Suzuki hoped that the new Kizashi sedan would be huge sales success for the brand and help rebuild its image in the North American market. However, things haven’t really gone Suzuki’s way. The brand is now hoping to take the model to the next level at this year’s 2011 New York Auto Show. At the [...]
We woke up this morning to a lot of Japan quake updates and its effect on the auto industry – so we decided to put together a little post of updates for you instead of pump out three or four different articles throughout the day. Here we go: Toyota, Honda extend Japan plant shutdown: Toyota [...]
Suzuki Motor Corporation is shown the Suzuki Swift S Concept at the 2011 Geneva International Motor Show. The Suzuki Swift S Concept is based on the new Swift, which Suzuki began marketing in Europe in 2010. In line with Suzuki’s brand philosophy of delivering excitement, its overall development concept was to create a stylish sport compact [...]
While all eyes are on the 2011 Chicago Auto Show, we’re still getting some teasers for what’s going to debut at the 2011 Geneva Motor Show next month. Suzuki is teasing a new concept called Swift S-Concept. “The SWIFT S-CONCEPT is based on the new Swift, which Suzuki began marketing in Europe in autumn 2010,” [...]
Suzuki doesn’t have a huge advertising budge to take on a Super Bowl spot, but the automaker is releasing this new ad campaign in Super Bowl cities where it has a strong dealer base and a fighting chance. The ad, which features the Suzuki Kizashi being chased by mean snow men, is being shown Suzuki’s [...]
Last week, we told you about a new ad blitz by Suzuki known as the ‘Kizashi Kicks.’ The campaign, which features 15-30 second sports, shows the 2011 Suzuki Kizashi going head-to-head with Audi A4, Mercedes-Benz C300 and the Acura TSX. Well, Suzuki finally started airing the campaign over Christmas and we now have three ad [...]
Suzuki will launch a new ad blitz on Christmas Day in a campaign that will pit the performance of its 2011 Kizashi Sport sedan against the Audi A4, Mercedes-Benz C300 and the Acura TSX. Known as Kizashi Kicks, the 15-second and 30-second TV ads will show performance tests between the Kizashi and other vehicles. According to [...]
According to the National Highway Traffic Safety Administration, Suzuki is recalling 69,587 units of the SX4 due to problems with the side view mirrors. The recall includes 67,377 SX4 hatchback and sedan models from the 2008-2009 model years and 2,209 vehicles from the 2010 model year, plus one SX4 hatchback from the 2007 model year. [...]
The much-anticipated American version of Top Gear will be airing on Nov. 21 and while we have no clue who the first celebrity will be on Season 1 – Episode 1, we do know that the 2011 Suzuki SX4 SportBack will be playing the leading role in the show’s “Star in a Reasonably Priced Car” [...]
Originally pulled from the U.S. market after the 2001 model year, the Suzuki Swift was set to relaunch stateside this fall, but that has been debunked. Instead, Suzuki will plan to relaunch the car next year, and in the interim, work on a global product strategy with Volkswagen AG. The growing strength of the yen [...]
