The 2010 Ford Taurus just started rolling into dealerships last week and Ford is now gearing up for a huge marketing campaign that will use football and the Web to try to convince a new set of customers that the Taurus is no longer a boring and dull vehicle.

“Part of the effort is to say we’re not just a truck and Mustang company,” said Matt VanDyke, Ford’s U.S. marketing communications director, “We have cars and crossovers that we need to be known for.”

The 2010 Ford Taurus ads will have high-profile spots on sports broadcasts including NFL games, a place where Ford previously reserved exclusively for its pickups. VanDyke says that Ford’s target customer for the 2010 Taurus is a 46-year-old man who wants the latest innovations at a value, reports Automotive News.

The 2010 Taurus campaign will also have a higher percentage of Internet and digital advertising and event marketing than any other launch for Ford.

Follow the jump for the press release.

2010 Ford Taurus:

Press Release:

FORD KICKS OFF HIGH-ENERGY TAURUS AD CAMPAIGN FOCUSING ON TECHNOLOGY, INNOVATION, STYLE

- 2010 Ford Taurus advertising campaign debuts Aug. 4, targeting discerning consumers with a high-tech, detail-oriented focus on technology, innovation and style
- Five demonstration Webisodes pit the Ford flagship sedan’s technology features and quality against more expense luxury sedans from Audi, Lexus, Acura and Infiniti
- The new 2010 Ford Taurus offers unprecedented levels of technology and innovation for the segment at an entry-level price of $25,995 – same price as the outgoing model

DEARBORN, Mich., July 30, 2009 – Ford’s all-new technology-packed 2010 Taurus will have a multifaceted advertising campaign that will be as high-tech as the highly anticipated sedan now arriving in dealer showrooms.

Ford kicks off the advertising campaign for Taurus on Aug. 4, with an aggressive Web presence and a new Microsoft “tag” system that will allow consumers to simply point their Smart Phones toward barcodes printed next to technology features in Taurus ads for more in-depth information.

With more than 20 high-tech technologies to communicate on the new Taurus, some even industry firsts and 10 of them class-exclusive, Taurus takes on communicating these technologies “smartly” and with a new approach to advertising.

“The convenience and ability to offer customers additional information at the touch of their mobile device speaks volumes on how technologically advanced the new Taurus is,” said Matt VanDyke, Ford marketing director. “This high-tech marketing process will showcase the attention to detail that customers shopping for Taurus will appreciate.”

Taurus ads debuting on prime-time network and cable channels will show customers how the new sedan offers the quality and technology of world-class luxury sedans with a much more affordable price tag.

The 2010 Taurus, starting at $25,995, the same price as the 2009 model, has been completely redesigned and elevated from its forerunners and includes Ford exclusives such as MyKey^TM, SYNC®, Multi-Contour Seats with Active Motion^TM and Blind Spot Information System (BLIS®).

“Taurus is the right sedan for the times,” said Jim Farley, group vice president of Global Marketing. “This is the perfect car to showcase our commitment to engineering excellence and precision. It’s the ideal car to show what Ford is capable of.”

Special car for a unique set of customers
With a vehicle that has so much going for it – superior engineering, class-leading technologies, impeccable driving dynamics – Ford creative team members charged with marketing the 2010 Taurus were in the enviable position of having many positive attributes from which to choose.

Today, the 2010 Taurus is being marketed toward a very specific customer – a value-oriented “substance seeker” who appreciates a heightened attention to detail and is looking for the latest innovations without having to break his or her bank account. Ford has developed a new way of catching this consumer’s attention by using detail-oriented ads that speak a visual language this group appreciates. They watch, they listen and they spread the word.

“This is a whole new approach to using ‘word of mouth’ that will showcase our fantastic new Taurus,” VanDyke said. “Just as Taurus is reshaping the idea of what a sedan can be, this campaign will reshape how people learn about Taurus.”

High-energy advertising complements re-energized Taurus
The campaign will include three broadcast spots focusing on some of the leading Taurus technologies including BLIS®, SYNC® and EcoBoost^TM. To showcase the advanced technologies, each spot begins focusing on the intricacy of the details before bringing to light the bigger picture.

For instance, a high-tech concept, like Ford’s sophisticated EcoBoost^TM twin-turbocharged, direct-injection engine technology begins to explain it graphically as the ad pulls out an illustration of the engine and then uses a “see and say” graphic, wrapping the narrated words around the illustration itself before ending on dynamic running footage of the Taurus.

“It’s our job to take the technology to consumers, and demonstrate how it can improve their overall experience behind the wheel,” said Farley. “Everything we do in this campaign is designed to draw people in and entice them to learn more about the Taurus, online or in our dealerships.”

The Web challenge
Online, the technology and quality of Taurus is brought to life in five short, dramatic Webisodes that showcase particular features against those of significantly higher-priced luxury sedans.

For instance, can the paint quality of the Taurus stand up to a $70,000 Lexus? Why not put them both behind a gravel truck and find out?

These Webisodes, which form the digital aspect of the campaign, will debut on www.fordvehicles.com and showcase the advanced technologies that put Taurus on par with world-class sedans in a minute and a half.

“We aren’t trying to put Taurus in a luxury market – that’s not the point of these,” said Jonathan Beebe of the Ford digital launch integration team. “Our goal is to say, ‘You’re not going to believe this is a Taurus. Look at the technology in this. Look at the quality. Why consider anything else in this segment?’ ”

Tag it’s yours
Customers with Smart Phones will be able to find out more information on Taurus’ most advanced technologies by scanning “tags” in Taurus print ads.

This new tagging system by Microsoft creates an individual barcode for each technology that can be captured by any Smart Phone. Once it captures an image of the tag it will load animations, additional information and images of that particular technology directly to the consumer’s mobile device.

Telling the Taurus story through many outlets
The 2010 Ford Taurus advertising campaign is designed to build on the momentum Ford has gained from the success of the debuts of F-150, Mustang and Fusion earlier this year.

Ford is aiming at a customer segment that leans toward a male demographic, VanDyke said, so many of the media placements are geared toward activities primarily associated with men -NASCAR, NCAA, Fantasy Football and even the NFL. But that doesn’t mean Taurus might not pop up where it’s least expected.

“This campaign, like the Taurus, is all about innovation,” Farley said. “We want people to take a look, and then take a look again.”

- By: The Daily Auto Editor

As General Motors and Ford move their full-sized sedans to global platforms, a modest downsizing of their vehicles is likely to occur.

Ford, which recently launched the redesigned 2010 Taurus, is already planning on moving the next-generation model to a smaller platform at the end of the current model’s cycle. Sources say that FoMoCo is planning to replace three different platforms that currently provide the foundation for most of the company’s mid and full-sized sedans, with a single mid-sized platform that could be modified for larger vehicles.

The new platform itself would be based on the European C/D-Class platform, which currently underpins the Ford Mondeo. Models like the Ford Fusion and Edge would end up moving to the new platform.

Larger vehicles like the Taurus will follow; nonetheless, the next Taurus will still be longer than the Fusion but slightly shorter than the current 2010 model. Similar changes will be made to the Ford Flex and Lincoln MKT crossovers.

GM is thinking of a similar strategy that would put the Chevrolet Impala to its upcoming Epsilon II platform, which will also underpin the next-generation Malibu as well.

2010 Ford Taurus:

- By: Omar Rana

Source: Detroit News

Ford has yet to release an official press release with the 2010 Ford Taurus and Taurus SHO pricing details but we’ve done some digging and have found the prices on the SE, SEL, Limited and SHO models.

All 2010 Ford Taurus models are powered by a Duratec 3.5L V6 engine that produces 263-hp with a maximum torque of 249 lb-ft. The base level Taurus SE model will come with a standard 6-speed automatic transmission with prices starting at $25,170 (excluding taxes and registration fees). The 2010 Ford Taurus SEL and Limited models offer SelectShiftAutomatic with shift control paddles mounted on the steering wheel. Prices for the Taurus SEL and Limited models start at $27,170 and $31,710 respectively. All-wheel-drive is available as an option.

Ford says that the advanced twin-turbo EcoBoost 3.5L V6 will also be available on the Taurus at a later date.

The 2010 Ford Taurus SHO, powered by a 3.5L twin-turbocharged EcoBoost V6 making 365-hp and a peak torque of 350 lb-ft, starts at $37,170. The engine is mated to 6-speed 6F55 SelectShift transmission (with paddle-shifters) with a sophisticated all-wheel-drive system. The Taurus SHO also takes full advantage of a multi-link SR1 rear suspension design which enhances driver control. EPA-estimated fuel-economy comes in at 17/25 mpg (city/highway).

Well, that’s it for the pricing details. You can check out the full list of options after the jump.

2010 Ford Taurus:

2010 Ford Taurus SHO:

2010 Ford Taurus Standard and Optional Features:

Adaptive Cruise Control allows the driver to set the vehiclecruising speed while using radar technology to monitor traffic travelling up to 600 feet ahead, automatically adjusting Taurus speed to help maintain a safe distance between vehicles.

Collision Warning with Brake Support is a new active safety feature, enabled by Adaptive Cruise Control. This system uses a radar sensor to detect moving vehicles ahead and provides a visual “heads-up” warning signal transmitted across the base of the windshield and an audible warning when slower moving traffic is detected ahead. The system also pre-charges the brakes and engages an electronic brake assist to help the driver stop more quickly.

Intelligent Access with Push-Button Start, a new Taurus feature, allows the driver to enter the car and start the engine by simply carrying the fob as they approach and enter the vehicle.

SecuriCode^TM Keyless Entry Keypad enables vehicle access by unlocking the driver’s door using a five-digit code on the new keypad system flush-mounted in the driver’s side B-pillar.

MyKey^TM allows parents or fleet administrators to activate a restricted driving mode. When enabled, MyKey features a Persistent Belt-Minder® with Audio Mute until safety belts are buckled, an earlier low-fuel warning, and consistently engaged AdvanceTrac® stability control, Blind Spot monitoring, Cross Traffic Alert and Forward Collision Warning. Additional programmability includes restrictions on audio volume, limiting top speed to 80 mph and speed chime warnings at 45, 55, or 65mph.

Auto High Beams/Rain-Sensing Wipers harness sensor technologies to switch headlights to high intensity when no other vehicles are detected, in a range of up to 500 feet for taillight detection, and up to 2,000 feet for oncoming headlight detection. Rain-sensing wipers use an advanced optical sensor to detect the intensity of rain and/or snowfall to adjust wiper speed.

Easy Fuel® Capless Fuel Filler System is an industry-exclusive feature that self-seals without a traditional fuel cap.

Blind Spot Information System (BLIS®) consists of two multiple beam radar modules, one each per rear quarter panel. When an approaching vehicle enters the defined blind spot zone, an indicator alert provides warning to the driver in the corresponding side view mirror.

Cross Traffic Alert uses the existing BLIS radar modules to sense oncoming traffic when slowly backing out of a parking spot. This industry-exclusive system functions only while the vehicle is in reverse and warns when cross-traffic appears within three car widths.

Ford SYNC® is the fully integrated, in-vehicle voice-activated communications and entertainment system, with 911 Assist^TM, Vehicle Health Report and GPS-based features including business search and call completion. SYNC connects to MP3 players, iPods, memory sticks and PDAs. SYNC’s 911 Assist will place a call to a local emergency operator in the event of an air bag deployment incident. The latest version of SYNC adds Traffic, Directions and Information, providing turn-by-turn route guidance, and the ability to access content by personalized favorites such as region, subject matter or sports team.

Voice-Activated Navigation System with SIRIUS® Travel Link^TM uses an 8-inch screen to present a birds-eye-view map with 3D landmarks. The system responds to voice commands for destination programming and route selection. In addition, it provides enhanced route guidance features such as street name announcements and detailed freeway exit, turn and ramp position lane guidance. The screen can be personalized with up to 32 pictures, sized up to 1.5 MB each. The system also incorporates the SIRIUS Travel Link, offering availability of current weather and ski conditions, a five-day forecast, local fuel pricing by cost per gallon and brand, sports scores and movie listings.

Sony® Audio components deliver sound from a variety of sources, with an AM-FM tuner, SIRIUS Satellite radio, CD, DVD audio and an integrated 10 GB hard drive for storage of up to 2,400 songs. This package also includes an available 12-speaker premium audio system.

Multi-Contour Seats with Active Motion^TM are available – on an industry-exclusive basis – for driver and passenger, integrating a six-way lumbar support and subtle rolling pattern massage. The bottom cushion features Active Motion technology, providing minute but continuous movement, stirring a change of muscular activation helping a driver avoid back pain.

Side Protection And Cabin Enhancement (SPACE®) Architecture is comprised of a hydroformed cross-car beam embedded in the floor between the door frames, providing additional strength in the side of the vehicle. In the event of a side impact, the beam helps pert crash forces away from the occupants. A strong roof cross member and side impact door beams work with the floor-mounted tube to further improve side impact protection.

Personal Safety System^TM is designed to reduce the risk of injury to the driver and front seat passenger in the event of a moderate to severe frontal collision. Sensors note right front occupant weight, safety belt usage, outboard seat belt tension and seating position to optimize air bag deployment force for occupant safety.

AdvanceTrac® electronic stability control predicts the vehicle’s intended path, using sensors to detect and measure oversteer and yaw, while continuously monitoring vehicle speed, throttle position and steering wheel angle. When the system senses a loss of wheel traction, engine torque is reduced and braking is applied in conjunction with the standard Anti-lock Braking (ABS) system. The system also incorporates traction control to aid drivers when operating the vehicle on loose or slippery surfaces.

SOS Post-Crash Alert System^TM is an integrated technology that automatically unlocks the doors and activates the emergency flashers in the event of an air bag deployment.

- By: Omar Rana

The 2010 Ford Taurus will be rolling into showrooms in August and Ford has already announced that it is launching one of the most significant models for its 2010 lineup with incentives.

“The marketplace is still very tentative,” Mike Crowley, Ford’s marketing manager for North American cars and crossovers, said at a media event for the 2010 Taurus. “Even a great product, you want to launch it and get it off to a good start.”

Ford is offering an early-order incentive that gives $500 to customers who take delivery by Sept. 1. For those customers that opt for a higher-end 2010 Taurus (like the 2010 Ford Taurus SHO), Ford is offering and additional $1,000 cash rebate.

2010 Ford Taurus:

- By: Omar Rana

Worried about those parking lot fender-benders or not being able to see what’s in your blind spot? Ford is taking action eliminating those fears with a new innovative radar-based feature called Blind Spot Information System with Cross Traffic Alert on the 2010 Ford Taurus.

The Blind Spot Information System (BLIS) uses two multiple-beam radar modules, the same used with Cross Traffic Alert, which are packaged in the rear quarter paone per side. The radar is able to identify when a vehicle enters your blind spot and illuminates an indicator light on the corresponding sideview mirror, providing a warning that a vehicle is approaching.

The Cross Traffic Alert System helps you avoid those accidents when you reverse out of a parking spot. The feature Cross Traffic Alert utilizes the BLIS features two multiple-beam radar modules and can pick up an object moving at up to 18 miles per hour within a 65-foot range from either the left or right side of the vehicle.

The Blind Spot Information System with Cross Traffic Alert is also available on the 2010 Ford Fusion and Fusion Hybrid, Lincoln MKZ and MKT crossover and the 2010 Mercury Milan and Milan Hybrid.

Check out the video of the two features in action after the jump.

2010 Ford Taurus:

2010 Ford Taurus:

- By: Mo Eladawy

FoMoCo has announced a new round of extreme tests to “fine tune new, industry leading safety technologies for its mainstream vehicles.” What do these new tests include? In a video released by Ford, engineers test a 2010 Ford Taurus against impact from shopping carts, bicycle wheels and metal whips.

FoMoCo holds more Top Safety Picks awards by the IIHS than any other company and more U.S. government 5-star ratings than any other brand.

You can check out a video of the tests after the jump.

Press Release:

ENGINEERS PIT SHOPPING CARTS, WATER CANNONS AND METAL WHIPS AGAINST NEW SAFETY TECHNOLOGIES
* Ford is using new types of testing as it leads the industry in introducing advanced safety technologies for mainstream vehicles
* Ford engineers test the predictive, pressure-sensing air bag technology featured on vehicles such as the new 2010 Taurus against shopping carts, bicycle wheels and metallic whips
* Ford holds more Top Safety Picks awarded by the Insurance Institute for Highway Safety (IIHS) than any other company and more U.S. government 5-star-ratings than any brand
DEARBORN, Mich., May 12, 2009 – Ford Motor Company has ushered in new, extreme tests – such as ramming shopping carts into car doors and blasting water cannons to force vehicles into skids – to fine tune new, industry-leading safety technologies for its mainstream vehicles.

These tests are part of Ford’s ongoing efforts to accelerate new collision protection and avoidance technologies. Ford’s safety leadership is built on having more Insurance Institute-rated “Top Safety Pick” vehicles than any other automaker and the most U.S. government 5-star test ratings of any brand.

“Blasting and ramming cars may seem over the top, but they’re part of a serious testing regimen that Ford had to invent, because increasingly sophisticated technologies require more advanced testing,” said Sue Cischke, group vice president, Ford Sustainability, Environment and Safety Engineering. “We will continue to build on our safety leadership with advanced safety technologies that help enhance crash protection or even help customers avoid accidents.”

New Tests for a New Technology

Ford engineers conduct unusual “crash” tests to take thousands of impact readings that help calibrate the sensitivity of new air bag pressure sensors being introduced on the new 2009 F-150 and 2010 Taurus. The new air bag systems use pressure pulses from a side impact to deploy up to 30 percent faster than a traditional air bag system that uses acceleration-based sensors.

Engineers, however, were concerned that everyday mishaps – such as shopping cart collisions in parking lots or errant basketballs from neighborhood children – could trick the new sensors that now help predict crash forces before the full impact occurs. The engineers used reams of data from these unusual tests to calibrate the air bag sensor to disregard typically minor collisions.

In one test, a lab robot repeatedly pushes a shopping cart loaded with a 110-pound weight into the vehicle doors at 10 miles per hour. Another robotic test replicates the impact of a bicycle wheel on the car door.

Pressure-based sensors more accurately measure the severity of a crash than acceleration-based sensors, which makes them better able to differentiate between a life-threatening, air bag-deployable crash and relatively harmless daily abuse that should not require air bag protection. They also perform better in new federal side-impact and oblique-impact tests, are less likely to be affected by vehicle design differences, and give designers more flexibility because they take up less space.

The new F-150 is one of North America’s first vehicles to offer this new technology. According to a recent study by the IIHS, the truck offers better side-impact crash safety than the Chevrolet Silverado, Dodge Ram and Nissan Titan.

Whipped, Stirred and Shaken

Engineers also conduct air bag sensor research on a test track rife with jarring, jolting surface imperfections, ranging from potholes and chatter bumps to curbs and ditches. There, certified test drivers are encouraged to push vehicles to the limit.

“They drive the test vehicles into curbs and railroad tracks at high speeds,” said Todd Clark, sensor development supervisor, Ford Safety Systems. “Most people wouldn’t drive that recklessly, but it’s our job to find out how much abuse the sensor will take before deploying the air bag and adjust the sensors accordingly.”

Ford’s safety engineers also have concocted a clever test method using a multi-tailed, lead-tipped steel whip. They use it to repeatedly “pepper” the underbody area where side impact air bag sensors are located. Data collected from such tests is used to refine sensor calibrations as well.

“Ford leads the industry in top crash-test safety ratings; now we’re helping take crash protection and prevention to new levels with technologies such as our new air bag pressure sensors,” said Steve Kozak, chief engineer, Ford Safety Systems.

From Pumpkin Patch to Test Track

Ford researchers also use a water cannon test to analyze how a moving vehicle reacts to being struck from the side, without putting test vehicles and drivers at risk of damage or injury. Researchers say the new test could prove useful in the development of next-generation stability control technology.

In this highly coordinated maneuver, Ford engineers mount an air-powered cannon – a tool commonly used in mining operations and pumpkin-throwing contests – in the rear compartment of a test vehicle. The cannon blasts water outward, causing a recoil impulse that forces the vehicle into a skid. Engineers use the test data in computer simulations to help study how to enhance stability control technology, reducing risks to test drivers and damage to test vehicles.

“It’s a very effective test that demonstrates the ingenuity of our engineering team to think outside the box,” said Jeff Rupp, manager, Ford Active Safety Systems Engineering. “We know of no other automaker doing anything quite like it.”

According to the 2008 New Vehicle Customer Study, safety features account for one of the top ten reasons why Ford buyers chose their vehicle. More than 53 percent of Ford buyers indicated that safety features are “extremely important” in their decision to purchase a Ford vehicle.

“Ford’s efforts to advance vehicle safety are driving more car buyers to the brand,” said Mike Harper, brand and tracking manager, Ford Market Research. “And their interest in safety continues to fuel innovation among our vehicle designers and engineers.”

- By: Kap Shah

The new 2010 Ford Taurus SHO is out of the bag with a new 3.5L twin-turbocharged EcoBoost V6 making 365-hp and 350 lb-ft of torque. We have just uploaded a video of the 2010 Taurus SHO in action which you can check out after the jump.

The 2010 Ford Taurus SHO will be available to purchase later this summer with prices starting at $37,995. Check out our original 2010 Taurus SHO post here for more details.

Click through for the video.

2010 Ford Taurus SHO: 

2010 Ford Taurus SHO in Action:

After all the speculations and all the spy shots, Ford has dropped the details and images of the 2010 Ford Taurus SHO prior to its 2009 Chicago Auto Show debut. That’s right folks; the Taurus Super High Output is back after attracting more than 100,000 buyers through its 1989 to 1999 life span.

So what’s under the hood? While your base 2010 Taurus model will top out at 263-hp the new 3.5L twin-turbocharged EcoBoost V6 of the 2010 Taurus SHO is good for 365-hp at 5,500 rpm and 350 lb-ft of torque at 3,500 rpm. The engine is mated to 6-speed 6F55 SelectShift transmission (with paddle-shifters) with a sophisticated all-wheel-drive system. The Taurus SHO also takes full advantage of a multi-link SR1 rear suspension design which enhances driver control.

Make the jump for more details and the high-res image gallery.

2010 Ford Taurus SHO: 

Standard features on the 2010 Ford Taurus SHO include 19-inch Goodyear Eagle tires, a decklid-mounted spoiler, twin chrome exhaust tips, Intelligent Access with Push Button Start and Ford SYNC.

For those looking for a little more, Ford is offering an SHO Performance Package that includes upgraded brake pads, recalibrated EPAs, a “Sport Mode” setting for the standard AdvanceTrac Electronic Stability Control and a shorter 3.16 to 1 final drive ratio for a boost in acceleration. 20-inch Goodyear Eagle F1 performance tires and premium painted wheels are also included. Buyers may also opt for a Reverse Camera System, Adaptive Cruise Control, Blind Spot Information System, Multi-Contour Seats with Active Motion, and a Sony Audio System with 12 speakers.

FoMoCo will make the 2010 Ford Taurus SHO at its Chicago assembly plant. Sales will begin later this summer with prices starting at $37,995.

2010 Ford Taurus SHO:

Press Release:

TAURUS SHO RETURNS WITH 365HP ECOBOOST V-6, PLUS ALL-WHEEL DRIVE, PADDLE-SHIFT SIX-SPEED GEARBOX

    – The Taurus SHO returns as the sporty version of Ford’s new flagship introducing a new generation of premium performance and fuel economy with the 3.5-liter EcoBoost™ V-6. This engine delivers V-8 levels of power – with an estimated 365 horsepower – without compromising its V-6 fuel economy
    – The 2010 Taurus SHO features an enhanced SelectShift® six-speed automatic transmission with control paddles mounted on the steering wheel, in combination with a sophisticated torque sensing all-wheel drive system, a sportier SHO interior, subtle exterior design cues and myriad technologies and features offered on Taurus
    – Taurus SHO will be available this summer, starting at $37,995, including destination fees

Chicago, Feb. 11, 2009 – One of America’s favorite “sleeper” performance cars returns to the Ford lineup, powered by a Super High Output (SHO) EcoBoost twin turbocharged engine. The Taurus SHO joins Ford’s growing lineup of performance vehicles for the 2010 model year, building on the legacy of the original, which earned a spot on the Car and Driver 10 Best list four years running.

“The new Taurus SHO delivers on the authentic sleeper sedan formula but adds all-new luxury-appointments, convenience features and technologies to an unsurpassed balance of power and fuel economy,” said Mark Fields, Ford’s president of The Americas. “This new sport derivative answers enthusiasts’ calls for a premium Ford flagship sedan with even more attitude.”

Introduced in 1989, Taurus SHO was conceived as a discreet performance-oriented sports sedan, ideally suited to the automotive enthusiast needing the room and capability of a four-door full-size car. Produced through 1999, more than 100,000 were sold.

The original Taurus SHO generated a loyal following of owners and enthusiasts, with an active club more than 1,000 members strong, an online forum with more than 10,000 registered users and a Web site (bringbackthesho.com) specifically devoted to convincing Ford to resurrect the SHO. The 2010 Taurus product development team spent significant time listening to SHO enthusiasts.

EcoBoost™ Twin-Turbocharged Power

The foundation of the new 2010 Taurus SHO is a 3.5-liter twin-turbocharged EcoBoost V-6 engine. This advanced powerplant generates an estimated 365 horsepower at 5,500 rpm and 350 ft.-lbs. of torque at 3,500 rpm, resulting in significantly improved power, torque and fuel economy compared with larger, normally aspirated engines. This also is Ford’s most powerful EcoBoost engine.

