi Q5 will be the first Audi offering with Generation 3 MMI and navigation with real-time traffic information

Pricing for the 2009 Q5 will be announced closer to launch but Audi says that the numbers should be in line with the compact SUVs key competitors which include: Acura RDX, BMW X3, Infiniti EX35, Land Rover LR2 HSE, current generation Lexus RX350, Mercedes Benz GLK350, and the upcoming Volvo XC60.

Follow the jump for the full details and the high-res image gallery.

2009 Audi Q5:

 
Key Summary Points

• The Audi Q5 builds on the foundation established by the Audi Q7, and strengthens the brand’s presence in the SUV segment.
• The Audi Q5 will be offered in the USA in March 2009 (2009 model year) with a 3.2 V6 FSI direct injection engine, quattro® all wheel drive, and a six speed Tiptronic transmission.
• The Audi Q5 will be the first Audi offering with Generation 3 MMI, and navigation with real-time traffic information.
Competitive Advantage Summary

• Best-in-class city fuel economy of 18 mpg with 23 mpg highway (amongst AWD traditional powertrain competitors).
• Best-in-class 4,400 pound towing capacity (most have 3,500 lbs or less).
• Longest wheelbase in its class.
• Audi drive select option (unique to segment) helps the driver customize engine/throttle mapping, transmission shift characteristics, steering, and suspension.
• 3-zone climate control standard (the only competitor in the segment w/ rear zone climate control).
• Standard reclining / sliding rear seats.
• 40/60 split rear seats fold from levers located inside cargo area.
• Ski/snowboard pass-through within the split fold rear seats (unique amongst German luxury competitors).
• Clamshell shape trunk opening allows low and wide rear cargo entry point, and a very clean design execution for exterior rear lighting area.
• Standard 12-way power front seats with leather seating surfaces throughout.
• Innovative ESP system recognizes when roof rail cross bars are in place and adjusts accordingly.
• Electronic dipstick allows customers to check the oil from inside the cabin.
• 3G MMI shows latest evolution of 3D navigation.

Market

• The Audi Q5 belongs to the IHG Small SUV segment, which is forecasted to grow dramatically over the next few years as new entrants arrive and customers replace their luxury sedans for luxury crossovers.
• Key competitors are the Acura RDX, BMW X3, Infiniti EX35, Land Rover LR2 HSE, current generation Lexus RX350, Mercedes Benz GLK350, and the upcoming Volvo XC60.

Design

• Based on the current Audi A4 platform.
• Sporty proportions and muscular stance due to long wheelbase and wide body design.
• Reduced front overhang adds to visual sportiness.
• Elimination of roof joint strip, which lends to a high visual quality and minimized airflow noises.
• Typical Audi interior design is modern and sophisticated, with clear attention to detail
• Standard 18” wheels (235/60 all-season tires), full body monochromatic paint, LED taillights, and aluminum exterior trim.

Dynamics

• New modular chassis architecture with longer wheelbase and wider track
• Blending four cars into one, Audi drive select adapts the dynamics of the Audi Q5 to suit the driving experience you desire.  The system controls the adaptive suspension, the dynamic steering, the transmission shift characteristics, and the engine response.  Four operating modes are available: Comfort, Automatic, Dynamic, and Individual, which allows a custom response profile.
• Consistent use of high-strength and ultra-high strength steel grades for a highly rigid occupant cell with optimized deformation properties.
• Hood and tailgate made from aluminum for lower weight and reduced opening and closing forces.
• Extensive aluminum suspension componentry to reduce unsprung weight and enhance steering feel.
• Compact trapezoidal-link rear suspension which enables a low cargo load floor and high luggage capacity.

Powertrain

•    3.2L V6 specifications:
    o FSI direct injection
    o Audi Valvelift System (AVS) variable intake valve lift
    o 270hp @ 6500 rpm
    o 243 lb-ft @3000 rpm
    o Track: front – 63.7 inches / rear – 63.5 inches
    o 0-60 mph in 6.7 seconds (USA estimated)
• quattro® AWD – latest generation with asymmetric rear-biased torque split (40/60)
• Tiptronic fast-shifting six-speed automatic transmission
• Towing preparation standard; available through dealer

Towing

• All U.S. cars have towing preparation standard, which includes trailer brake controller wiring for use with trailers over 1500 lbs.
• A trailer hitch receiver for the Audi Q5 is available through all authorized Audi dealers with a total capacity of 4,400 lbs.
• Audi Q5 is best-in-class regarding towing capacity.
    o Acura RDX = 1500 lbs
    o BMW X3 = 3500 lbs
    o Land Rover LR2 = 3500 lbs
    o Lexus RX = 3500 lbs
    o Mercedes GLK = 3500 lbs
    o Infiniti EX = towing not recommended
    o Volvo XC60 = n/a

Innovations and available features

• MMI operating logic standard (with central display screen)
• Audi side assist
• Dynamic ESP configuration (on road, off road, and roof cargo configurations)
• Power tailgate
• Audi Intelligent Key – stores service information in the key
• Audi advanced key keyless entry and starting
• Audi music interface – world renowned iPod connectivity
• Bluetooth hands-free telephone interface
• Mercury-free Audi xenon plus headlamps with LED daytime running lights
• LED tail lamps
• Audi parking system advanced with rearview camera
• Electromechanical parking brake
• HDD-based Navigation system with real-time traffic information
• Generation 3 MMI system
• Thermo heated/cooled cupholder
• Bang & Olufsen 505W 14-speaker sound system

