It’s no surprise that the reception of the Lagonda Concept by Aston Martin was … well, awkward. Not many liked the design of the concept that is said to revive the old luxury brand by 2012. However, according to Aston Martin Lagonda designer Marek Reichman, said that the “body language is avant-garde.” Reichman confirmed that the [...]
Aston Martin has finally given its upcoming Lagonda brand a star, a concept that helps us all envision what Lagonda will be when it comes to the markets in 2012. Aston Martin says that Lagonda will have strong presence in 100 global territories including a return to Russia and entering emerging markets in the Middle [...]
Aston Martin will be unveiling its new Lagonda brand at the 2009 Geneva Motor Show with a new secret concept. Will it be an SUV? A large sedan taking on the Mercedes-Benz S-Class? Or will it be a hybrid concept? We’ll find out early next month. Aston Martin’s CEO Dr. Ulrich Bez has previously said [...]
Breaking up with FoMoCo was probably the best thing that ever happened to Aston Martin. Within two years of the breakup, the brand is ready to launch the most exclusive Aston Martin ever with the One-77, has revived its Lagonda brand and is coming to the market with its four-door Rapide next year. But now Aston [...]
While Aston Martin is concentrating on the relaunch of its Lagonda brand, the premium sports car maker is considering a strategic change for its next-generation of sports cars. According to AutoWeek, the DB9 and V8 Vantage models may move upmarket with a higher price tag and lower production volumes. Basically, Aston Martin wants to charge [...]
After departing its way with FoMoCo, Aston Martin has seen the introduction of the new exclusive One-77, completion of the four-door Rapide and the resurrection of the Lagonda brand. With Aston Martin on its side Prodrive has become a serious player in the sports car and racing world. That $2 million Aston Martin One-77 will [...]
Aston Martin’s newly revived Lagonda brand will come to the market next year with a concept version of their first vehicle that will enter production by 2012. That’s basically all the information we have from Aston Martin on what’s in store for Lagonda. But now we have more info, courtesy of Julian Jenkins, general manager of [...]
We already know that Aston Martin is reviving the Lagonda marquee to “develop cars which can have a different character than a sportscar.” So, what can we expect from Lagonda? “With Lagonda offering exclusive, luxurious and truly versatile products with high quality and usability and suitable for both existing and emerging markets,” said Dr Ulrich Bez, [...]
