When you think of Hyundai, the first thing that usually comes to mind is an affordable car with subpar design that is very unlikely to turn heads when you pull up in front of an “enthusiast” gathering. Actually, hardly anyone out there would consider a Hyundai owner a car enthusiast. Well, Hyundai is out to change all that and following its take on the luxury-segment with the Hyundai Genesis sedan, the Korean automaker is now offering a new rear-wheel-drive coupe that is sure to keep the enthusiast in you satisfied while attracting some attention to the sound coming from under your hood.

Meet the 2010 Hyundai Genesis Coupe 3.8 – Hyundai’s first attempt to compete in the high-performance rear-wheel-drive sports coupe segment. According to Derek Joyce, Hyundai’s main expert on the stateside for the Genesis Coupe, when the Korean automaker set out to plan the rear-wheel-drive sports coupe, it had three primary engineering benchmarks, including the Infiniti G37, Mazda RX-8 and the BMW 335i. While the 2010 Genesis Coupe is available with a 210-hp 4-cylinder turbocharged engine, those benchmarks apply mainly to the 3.8 model which is powered by the 3.8L V6 from the Genesis sedan making 306-hp. And since we wanted to see if Hyundai met those benchmarks, we chose to take the 3.8 model (3.8 Grand Touring to be exact) out for a 2-hour drive around Mount Kisco, NY.

Click through to read more and view the high-res image gallery.

First Drive: 2010 Hyundai Genesis Coupe 3.8:

Exterior:

Stand outside the 2010 Genesis Coupe and you’ll notice right away that Hyundai made it a point to distinguish the model apart from others in the Hyundai lineup. It features a sports car wedge design with a “Z”-shaped body character line and short overhangs and low cowl-to-axle distance. Nonetheless, many out there are sure to agree that the G37, RX-8 and the 335i are much more aggressive and sportier in appearance. Which is when you really start to wonder about the market the Genesis Coupe is competing in. At this point, after some debate with fellow auto journalists, we came to a conclusion that when you compare the Genesis Coupe to cars like the Mitsubishi Eclipse, Nissan 350Z, Honda Accord Coupe or the Nissan Altima Coupe, Hyundai’s rear-wheel-drive sports car starts to shine a little more. Throw on the available Track package and the red Brembo brake calipers, chrome-front accents, 19-inch gunmetal-finish alloy wheels and HID headlamps are sure to turn some heads.

Interior:

Take a seat inside and you’ll realize that Hyundai has done its best to step-up its interior design and quality. Most of the center-console and dash has a very solid build while the ergonomic placement of buttons on the center-dash and steering-wheel keep the inside of the Genesis Coupe very driver-oriented. Standard interior features on the Hyundai Genesis Coupe 3.8 model include black leather seats, automatic temperature control, ‘Genesis’ door sill plates, driver”s Lumbar support, metalgrain and chrome interior accents, a keyless entry system, leather-wrapped steering wheel/shift knob, power auto one-touch windows, AM/FM/XM/CD Player and USB/iPod/Aux jack connectivity, steering wheel audio controls and Bluetooth connectivity. If you opt for the 3.8 Grand Touring model, Hyundai will throw in a Ÿ360-watt Infinity premium audio system, proximity key with push button start, heated brown leather seats, a sunroof and a backup warning system. A touch-screen navigation will also be made available later this summer.

Performance:

So it looks pretty good and the interior is filled with features that you most likely wouldn’t expect in a Hyundai. But has Hyundai met its performance benchmarks and can it do what the Korean automaker wants it to do – which is steal customers from Infiniti, BMW and Mazda? Well, not exactly. By no means are we saying that the 2010 Genesis Coupe 3.8 offers disappointing performance figures or a dynamic sporty drive. While the rear-wheel-drive system and the 5-link independent system rear-suspension system are sure to put a smile in your face, the Genesis Coupe 3.8 is no match for the rear-wheel-drive, high-performance, power hungry G37, 335i or the Mazda RX8. However, as we said before, when you look at the 2010 Genesis Coupe 3.8 next to the Accord Coupe, Altima Coupe, Eclipse or the 350Z, you can be pretty sure that Hyundai is very likely to steal some customers from those three “affordable” sport coupes.

The 306-hp engine will push you from 0 to 60 mph in whopping 5.7 seconds and will let you keep going until 149 mph – performance figures that let the Genesis Coupe 3.8 shine amongst the Honda, Mitsubishi and Nissans. Hyundai has paid great attention to details that enthusiasts will appreciate, including a dual-link MacPherson strut front suspension and a Torsen limited-slip differential for enhanced acceleration and cornering dynamics. Opt for the 2010 Genesis Coupe 3.8T (Track) model and you’ll enjoy a track-tuned suspension and a Brembo monobloc fixed caliper braking system.

All 2010 Genesis Coupe models come standard with a close-ratio 6-speed manual but the 3.8 also offers a premium 6-speed ZF automatic with steering-wheel mounted paddle-shifters for a manual sport mode. We had the chance to drive both transmissions in 3.8 model and we have to say that while we prefer manual transmissions as enthusiasts, the 6-speed ZF automatic with SHIFTRONIC put a bigger smile on our face with very quick shifts at our flicks on the ‘-’, ‘+’ paddles.

Overall:

So Hyundai has grabbed your attention and is actually making you think about parking they’re first rear-wheel-drive sports coupe in your driveway – but how much does it cost? The 2010 Genesis Coupe 3.8 starts at $25,000 and will get you from 0 to 60 mph 5.7 seconds while you enjoy some of the standard features listed above. Opt for the $27,500 Genesis Coupe 3.8 Grand Touring and you’ll get heated brown leather seats, a sunroof, a rear-view mirror with a compass, keyless push-button start, a Infinity 380 watt sound system, backup warning system and HID headlamps. Try those kind of options at that price tag with a BMW 335i, Infiniti G37 or even the BMW 135i. While you’re at it, try finding all that packaged into an Accord Coupe, Altima Coupe, Eclipse or the 350Z at that price tag.