Launch Timing and Pricing

• USA Audi Q5 goes on sale in March 2009 as a 2009 model year vehicle, with pricing in line with its competitors.  It will be built in Ingolstadt, Germany.
The next generation MMI from Audi: top-level multimedia and communication
    • Introducing a new generation of the market’s best system
    • Even higher performance and easier operation
    • First appearance stateside in the all-new Audi Q5

The on and off again reports of an Audi Q5 hybrid for the U.S. are on again today after Wolfgang Hatz, head of powertrain development for Volkswagen, said that the hybrid Q5 will come to the U.S. in late 2010. Speaking at the 2009 Detroit Auto Show yesterday, Hatz said that in order to stay competitive, Audi will have to offer the Q5 Hybrid to compete with rivals such as the Lexus RX 400h. BMW is also planning a hybrid version of the X6 for the U.S. later this year.

However, echoing previous reports, Hatz said that he believes diesel has a greater potential.

“If you look at what you have to spend to get the advantage of the hybrid and what you have to spend on other technologies like diesel, the diesel is much more cost-effective,” Hatz said. “We have to do hybrids in order to show people that we are able to do them.”

The gasoline powered Audi Q5 will arrive on U.S roads March.

Source: AutoWeek

Audi has launched a new quirky yet impressive commercial in Europe for the new Audi Q5. “Unbox the Box” features an animated carton character building an Audi Q5 out of a cardboard box  and features the famous American folk singer Woody Guthrie’s “Car Song”.

The ad was created and directed by Aaron Duffy and Russell Brooke. It was developed by Bartle Bogle Hegarty London, a British ad agency. Executive creative director on the project was Nick Gill.

Of course we have no idea who those people are and you probably don’t care. So head over after the jump to see the commercial.

Click through for the video.

Source: WorldCarFans

After killing plans for an Audi Q7 Hybrid earlier this year, Audi has decided to put plans for a Q5 Hybrid on hold – indefinitely. Audi says that it would rather focus on diesel technology for now until it can make nickel metal hydride batteries safer.

“Audi won’t produce a petrol-electric hybrid until we can make nickel metal hydride batteries safer in crash situations, and hybrid technology more efficient overall,” a senior source told AutoCar. ”Until then we will concentrate on producing more efficient diesel engines and aluminium chassis.”

Audi’s Q5 will now be fitted with a stop/start technology and other features that will further reduce fuel-consumption. Audi recently showed off its Q5 3.0 TDI which averaged 38 mpg on a trip from New York to Washington.

Source: AutoCar

Prior to its launch at the 2008 Essen Motor Show, ABT Sportsline has dropped the details and images on its new ABT Audi Q5. The ABT Q5 gets a new body kit consisting of a new front skirt, rear skirt, a new front grille, fender extensions, a new rear wing, a 4-pipe rear muffler and 20-inch BR wheels.

ABT Sportsline has increased output in all three different versions of the Audi Q5. The 2.0 TDI now makes 190-hp instead of 170-hp while the 3.0 TDI delivers 310-hp and the gasoline 2.0 TFSI model makes a total of 240-hp.

ABT has also added suspension and brake upgrades featuring 380mm brake disks to compliment the increase in power. The ABT Q5 will go on sale in the first quarter of 2009.

ABT Sportsline Audi Q5:

Source: WCF

Audi’s Q5 will arrive in the U.S. early next year. That will be followed by an even smaller crossover badged the Q3. No official details have been released yet, but according Michael Dick, Audi’s member of the board of management for technical development, the smaller Q is still two years out.

The smallest Q, known as the Q1 is also in the pipeline. Dick says that while no official decision has been made to produce the Q1, Audi feels that a Q1 crossover will fit well in North America. Don’t expect to see anything until 4 years since its still in design phase.

As for the A1 and S1, Audi is still on-and-off about the baby Audi. We recently heard that Audi is once again considering the A1 for the U.S.; however, Dick says that while the A1 and S1 are “conceivable” for the U.S., they are not in the product plans right now.

We want the Audi A1 so just give it to us.

Source: CARandDRIVER

Michael Dick, Audi’s head of R&D, says that the Q7 Hybrid has been indefinitely put on hold as the German automaker shuffles its engineering sources into developing it lithium-ion battery technology. Speaking with AutoCar, Dick said that Audi has put its nickel-metal hydride Q7 hybrid plans on hold and is working on a hybrid version of the new Q5 instead.

“We have decided to make lithium ion a priority,” Dick told AutoCar. “It’s clear this technology will become increasingly important in coming years and we want to make sure we are at the forefront when it comes to market.”

The Volkswagen Touareg and Porsche Cayenne, both which share components with the Q7, will go on with hybrids model as planned. Dick said that Audi will build a very limited number of Q7 hybrid models for internal testing and won’t be sold to customers any time soon. 

The Q5 hybrid, according to Dick, will be build around its lithium-ion battery system. AutoCar says that the Q5 hybrid will use a 3.2 liter V6 gasoline engine and will go into production as a 2010 model year. Expect an official debut at the next Frankfurt Auto Show.

The upcoming Audi A1 is also expected to use the new lithium-ion batter technology.

2009 Audi Q5:

Source: AutoCar