As Jaguar gears up to launch its all-new F-Type roadster, the Coventry-based auto maker released a new wave of TV ad spots to kick-off the F-Type’s new global advertising campaign. “We have built on Jaguar’s sports car heritage which stretches over 75 years, and in the F-TYPE we have reignited the flame,” said Adrian Hallmark, [...]
Automobile manufacturers have a history of working with prominent figures—i.e. attractive female [insert profession here]—in various other industries to help brand themselves and to appeal to the customer on a broader level of pop culture. This instance is no different as Porsche AG proudly announced that they hired Russian tennis superstar Maria Sharapova to be [...]
As if we were already getting used to the “Imported From Detroit” slogan that automatically defaults to the Pentastar of Auburn Hills, Michigan with the brand celebrating a sponsorship with Motown: The Musical on Broadway—which is excellent and a must see I might add—Forbes reports that Chrysler will be displacing that slogan with a new [...]
For their Super Bowl XLVII commercial, Mercedes-Benz will be pitching its new CLA four-door coupe with an advert staring none other then Kate Upton. Check out our original post on the Mercedes-Benz CLA. The ad was created by Merkley+Partners and shows ‘how far a person might go to get their heart’s desire and what shape [...]
Earlier this week, FoMoCo released a new ad campaign for the 2013 Fusion sedan featuring words by none other than late-rapper Tupac Shakur. Check out more news on the Ford Fusion. The new commercial, ‘A Rose,’ features words from Tupac’s ‘The Rose That Grew From Concrete’ as the spot’s soundtrack. Check out the commercial after the [...]
Chrysler announced today that the Fiat 500 Abarth ‘Seduction’ spot was named “Best TV Commercial” at this year’s D Show held Nov. 28 in Detroit. Check out our post on the 2014 Fiat 500C Abarth Cabrio from the 2012 LA Auto Show here. “It is great to see a video that was created on a [...]
Former General Motors global marketing boss Joel Ewanick has been hanging out ever since GM dropped him back in July, but the marketing guru has now found a new position. Plug-in hybrid automaker Fisker Karma has just announced that Ewanick will be the interim chief of global sales and marketing. Check out more news on [...]
A Toyota GT 86 (known to us as the Scion FR-S) commercial has been banned in the UK for allegedly condoning dangerous driving. Check out the Top 10 things you need to know about the 2013 Scion FR-S. The commercial, called ‘The Real Deal,’ shows an animated man driving a car in an animated world where [...]
For the sake of creating a commercial, ad agencies and automakers will go above and beyond to create something visually pleasing that catches the attention of the audience. Check out more news on the Ford Fusion. In the new commercial “Cliff” for the 2013 Ford Fusion, Ford and its ad agency decided to jump the new [...]
Lexus has launched a new marketing campaign for its all-new 2013 Lexus LS flagship sedan. “We’ve given the Lexus flagship a whole new look inside and out, but its uncompromising commitment to world-class luxury remains the same,” said Brian Smith, Lexus vice president of marketing. “We have created a launch campaign that, like the 2013 [...]
