Lexus announced today that pricing on the 2010 Lexus 350 will start at $36,800 for the front-wheel-drive model and $38,200 for the all-wheel-drive version.

Standard features include a new push-button start with SmartAccess keyless-entry system, 18-inch aluminum-alloy wheels, Bluetooth connectivity, XM satellite radio capability (which allows XM NavTraffic and XM NavWeather upon subscription) and USB and MP3 connectivity. Optional features include 19-inch alloy wheels, Lexus’ Hard Disc Drive (HDD) navigation system and a rear-seat entertainment system package with two high-definition 7-inch screen.

The 2010 Lexus RX 350 will hit dealers later this month. Pricing for the 2010 450h will be announced at a later date.

Make the jump for the press release and the high-res image gallery.

2010 Lexus RX 350:

Press Release:

Lexus Announces Pricing for All-New 2010 RX 350

TORRANCE, Calif. (Feb. 6, 2009) – Lexus today announced the Manufacturer’s Suggested Retail Price (MSRP) for the all-new 2010 RX 350 luxury utility vehicle. The original RX 300 model inaugurated the luxury crossover category in 1998, and the new RX350 once again raises the bar for design, engineering and luxury innovation in the segment. The 2010 RX 350, which arrives at dealerships this month, carries a base MSRP of $36,800 for the front-wheel drive (FWD) model and $38,200 for the all-wheel drive (AWD) version.

The 2010 RX 350 teams a revised 3.5-liter V6 engine with an all-new six-speed Multi-Mode Automatic Transmission. Horsepower is increased to 275 at 6,200 rpm from 270 in the previous generation, while ninety percent or more of the 256 lb.-ft. of peak torque is available from 2,300 to 6,100 rpm, an optimal range where torque is most utilized. The new six-speed automatic transmission replaces the previous five-speed, and the Multi-Mode allows the driver to shift manually when desired by first moving the gated shift lever to the “S” slot and then pushing it forward (”+”) to up shift and backward (”-”) to downshift.

The RX 350 introduces an all-new electronically controlled Active Torque Control AWD system, which uses an electronically controlled coupling ahead of the rear differential to vary torque distribution anywhere from 100:0 to 50:50 front to rear, depending on driving dynamics and road conditions. The new AWD system is 35 lbs. lighter than the previous system and reduces parasitic losses by 30 percent.

The Vehicle Dynamics Integrated Management (VDIM) handling technology, which anticipates loss of vehicle control in virtually any direction, is now available on the RX 350. VDIM governs all of the vehicle’s standard dynamic handling systems – the Anti-lock Braking System (ABS), Brake Assist, Vehicle Stability Control (VSC) and Traction Control (TRAC) – employing them collectively and seamlessly to make corrections while allowing higher dynamic capability. The new RX adopts Hill-start Assist Control, which uses brake pressure to help prevent the vehicle from moving backward when starting out on an incline.

The 2010 RX350 introduces the available new Intelligent Adaptive Front-lighting System (AFS). When entering a corner, AFS estimates where the vehicle will be in three seconds, based on the vehicle speed and the angle of the tires, and adjusts the lateral aim of the headlamps. Using a camera mounted on the inner rear view mirror, a new available automatic high beam system switches between high and low beams in response to oncoming vehicles and those traveling in front, or when other ambient sources are detected, helping reduce driver inconvenience. The optional Pre-Collision System (PCS) with Dynamic Radar Cruise Control uses millimeter-wave radar to measure and maintain a pre-set following distance from a vehicle traveling ahead.

The 2010 RX350 is equipped with a segment-leading 10 standard airbags, including side curtain airbags, front seat-mounted side airbags, rear side airbags (for the outboard seating positions) and knee airbags for the driver and the front passenger.

Lexus engineered the third-generation RX luxury utility vehicle to provide a more engaging driving experience while also making it quieter and smoother than its predecessor. A key factor in the RX models’ sharpened handling agility is the all-new uniquely designed double-wishbone rear suspension, which replaces a strut-based configuration, which also yields greater cargo area room. The new standard electric power steering system improves agility and steering feel while eliminating the parasitic losses of a hydraulic steering pump. Eliminating hydraulic oil also provides an environmental benefit and reduces maintenance.

The RX350 features new wider standard 18-inch aluminum-alloy wheels, which were designed to appear as if carved from a single block, and 235/60R18 tires. Optional 19-inch aluminum-alloy wheels with 235/55R19 tires are available.

The RX has a new push-button start, and a standard SmartAccess keyless-entry system that uses a touch sensor-type smart switch on the front doors that results in a sleeker, high-tech appearance.

