When your company owns a legendary Nurburgring Nordschleife lap time, it’s only right that you own a shop at “Green Hell.” Nissan announced today that it is opening a new 500 square meter facility at the Nurburgring where fans can experience the company’s history of fascinating sports car.

Fans can visit the facility from 10 a.m to 8 p.m. and browse Nissan’s sports cars and lifestyle products or relax in the Nissan lounge. Nissan also has its GT-R, 370Z Nurburgring Edition (limited to 80 units) and the GT-R SpecV on hand.

Visitors can visit the Sportscar Shop to purchase Nissan and NISMO merchandise.

Sales of the Nissan GT-R SpecV will start later this year with pricing and availability details to be announced at a later date.

2010 Nissan 370Z Yellow Edition (Nurburgring Edition):

Press Release:

THE WORLD OF NISSAN AT THE NEW NÜRBURGRING PROMENADE
DOORS OPEN AT THE NISSAN SPORTSCARS SHOP

- Opened on 09 July 2009, during the celebrations for the dedication of the new Nürburgring
- 500 square metres of exhibition space
- Unique merchandise from Nissan and NISMO

When you go looking for mystical motor sports sites, you are sure to wind up in the volcanic landscape of the Eifel mountain range sooner or later. This is where you find the Nürburgring Nordschleife, still the ultimate when it comes to putting those who participate in the different races held here as well as the materials they use to the test. It is also where the design of many new cars undergoes the ultimate test of strength and endurance, in the “Green Hell”.

Nissan has been among those fascinated with the Nürburgring for some time now. And so, the Japanese company has become involved in more than just the legendary 24-hour race. Nissan has also tried to create a permanent place for itself at the Eifel track and, in March 2007, the company opened its test centre in Troisdorf, a city near Bonn, where it can test out its new models on the Nordschleife. Last April, during its tuning runs with its new sports car, the GT-R, Nissan was able to attain a legendary time on the 20.8-kilometre stretch. The latest version of the mega sports car with 356 kW/486 HP clocked in at a new record time of 7:26.7 minutes.

The Japanese car manufacturer is now getting ready to present a thrilling look into its world: the Nissan Sportscars Shop, on the Nürburgring’s new ring°boulevard, where visitors can experience Nissan. The company hopes to share its own love of racing with fans from all over the world and to let visitors experience its expertise as a longstanding manufacturer of fascinating sports cars. The Nissan Sportscars Shop, which occupies about 500 square metres of space, opened as part of the celebrations surrounding the dedication of the new Nürburgring on 09 July.

Every day from 10 a.m. to 8 p.m. at the Nissan shop, visitors can browse among fascinating sports cars and lifestyle products or relax in the Nissan lounge. In addition to the GT-R and the 370Z NÜRBURGRING EDITION, which is limited to 80 cars, highlights include the GT-R SpecV version, the only place in Europe where customers and enthusiasts will be able to see this hyper-exclusive model.

This high-performance version of Nissan’s supercar offers numerous modifications compared to the production model, such as additional carbon fibre parts, carbon ceramic brakes, a titanium exhaust system and a button-operated, short-time torque booster. Trained personnel are available to answer all your questions about the cars and can get you in touch with a Nissan sales representative at the dealership upon request. Sales of GT-R SpecV will begin later this year, with prices to be confirmed in the coming months.

Visitors to the Sportscar Shop can also purchase high-quality Nissan merchandise and its motor sports department NISMO, including rare items imported from Japan as well as scale models of cars.

The Nissan Sportscars Shop is also slated to take on a more central role in many of the company’s marketing and sales activities. At the end of October 2009, for example, the company has planned an entire week full of action. The schedule includes a drift event at the Nürburgring, track days with the Nissan GT-R on the Nordschleife and a “tour of the senses”, a journey through the picturesque Eifel countryside surrounding the racetrack.

The Nürburgring’s expansion into a year-round recreation and business centre is an important milestone in the history of the Nordschleife, which was first built in 1927. In addition to a new main stand with 5,000 covered seats, the new grounds feature presentation and event areas as well as additional accommodations in the track’s immediate vicinity, an expanded range of services for corporate customers, and indoor attractions. The ring°boulevard forms the central axis of the Nürburgring. On it, leading car manufacturers and accessory experts have set up themed stores and exhibition spaces along the Grand Prix track’s start and finish straightaways. The covered promenade is directly connected to other new attractions such as the ring°arena for public events and the ring°werk (motor sports museum).

- By: Kap Shah

Last month, we heard reports that Nissan is working on a special-edition yellow Nurburgring edition 370Z. Turns out that Nissan 370Z Yellow has nothing to do with the Nurburgring and everything to do with the European GT4 series.

Along with an Ultimate Yellow paint job, the 370Z gets design cues inspired by the European GT4 series (we don’t see them either), 19-inch RAYS forged alloys and along the flanks – special 370Z graphics. There have been no power upgrades to the 330-hp V6 engine allowing the 370Z to get from 0 to 62 in 5.3 seconds.

Sales begin in September with prices ranging from £31,650 ($51,724 USD) for the manual model and £33,050 ($54,012 USD) for the automatic.

Make the jump for the press release and the high-res image gallery.

2010 Nissan 370Z Yellow Edition:

Press Release:

LATEST 370Z PUTS OTHER COUPES IN THE SHADE

* Stunning new paint job for special version of Nissan’s affordable supercar, the 370Z
* Exclusivity guaranteed: strictly limited volume to be available in the UK
* Forged alloys, race car cues, black leather and suede interior
* It’s Yellow

It’s already the one bright spot in the affordable sports car market, but now Nissan is going for gold with a special version of the storming 370Z coupe. Not for shrinking violets, the new 370Z Yellow lives up to its name in spectacular fashion.

Ultimate Yellow is the paint job and it signals a 370Z with everything that people expect of the 331PS sportster along with a rare exclusivity – there will be a limited number of Yellows available – and a potent visual impact that takes the 370Z’s muscular looks to new heights. Some cars were just born to be yellow.

The 370Z Yellow gets design cues that nod at the racing 370Zs from the European GT4 series. The wheels are 19-inch RAYS forged alloys and along the flanks are special 370Z graphics, both items setting off the gleaming yellow body to perfection.

Inside the contrast could not be greater: the theme here is black leather and suede. There’s an integrated satellite navigation system, illuminated entry plates, special mats and a BOSE audio with eight speakers and a six-CD autochanger. The sophistication continues with heated seats, cruise control, speed limiter and all the other features from the 370Z GT Pack on which the special Yellow model is based.

The 370Z Yellow is, like all the new-generation versions of this world famous sports car dynasty, powered by an enthusiast’s delight of a V6 engine. It pumps out 331PS at 7000rpm backed up by a meaty 270lb ft of pulling power.

With a six-speed manual box (a seven-speed automatic is optional), the Yellow sprints from rest to 62mph in 5.3sec and goes on to a restricted top speed of 155mph. A synchronised rev control during downchanges reminds you just how good the engine sounds – even when just trundling to the shops.

The Yellows for the UK are available from all participating Nissan dealers but definitely from all High Performance Centres where its big brother the GT-R is exclusively sold. The first cars will be available from September with prices from £31,650 (manual gears) or £33,050 (automatic).

- By: The Daily Auto Editor