A key feature of this EcoBoost engine is gasoline direct injection. The direct injection of fuel into the cylinder during the intake stroke, as opposed to port-style injection to an externally mounted intake, produces a well-mixed air-fuel charge. Fuel vaporization during the intake stroke cools the incoming air, improving volumetric efficiency and lowers the likelihood of knock.

The results are improved throttle response, reduced cold start emissions characteristics and improved fuel economy. The cooled charge enables an increased compression ratio, improving efficiency at partial load, while the higher compression ratio allows for better volumetric efficiency under full load engine behavior. Customers will experience normally aspirated V-8 power, without compromising V-6 fuel economy.

The 3.5-liter EcoBoost V-6 also uses twin turbochargers, as opposed to a single unit. The reduced size of each turbocharger results in reduced internal inertia, allowing this advanced engine to avoid the “turbo lag” often prevalent in earlier-generation turbocharged applications. From the driver’s seat, the rewarding result is linear power delivery across a broad torque band from 1,500 through 5,500 rpm. Peak torque building quickly off idle ensures responsive acceleration from a standing start.

SelectShift with paddle controls and All-Wheel Drive

The new Taurus SHO driveline combines a high-capacity six-speed 6F55 SelectShift transmission with a sophisticated torque-sensing All-Wheel Drive System. These components work in harmony to deliver ample traction when putting EcoBoost power on the road. The six-speed transmission offers a wide array of gears to enable spirited acceleration, yet comfortable high-speed cruising, through a 2.77 to 1 final drive ratio.

SelectShift provides conventional automatic operation or a manual shift mode that gives the driver complete control over gear selection. For performance-minded drivers, paddle controls allow “match-rev” downshifts and will hold manually selected gears for precise control. Intuitively operated, a squeeze on either paddle will deliver an economical upshift under acceleration, while a gentle push forward brings a smooth downshift, synchronizing the engine and transmission speeds for responsive and positive engagement.

The Taurus SHO driveline is contemporized with the incorporation of a sophisticated All-Wheel Drive System that engages automatically and unobtrusively. The unit contains an advanced array of internal electromechanical clutches to efficiently distribute torque to the wheels with optimum traction. Standard all-wheel drive allows the Taurus SHO to efficiently deliver its high performance to the pavement under a wide variety of conditions.

“Taurus SHO suspension and steering have been sport-tuned to provide discriminating drivers with precise control, confident handling, communicative feedback and a compliant ride,” said Pete Reyes, Taurus chief engineer.

Taurus SHO features an advanced electronic power-assisted steering (EPAS) system, providing responsive road feel and enhanced on-center balance while offering the additional benefit of increased fuel economy. SHO also features a sport-tuned suspension with unique shock absorbers, springs, stabilizer bars and strut mount bushings specifically developed and harmonized to deliver the highest level of Ford DNA road holding, cornering agility and steering responsiveness available in a Blue Oval full-size sedan.

Taurus SHO takes full advantage of the multi-link SR1 rear suspension design. Named for the 1:1 shock absorber ratio, this configuration provides an inherently stable baseline for the SHO development team to fine tune for enhanced driver control and agility. In addition, the SR1 rear suspension geometry provides increased travel, while enabling the use of 19- and 20-inch wheels and tires.

For the discriminating automotive enthusiast, Taurus SHO offers an available SHO Performance Package consisting of upgraded brake pads, recalibrated EPAS for even more responsiveness,
a “Sport Mode” setting for the standard AdvanceTrac® Electronic Stability Control and a shorter 3.16 to 1 final drive ratio for faster acceleration. Summer-compound 20-inch Goodyear Eagle F1 performance tires on premium painted wheels also are included.

SHO Specific Subtlety

A key element of the authentic SHO formula is the subtlety of its unique exterior design cues. Features include sporty premium painted wheels, wrapped in standard low-profile 19-inch Goodyear Eagle or optional 20-inch Michelin high-performance tires, a decklid-mounted spoiler and twin chrome exhaust tips. SHO also features a uniquely finished interpretation of the Ford signature three-bar grille with SHO-specific parking lamp bezels.

“Taurus SHO was always a stealth high-performance car,” said Earl Lucas, exterior design manager. “The new SHO builds on the expressive design of the 2010 Taurus, adding subtle cues that set it apart.”

The 2010 SHO is available in a wide range of new Taurus colors including Atlantis Green Metallic, a unique SHO color inspired by the iconic Deep Emerald Green hue appearing in 1991.

The new Taurus SHO interior encourages performance driving. Leather-trimmed seats with Miko Suede inserts, made from recycled post-consumer yarns from plastic soft drink bottles, are comfortable and luxurious. A perforated leather-wrapped steering wheel puts the driver in smooth touch with the road. Front seats are 10-way power adjustable. SHO accelerator and brake pedals are trimmed in aluminum. The console, instrument and door panels feature SHO-specific authentic aluminum appliqués. SHO branding appears on the unique floor mats, and on the passenger side of the instrument panel.

Taurus SHO: Performance and Convenience

The 2010 Taurus SHO offers an impressive array of standard convenience features as well as optional features and content. Standard Taurus SHO amenities include:

Intelligent Access with Push Button Start, a new Taurus feature allowing drivers to enter the car and start the engine without using a conventional key. Drivers simply carry the fob as they approach the vehicle, touch the SecuriCode™ keyless entry keypad, open the door and enter, apply pressure on brake pedal and push a button to start the engine.

MyKey allows enthusiasts to activate a restricted driving mode, persistent Belt-Minder® safety belt reminder, audio system volume limits, an earlier low-fuel warning, and consistently-engaged AdvanceTrac® stability control. The top vehicle speed can be limited to 80 mph, and speed chimes can be programmed to engage at 45, 55 or 65 mph further protecting their investment.

Easy Fuel™ Capless Fuel Filler System, a unique feature that eliminates the need for a traditional fuel cap. Easy Fuel is a hassle-free solution that provides a consistent self-seal after every refueling.

Ford SYNC® is the fully integrated, in-vehicle voice-activated communications and entertainment system standard on Taurus SHO. The system combines 911 Assist, Vehicle Health Report and GPS-based features including business search and call completion. SYNC connects to MP3 players, iPods, memory sticks and PDAs. The latest version of SYNC in the Taurus SHO adds Traffic, Directions and Information, providing turn-by-turn route guidance and the capability to access and personalize content.

Ambient Lighting allows the Taurus SHO driver to program interior lighting from a choice of five soothing colors to suit any character or preference.

The 2010 Taurus SHO comes standard with the full array of active and passive safety equipment and features offered across the Taurus range.

Available options on the 2010 Taurus SHO include:

Reverse Camera System, a unique SHO option, activates when reverse gear is selected providing the driver with additional rear visibility, projecting on the windscreen mounted rearview mirror.

Adaptive Cruise Control, which allows the driver to set the Taurus SHO cruising speed while using radar technology to monitor traffic travelling up to 600 feet ahead, automatically adjusting speed to help maintain a preset distance between vehicles. Adaptive Cruise Control comes with Collision Warning with Brake Support providing visible and audible warnings when slower traffic is detected ahead. Brake support is activated if the driver does not respond to provided warnings, and pre-charges the brake system to prepare the vehicle for stopping.

Blind Spot Information System (BLIS™) with Cross Traffic Alert consists of two multiple beam radar modules, one each per rear quarter panel. When an adjacent vehicle enters the defined blind spot zone, and indicator alert provides driver warning in the corresponding sideview mirror.

Cross Traffic Alert uses existing BLIS radar modules to sense oncoming traffic while the Taurus SHO is slowly backed from a parking space. When cross traffic appears within three car widths, the system provides a visible message on the instrument panel in combination with a sideview mirror warning and an audible signal.

Multi-Contour Seats with Active Motion™ can be specified in conjunction with heated and cooled first-row positions in the new Taurus SHO. Multi-Contour functionality provides subtle but continuous massage to help prevent back pain and fatigue and is ideally suited to meet the needs of long-distance drivers.

Voice-Activated Navigation System includes a 10 GB music juke box hard drive and a single CD/DVD player. When combined with the optional rear camera system, rearview projection appears on the centerstack-mounted navigation screen.

Sony Audio System offers 12 speakers, a digital amplifier, 390 Watts of continuous power (RMS), 115 dB of maximum bass sound pressure level and Dolby® Pro Logic® II surround technology.

The 2010 Taurus SHO will be built at Ford’s Chicago (Ill.) assembly plant and will be available in dealerships this summer, starting at a base price of $37,995, including destination.

Big fans of the SHO, BringBackTheSHO.com, have spotted an overly aggressive looking 2010 Ford Taurus along I-75 in Michigan. The pictures hint that Ford is working on a new SHO model for the 2010 Taurus.

While it’s not confirmed that The Taurus in the pictures is an SHO model, it does feature upgrades such as a dual exhaust system, a rear deck spoiler, and larger wheels. The rear picture of the car also shows a badge covered in tape which may be an SHO badge.

A 2009 Chicago Auto Show debut for the 2010 Ford Taurus SHO model is expected.

Spy Shots: 2010 Ford Taurus SHO:

Source: BringBackTheSHO.com (via Jalopnik)

You’ve seen the press shots and you’ve seen the live shots from the 2009 Detroit Auto Show – but now its time to see the new 2010 Ford Taurus in action. Check out the new 2010 Taurus video we just uploaded after the jump.

Pricing for the 2010 Ford Taurus starts at $25,995. The new Taurus will be offered in three trim-levels including SE, SEL and Limited with pricing going all the way up to $31,995. Under the hood is a 263-hp 3.5L V6. A 3.5L EcoBoost V6 will be offered later this year.

Click through the video after the jump.

2010 Ford Taurus:

2010 Ford Taurus in Action:

2010 Ford Taurus:

Ford has announced the full pricing details on the 2010 Ford Taurus. Available later this sumemer, the 2009 Ford Taurus will hit dealerships in three trim levels including SE, SEL and Limited. Pricing starts $25,995 – the same at the entry-level pricing on the outgoing Taurus model.

The 2010 Taurus SEL starts at $27,995 while the 2010 Taurus Limited starts at $31,995. The SEL model comes equipped with 18-inch aluminum wheels, heated exterior mirrors, supplemental park lamps and chrome exahust tips. The Limited series ads to the SEL list of enhancements with standard leather seats, 19-inch chrome clas aluminum wheels, 10-way power driver and passenger seats, reverse sensing and a premium sound system with SYNC.

Power for the 2010 Ford Taurus comes from 3.5L V6 making a total of 263-hp and 249 lb-ft of torque. It comes with a choice of two 6-speed automatic transmission including the optional SelectShift with steering-wheel mounted paddle shifters.

Make the jump for the high-res image gallery.

2010 Ford Taurus:

Ford will take the wraps off its 2010 Ford Taurus tomorrow during the 2009 Detroit Auto Show. The 2010 Taurus, as you can see from the pictures, has been completely redesigned with class-leading features, new technologies and better quality that will help it compete better against other premium luxury sedans. The best part of it all? The new 2010 Ford Taurus will start at $25,995 – the same price as the 2009 model.

Power comes from a Duratec 3.5L V6 engine that produces an estimated 263-hp with a maximum torque of 249 lb-ft. The base level Taurus SE model will come with a standard 6-speed automatic transmission while the range-topping SEL model will get SelectShift with shift control paddles mounted on the steering wheel. All-wheel-drive is available as an option. Ford says that the advanced twin-turbo EcoBoost 3.5L V6 will also be available on the Taurus at a later date.

The 2010 Taurus features an impressive set of standard and optional technological features including: Adaptive Cruise Control with Collision Warning, Intelligent Access with Push Button Start, MyKey parental programmability, Blind Spot Information System (BLIS) with Cross Traffic Alert, Rain-Sensing Wipers, EasyFuel capless refueling, Ford SYNC and Voice-Activated Navigation with SIRIUS® Travel Link. 

The 2010 Ford Taurus will be available in dealerships later this summer. 

Follow the jump for the high-res image gallery and the press release for more details.

2010 Ford Taurus:

Press Release:

UPSCALE, TECH-SAVVY NEW TAURUS FLAGSHIP DELIVERS STYLE, SUBSTANCE FOR FULL-SIZE SEDAN BUYERS IN 2010

DETROIT, Jan.11, 2009 – The Ford Taurus – the car that changed America’s view of full-size sedans – is all-new for 2010 and ready to take on the world’s best, with an upscale new design, impeccable driving dynamics, class-leading technologies and an unbeatable price tag.

“The new Taurus sets the pace for Ford’s growing new car launch momentum,” said Mark Fields, president of The Americas.  “This sedan completely redefines expectations of what Taurus stands for – and helps further define what Ford is capable of delivering – quality, fuel-efficient vehicles featuring the latest technologies and head-turning design.”

The new Taurus benefits from Ford’s Global Product Development System, which made it possible to deliver an all-new sedan 12 months sooner – with more new features than customers and dealers dreamed possible.

“Taurus is our premium Ford flagship, and it casts a halo across the entire brand portfolio,” said Derrick Kuzak, group vice president for global product development.  “Building on its reputation for safety leadership, we leveraged extensive use of computer-aided design and engineering technologies as well as digital pre-assembly modeling to deliver a high-quality, new Taurus a year ahead of schedule.”

Even better news?  The new 2010 Taurus will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals premium luxury sedans.

“The new Taurus showcases the what the Ford brand promise is – expressive design, class-leading technologies and an engaging driving experience,” said Jim Farley, Ford’s group vice president of Marketing and Communications.  “To truly appreciate the new Taurus, you have to drive it.  All of the experiences come together once you’re behind the wheel.”

New times, new design

“Lightning can strike twice,” said Peter Horbury, executive director of Design for The Americas.  “Like the 1986 original, the new 2010 Taurus differentiates by combining style with substance.”

The shift starts with the vision for Taurus itself.  It debuted as a family sedan, but with the advent of crossovers, the new Taurus is aimed more at drivers who might move friends and family but place more of a premium on the driving experience and technologies aimed at making time on the road more meaningful and fun.

“Taurus is more of a ‘me’ sedan now, and we’ve delivered with this buyer in mind,” said Moray Callum, director of Ford’s Car and Crossover Design.

Exterior design details are more sculpted and powerful – from the powerdome that speaks to the strength behind its confident grille to the pronounced fenders and fascia. 

Bold new headlights combined with recessed parking lamps frame a new expression of the signature Ford three-bar grille – and the lowered roofline helps make the new Taurus more aspirational. 

New wheels, from 17- to 20-inches in diameter, fill the sculpted wheel wells and lend Taurus a muscular and athletic stance.  The raised shoulder lines of the new Taurus provide a confident profile and enable generous truck capacity.

The exterior color palette for the 2010 Taurus includes new hues, selected to harmonize with interior appointments and offer customers a broader range of color combinations.  New colors include Candy Red Metallic Tint, White Platinum Metallic, Steel Blue Metallic, Gold Leaf Metallic and Ingot Silver Metallic. 

Inside, a forward-leaning center stack – home to the climate controls, audio components and available navigation screen – flows in a continuous unbroken form through the instrument panel and down into the center console.  The smart design allows for the interior to be formed with unbroken lines to impart seamless quality and craftsmanship. 

The door panels employ an innovative urethane tooling process providing unique texture and identity to surfaces, with visible stitching and a hand crafted appeal.  This same process allows for door panel two-toning, enabling model series differentiation.

The new Taurus’ precision craftsmanship is reflected in the quality of materials used in the interior as well as the exterior panel margins, which are comparable to costly German luxury sedans.

Better on-road performance, too

To match its more athletic looks, the new Taurus features sportier driving dynamics.

The 2010 Taurus comes standard with Ford’s proven Duratec 3.5-liter V-6, generating an estimated 263 horsepower and 249 foot-pounds of torque.  This award-winning engine earns a ULEV-II emissions certification and comes paired with a choice of two new six-speed automatic transmissions.

The smooth and refined Duratec V-6 helps the front-wheel-drive Taurus deliver unsurpassed highway fuel economy.  Taurus reflects Ford’s commitment to deliver the best, or be among the leaders, in fuel economy across the vehicle segments where it competes.   

Taurus fuel economy is aided by employment of a two-speed fuel pump and Aggressive Deceleration Fuel Shut-Off technology.

The Taurus engine plan also calls for optional availability of Ford’s advanced EcoBoost™ 3.5-liter V-6, with an announcement regarding availability coming soon.

The Taurus SE offers a six-speed automatic transmission with a Grade-Assist hill-holding rollback prevention feature, paired with an economical 2.77 final drive ratio. 

SEL and Limited series Taurus models are offered with SelectShift®, featuring racing-inspired shift control paddles mounted on the steering wheel.  SelectShift offers the convenience of conventional automatic operation, or a manual shift mode that gives the driver complete control over gear selection.  The SelectShift transmission enables “match-rev” downshifts and will hold manually selected gears, unlike some competitive transmissions that second-guess the driver. 

The SEL is offered with a 2.77 final drive ratio, while the Limited series uses a 3.16 gear in front-wheel-drive models, and a 3.39 ratio in all-wheel-drive models to provide enhanced acceleration.

Chassis and suspension components are tuned to deliver on the sporty and aggressive design with optimized roll stiffness for cornering control, responsive steering with sharp turn-in and precision accuracy.  This chassis tuning of the MacPherson front struts and multi-link rear suspension reflects Ford Global DNA, defined by responsive steering and handling, while maintaining a comfortable ride quality. 

The 2010 Taurus features a new SR1 suspension configuration. 

Named for its “one-to-one” rear shock absorber ratio, it provides a superior balance between cornering and handling while providing a stable baseline for fine tuning.  The new SR1 enables the use of 19- and 20-inch wheels – and reduces vehicle weight, saving fuel.

“While driver engagement was a key objective for the new Taurus, we also put huge emphasis on creating a quiet environment,” said Chief Engineer Pete Reyes.  “Wind tunnel development time was important to reduce noise, vibration and harshness, but it also helped with fuel economy.

Customer-focused technologies

 Tech-savvy customers will find plenty to like about the new 2010 Taurus.  Its technologies enable customer connectivity, while fulfilling desires for personalization, customization and control.  This comprehensive list of features isn’t just technology for the sake of technology.  These offerings have been selected and developed to provide the ultimate in comfort and convenience for the driver and all passengers.  Extensive work has also been done to ensure that these technologies are easy to understand and intuitive to operate.

Adaptive Cruise Control allows the driver to set the vehicle cruising speed while using radar technology to monitor traffic travelling up to 600 feet ahead, automatically adjusting Taurus speed to help maintain a safe distance between vehicles. 

Adaptive Cruise Control also integrates Collision Warning with Brake Support, a new active safety feature.

The collision warning system uses a radar sensor to detect moving vehicles ahead and provides a visual “heads-up” warning signal transmitted across the base of the windshield and an audible warning when slower moving traffic is detected ahead.  The system also pre-charges the brakes and engages an electronic brake assist to help the driver stop more quickly.

Intelligent Access with Push-Button Start, a new Taurus feature, allows the driver to enter the car and start the engine by simply carrying the fob as they approach and enter the vehicle.