A fully loaded 2010 Hyundai Genesis 3.8 Track model with the Brembo braking system, rear-spoiler and a track-tuned suspension will run you $30,260 with a 6-speed manual. Expect to pay in the $31,500 range for the 6-Speed ZF automatic with paddle shifters.

First Drive: 2010 Hyundai Genesis Coupe 3.8:

- By: Omar Rana

Yesterday, the Ford Mustang turned 45-years old. Ford is out celebrating the iconic pony car with a huge marketing campaign such as the “10 Unleashed” campaign.

Hyundai, which sees its 2010 Genesis Coupe as a direct competitor to the Mustang, decided to create a little video wishing the muscle car a happy 45.

We’re pretty sure Hyundai created the short video as a true appreciation of the 45-years of muscle the Mustang has provided us… right?

- By: Omar Rana

Besides the storyline and the return of the original cast, I was pretty excited to see the 2010 Hyundai Genesis Coupe make its onscreen debut in “Fast & Furious.” However, I was very disappointed when I didn’t even catch a glimpse of the two-door Hyundai sports car.

According to Miles Johnson, the 2010 Hyundai Genesis Coupe was “ready to go.” He said that he thinks another manufacturer blocked Hyundai from appearing in the fourth installment of the franchise (we’re guessing it was Subaru with their Impreza WRX STI).

Apparently Hyundai never got the official word from Universal Pictures. He said that Hyundai had “a few running prototypes, and the red turbocharged 2.0L 4-cylinder Genesis Coupe SE” had been prepped just for the filming of the movie.

Johnson said that the 2010 Genesis Coupe was also scheduled to appear in the opening sequence with Vin Diesel.

2010 Hyundai Genesis Coupe:

- By: Kap Shah

Source: Inside Line

There is no doubt that the 2010 Hyundai Genesis Coupe has been one of the most-anticipated cars to hit U.S. dealerships this year. The Hyundai Genesis Coupe is available with a 210-hp 2.0L turbocharged 4-cylinder and a 306-hp 3.8L V6 with prices starting at $22,000 and $25,000 respectively.

According to Hyundai USA CEO John Krafcik, sales of the Hyundai Genesis Coupe have been “simply smoking.” Krafcik told Motor Trend that initial sales of the Genesis Coupe are beating the Genesis sedan figures with “significantly less” advertising.

Dealers currently have many Genesis Coupe 2.0T models on hand. Since the 3.8L is still in transit, it’s hard to say which powertrain options customers will pick most. Nonetheless, word is that 50 percent of those showing interest in the Genesis Coupe are going for the Grand Touring model.

The 2010 Hyundai Genesis Coupe 3.8 Grand Touring starts at $27,500 with a 6-speed manual and $29,500 for the ZF Six-Speed A/T SHIFTRONIC. Click here for complete pricing details on the Hyundai Genesis Coupe.

2010 Hyundai Genesis Coupe:

By: Kap Shah

Source: Motor Trend

Hyundai wasn’t at all shy in admitting that it is targeting the Infiniti G Coupes with its new 2010 Hyundai Genesis Coupe. Therefore, it’s only right that many auto publications will be putting the two coupes face-to-face during their test-drive of the new Korean offering.

Edmunds compared the 2009 Infiniti G37 coupe to the 2010 Hyundai Genesis Coupe 3.8 in its recent comparison test. Power for the 2009 Infiniti G37 Coupe comes from a 3.7L V6 that produces 330-hp with a peak torque of 270 lb-ft. That allows for a 0 to 60 mph run in 5.7 seconds. The 2010 Hyundai Genesis Coupe is powered by a 3.8L V6 making 306-hp and a maximum torque of 310 lb-ft. However, the Genesis Coupe does 0 to 60 mph much slower than the Infiniti G37 with a time of 6.4 seconds.

Pricing for the 2009 Infiniti G37 Coupe starts at $35,900 while the 2010 Genesis Coupe 3.8 starts at $10,900 less with an MSRP of $25,000. Adding the Track Package brings the pricing up to $29,500 giving your Genesis Coupe a stiffer suspension, a Torsen limited-slip differential, Brembo brakes and 19-inch wheels.

While we’ll leave it up to you to decide which is better – here is Edmunds conclusion: “It’s the undeniable value equation that tips this test in the favor of the 2010 Hyundai Genesis 3.8. You simply get more car for your dollar with the Genesis coupe. Sure, it’s not as much car as the 2009 Infiniti G37, but at two-thirds the cost, it doesn’t have to be.”

Check out Edmunds complete review here. You can also see their video review of the 2010 Hyundai Genesis Coupe after the jump.

2010 Hyundai Genesis Coupe:

2010 Hyundai Genesis Coupe:

So if you watched the 81st Academy Awards last night and paid attention during the commercials, Hyundai had a total of eight ad spots.

While some were repeats from Super Bowl XLIII, Hyundai debuted a new 2010 Genesis Coupe commercial featuring music by multiple Grammy Award winner Yo-Yo Ma.

Of course no Oscars talk will probably go without the words “Slumdog Millionaire,” so congratulations to the team for taking eight Academy Awards last night.

Make the leap to see the 2010 Hyundai Genesis Coupe Commercial.

2010 Hyundai Genesis Coupe:

2010 Hyundai Genesis Coupe:

After a successful Super Bowl XLIII campaign, Hyundai Motor America plans to take over the Oscars tomorrow. The Korean automaker has purchased eight spots during Sunday’s Academy Awards including a new ad for the 2010 Hyundai Genesis Coupe.

Along with its Genesis Sedan 2009 North American Car of the Year ad, Hyundai will debut a new Hyundai Assurance Plus spot. The company will run a total of seven 30-second spots and one 60-second spot during the Oscars.

The Hyundai Genesis Coupe ad is expected to feature score by Yo-Yo Ma and his solo of “Gigue” from Bach”s Suite No. 3 in C Major.

2010 Hyundai Genesis Coupe:

Source: Inside Line

Along with details on the 2010 Hyundai Genesis Coupe pricing and the R-Spec Genesis Coupe, Hyundai announced today that is teaming up with Rhys Millen Racing and Red Bull Energy Drink to race a 550-hp Genesis Coupe in the Pikes Peak International Hill Climb, the Formula Drift Professional Drifting Championship and at select Redline Time Attack series events in 2009.

Millen’s drift race car is based on the Genesis Coupe 3.8 and features a 4.1L engine that gets a Turbonetics turbocharger and other modificatins that increase output to 550-hp with a peak torque of 520 lb-ft.

Check out more details and high-res images after the jump.

Rhys Millen Racing Hyundai Genesis Coupe Drift Race Car:

HYUNDAI LAUNCHES RHYS MILLEN RACING RED BULL drift TEAM SPONSORSHIP AT CHICAGO AUTO SHOW

CHICAGO, Feb. 11, 2009 ““ With enthusiasts eagerly awaiting the upcoming launch of the 2010 Genesis Coupe, Hyundai is adding to the excitement by teaming with Rhys Millen Racing and Red Bull Energy Drink to campaign the car in the high-energy sport of drift racing this year.

At the Chicago Auto Show, Hyundai unveiled its motorsports program in the U.S. with the help of drift champion Rhys Millen, who will fabricate and race a 550-horsepower Genesis Coupe in the Pikes Peak International Hill Climb, the Formula Drift Professional Drifting Championship and at select Redline Time Attack series events in 2009.

“Today’s announcement puts the Genesis Coupe into three great motorsports series,” said John Krafcik, acting president and CEO, Hyundai Motor America. “We like to refer to the Genesis Coupe as the sinister sibling to the North American Car of the Year, the Genesis sedan and we look forward to Rhys harnessing every ounce of energy in the Coupe as he campaigns it.”

Millen and his team are an ideal match to launch Hyundai’s racing efforts. Millen’s driving credentials include movie stunts, multiple drifting championships, a Pikes Peak world record and his recent New Year’s Eve Las Vegas truck flip. But behind Millen’s success in the driver’s seat is a full team of engineers and fabricators that know how to maximize the potential of a race car.

Millen had his first opportunity to test drive the Genesis Coupe’s performance credentials when he performed precision driving for the car’s debut advertising campaign. Millen flogged a Genesis Coupe for three days during the filming process at Road Atlanta racetrack, and the car never missed a beat.

“The Genesis Coupe Concept inspired me to seek out a relationship with Hyundai and it has developed into multiple projects,” said Millen, professional race driver and founder of RMR. “The immediate focus is developing the RMR Red Bull Hyundai Genesis Coupe into a drift car with a 550-horsepower engine and a lightweight, rigid chassis. We are applying everything we know about fabricating into building this car.”

THE CHASSIS BUILD

Six RMR employees have already stripped a Genesis Coupe to bare metal and the chassis has spent five days in an Alkali bath removing all rubber and adhesives. The chassis has also been stitch welded for added structural rigidity.

CARBON FIBER BODY PANELS

Millen quickly decided to take the already light weight Genesis Coupe and make it even lighter. His crew will take the molds used to build the “Art of Speed” SEMA car to once again replicate the Genesis Coupe’s body out of carbon fiber. The hood, deck lid, roof, doors, fenders, front fascia and side skirts are all built out of carbon fiber. The carbon fiber panels range from 50 percent to 80 percent lighter than the sheet metal they replaced. For example, a factory Hyundai Genesis Coupe door weighs 68 pounds but modifications made by RMR reduce the door weight to just 8.5 pounds. This weight-saving approach is carried throughout the car without compromising its powerful curves, surface detail and “Z” bodyside line.

The side skirts have functional flat rocker panels with ducts to pull air out from underneath the car. A functional splitter on the front fascia and a built-in diffuser create pressure without drag. A rear diffuser with long tunnels keeps the air moving underneath the car. Downforce has been further increased by an APR GTC-500 rear wing that is fully adjustable and was designed using Computational Fluid Dynamics (CFD) analysis. The hood is vented to dissipate heat and Aerocatch hood latches are used for safety.

The rear widebody fenders are also made out of carbon fiber and blend seamlessly into the vehicle design with a creative painting concept. The goal curb for the car is 2,400 pounds.

INTERIOR

The interior of the RMR Red Bull Hyundai Genesis Coupe is unrecognizable from its origins as a well-appointed 2+2 coupe designed with everyday driving in mind. All comfort and convenience features are removed to make way for a custom-fabricated eight-point safety cage and firewall which reinforce the Genesis Coupe’s already stiff chassis. By removing the roof, the RMR fabricators welded every aspect of the safety cage to the frame of the car. The braces on the A and B pillars also tie into the strength of the body. The safety cage is required for racing and a single Sparco racing seat further protects the driver in the overhauled cockpit.

SUSPENSION

The RMR Red Bull Hyundai Genesis Coupe utilizes a KW remote reservoir three-way adjustable coilover suspension. Adjustable chro-moly sway bars dial the suspension in further for true track performance. RMR also fabricated adjustable lower control arms, rear control arms and toe links to allow precise tuning of the chassis.

ENGINE AND TURBO KIT

The Hyundai Lambda 3.8-liter V6 engine, which comes standard on the Genesis Coupe 3.8, will be stroked to 4.1-liters and further enhanced by a Turbonetics turbocharger. An AEM engine management system will also be used. The engine will be mated to a HKS sequential transmission. The end result is a Genesis Coupe that will produce 550 horsepower and 520 lb.-ft. of torque.

WHEELS, TIRES AND BRAKES

To ensure that the enhanced power plant translates all the way to road performance, RMR added 18- by 8.5-inch front and 18- by 9.5-inch rear Enkei RPF1 light weight wheels and 225/40-18 Toyo Proxes R1R front tires and 265/40 Toyo Proxes R1R rear tires.

PAINT SCHEME

The paint scheme is a combination of blue, silver and unpainted black carbon fiber with its signature weave pattern.

ADDITIONAL SPONSORS

· Toyo Tires

· Genius Tools

· Sparco

· Royal Purple

· Turbonetics

· APR Performance

· KW Suspension

· AEM

· BC ( Brian Crower)

· Exedy

· Enkei Wheels

· JE Pistons

· The Driveshaft Shop.

RHYS MILLEN ““ DRIVER, OWNER RMR

With more than 16 years of racing experience, Rhys Millen has established himself as one of the premier rally/drifting drivers in North America. Born in New Zealand in 1972, Rhys is the son of famed rally and off-road racer Rod Millen. Rhys joined Rod in the U.S. as a teenager and soon afterwards established himself as racer by taking first at the Pikes Peak Hill Climb in the Open Division and winning Rookie of the Year. He won the Formula Drift championship in 2005 and was runner-up in 2006.

Hyundai has dropped the pricing details on the 2010 Hyundai Genesis Coupe which will hit dealerships later this month. Prices for the Genesis Coupe 2.0T with a 210-hp 2.0L turbocharged 4-cylinder model starts at $22,000 while the Genesis Coupe 3.8 with a 306-hp 3.8L V6 starts at $25,000. Both of those Genesis coupe models come with a 6-speed manual.

Upgrade to Hyundai’s 5-speed automatic with SHIFTRONIC on the Genesis Coupe 2.0T and the price goes up to $23,250. The Genesis Coupe 3.8 is available with Hyundai’s ZF 6-Speed automatic SHIFTRONIC with prices starting at $26,500. Buyers can also opt for additional options and packages (which are detailed after the jump in the press release) including the Premium and Track packages on the 2.0T models and the Track and Grand Touring packages on the 3.8 models.

Hyundai also said that later in the model year it will bring a tuner-focused R-Spec model which it says will be the “ultimate upgradeable and affordable” Genesis Coupe in the lineup. Power will come from the same 2.0L turbocharged 4-cylinder engine which will be mated to a 6-speed manual (no automatic will be available with the R-Spec). It will features 19-inch gunmetal-finish alloy wheels wrapped in Bridgestone Potenza RE050A tires. Other goodies include a Brembo braking system, track-tuned suspension, Torsen-type limited-slip differential, a Tire Pressure Monitoring System, leather-wrapped steering wheel and shift knob, power windows with one-touch up and down, iPod/USB connectivity and projector beam headlamps. Pricing for the Hyundai Genesis Coupe R-Spec model will start at $23,750.

Follow the jump for the press release and the updated high-res image gallery.

2010 Hyundai Genesis Coupe:

Press Release:

HYUNDAI ANNOUNCES 2010 GENESIS COUPE PRICING

CHICAGO, Feb. 11, 2009 ““ Hyundai Motor America announced pricing for the new Genesis Coupe, starting at $22,000 for a well-equipped 210-horsepower, 2.0-liter, turbocharged, four-cylinder engine 2.0T model and $25,000 for the 306-horsepower, 3.8-liter, V6 engine model. Genesis Coupe will begin arriving at Hyundai dealerships later in the month.

“Genesis sedan set a new benchmark for the premium sedan segment and we think Genesis Coupe will do the same in the sport coupe arena,” said John Krafcik, Hyundai Motor America president and chief executive officer. “From our 30-mpg 2.0T with its low-pressure, intercooled, four-cylinder turbo, to the 3.8-liter Track model with 306 horsepower and Brembo® braking system, Genesis Coupe offers a wide range of powertrain and performance choices for driving enthusiasts of all stripes.”

2010 Genesis Coupe Manufacturer”s Suggested Retail Pricing
 

Note: Add $750 freight charge
* Denotes mid-model year availability

GENESIS COUPE 2.0T: A MORE EFFICIENT TAKE ON THE REAR-WHEEL DRIVE SPORT COUPE

Standard equipment includes:
· 2.0-liter, low-pressure, turbocharged, intercooled 4-cylinder engine with dual continuously variable valve timing delivering 210 hp, 223 lb.-ft. of torque (at just 2,000 rpm), an estimated 30 mpg EPA highway rating and a top speed of 137 mph
· M6VR1 6-speed manual transmission (Optional: A5SR1 5-speed electronic automatic transmission with lockup torque converter and steering wheel-mounted paddle-shift Shiftronic® controls)
· 18-inch Euroflange alloy wheels with staggered Bridgestone Potenza RE92A tires (225/45VR18 front, 245/45VR18 rear)
· Electronic Stability Control with Traction control, ABS, Electronic Brake Force Distribution and Brake Assist
· 12.6-inch ventilated front rotors with 60mm single piston floating caliper
· 12.4-inch solid rear rotors with 43mm single piston floating caliper
· Sport-tuned MacPherson strut dual-link front suspension and five-link rear independent suspension, 24mm front stabilizer bar, 19mm rear stabilizer bar
· Front strut brace
· Quick-ratio hydraulic steering (2.7 turns lock-to-lock)
· Tire Pressure Monitoring System
· Front, side, side air curtain air bags
· Active front head restraints
· Driver”s lumbar support
· Black-out front lower fascia
· Air conditioning
· Satin silver and chrome interior accents
· Remote keyless entry system with alarm
· Leather-wrapped steering wheel and shift knob
· Power windows (one-touch up and down), door locks and mirrors
· AM/FM/XM/MP3/CD audio system with six speakers
· iPod/ USB Aux jack connectivity
· Steering wheel audio controls
· Cruise control
  · Trip computer
· Projector beam headlamps with auto light control
· Bluetooth® hands-free connectivity with steering wheel controls

The 2.0T Premium model adds or substitutes:
· Power driver”s seat
· 360-watt AM/FM/XM/MP3/CD-changer Infinity® premium audio system with 10 speakers including DVC subwoofer, eight-channel external amplifier, and diversity antenna
· Proximity Key with push-button start
· Auto-dimming mirror with HomeLink® and compass
· Power tilt and slide sunroof
· Navigation system (mid-model year availability, pricing TBA)

The factory-tuned 2.0T Track model builds from the 2.0T Premium, adding/substituting:
· 19-inch gunmetal-finish alloy wheels with staggered high-performance summer-compound Bridgestone Potenza RE050A tires (225/40YR19 front, 245/40YR19 rear)
· Unique Brembo® braking system with 13.4-inch ventilated front rotors, 42mm four-piston fixed front calipers (red), 13.0-inch ventilated rear rotors, 32mm+28mm four-piston fixed rear calipers (red)
· Unique track-tuned suspension, higher-rate coil springs, higher-control shock absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, front strut brace
· Torsen-type limited-slip differential
· Black leather bolster seats with high-friction red cloth insert
· Aluminum pedals
· Aero wipers
· Rear spoiler
· Xenon HID (High Intensity Discharge) headlights
· Fog lamps
· Lightweight temporary spare with aluminum wheel (T135/80D18)
· Navigation system (mid-model year availability, pricing TBA)
· Note: Automatic transmission not available with 2.0T Track

Later in the model year, a tuner-focused performance model, R-Spec, will arrive at Hyundai dealerships. Genesis Coupe R-Spec is the ultimate upgradeable, affordable, turbocharged rear-wheel drive performance platform. R-Spec equipment includes:
· 2.0-liter low-pressure turbocharged intercooled four-cylinder engine with dual continuously variable valve timing delivering 210 hp, an estimated 30 mpg EPA highway rating and a top speed of 137 mph
· 6-speed close-ratio manual transmission
· Electronic Stability Control with Traction Control, ABS, Electronic Brake-Force Distribution and Brake Assist
· 19-inch gunmetal-finish alloy wheels with staggered-width high-performance summer-compound Bridgestone Potenza RE050A tires (225/40YR19 front, 245/40YR19 rear)
· Brembo® braking system with 13.4-inch ventilated front rotors, 42mm four-piston fixed front calipers (red), 13.0-inch ventilated rear rotors, 32mm+28mm four-piston fixed rear calipers (red)
· Track-tuned suspension (higher-rate coil springs, higher-control shock absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, front strut brace)
· Torsen-type limited-slip differential
· Quick-ratio hydraulic steering (2.7 turns lock-to-lock)
· Tire Pressure Monitoring System
· Front, side, side air curtain air bags
· Active front head restraints
· Driver”s lumbar support
· Air conditioning
· Remote keyless entry with alarm
· Leather-wrapped steering wheel and shift knob
· Power windows (one-touch up and down), door locks and mirrors
· AM/FM/XM/MP3/CD audio system with six speakers
· iPod/ USB/Aux jack connectivity
· Projector beam headlamps
· Lightweight temporary spare with aluminum wheel (T135/80D18)
· Note: Automatic transmission not available with R-Spec

GENESIS 3.8: 306 HORSEPOWER AND STANDARD LEATHER INTERIOR -  A NEW BENCHMARK FOR PERFORMANCE AND REFINEMENT IN ITS CLASS

Standard equipment includes 2.0T equipment, and adds or substitutes:
· 3.8-liter DOHC V6 engine with dual continuously variable valve timing delivering 306 hp and a top speed of 149 mph
· M6VR2 6-speed manual transmission (Optional: ZF 6HP19 6-speed electronic automatic with lockup torque converter and steering wheel-mounted paddle-shift Shiftronic® controls)
· Black leather seating surfaces
· Fully automatic temperature control
· Premium door sill plates
· Chrome front fascia accents
· Fog lights

In addition to 3.8 equipment, the 3.8 Grand Touring adds or substitutes:
· Unique brown leather seat interior environment
· Power driver”s seat
· Heated driver and passenger seat
· 360-watt AM/FM/XM/MP3/CD-changer Infinity® premium audio system with 10 speakers including DVC subwoofer, eight-channel external amplifier, and diversity antenna
· Proximity key with push-button start
· Xenon HID (High Intensity Discharge) headlamps
· Auto-dimming mirror with HomeLink® and compass
· Heated mirrors with outside turn signal indicators
· Backup warning system
· Power tilt and slide sunroof
· Navigation system (mid-model year availability, pricing TBA)

The factory-tuned 3.8 Track model deletes the backup warning system and chrome front fascia accents from the Grand Touring model, and adds or substitutes:
· Black leather seating surfaces
· 19-inch gunmetal finish alloy wheels with staggered high-performance summer-compound Bridgestone Potenza RE050A tires (225/40YR19 front, 245/40YR19 rear)
· Brembo® braking system with 13.4-inch ventilated front rotors, 42mm four-piston fixed front calipers (red), 13.0-inch ventilated rear rotors, 32mm+28mm four-piston fixed rear calipers (red)
· Unique track-tuned suspension, higher-rate coil springs, higher-control shock absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, strut brace
· Torsen-type limited-slip differential
· Aluminum pedals
· Aero wipers
· Rear spoiler
· Black-out front lower fascia
· Lightweight temporary spare with aluminum wheel (T135/80D18)

Genesis Coupe will be available in nine exterior colors:
· Karussell White
· Bathurst Black
· Silverstone
· Nordschleife Gray
· Acqua Minerale Blue
· Tsukuba Red
· Mirabeau Blue
· Lime Rock Green
· Interlagos Yellow

Genesis Coupe features four different interior themes:
· Black environment, premium black cloth seats (2.0T, 2.0T Premium, R-Spec)
· Black environment, black leather-bolstered seats with high-friction red cloth insert (2.0T Track)
· Black environment, black leather seats (3.8, 3.8 Track)
· Black environment, saddle brown leather seats (3.8 Grand Touring)

Hyundai will provide more details on the 2010 Hyundai Genesis Coupe at the 2009 Chicago Auto Show this week. As we already know, the 2.0L entry-level Genesis Coupe will be available in four trim levels including 2.0T, 2.0T Premium, 2.0T R-Spec and 2.0T Track.

In Chicago Hyundai will show the R-Spec version which is powered by a 2.0 4-cylinder engine making a total of 212-hp.

According to Automotive News, Hyundai will also announce official pricing details for the 2010 Genesis Coupe in Chicago.

Click through for high-res images of the 2010 Hyundai Genesis Coupe.

2010 Hyundai Genesis Coupe:

If you were as excited as us when watching Hyundai’s Epic Lap commercial this weekend during Super Bowl XLIII you may want to create your own. Well now you can over at EditYourOwn.com. Hyundai is offering consumers an opportunity to edit their own version of “The Epic Lap”, which they can then post to social networking sites and share it with their friends.

Visitors to EditYourOwn.com will get to play with 50 different cameras and add music, titles and effects to their video.

Hyundai is supposedly preparing another Hyundai Genesis Coupe ad spot with Yo-Yo Ma’s solo of “Gigue” from Bach’s Suite No. 3 in C Major. That version will debut in the coming weeks.

Follow the jump to see the Epic Lap once again.

Hyundai has released all of its Super Bowl XKIII commercials before the big game on Sunday and we’ve got each one right here for you (by right here we mean after the jump).

There are a total of 5 commercials including: Contract; Commitment; Columns; Angry Bosses; and Epic Lap which is the commercial for the 2010 Hyundai Genesis Coupe.

Of course, from the commercials you can see that Hyundai is very proud that they won the 2009 North American Car of the Year. Not to mention, if you so loose your North American job the Korean automaker will take your car back if you can no longer afford to make the payments.

Follow the jump for the commercials.

Hyundai Super Bowl XLIII Commercial: Contract:

Hyundai Super Bowl XLIII Commercial: Commitment:

Hyundai Super Bowl XLIII Commercial: Columns:

Hyundai Super Bowl XLIII Commercial: Angry Bosses:

Hyundai Super Bowl XLIII Commercial: Epic Lap:

Hyundai Motor America has killed speculations and rumors that it will build a convertible version of the 2010 Hyundai Genesis Coupe. According to Miles Johnson, manager of product public relations, a Genesis Convertible was never in Hyundai’s pipeline.

“It’s never been in the plan,” Johnson told Inside Line. “There was some internal discussion early on, but since we unveiled the coupe in New York, there’s been no talk.”

Johnson said the coupe version of the Genesis was never buit to be a convertible and was made to be a global car. He said Koreans aren’t “down” with the idea of wind in your hair and there isn’t enough traction for Hyundai in the U.S. to offer a convertible. He said Hyundai has no plans to offer any convertible on any of its models in the near future.

The 2010 Hyundai Genesis Coupe will hit dealerships in March.

2010 Hyundai Genesis Coupe:

Source: InsideLine

Hyundai announced today that it will air its first two commercials for the 2010 Hyundai Genesis Coupe during Super Bowl XLIII on Sunday, February 1, 2009.

The two sports will share the same theme known as “The Epic Lap.” The first commercial that will air during the first half of the game will feature high-performance driving by Rhys Millen with music performed by Grammy Award-winning cellist Yo-Yo Ma. The second will feature a second n un-named musical talent with re-edited driving footage matched to a completely distinct soundtrack.

“The Epic Lap” Genesis Coupe commercials were created by Goodby, Silverstein & Partners. The 2010 Hyundai Genesis Coupe will go on sale in spring of 2009 as a 2010 model. Pricing will be announced closer to launch.

2010 Hyundai Genesis Coupe:

The Koreans have gotten their allocation of the new 2009 Hyundai Genesis Coupes and it seems like one customer felt his Genesis Coupe could push the limits a little more than he thought possible. Needless to say that he learned the hard way by crashing into the concrete base of a metal light pole.

As you can see from the images, the 2.0T Genesis Coupe you see here was the only car involved in the accident leading us to believe that the driver lost control and the Brembo brakes of the Genesis weren’t strong enough to slow him down.

What’s more interesting is that the airbags failed to deploy. You can see that the front driver side received the most damage. Wonder what Hyundai has to say about this.

Click through for more pictures.

First Hyundai Genesis Coupe Crash:

Source: Lucky World (via CarScoop)

R. Millen Motor Sports Sales (RMR) was founded 12 years ago by Rhys Millen. In February, the company approached Hyundai to introduce the 2010 Hyundai Genesis Coupe to the aftermarket tuning world and racing enthusiasts before it goes on sale in spring 2009. Hyundai took its sweet time to deliver the first Genesis Coupe 2.0T to the RMR shop in August allowing the crew of six just 12 weeks before they put it on display today at the 2008 SEMA Auto Show.

Appearance wise, RMR added a blue/silver paint scheme with unpainted black carbon fiber and its signature weave pattern. RMR’s main focus was to reduce the weight of the Genesis Coupe. Ranging from 50 to 80 percent lighter than the sheet metal RMR replaced the hood, deck lid, roof, doors, fenders, front fascia and side skirts with carbon fiber body panels. For example, the Genesis Coupe’s standard door weighs 68 pounds but RMR reduce the door weight to just 8.5 pounds. Inside, RMR removed all the comfort and replaced it with a custom eight-point safety cage and firewall. That made room for single Sparco racing seat.

Performance wise, RMR added Turbonetics turbocharger to the 220-hp 2.0L turbocharged engine that comes with the base Genesis Coupe. That allowed for extra horsepower and torque which RMR did not disclose. Further enhancing performance, RMR added a KW coilover suspension with two-way adjustable damping technology.

The RMR Hyundai Genesis Coupe rides on 18-inch wheels wrapped in Bridgestone Potenza race slicks tires. RMR kept the factory Brembo brake calipers since they were ideal for racing.

Follow the jump for the high-resolution image gallery.

Rhys Millen Racing (RMR) Genesis Coupe:

The 2009 Hyundai Genesis Coupe has been released to the Korean market but won’t arrive in U.S. showrooms until Spring 2009. But thanks to the Korean press release we get some official technical specs on the upcoming Hyundai coupe.

Power for the base Genesis coupe comes from a 2.0L turbocharged unit that produces 210-hp on regular fuel and 223-hp on premium fuel. The range-topping 3.8L V6 Lambda RS makes 310-hp with a maximum torque of 266 lb-ft. 0 to 62 mph comes in 6.3 seconds.

Hyundai says it hopes to sell 40,000 units of the Genesis Coupe annually, 5,000 in Korea and 35,000 in other markets. Korean prices starts at 23,200,000 ($18,789) Korean won for the base version and 33,920,000 ($27,472) Korean won for the range-topper. U.S. pricing will be announced closer to launch

2010 Hyundai Genesis Coupe:

Press Release:

Hyundai Launches Newest Halo Vehicle Genesis Coupe

    – A new benchmark for affordable 300-Horsepower Sport Coupes
    – Benchmarked to Infiniti G37 levels
    – 0-60 in under 6.5 sec
    – Genesis Coupe is the most thrilling performance coupe yet from Hyundai

(Jeju Island, Korea) Hyundai Motor Co. today launched its Genesis Coupe in the Korean market at an event on Jeju Island attended by members of the Korean and international press. The logical extension of the highly acclaimed Genesis sports sedan launched earlier this year, the Genesis Coupe raises the Hyundai brand’s emotional quotient to a new level with its high performance capabilities and front engine rear wheel drive architecture. Genesis Coupe is an exemplification of Hyundai”s design evolution: simple, modern, crisp lines with wonderful proportions and aspiration appeal.

“The Genesis Coupe is our very first thoroughbred, a true halo car with all the hallmarks of a high performance car,” said Dr. Hyun”“Soon Lee, president of the Corporate Research and Development Division. “The Coupe will do exactly what it was designed to do: Provide a thrilling driving experience and attract new customers to Hyundai showrooms and continue the transformation of our brand.”

Styled to Thrill

Genesis Coupe projects a unique sports car look with strong character lines, pronounced shoulders and dynamic details. The aggressive, wedge-like silhouette, short overhangs and long wheelbase give it classic sports car proportions.

Inside and out, the design is thoroughly provocative and emotionally-charged. The exterior front styling radiates a sporty character. Its dynamic, voluminous hood, carefully articulated bumper surfacing and sharply distinctive headlamps combine to give hints of strong performance.

Two signature design elements truly define the Genesis Coupe’s highly distinctive look and escalate its dynamic appeal: the emotionally sculpted Z-line and the unique day light opening of the quarter glass. The rear view with its two-tone bumper and dual square-shaped exhaust tips project a solid, vigorous look.

The interior with its aggressive and futuristic design reflects sophistication and sportiness in every detail. Powerful and elegant, exclusive materials have been applied to the interior to create a unique atmosphere. Dual cylinder-type gauge cluster, a floor-mounted accelerator pedal and engine start button are among the innovative design touches.

A full bucket-type driver’s seat provides excellent support at all critical points. For convenient entry and egress, the front seat backrests feature walk-in memory design so that the original position of the backrest is restored on entry or egress of the rear seat passengers. Rear seats can be made to quickly fold down with the folding lever in the cabin or the folding button in the trunk.

With its 2820mm wheelbase (290mm longer than the Tiburon/Coupe), Genesis Coupe’s cabin provides more headroom, legroom and shoulder room than its predecessor.

The 55/45 front-rear weight distribution endows Genesis Coupe with near-ideal balance for exceptional handling and more refined steering characteristics.

The advantages of a rear-wheel-drive setup include:

    – Transfer of weight to the rear axle during heavy acceleration which improves traction
    – Larger steering radius as there are no complicated drive shaft joints in the front wheels so that they can now be turned farther
    – Better handling and braking thanks to even weight distribution so that the front and rear tires and springs are placed under more even loads, allowing for more grip during cornering and braking

Superior Performance

The Genesis Coupe is the most thrilling performance coupe yet from Hyundai and most importantly, it is attainable ““ It promises to be the most affordable 300-hp sport coupe on the planet!

At the heart of the story are two performance-focused engines: The range-topping, all aluminum 310 horsepower (premium fuel), 306 horsepower (regular fuel), DOHC 3.8-liter V6 Lambda RS. The base engine will be the 223 horsepower (premium fuel), 210 horsepower (regular fuel) 2.0-liter turbocharged Theta.

Based on the highly successful Lambda V-6 first introduced in 2004, the high performance RS edition (Racing Sport) of the Lambda features several key modifications which have raised power to a maximum of 303ps@6300rpm (306 horsepower for US market) and peak torque to 36.8kg/m@4700rpm enabling the Genesis Coupe to catapult from zero to 100km/h in just 6.3 seconds. The Lambda RS features all-aluminum construction, Dual CVVT (Continuously Variable Valve Timing) on both the intake and exhaust valves and a revised intake system.

Because of the sporty, low hood line of the Genesis Coupe, RS engineers were forced to redesign the intake and exhaust systems trimming 5cm from its height.

The exhaust manifold”s length and cross section were optimized for reduced resistance which maximizes high speed performance and yields a pleasingly sporty exhaust note. At the same time, the diameter of the intake port in the ETC (Electronic Throttle Control) module was enlarged to improve engine breathing.

Attention was also paid to stiffening the aluminum engine block so it could endure higher stresses while a piston cooling jet was added under each cylinder to reduce thermal loading and prevent heat damage. A further boost in performance was attained by adopting more aggressive camshaft profiles on the Continuously Variable Valve Timing system which governs both the intake and exhaust valves. The V-6 is mated to a six-speed ZF automatic with a 3.4 final drive ratio. A six-speed manual is also available and features a short-stroke shifter (under 41mm), optimized gear ratios and triple cone synchronizers (1st, 2nd and 3rd gears) for smoother shifts.

For economy, Hyundai offers the Theta 2.0-liter inline four cylinder engine with a turbocharger for excellent performance. Maximum power is rated 210ps @ 6000rpm (210 horsepower for US market) while peak torque is 30.5kg-m @ 2000rpm (30.8kg-m for US market), sufficient to propel the car from 0-100km/h in just 8.3 sec. Like the V-6, the Theta employs a Dual CVVT system plus a piston oil cooling jet which is positioned under each cylinder to deliver improved cooling and better fuel efficiency.

Genesis Coupe’s chassis has been optimized for dynamic handling and more accurate steering feeling. Dual MacPherson struts in the front improve maneuverability by reducing the offset between the wheel center and the tie rods and increasing the caster angle.

For securing body rigidity while cornering, a front tower strut bar is optional. The rear rides on a five-link setup with reduced toe variation during acceleration, braking and cornering thus yielding precise maneuverability.

The Limited Slip Differential features a torque sensor for improved ride and handling under any road conditions. The rear differential transfer case sits atop a three-point mounting system (including a hydraulic bush mounting) for reduced noise and vibration

Mono tube-type shock absorbers have separate gas and oil chambers to enable stable damping force resulting in better ride and road holding performance.

The use of crash durable adhesives in critical areas has increased dynamic torsional rigidity by 15 percent enabling better ride and handling, increased safety performance and reduced NVH. The Coupe is one of the quietest cars in its class thanks to special reinforcements and applications of various poly-urethane foam as well as sound interceptive materials that have helped eliminate both noise and vibration.

Safety

The use of high strength steel enhances safety and overall performance by achieving a stiffer, lighter body structure. When combined with the six-airbag system, active headrests, Genesis Coupe is expected to earn a five-star crash safety rating.

The Genesis Coupe promises to stop just as fast as it goes. Premium high performance disc brakes from Brembo will be available as part of an optional track”“use performance package. For the Genesis Coupe´s front 18″“inch wheels, Brembo engineers developed 13.4″“inch x 1.1″“inch rotors (340mm x 28mm) and four”“pot fixed calipers (42mm+42mm) while the rear setup features 13.0″“inch x 0.78″“inch rotors (330mm x 20mm) gripped by four”“pot fixed calipers (32mm+28mm).

At the highest level of international motorsports, Brembo´s signature fixed monobloc brake callipers and oversized rotors are recognized as delivering the ultimate in braking performance. The Italian brake manufacturer is acknowledged as the world leader in high performance braking systems and is a supplier to the world´s best”“known formula racing teams as well as Italian and German manufacturers of supercars and sports cars.

Available safety equipment also includes Electronic Stability Program which uses the speed sensors on each wheel and the ability to brake individual wheels that are the basis of antilock brakes. ESP adds a control unit that monitors steering wheel angle and vehicle rotation around the vehicle’s vertical axis.

This unit uses the steering and rotation information to detect that the vehicle is about to travel in a direction different from the one indicated by the steering wheel position. Then ESP automatically brakes the appropriate wheel to help the driver maintain control.

Touches of convenience include USB/iPod connectors, auxilliary audio inputs, 5.6-inch information display unit (for audio controls, digital clock, climate control, inside/outside temperature) and steering wheel-mounted remote controls for the audio system. An eight-speaker Infinity sound system is optional.

Hyundai hopes to sell 40,000 Genesis Coupes annually, 5,000 in Korea and 35,000 in overseas markets. The Genesis Coupe’s target customer is a middle-aged male (64 percent) looking for superior performance in terms of acceleration and handling. The competitive set includes the Mitsubishi Eclipse, Nissan Altima Coupe and Mustang.

Korean retail prices start at 23,200,000 Korean won for the base version and with full options, including the V-6 Lamda RS engine, the Coupe tops out at 33,920,000 Korean won.

Source: WCF

While we’ll get the Hyundai Genesis Coupe as a 2010 model year, the Koreans got theirs yesterday as a 2009 model year. According to the first few test drivers, the 210-hp 2.0L 4-cylinder model returned an estimated 26 mpg while the 306-hp 3.8L V6 returned 21.6 mpg.

The Korean models come with stiff sport suspension – which will be even more stiffened for North American roads. Pricing for the U.S. models is expected to start under $30,000.

Check out the first ever 2009 Hyundai Genesis Coupe commercial after the jump.

Click through for the video.

2009 Hyundai Genesis Coupe – Korean Commercial:

2010 Hyundai Genesis Coupe: