1965 FORD SHELBY GT350 COBRA FORD MOTORSPORT DEALER HANDBOOK VERY RARE MUSEUM QU For Sale

1965 FORD SHELBY GT350 COBRA FORD MOTORSPORT DEALER HANDBOOK VERY RARE MUSEUM QU


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1965 FORD SHELBY GT350 COBRA FORD MOTORSPORT DEALER HANDBOOK VERY RARE MUSEUM QU:
$1299.99

Here we have an sale for an extremely rare original 1965 Ford Dealership Motorsport Sales Handbook. This manual was sent to Ford dealers who took interest in becoming a Shelby and Performance Ford dealer in 1965 and was a one-per-dealer item that not every dealership got. This is about as rare as you get for original Shelby items as this is just when he was starting the Shelby model line before he had such fame (he was known prior for the Cobra and his racing career however this was the start of something truly special. This is 100% complete with all 11 tabbed sections including:
Why Sell Motorsport- A history of Motorsports competition prior to 1965 and detailed statistics that show why the growing population of young people are drawn to Motorsport activities.

Advantages- An explanation of how the dealer can profit from the Motorsport program.

Organization- Fulfilling basic requirements; selecting sales, service and parts personnel; planning advertising and promotion activities.

Car Sales- Information on how to merchandise Motorsport cars.

P & S Sales- Details on selling Motorsport parts and service.This section includesa Ford Parts & Service newsletter from July of 1965 with a cover photo of the Ford powered Lotus driven by Jim Clark.

Sponsorship- An explanation of competition sponsorship and the benefits to dealerships.

Advertising- Includes sample ads for all aspects of the Ford Motorsport program.

Glossary- Definitions of Motorsport terms and slang of that era.

Shelby- Answers the question "What is an authorized Shelby American Dealer?"

Procedures- Details of how to do business with Shelby American

Specifications- with Specification Data Sheets on the GT350 Street Version, GT350 R Race Version, Cobra 289 and 427 versions, 1965 Galaxie and more.   RA17

In the past 20 years I have seen less than 5 of these and this one is absolutely without question the nicest condition one I have found, the pages are absolutely beautiful, museum quality with no rips, tears, missing pages or issues. Feel free to ask any questions.


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