The available Hard Disc Drive (HDD) navigation system eliminates the need for DVD map discs and offers a unique voice recognition system, which can work using casual-language inputs on certain functions. A unique Remote Touch controller allows the user to operate the navigation system, climate, audio, phone controls and more. The screen menus are selected with the controller, eliminating the need to reach out or avert eyes from the road. The attribute that most distinguishes Lexus’ navigation controller from other devices in other luxury models is its “haptic”-feedback technology, which provides a tactile response to the hand.

The new Lexus RX models accommodate a variety of music sources, providing auxiliary and USB inputs, Bluetooth® Audio wireless connectivity and standard XM® satellite radio capability (requires subscription), which is also joined by XM NavTraffic and XM NavWeather.

An optional rear-seat entertainment system includes two high-definition seven-inch screens, one on each of the front seatbacks. The available wide-view side monitor and backup monitor each help provide the driver with a wider range of visibility.

The all-new RX is now available with a Heads-Up Display (HUD) that offers displays for speed, navigation, and audio. High-intensity LEDs project high-contrast white figures onto the windshield, which are easier to read – and easier on the eyes – than the typical green-colored readouts.

MSRP does not include a delivery, processing and handling fee of $825.

• •  Lexus’ top-selling series gets a makeover; look harder.
• •  2010 RX 350: 275-hp 3.5L V6; 6-speed automatic.
• •  2010 RX 450h: 295-hp 3.5L V6; ECVT Transmission.
• •  RX 350 will arrive in Feb.; RX 450h arrives in spring 2009.

We’re glad that the 2010 Lexus RX received a makeover even though you may have to look hard to notice the changes. Nonethless, we’re certainly happy that Lexus stopped before they ended up making a Lexus Venza.

Both 2010 RX models get an upgrade under the hood with the 2010 RX 350 producing an extra 5-hp over its predecessor and the RX 450h producing a whopping 27-hp more. The 2010 RX 350 is now mated with a 6-speed automatic with sequential shift replacing the 5-speed automatic. The RX 450h keeps its Electronically Controlled Continuously Variable Transmission (ECVT).

Both models will be available with front-wheel-drive as standard and all-wheel-drive for some extra green.

Follow the jump for the high-res image gallery.

2010 Lexus RX 450h – Live from 2008 LA Auto Show:

2010 Lexus RX 350 – Live from 2008 LA Auto Show:

2010 Lexus RX450h:

2010 Lexus RX 350:

Press Release:

November 19, 2008 – Los Angeles, CA – Lexus unveiled the all-new, next generation RX 350 and RX 450h hybrid at a press conference today at the Los Angeles Auto Show. The vehicle that pioneered the car-based luxury utility vehicle segment when it launched in 1998, is completely redesigned and will continue to set new benchmarks in areas that have made it the best-selling luxury utility vehicle: innovation, styling, performance, utility and comfort.

At the heart of the new RX models are two improved powertrains. Entering its second generation, the RX 450h will feature an enhanced Lexus Hybrid Drive system with a 3.5-liter V6 gas engine that runs on a highly efficient Atkinson cycle. Combined with a new, more efficient inverter, the total system output will be 295 horsepower, 27 more horsepower than the current generation RX hybrid.

Another step in the Lexus Hybrid Drive’s evolution is the addition of two new systems that improve its efficiency. The first is an exhaust-heat recovery system that reduces engine warm-up time allowing it to stop earlier, more often, and for longer periods. The result is an improvement in both fuel economy and emissions. The second is a cooled exhaust-gas recirculation system that reduces engine pumping losses, which also helps to improve economy.

The RX 450h features a front-wheel hybrid drive or an electronically driven, part-time all-wheel-drive (AWD) hybrid drive system, which supplies the rear wheels with the optimal amount of torque as conditions demand. Unlike mechanical AWD systems that reduce fuel efficiency via added weight and friction, the RX 450h’s rear-mounted electric motor-generator allows all four wheels to perform regenerative braking, charging the hybrid battery more effectively.

The third generation RX 350 will be powered by an improved 275-horsepower, 3.5-liter V6 engine mated to an electrically controlled, sequential-shift six-speed transaxle. The all-wheel-drive version will feature an Active Torque Control AWD system that optimizes torque depending on driving conditions, resulting in improved efficiency and performance.

Both RX models feature a new, uniquely designed double-wishbone rear suspension that helps provide exceptional agility and control. Its distinctive design also allows for five percent more cargo volume and easier loading. To complement the new rear suspension and provide excellent dexterity and ride comfort, the front McPherson strut geometry was optimized.

The all-new RX models possess a number of Lexus-first technologies that enhance the ownership experience. An available Hard Disk Drive (HDD) navigation system has an all-new “Remote Touch” controller that is both intuitive and ergonomic. Positioned on the center console, Remote Touch is as natural to the driver’s hand as a computer mouse. It can also be customized to the desired level of haptic feedback. While RX will feature voice recognition as standard, the new navigation system will also include a new casual language voice-recognition system that acknowledges conversational commands. Standard XM® satellite-radio capability (requires subscription) is joined by XM NavTraffic and new NavWeather features.

