Earlier this week, Acura dropped its full commercial for Super Bowl XLVI which features Jerry Seinfeld and Jay Leno attempting to convince the first buyer of the upcoming Acura NSX to hand them over his keys. Check out original post on the Acura NSX. Acura has now released another commercial, for the web only, where Seinfeld [...]
It seems like automakers will be eating up most of the commercial breaks during Super Bowl XLVI on Feb. 5th. Acura will be jumping in on the game for the first time to capitalize on more than 100 million viewers. The campaign is designed to strengthen Acura brand awareness and leverage the brand’s announcement in [...]
The NSX concept looks a bit less forgettable, make that a lot less forgettable: the best part is the front splitter, but the traditional unaltered Acura grille fits in perfectly. The following are confirmed facts: the next NSX will be a V6 powered hybrid with Acura’s SH all wheel drive. Honda/Acura have decided that the [...]
At the 2012 Detroit Auto Show tomorrow, Acura will display a new NSX Concept. While we’ve heard previous reports of what could be powering the new model, latest reports suggest that the NSX will return as a 400-hp four-wheel-drive hybrid that will compete with the likes of the Audi R8. Power for the model will [...]
Honda said that it expects sales to grow in 2012 with the Honda brand targeting a 23.6 percent sales increase and Acura targeting a 40 percent sales increase. According to Tetsuo Iwamura, president and CEO of American Honda, the gains will be lead by new cars and trucks that the company plans to update for both [...]
Acura has just officially confirmed in a press released that it will show the new NSX Concept at the 2012 Detroit Auto Show on Jan. 10. That’s right JDM fans – mark your calendars – the comeback of the NSX is about to start. “Finally, Acura will debut the NSX Concept, which represents the styling [...]
Here is something that really isn’t new from the world of the NSX successor rumormill. According to reports coming out of the UK, Honda has confirmed it is working on a new concept that will hint at a range-topping sports car that will debut at the 2012 Detroit Auto Show in January. Known as the [...]
Honda has been under the spotlight for quite some time now with a lot of rumors circulating about its replacement to the famous halo car, the NSX (you can read all of the here). And to make things a bit better or worse, word is that Honda’s R&D boss Mibe Toshihiro has confirmed that an [...]
The Honda/Acura NSX is one supercar that we’re kind of sick of writing about – and no it’s not because we have a distaste for the car – we just have a distaste of rumors about a successor for the car being on and off. New reports suggest that the new Acura sports cars concept [...]
Honda is reviving the NSX with an all new version of the sportscar icon, revealed by president and CEO Takanodu Ito. Part of what Ito is setting out to enhance is the power-to-weight ratio, as he comments “I spent part of my early career at Honda developing the NSX, and specifically the aluminum body…I really [...]
