As FoMoCo moves forward with winding down the Mercury brand, the company has extended the dealer cash program on all Mercury models through September as dealers try to get rid of their last remaining units. The program, which gives new car shoppers $1,500 per vehicle, was scheduled to end August 31. Ford announced on June [...]
Here is something you probably wouldn’t expect to hear about American automakers. According to a study by the American Customer Satisfaction Index released Tuesday, FoMoCo’s Lincoln, Mercury (which is now dead) brands and General Motor’s Buick brand received the highest customer satisfaction rankings among all automakers over the past 18 months. Overall, vehicle satisfaction dipped [...]
We heard last month that shutting down the Mercury brand will cost FoMoCo around $500 million. The Dearborn automaker’s CFO said that it has already spent $247 million in the first half of 2010 to cover the cost of ongoing dealer reductions and other costs related to killing Mercury. According to latest reports, FoMoCo might [...]
As major automakers close out the month of July 2010, most are reporting a positive sales growth for the seventh month of the year. All of Detroit’s Big 3 automakers reported an increase in July. GM said that July sales for Chevrolet, Buick, GMC and Cadillac increased by a combined 25 percent to 199,432 units. [...]
Ford, which announced a second quarter 2010 net income of $2.6 billion, estimates that it will spend nearly $500 million to shutdown its Mercury brand, CFO Lewis Booth said. Speaking to Automotive News Booth, said that Ford spend $247 million in the first half of 2010 to cover the cost of ongoing dealer reductions and [...]
On June 2nd, FoMoCo surprised (but something that was long expected) the auto industry by announcing that it will kill the Mercury brand. Ford now says that it will begin the wind-down of Mercury production in late September, completely shutting down the 71-year-old brand and dealer network by Dec. 31. Mercury dealers submitted their final [...]
Historically, the discontinuation of an automotive brand, means trouble for the resale values of the cars already in circulation, but not so much is the case with Mercury, which is expected to be discontinued as a Ford label by the end of the year. While resale prices of Mercury vehicles will certainly be hurt, resale [...]
FoMoCo announced today that its retail sales were up 15 percent in June 2010 versus a year ago, helping the company gain retail market share for the 20th time in the last 21 months. “New products continue to drive Ford”s success,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Ford and its [...]
The International Institute for Highway Safety announced that it has awarded Audi, Ford, Hyundai and Volkswagen models the 2010 Top Safety Pick award. “Based on new rollover test results the 2010 Audi A4 and Q5, Ford Flex and Fusion (twins Mercury Milan and Lincoln MKZ), Hyundai Tucson, Lincoln MKT, and Volkswagen Jetta SportWagen earn the [...]
Now that Mercury’s death is official, we’re wondering what your favorite Mercury model was. You can go as far back as you wish – all the way to the Mercury Zephyr, Cougar, Bobcat, Marauder to the new 2010 Mercury Milan. For those of you wondering, dealers will continue to sell Mercury vehicles with special offers [...]