The spacious five-passenger interior includes a new, thoughtfully constructed “dual-zone cockpit” design. This intuitive layout helps the driver navigate the advanced interior of the new RX, which features two distinct yet integrated zones: a “display zone” and an “operation zone.”

The “display zone” assists the driver via an eight-inch, navigation display that is set back in the dash for improved visibility. A white Organic LED multi-informational display ensures exceptional readability from a wide angle. An optional Heads-up Display reduces the need for excessive eye movement, and the use of high-intensity LEDs make the display bright enough to be read in direct sunlight.
The “operation zone” provides access and control to a large range of information through the available “Remote Touch” navigation controller and the steering-wheel-mounted multi-information switch.

The exterior of the all-new RX has a strong stance and powerful new body design with the goal of enhancing comfort and maneuverability. The inverted-trapezoid design in the front and the horizontally integrated rear are incorporated together via a pronounced shoulder along the RX’s profile. Stylish molding around the side windows and at the base of the doors provides low-profile strength. Standard 18-inch aluminum-alloy wheels complement the exterior with a strong, sporty look, with optional 19-inch aluminum-alloy wheels providing another styling cue. While it has increased in nearly every dimension, overall aerodynamic advancement was aided by a specially designed undertray, resulting in a segment-topping 0.32 coefficient of drag (Cd).

The RX 450h hybrid will have its own unique styling features, including an exclusive grille, hybrid badging including blue-trimmed Lexus logos, unique front bumper, a special 19-inch optional wheel design, blue-tinted headlamps and taillamps, and optional LED headlamps.

The new RX is available with a selection of luxury and sport option packages, which include features like Lexus’ exclusive Mark Levinson® Surround Sound system, a dual-screen rear-seat entertainment system, dynamic radar cruise control, and a Sports Package featuring a sport-tuned suspension.

The all-new RX will offer a wide-angle side view monitor. With a camera located under the passenger side-view mirror, the driver can check hard-to-view areas on the passenger side of the vehicle by simply selecting a button on the navigation screen or the steering wheel and view the camera image on the navigation screen.

True to its heritage, the RX’s active and passive safety systems continue to be among the vehicle’s most impressive features. Lexus’ available Vehicle Dynamics Integrated Management (VDIM) seamlessly integrates individual systems like Vehicle Stability Control (VSC), Anti-lock Braking System (ABS), Hill Assist Control (HAC) and Traction Control (TRAC). It operates in a smooth proactive way via throttle, steering and braking to help prevent skids while cornering before the vehicle reaches its operating limits on slippery roads or other challenging conditions.

The available Pre-Collision System (PCS) relies on millimeter-wave radar technology to recognize a possible frontal collision and primes the brake assist and retracts the driver’s and front passenger’s seat-belt in anticipation of the crash. An intelligent Adaptive Front-lighting System (AFS) is available with HID low- and high-beam headlamps on both models, while the RX 450h also offers the AFS with LED low-beam and Halogen high-beam headlamps. Both anticipate the vehicle’s location based on vehicle speed and steering angle, swiveling the front headlamps into the turn. An optional new automatic high-beam system detects light from oncoming vehicles, preceding vehicles or ambient sources and automatically switches from high to low beams.

Passive safety features include a class-leading 10 standard airbags on the new RX, including dual-stage driver and front-passenger airbags (including the Lexus exclusive twin-chamber front-passenger airbag), driver and front-passenger knee airbags, front and rear seat-mounted side airbags, and side-curtain airbags. It is also equipped with Lexus’ front-seat active headrests, designed to help reduce a possible whiplash injury when in certain lower speed collisions from the rear.

The all-new 2010 RX 350 will go on sale next February, while the 2010 RX 450h will reach dealerships nationwide in the spring.

Lexus announced today that it will hold the world debut of the 2010 Lexus RX 350 and 2010 Lexus RX 450h SUVs at the 2008 LA Auto Show. The Japanese luxury brand said that the “next generation RX models will raise the bar above the current best-selling products by offering outstanding luxury, comfort, technology, safety and efficiency.”

As announced earlier this morning the 2010 Lexus IS 250C will make its stateside debut in LA. Lexus has now confirmed that the IS 350C will also make its world debut joining the IS convertible lineup. The 2010 Lexus IS 350C will be powered by a 3.5L V6 engine producing 306-hp. Both IS convertible models will be mated to a 6-speed automatic. The IS 250C will be available with a 6-speed manual.

The 2009 Lexus LS460 and LS 460 AWD will also be at the Lexus display. Join us for live coverage of the 2008 LA Auto Show starting Nov. 19th.

Follow the jump for the high-resolution image gallery.

2010 Lexus IS 250C: