American Suzuki will be back at the 2012 Super Bowl with a new commercial focused around the Kizashi sedan entitled ‘Sled’. The new commercial shows the all-wheel-drive powers of the 2012 Kizashi sport sedan. This is the second consecutive Suzuki Super Bowl commercial – the first being the popular ‘Wicked Weather’ spot during the big [...]
In a hopefully cheaper fashion than the Chevy Volt, Suzuki is offering a plug in hybrid version of their Swift compact at this year’s Tokyo Auto Show. If the photos are any indication, Suzuki has spent their money putting an expensive powertrain into a cheap car rather than blowing loads of money on a new, [...]
Along with the new Regina Concept, Suzuki will be showing the new Q-concept at the 2011 Tokyo Motor Show later this year. The Q-Concept is ‘positioned between a conventional motorcycle and car’ – in other words its an urban mobility vehicle project. “The Q-concept is more practical than a car as it’s more manoeuvrable and [...]
At the 2011 Tokyo Motor Show later this year, Suzuki will unveil its vision of a next-generation global compact car with the most obvious things that new compact cars are supposed to have – “excellent fuel efficiency and low emissions thanks to lightness and superior aerodynamics.” “It’s as light as a minicar (just 730kg) thanks [...]
Volkswagen AG has said that it no longer classifies Suzuki an ‘associate,’ retracting word that kicked off a downward spiral in the partnership between the companies. The German automaker enraged the Japanese brand in March in its annual report saying that it could’ significantly influence financial and operating policy decisions’ at Suzuki. “The opportunity to [...]
As part of a new marketing strategy, Suzuki has chosen to focus strictly on the 20 markets that it has the most dealers and highest market share. Since Detroit is not in one of those markets, the brand has been passing up the show since 2009. Only 430 new Suzuki’s have been sold in California [...]
Suzuki’s Chairman and CEO Osamu Suzuki is a pretty tough guy. As the company’s estranged marriage with Volkswagen AG heats up, Osamu has asked the German automaker to publicly retract its claim that Suzuki violated their tie-up agreement by sourcing diesel engines from Fiat. Osamu issued the demand in a letter to Volkswagen CEO Martin [...]
Toyota announced Wednesday that the 2012 Scion xD will start with a price tag of $15,345 for a 5-speed manual transmission. Prices are up $235 from last year, as this year’s model comes with more standard features, which include streaming audio, Bluetooth, and HD radio. A six-speed sound system will also be included with the [...]
Suzuki and Volkswagen are apparently filing for a divorce after Volkswagen claimed that Suzuki violated its cooperation agreement with the automaker by purchasing diesel engines from Fiat SpA. Fiat has been pretty quite on the whole matter… until now. Speaking at the 2011 Frankfurt Motor Show, Fiat CEO Sergio Marchionne said that Suzuki would be [...]
The Suzuki Swift is one of the many cars that the rest of the world gets while we don’t. Promising to be a strong competitor to cars like the Volkswagen Golf and the MINI Cooper, unfortunately all we can do is stand from the opposite sides of the Atlantic and Pacific as everyone else gets [...]
