Acura pushing forward to become Tier 1 luxury brand, NSX could be revived
Acura is continuing its ongoing efforts to become a Tier 1 luxury brand despite the difficult economic times. According to Dick Colliver, executive vice president of American Honda Motor Co., Acura wants to move up the ladder without jeopardizing its “value-for-the-money” image. “Being a premium luxury brand is not just about product. It’s the way [...]
