Today at the 2012 New York Auto Show, the new 2013 Ram 1500 made its public debut, revealing an overhaul on many elements including suspension, power and fuel economy and a mild redesign. Exterior design changes were kept conservative, with a focus on the 1-inch height enhancement of the grille, which was better integrated into [...]
Following its successful Super Bowl XLVI commercial ‘It’s Halftime in America,’ Chrysler Group LLC has unleashed a whole lineup of commercials as pat of the continuation of the original ad. While you watch the four new ads ports, you will see familiar scenes from the Super Bowl spot in each of these commercials; all of [...]
Ram today announced that it will use Facebook and Twitter to create some buzz for an upcoming product debut. “Titled ‘A Giant Awaits,’ each day through April 4th, new, not easily identifiable images will be placed on the Ram Truck Facebook page, allowing viewers to comment and guess what it is,” Ram said in a [...]
Texas has its own pickup – really – we’re not kidding and you’re probably not surprised. Ten years ago, Ram was the first brand to recognize the strength of the pickup market in Texas and to offer an exclusive edition for the state, and in 2002, the first Ram Lone Star edition debuted. Today Ram [...]
Chrysler Group filed with the Securities and Exchange Commission on Tuesday with the details of the upcoming Ram pickup. Scheduled for April release the new Ram will be powered by the Pentastar 3.6-liter V6 coupled to an eight-speed transmission. It is reported in the filing that the transmission “reduces fuel consumption by up to 12 [...]
During the Super Bowl XLVI game, Chevrolet ran a commercial for the Silverado where it took a cheap shot at the Ford F-150. The commercial showed drivers of the Chevrolet Silverado meeting up after an apocalypse and discussing the loss of their friend Dave who drove a Ford F-150. Even before the spot aired, Ford [...]
To promote the new top-of-the-line Ram Laramie Limited, Chrysler Group LLC put together a campaign featuring the pickup and three beautiful Sports Illustrated Swimsuit Models. Called the ‘Dark Side of Ram,’ the ad features the three models getting acquainted with the new Ram Laramie Limited. Check out our original post on the Ram Laramie Limited. The [...]
Dodge is upping the ante with their Ram Truck pickup lineup by adding a new luxury model: the Ram Laramie Limited. “The Ram Truck brand’s greatest strengths are our commitment to listen to customers and to understand what motivates them,” said Fred Diaz, President and CEO, Ram Truck Brand. “We’ve successfully added Ram truck models [...]
A police officer with a pickup? That’s exactly what Chrysler Group LLC wants to offer law enforcement and other emergency agencies with the new Ram 1500 Crew Cab 4×4 Special Service Package. “Like the Ram Truck brand, first responders give it their all with guts and glory, and we’re proud to offer a Ram truck [...]
The 2011 Specialty Equipment Market Association (SEMA) show in Las Vegas is right around the corner and Chrysler is expected to have a huge presence at the show. Mopar will showcase an outstanding 30 modified Ram, Dodge, Chrysler, Jeep, SRT and Fiat models at a 28,400 square-foot exhibit. “The aftermarket is a $34 billion-a-year industry [...]