SecuriCode™ Keyless Entry Keypad enables vehicle access by unlocking the driver’s door using a five-digit code on the new keypad system flush-mounted in the driver’s side B-pillar.

MyKey™ allows parents or fleet administrators to activate a restricted driving mode. 

When enabled, MyKey features a Persistent Beltminder® with Audio Mute until safety belts are buckled, an earlier low-fuel warning, and consistently engaged AdvanceTrac® stability control, Blind Spot monitoring, Cross Traffic Alert and Forward Collision Warning.  Additional programmability includes restrictions on audio volume, limiting top speed to 80 mph and speed chime warnings at 45, 55, or 65mph.

Auto High Beams/Rain-Sensing Wipers harness sensor technologies to switch headlights to high intensity when no other vehicles are detected, in a range of up to 500 feet for taillight detection, and up to 2,000 feet for oncoming headlight detection.  Rain-sensing wipers use an advanced optical sensor to detect the intensity of rain and/or snowfall to adjust wiper speed. 

Easy Fuel™ Capless Fuel Filler System is an industry-exclusive feature that self-seals without a traditional fuel cap.

Blind Spot Information System (BLIS®) consists of two multiple beam radar modules, one each per rear quarter panel.  When an approaching vehicle enters the defined blind spot zone, an indicator alert provides warning to the driver in the corresponding side view mirror. 

Cross Traffic Alert uses the existing BLIS radar modules to sense oncoming traffic when slowly backing out of a parking spot.  This industry-exclusive system functions only while the vehicle is in reverse and warns when cross-traffic appears within three car widths.

Ford SYNC® is the fully integrated, in-vehicle voice-activated communications and entertainment system, with 911 Assist, Vehicle Health Report and GPS-based features including business search and call completion.  SYNC connects to MP3 players, iPods, memory sticks and PDAs.  SYNC’s 911 Assist™ will place a call to a local emergency operator in the event of an air bag deployment incident.  The latest version of SYNC adds Traffic, Directions and Information, providing turn-by-turn route guidance, and the ability to access content by personalized favorites such as region, subject matter or sports team.

Voice-Activated Navigation System with SIRIUS Travel Link™ uses an 8-inch screen to present a birds-eye-view map with 3D landmarks.  The system responds to voice commands for destination programming and route selection. 

In addition, it provides enhanced route guidance features such as street name announcements and detailed freeway exit, turn and ramp position lane guidance.  The screen can be personalized with up to 32 pictures, sized up to 1.5MB.  The system also incorporates the SIRIUS Travel Link, offering availability of current weather and ski conditions, a five-day forecast, local fuel pricing by cost per gallon as well as brand, sports scores and movie listings.

Sony® branded audio components deliver sound from a variety of sources, with an AM-FM tuner, SIRIUS Satellite radio, CD, DVD audio and an integrated 10 GB hard drive for storage of up to 2,400 songs.  This package also includes an available 10-speaker premium audio system.

Multi-Contour Seats are available on an industry-exclusive basis for driver and passenger, integrating a six-way lumbar support and subtle rolling pattern massage.  The bottom cushion features Active Motion.  

This provides minute but continuous movement, stirring a change of muscular activation helping a driver avoid back pain. 

“Multi-Contour seats will be a real benefit for long distance drivers, or people with back trouble,” said Steve Michell, product design engineer.  “The key is their subtlety.  Active Motion is enough to help relieve fatigue but not enough to be distracting to a driver.”

Safety leadership grows

The new 2010 Taurus builds on its legacy of safety leadership, incorporating a comprehensive array of passive and active features engineered to protect and preserve its passengers.  

“A stiffer body structure and new crash avoidance technologies make the Taurus – already named the safest full-size sedan – even safer,” said Reyes, chief engineer.

Taurus safety begins with a body structure optimized for strength and stiffness.  The energy-absorbing front structure features octagonal front frame rails, tunnel rails and “shotgun” front structural members designed to absorb and redirect crash forces away from the passenger compartment.

The Taurus body structure features ultra high-strength boron steel in the B-pillar for added side impact protection
.
The new Taurus is equipped with a comprehensive package of active and passive safety features, including dual-stage driver and front passenger air bags, side impact air bags and Safety Canopy®, a Ford exclusive protection system that features side curtain air bags that help protect front and rear outboard passengers in both rollover and side impact crashes.
 
Other key safety features include:

Side Protection And Cabin Enhancement (SPACE™) Architecture is comprised of a hydroformed cross-car beam embedded in the floor between the door frames, providing additional strength in the side of the vehicle.  In the event of a side impact, the beam helps divert crash forces away from the occupants.  A strong roof cross member and side impact door beams work with the floor-mounted tube to further improve side impact protection.

Personal Safety System® is designed to reduce the risk of injury to the driver and front seat passenger in the event of a moderate to severe frontal collision.  Sensors note right front occupant weight, safety belt usage, outboard seat belt tension and seating position to optimize air bag deployment force for occupant safety.

AdvanceTrac® electronic stability control predicts the vehicle’s intended path, using sensors to detect and measure oversteer and yaw, while continuously monitoring vehicle speed, throttle position and steering wheel angle.  When the system senses a loss of wheel traction, engine torque is reduced and braking is applied in conjunction with the standard Anti-lock Braking (ABS) system.

The system also incorporates traction control to aid drivers when operating the vehicle on loose or slippery surfaces.

SOS Post-Crash Alert is an integrated system that automatically unlocks the doors, sounds the horn and activates the emergency flashers in the event of an air bag deployment.

“Customers will find a lot to love about the new Taurus,” Fields said. 

The 2010 Ford Taurus will be built at Ford’s Chicago (Ill.) Assembly Plant and will be available in dealer showrooms in the summer. 

At the 2009 Detroit Auto Show next month, Ford will unveil the next step toward its global design language. While Ford refuses to say what car it will unveil industry sources say that the company will unveil the 2010 Ford Taurus – whether it will be a concept or production version is yet to be known.

“If you look at our lineup in North America and what has to be replaced, you can put two and two together,” Ford design chief J Mays, told Automotive News. While the vehicle debuting in Detroit “is not the next-generation design language, it will be a big step in the direction of the global design DNA,” Mays said.

Mays said that the new design language will be an evolution of the successful kinetic design philosophy created by Ford of Europe. Kinetic design can be seen on the new Ford Fiesta and Mondeo. He said that the first vehicle to adopt the post-kinetic design is still years away.

Photo Renderings: 2010 Ford Taurus SHO: