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	<title>egmCarTech &#187; Lotus</title>
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	<description>Breaking Auto News, Car Reviews, Live Auto Show Coverage</description>
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		<title>2010 Geneva: Lotus Evora Carbon Concept is strikingly good looking</title>
		<link>http://www.egmcartech.com/2010/03/02/2010-geneva-lotus-evora-carbon-concept-is-strikingly-good-looking/</link>
		<comments>http://www.egmcartech.com/2010/03/02/2010-geneva-lotus-evora-carbon-concept-is-strikingly-good-looking/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 20:56:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Auto Shows]]></category>
		<category><![CDATA[Lotus]]></category>
		<category><![CDATA[2010 Geneva Motor Show]]></category>
		<category><![CDATA[Coupes]]></category>
		<category><![CDATA[Lotus Evora]]></category>
		<category><![CDATA[Lotus Evora Carbon Concept]]></category>
		<category><![CDATA[Sports Cars]]></category>

		<guid isPermaLink="false">http://www.egmcartech.com/?p=52147</guid>
		<description><![CDATA[
Joining the Lotus Evora 414E Hybrid at the 2010 Geneva Motor Show is the new lightweight Lotus Evora Carbon Concept. The concept shows the use of stylish carbon fiber body panels, leather and alcantara interior, an aggressive carbon diffuser and a high-tech composite body.
“The design of the Evora Carbon Concept car features exotic, high tech [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-52148 aligncenter" title="Lotus Evora Carbon Concept" src="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_carbon_concept_press_images_main.jpg" alt="" width="563" height="320" /></p>
<p>Joining the L<a href="http://www.egmcartech.com/2010/03/02/2010-geneva-lotus-evora-414e-hybrid-fully-revealed/">otus Evora 414E Hybrid</a> at the 2010 Geneva Motor Show is the new lightweight Lotus Evora Carbon Concept. The concept shows the use of stylish carbon fiber body panels, leather and alcantara interior, an aggressive carbon diffuser and a high-tech composite body.</p>
<p>“The design of the Evora Carbon Concept car features exotic, high tech materials that offer a good synergy with the Lotus brand image, expressing our motorsport heritage and history of stylish sports cars for which Lotus are renowned,&#8221; said Donato Coco, Director of Lotus Design.</p>
<p>The Evora Carbon Concept also has diamond cut forged 19-inch alloy wheels on the front and rear, wrapped in Pirelli P-Zero Corsa tires.</p>
<p><em>Make the jump for the press release and the high-res image gallery</em>.</p>
<h3><strong>Lotus Evora Carbon Concept</strong>:</h3>
<p><a href="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_carbon_concept_press_images_003.jpg"><img class="alignnone size-thumbnail wp-image-52151" title="Lotus Evora Carbon Concept" src="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_carbon_concept_press_images_003-128x84.jpg" alt="" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_carbon_concept_press_images_002.jpg"><img class="alignnone size-thumbnail wp-image-52150" title="Lotus Evora Carbon Concept" src="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_carbon_concept_press_images_002-128x84.jpg" alt="" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_carbon_concept_press_images_001.jpg"><img class="alignnone size-thumbnail wp-image-52149" title="Lotus Evora Carbon Concept" src="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_carbon_concept_press_images_001-128x84.jpg" alt="" width="128" height="84" /></a></p>
<p><span id="more-52147"></span></p>
<p><strong>Press Release</strong>:</p>
<p>Evora Carbon Concept Makes Motorshow Debut</p>
<p>The multi-award winning Lotus Evora provides the basis of the stunning carbon design concept unveiled at the 80th Geneva Motorshow. The car boasts a stylish carbon fibre, leather and alcantara interior, aggressive carbon diffuser and an evocative high tech composite body.</p>
<p>The Evora Carbon Concept car emphasises Lotus’ motorsport pedigree, utilising beautiful high quality materials with exposed carbon fibre and plush alcantara. The striking white concept car is finished in an advanced water based pearlescent paint that contrasts with the exquisitely finished weave on the carbon fibre panels.</p>
<p>The head turning looks of the Evora Carbon Concept car provide a more purposeful, planted stance with the car looking lower and more aggressive. This styling direction is continued with a structural carbon fibre roof, Lotus Motorsport influenced carbon diffuser and carbon splitter. The Evora Carbon Concept car retains the same class leading handling and high tech aluminium bonded and extruded chassis of the production car.</p>
<p>The contemporary interior of the Evora Carbon Concept car combines the lustre of the carbon panels with perforated leather and matt alcantara. The bespoke interior uses swathes of sumptuous grey alcantara to cover the footwell, dashboard and roof. The soft texture of the leather and alcantara are juxtaposed with the hard surfaces of the carbon fibre to provide a satisfying sensory experience.</p>
<p>The Evora Carbon Concept car has diamond cut forged 19” alloy wheels front and rear, shod with Pirelli P-Zero Corsa tyres (235/35 wide front and 285/30 wide rear). The wheels and tyres give the Evora real presence filling the wheel arches and giving the car a purposeful appearance.</p>
<p><em>- By: Omar Rana</em></p>
]]></content:encoded>
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		<title>2010 Geneva: Lotus Evora 414E Hybrid fully revealed</title>
		<link>http://www.egmcartech.com/2010/03/02/2010-geneva-lotus-evora-414e-hybrid-fully-revealed/</link>
		<comments>http://www.egmcartech.com/2010/03/02/2010-geneva-lotus-evora-414e-hybrid-fully-revealed/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 17:31:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Auto Shows]]></category>
		<category><![CDATA[Hybrids, Green News]]></category>
		<category><![CDATA[Lotus]]></category>
		<category><![CDATA[2010 Geneva Motor Show]]></category>
		<category><![CDATA[Coupes]]></category>
		<category><![CDATA[Hybrid]]></category>
		<category><![CDATA[Lotus Evora]]></category>
		<category><![CDATA[Lotus Evora 414E Hybrid]]></category>
		<category><![CDATA[Sports Cars]]></category>

		<guid isPermaLink="false">http://www.egmcartech.com/?p=52117</guid>
		<description><![CDATA[
After releasing a teaser last week, Lotus today took the wraps off of the new Evora 414E Hybrid Concept at the 2010 Geneva Motor Show. The main goal of the concept is to show high-performance technology mated to a plug-in hybrid drive system and new technologies for enhanced driver involvement.
The Lotus Evora 414E Hybrid is [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-52124 aligncenter" title="Lotus Evora 414E Hybrid" src="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_414_e_press_images_main.jpg" alt="" width="563" height="329" /></p>
<p>After releasing a teaser last week, Lotus today took the wraps off of the new Evora 414E Hybrid Concept at the 2010 Geneva Motor Show. The main goal of the concept is to show high-performance technology mated to a plug-in hybrid drive system and new technologies for enhanced driver involvement.</p>
<p>The Lotus Evora 414E Hybrid is powered by two electric motors providing 204-hp and 295 lb-ft of torque to each rear-wheel, single speed, reduction transmission integrated into a single housing. That provides for a total of 407-hp and a torque of 590 lb-ft with a 0-62 mph time under 4 seconds. After battery power is depleted, the Lotus Range Extender engine, providing 47-hp, allows for additional miles (overall driving range of 300 miles).</p>
<p>Lotus hasn&#8217;t said when the technology will start making it into its production road-going cars.</p>
<p><em>Hit the jump for the high-res image gallery</em>.</p>
<h3><strong>Lotus Evora 414E Hybrid</strong>:</h3>
<p><a href="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_414_e_press_images_003.jpg"><img class="alignnone size-thumbnail wp-image-52120" title="Lotus Evora 414E Hybrid" src="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_414_e_press_images_003-128x84.jpg" alt="" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_414_e_press_images_007.jpg"><img class="alignnone size-thumbnail wp-image-52123" title="Lotus Evora 414E Hybrid" src="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_414_e_press_images_007-128x84.jpg" alt="" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_414_e_press_images_001.jpg"><img class="alignnone size-thumbnail wp-image-52121" title="Lotus Evora 414E Hybrid" src="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_414_e_press_images_001-128x84.jpg" alt="" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_414_e_press_images_006.jpg"><img class="alignnone size-thumbnail wp-image-52122" title="Lotus Evora 414E Hybrid" src="http://www.egmcartech.com/wp-content/uploads/2010/03/lotus_evora_414_e_press_images_006-128x84.jpg" alt="" width="128" height="84" /></a></p>
<p><span id="more-52117"></span></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="563" height="422" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fegmcartech%2Fsets%2F72157623416795453%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fegmcartech%2Fsets%2F72157623416795453%2F&amp;set_id=72157623416795453&amp;jump_to=" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=71649" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="563" height="422" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowfullscreen="true" flashvars="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fegmcartech%2Fsets%2F72157623416795453%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fegmcartech%2Fsets%2F72157623416795453%2F&amp;set_id=72157623416795453&amp;jump_to="></embed></object></p>
<p><em>- By: Omar Rana</em></p>
]]></content:encoded>
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		<title>2010 Geneva Preview: Lotus Evora 414E Hybrid Concept shows sporty plug-in hybrid</title>
		<link>http://www.egmcartech.com/2010/02/24/51762/</link>
		<comments>http://www.egmcartech.com/2010/02/24/51762/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 21:16:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Auto Shows]]></category>
		<category><![CDATA[Hybrids, Green News]]></category>
		<category><![CDATA[Lotus]]></category>
		<category><![CDATA[2010 Geneva Motor Show]]></category>
		<category><![CDATA[Concepts]]></category>
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		<category><![CDATA[electric-cars]]></category>
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		<category><![CDATA[Lotus Evora 414E Hybrid Concept]]></category>
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		<guid isPermaLink="false">http://www.egmcartech.com/?p=51762</guid>
		<description><![CDATA[
Lotus Engineering announced today that it will unveil the Lotus Evora 414E Hybrid Concept a the 2010 Geneva Motor Show. The concept shows high-performance technology mated to a plug-in hybrid drive system and new technologies for enhanced driver involvement.
Power for the Lotus Evora 414E Hybrid Concept comes from a high-performance drivetrain system consisting of two [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-51763 aligncenter" title="Lotus Evora 414E Hybrid Concept" src="http://www.egmcartech.com/wp-content/uploads/2010/02/lotus_evora_414_e_concept_main.jpg" alt="" width="563" height="377" /></p>
<p><a href="http://www.egmcartech.com/wp-content/uploads/2010/02/lotus_evora_414_e_concept_main.jpg"></a>Lotus Engineering announced today that it will unveil the Lotus Evora 414E Hybrid Concept a the 2010 Geneva Motor Show. The concept shows high-performance technology mated to a plug-in hybrid drive system and new technologies for enhanced driver involvement.</p>
<p>Power for the Lotus Evora 414E Hybrid Concept comes from a high-performance drivetrain system consisting of two motors providing 204-hp and 295 lb-ft of torque to each rear-wheel, single speed, reduction transmission integrated into a single housing. That provides for a total of 407-hp and a torque of 590 lb-ft with a 0-62 mph time under 4 seconds. With the help the Lotus Range Extender engine, providing 47-hp, the Lotus 414E Hybrid concept returns a total range of over 300 miles.</p>
<p>The concept also introduces something new called HALOsonic Internal and External Electronic Sound Synthesis, which provide sound contouring within the cabin and improve pedestrian safety outside the vehicle. The technology also allows the Evora 414E Hybrid to showcase a brand new feature from Lotus Engineering, a sports mode that simulates a 7 speed, paddle shift transmission that combines exceptional driver involvement for a hybrid sports car.</p>
<p><em>Make the jump for the press release for more details</em>.</p>
<p><span id="more-51762"></span></p>
<p><strong>Press Release</strong>:</p>
<p><strong>Introducing the Lotus Evora 414E Hybrid</strong></p>
<p>The 80th International Geneva Motor Show sees Lotus Engineering unveil the Lotus Evora 414E Hybrid concept, a high performance technology demonstrator with a plug-in series hybrid drive system and new technologies for enhanced driver involvement.</p>
<p> &#8211; 0-60 mph/97 kph in under 4 seconds</p>
<p> &#8211; Total hybrid range of over 300 miles/483 kilometres</p>
<p> &#8211; Eco mode or Sports mode featuring realistic 7 speed paddle shift with energy recuperation</p>
<p> &#8211; HALOsonic Internal and External Electronic Sound Synthesis</p>
<p> &#8211; Torque vectoring for improved dynamic stability</p>
<p> &#8211; Integrated glass roof and engine cover and interior concept from Lotus Design</p>
<p>The Lotus Evora 414E Hybrid, so-named because this latest environmentally-focused technology demonstrator from Lotus Engineering produces 414 PS (306 kW) of power, promises breathtaking performance from a highly efficient propulsion system. The concept showcases new developments in plug-in, range-extended electric propulsion, new electronic technologies to enhance driver involvement, the adaptability of the Lotus Versatile Vehicle Architecture (VVA) that underpins the Evora 414E Hybrid and a dramatic new roof system and interior concept from Lotus Design. Through all of these aspects it ultimately demonstrates the exceptional ability of Lotus Engineering to integrate and develop advanced technologies for exciting, efficient, high performance niche vehicles.</p>
<p>The range extended electric drive of the Evora 414E Hybrid consists of two electric motors driving each of the rear wheels independently via single speed geartrain, integrated into a common transmission housing, thus enabling torque vectoring for stability control of the vehicle. Electrical power is stored in a lithium polymer battery pack optimised for energy density, efficiency and high power demand, mounted in the centre of the vehicle for stability and safety. Additional range is provided by the Lotus Range Extender engine, an optimised 1.2 litre, three-cylinder engine, designed specifically for series hybrid vehicles. The drivetrain is designed to combine astonishing performance with efficient, low emissions driving.</p>
<p>Driver involvement is enhanced by the incorporation of HALOsonic Internal and External Electronic Sound Synthesis technologies from Lotus and Harman International, which provide sound contouring within the cabin and improve pedestrian safety outside the vehicle. Integrated with the HALOsonic technology, the Evora 414E Hybrid also showcases a brand new technology from Lotus Engineering, a sports mode that simulates a 7 speed, paddle shift transmission that combines exceptional driver involvement for a hybrid sports car and optimised energy recuperation.</p>
<p>The Evora 414E Hybrid has been designed to highlight Lotus’ innovative electric and hybrid vehicle technology without distracting from the pure sportscar character of the Evora. The solution is innovative, instantly recognizable, beautiful and sporty. It demonstrates Lotus DNA.</p>
<p>Dr Robert Hentschel, Director of Lotus Engineering said: “Innovation has always been at the heart of Lotus and is needed now more than ever. The Evora 414E Hybrid is the perfect demonstration of Lotus Engineering’s core competencies: lightweight architectures, efficient performance, electrical and electronics integration and driving dynamics. The technology demonstrator represents an encapsulation of the advanced technologies that Lotus Engineering continues to develop to overcome the current environmental challenges facing the automotive industry and showcases the future direction that the sector is taking and why Lotus Engineering is perfectly placed to lead the technological development in this area.”</p>
<p><strong>The Drivetrain</strong></p>
<p>For the Lotus Evora 414E Hybrid, Lotus Engineering has developed a highly efficient, high performance drivetrain system consisting of twin motors each limited to providing 152 kW (207 PS/204 hp) of power and 400 Nm (295 lbft) of torque to each wheel via independent, single speed, reduction transmissions integrated into a single housing, enabling torque vectoring dynamic control of the vehicle.</p>
<p>The vehicle energy storage system is made up of the latest Lithium Polymer battery chemistry providing 17 kWH energy storage capacity. The battery pack is optimised for energy density, efficiency and high power demand, with over 100 kW discharge capability.</p>
<p>The Lotus Range Extender engine provides 35 kW (48 PS/47 hp) of power at 3,500 rpm via the integrated electrical generator and features an innovative architecture comprising an aluminium monoblock construction, integrating the cylinder block, cylinder head and exhaust manifold in one casting. This results in reduced engine mass, assembly costs, package size and improved emissions and engine durability. The engine uses an optimised two-valve, port-fuel injection combustion system to reduce cost and mass and can be operated on alcohol-based fuels and/or gasoline. The generator converts mechanical energy to electrical energy to replenish the battery pack charge and provides additional vehicle range in a small light weight package. The generator is also used as a motor to start the range extender engine. The low mass of the range extender unit (85 kg) and compact package makes it ideal for the series hybrid drivetrain in the Evora 414E Hybird.</p>
<p>All the operation and management of the range extender engine, the power management of the batteries and motor control are controlled by Lotus’ electronic control units and software systems. Full energy management of all the operating systems is the key to maximising performance and operation while minimising energy consumption and CO2 emissions.</p>
<p>For everyday commuting journeys, up to 35 miles can be travelled using battery power. The battery can be charged overnight using a conventional domestic mains supply through a socket concealed by the rear number plate. This permits the vehicle to operate with zero tailpipe emissions. For longer journeys, exceeding the battery capacity, the highly efficient range extender engine is used as a generator to supply the motor with electrical power and top up the battery.</p>
<p>Lotus has used its own vehicle simulation tools to determine the size, capacity, power and performance of all the components in the drivetrain system to optimise the system operation. Overall this is far more energy efficient, weight efficient and cost effective than fitting the vehicle with a larger and more expensive battery, which for the majority of short journeys is a redundant weight, which increases energy requirements. With regard to the total lifetime CO2 emissions of the vehicle, including the energy required to manufacture and run it, the range extender solution has a lower overall CO2 footprint than a fully electric car of comparable performance and operating range running with a larger battery.</p>
<p><strong>The Package</strong></p>
<p>The Lotus Evora 414E Hybrid structure is the same award-winning, versatile vehicle architecture used on the Lotus Evora. The low volume architecture was designed with the upmost flexibility in mind. The Evora 414E Hybrid is a perfect example of how to integrate a compact packaged drivetrain, with excellent performance and range, while using this underpinning. The complete chassis has remained unchanged from the Evora which maintains the structural integrity and strength performance of the original car.</p>
<p>The structure progresses the Lotus ‘bonded and riveted’ technology with new and unique extrusions and folded panels, whilst providing production build modularity and lower cost repairs. The chassis has been designed for scalability so that it can be extended in width, length and height. The strength and stiffness of the low volume VVA chassis can be modified cost effectively by varying the wall thickness of the extrusions, without altering the exterior dimensions. The ability to lengthen or shorten extrusions with the option to tailor the chassis stiffness vastly increases the number of vehicles that can be developed from this vehicle architecture.</p>
<p><strong>Driving Dynamics</strong></p>
<p>The Lotus Evora 414E Hybrid offers exhilarating, all-round dynamic performance and takes advantage of Lotus developed torque vectoring dynamics. Torque vectoring, which is the capacity to generate different torques at each of the driving wheels, is particularly suited to electric vehicles and significantly reduces the conflict between stability and response.</p>
<p>A key benefit of separate motors to drive each rear wheel individually is that this facilitates a much higher level of vehicle dynamics control. Driving the wheels with different levels of torque can not only generate all the capabilities of a conventional ESP system using energy regeneration as opposed to brake application, but it can also actively drive each wheel forward at different rates, producing a turning moment at the rear of the vehicle in addition to the steering input.</p>
<p>This can be used to enhance low speed manoeuvrability and ease of parking but can also be used to produce a much greater level of straight line high speed stability. Incorporating lateral sensors the system also provides stability control capabilities and levels of steering response normally only associated with heavy and expensive rear steer systems. This can provide automatic correction of both understeer and oversteer characteristics. In addition, the standard method to provide high speed stability of designing the rear wheels to toe-in is not required as the torque vectoring system automatically provides this stability control, with toe-in increasing rolling resistance, lowering fuel economy and increasing tyre wear. Lotus‘ long history of active suspension control provides the core capability to develop this technology and provides extraordinary driving pleasure on the Evora 414E Hybrid.</p>
<p><strong>Driver Interaction</strong></p>
<p>The Evora 414E Hybrid provides less of a psychological step change for people familiar with high performance cars compared to other electric and hybrid sports cars. The car has a simulated paddle shift gear change offering ultra quick gear changes reminiscent of a dual clutch transmission, while actually single speed. This enhances the driver interaction with the vehicle and provides a driving experience similar to current internal combustion engine high performance sports cars. The Evora 414E Hybrid uses a column mounted paddle shift to simulate the gear change and a synthesised engine sound changes frequency with virtual gear selection. The drive torque is also modulated to simulate a physical feeling of a gearshift jolt.</p>
<p>The virtual gearshift simulation, like a conventional gearbox, is used to change the driving characteristics and response of the vehicle. The most significant aspect that this offers the driver is the ability to control the vehicle deceleration by simulating engine braking through a virtual downshift in gears. Unlike true engine braking, the Lotus system does not dissipate the energy of the moving vehicle through internal engine friction but uses the electric motors to regenerate the energy back into the battery. While many electric and hybrid vehicles provide engine braking, this is generally at a fixed rate or preselected rate. In some driving situations this can either be too aggressive, slowing the vehicle unnecessarily, or too light, requiring additional braking application. The Lotus system effectively allows the driver to select the appropriate level of regeneration by simulating stepping down by one, two or even three gears. The simulation of engine braking through both the gear noise change and the retardation of the vehicle is fully intuitive to a driver familiar with a conventional gearbox. The simulated gearchange capability can be selected for greater driving involvement or switched off for more relaxed driving.</p>
<p>The Evora 414E Hybrid uses the Lotus Engineering and Harman International developed HALOsonic suite of noise solutions. The first of which is Electronic Sound Synthesis. This generates engine sounds inside the vehicle through the audio system where it provides an exciting sports sound in line with the brand and nature of the vehicle together with a high level of driver feedback in an intuitive manner. In addition, it also generates sound on the outside of the vehicle through speakers mounted at the front and rear to provide a warning to increase pedestrian safety, which is especially important for electric and hybrid vehicles which can be difficult to hear at slower speeds.</p>
<p>There are four driver selectable engine sounds currently on the vehicle, two of which have been designed to have characteristics of a multi-cylinder conventional V6 and V12 engine. There is also a futuristic sound and a combination of a conventional engine and a futuristic sound, enhancing the brand identity of the vehicle as a step forward in electric vehicle design.</p>
<p>The addition of this Lotus patented simulated gearshift concept not only provides for an exciting and involving driving experience that customers would expect from a Lotus, but  also enhances the driver’s control of the vehicle while providing the capability for more efficient operation through a greater use of energy regeneration.</p>
<p><strong>The Design</strong></p>
<p>The distinctive colour scheme and ‘floating’ roof have been carefully designed to accent the cars electric vehicle technology whilst complementing the iconic lines of the Evora.</p>
<p>Copper, a colour often associated with electrical systems, has been chosen for the car’s exterior and interior. A contemporary satin finish paint is complemented by electrical circuit inspired graphics that highlight the car’s key feature lines and the unique glazed roof panel. The newly extended glazed zone integrates seamlessly with the existing forms of the Evora whilst showcasing the key components behind the hybrid and electric vehicle technology.</p>
<p>The signature copper theme is consistently carried throughout the car from the dramatic seat stripes and instrument panel inserts  to the copper callipers that nestle behind the carbon grey forged wheels. Inside the cabin a sense of quality and richness has been created by carefully juxtaposing the different tactile qualities intrinsic to leather, Alcantara and metal.</p>
<p><em>- By: Kap Shah</em></p>
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		<title>2010 Geneva Preview: Proton Concept will get Lotus Engineering hybrid power</title>
		<link>http://www.egmcartech.com/2010/02/22/2010-geneva-preview-proton-concept-will-get-lotus-engineering-hybrid-power/</link>
		<comments>http://www.egmcartech.com/2010/02/22/2010-geneva-preview-proton-concept-will-get-lotus-engineering-hybrid-power/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 20:47:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[Proton]]></category>

		<guid isPermaLink="false">http://www.egmcartech.com/?p=51562</guid>
		<description><![CDATA[
Lotus announced today that it will show its Proton Concept car at the 2010 Geneva Motor Show next month. The concept, which was developed in collaboration with Proton Holdings, will showcase an advanced series hybrid drivetrain, designed and developed by Lotus Engineering.
&#8220;The hybrid drivetrain of the Proton Concept is another example of Lotus Engineering’s expertise in [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter" src="http://www.egmcartech.com/wp-content/uploads/2010/02/Giugiaro_proton_hybrid_city_car_main.jpg" alt="" width="563" height="313" /></p>
<p>Lotus announced today that it will show its Proton Concept car at the 2010 Geneva Motor Show next month. The concept, which was developed in collaboration with Proton Holdings, will showcase an advanced series hybrid drivetrain, designed and developed by Lotus Engineering.</p>
<p>&#8220;The hybrid drivetrain of the Proton Concept is another example of Lotus Engineering’s expertise in electrical and electronic systems and efficient performance engines,&#8221; said Dr Robert Hentschel, Director of Lotus Engineering. &#8220;It is an exciting example of the diverse range of highly efficient total propulsion systems that Lotus Engineering continues to develop for its partners and clients.&#8221;</p>
<p>The<a href="http://www.egmcartech.com/2010/02/12/giugiaro-proton-team-up-to-make-hybrid-city-car-concept-for-geneva/"> Proton Concept is a city car</a> developed by Lotus Engineering and includes the Lotus Range Extender engine, designed specifically for series hybrid vehicles. The concept will include an electrical drive system with single-speed transmission, mated to a 1.2L 3-cylinder Lotus Range Extender engine that kicks in to provide extended range capability once battery power has been depleted. While the Lotus Range Extender assists in recharging the battery and providing electrical power for the drive motors, the battery can also be recharged via a standard household outlet.</p>
<h3><strong>Proton Concept Lotus Engineering Drivetrain</strong>:</h3>
<p><a href="http://www.egmcartech.com/wp-content/uploads/2010/02/proton_concept_lotus_drivetrain.jpg"><img class="alignnone size-thumbnail wp-image-51563" title="Proton Concept Lotus Drivetrain" src="http://www.egmcartech.com/wp-content/uploads/2010/02/proton_concept_lotus_drivetrain-128x84.jpg" alt="" width="128" height="84" /></a></p>
<p><em>- By: Kap Shah</em></p>
]]></content:encoded>
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		<title>2010 Geneva Preview: 2011 Lotus Elise gets Evora-inspired facelift</title>
		<link>http://www.egmcartech.com/2010/02/16/2010-geneva-preview-2011-lotus-elise-gets-evora-inspired-facelift/</link>
		<comments>http://www.egmcartech.com/2010/02/16/2010-geneva-preview-2011-lotus-elise-gets-evora-inspired-facelift/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 20:38:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2011 Releases]]></category>
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		<category><![CDATA[Lotus Elise]]></category>
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		<guid isPermaLink="false">http://www.egmcartech.com/?p=51141</guid>
		<description><![CDATA[
After patiently waiting for 7 years, the Lotus Elise will finally get a facelift for the 2011 model year. Ready to make its debut at the 2010 Geneva Motor Show, the 2011 Elise will get a new body design incorporating new front clamshell, rear bumper and engine cover. Lotus has also added all in one [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-51151 aligncenter" title="2011 Lotus Elise" src="http://www.egmcartech.com/wp-content/uploads/2010/02/2011_lotus_elise_press_images_main.jpg" alt="" width="563" height="324" /></p>
<p>After patiently waiting for 7 years, the Lotus Elise will finally get a facelift for the 2011 model year. Ready to make its debut at the 2010 Geneva Motor Show, the 2011 Elise will get a new body design incorporating new front clamshell, rear bumper and engine cover. Lotus has also added all in one integrated headlamps including LED day time running lights and LED direction indicators. Since Lotus is all about efficiency, the 2011 Elise gets improved aerodynamics with a reduction in Cd by 4%, resulting in better fuel economy.</p>
<p>If at first sight you think that the 2011 Lotus Elise looks somewhat like the new Evora, you&#8217;re not wrong. Lotus says that the Elise gets a &#8220;more planted, purposeful stance and a pure, contemporary look that links it to the Evora.&#8221;</p>
<p>Power for the base 2011 Lotus Elise comes from a Toyota-source 1.6L engine making 134-hp. The Lotus Elise R is powered by a 1.8L engine making 192-hp while the Lotus Elise SC carries a supercharged 1.8L making 217-hp.</p>
<p>Price for the 2011 Lotus Elise will be announced in March with sales to kick off in April.</p>
<p><em>Click through for the press release and the high-res image gallery</em>.</p>
<h3><strong>2011 Lotus Elise</strong>:</h3>
<p><a href="http://www.egmcartech.com/wp-content/uploads/2010/02/2011_lotus_elise_press_images_001.jpg"><img class="alignnone size-thumbnail wp-image-51147" title="2011 Lotus Elise" src="http://www.egmcartech.com/wp-content/uploads/2010/02/2011_lotus_elise_press_images_001-128x84.jpg" alt="" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2010/02/2011_lotus_elise_press_images_002.jpg"><img class="alignnone size-thumbnail wp-image-51148" title="2011 Lotus Elise" src="http://www.egmcartech.com/wp-content/uploads/2010/02/2011_lotus_elise_press_images_002-128x84.jpg" alt="" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2010/02/2011_lotus_elise_press_images_010.jpg"><img class="alignnone size-thumbnail wp-image-51150" title="2011 Lotus Elise" src="http://www.egmcartech.com/wp-content/uploads/2010/02/2011_lotus_elise_press_images_010-128x84.jpg" alt="" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2010/02/2011_lotus_elise_press_images_007.jpg"><img class="alignnone size-thumbnail wp-image-51149" title="2011 Lotus Elise" src="http://www.egmcartech.com/wp-content/uploads/2010/02/2011_lotus_elise_press_images_007-128x84.jpg" alt="" width="128" height="84" /></a></p>
<p><span id="more-51141"></span></p>
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<p><strong>Press Release</strong>:</p>
<p><strong>The new Lotus Elise probably has the lowest CO2 for its performance for any gasoline high performance sportscar in the world</strong></p>
<p>The Lotus Elise revolutionised the sportscar market 14 years ago when the small lightweight agile 2-seat mid engine sportscar was introduced. By ensuring that the Elise stuck rigidly to Lotus’ core values of performance through light weight, the Elise was able to produce supercar performance with city car economy.</p>
<p>Making its debut at the 80th International Geneva Motorshow, the 2011 model year Lotus Elise introduces a number of changes and improvements to maintain its class leading position.</p>
<p><strong>For the 2011 model year, the Elise range will consist of the following variants:</strong></p>
<p>• Lotus Elise – 136 PS, less than 155 g of CO2 /km – new 1.6 litre engine *<br />
• Lotus Elise R &#8211; 192 PS, 196 g of CO2 /km &#8211; 1.8 litre engine<br />
• Lotus Elise SC – 220 PS, 199 g of CO2 /km &#8211; 1.8 litre supercharged engine</p>
<p><strong>Key changes and improvements to the whole of the 2011 model year Elise range</strong></p>
<p>• New evolution body design incorporating new front clamshell, rear    bumper and engine cover<br />
• New all in one integrated headlights including LED day light running    lights and LED direction indicators<br />
• Improved aerodynamics with a reduction in Cd by 4%, resulting in    better fuel economy<br />
• New cast and forged wheels<br />
• Vehicle warranty increased from 2 years to 3 years and 36, 000 miles</p>
<p><strong>Additional changes for the 2011 model year entry level Lotus Elise</strong></p>
<p>• New high technology 1ZR-FAE 1.6 litre engine with Valvematic and Dual  VVT-I technology to optimise the performance and efficiency of the  engine<br />
• Less than 155 g of CO2 per km (an improvement of over 13% compared  to the 2010 Elise S)*<br />
• Combined fuel consumption 6.14 litres / 100 km (46 mpg)*<br />
• New 6 speed close ratio gearbox<br />
• Cruise control available as part of the Touring pack</p>
<p><strong>The body – an evolution</strong></p>
<p>The new 2011 model year Elise range is on sale now and will be in showrooms from April 2010. The body of the new 2011 model year Elise is an evolution of the iconic Elise design, retaining the character and style, while offering a more planted, purposeful stance and a pure, contemporary look that links it to the Evora. As with all Lotus product the design is an exciting blend of dramatic style and functional efficiency</p>
<p>The new Elise body has a fresh sculptured front, including a new bumper, front clam and access panel that combine to give the Elise a wider look with more road presence.</p>
<p>At the rear of the car the new engine has been encased by a distinctive “twin-spine” engine cover whilst lower down a more aggressive diffuser is tightly wrapped by an elegant new bumper design that now includes the rear licence plate.</p>
<p>New headlamp units with distinctively sculptured LED lighting guides (incorporating daytime running lamps and direction indicators) give a contemporary twist to this classic design. Elsewhere, the signature, Lotus “mouth” and familiar sculptured forms have been sensitively refined to give a crisper, more dynamic look. The repositioning of lamp functions has enabled the creation of broad clean surface between the fenders which combines with sleek corner intakes and prominent splitter detail to give a broader more planted stance.</p>
<p>The theme of purity is carried through to the cooling apertures that are efficiently finished with a new lightweight aluminium mesh that gives the car a classically sporting character.</p>
<p>The rear boot is now opened from the cockpit rather than via a separate key operation. The high quality feel of the Elise is continued throughout the car with the Elise graphic incorporated into the new side LED direction indicators, like those on the Evora.</p>
<p>The driving position, from the perfectly positioned pedals and steering wheel, to the comfortable and supportive seats with ProBax** technology means that, like all Lotus cars, the driver becomes part of the car rather than being just a passenger.</p>
<p>With the sleek new body the aerodynamics have improved giving a reduction in the coefficient of drag of 4%.</p>
<p>Finally, a choice of two beautiful, light weight wheel designs are available; an incredibly light forged wheel and a new cast wheel completes the picture for this sensitive update of a Lotus Icon.</p>
<p><strong>Additional changes to the 2011 model year Lotus Elise</strong></p>
<p>The new 2011 model year Elise has a number of additional changes and improvements, with the installation of a new advanced 1.6 litre Valvematic engine meeting EURO 5 regulations. This new engine is 200cc smaller than the outgoing Elise S model and produces similar power (136 PS, 100 kW, 134 hp at 6800 rpm) with maximum torque of 160 Nm, 118 lbft at 4400 rpm, but offers a significant improvement to fuel economy of over 23%, to 6.14 litres / 100km (46 mpg)* and a reduction in CO2 emission by more than 13%*. This provides the new Lotus Elise with the lowest CO2 per performance for any gasoline high performance sportscar in the world. This high technology engine is mated to a new 6-speed manual gearbox, providing closer and more performance orientated ratios than the outgoing 5 speed box.</p>
<p>The 1.6 litre engine is controlled via the bespoke Lotus T6 engine management system. Cruise control is available on the Elise for the first time with the controls present on a stalk located to the left of the steering column.</p>
<p>New cast wheels have been designed specifically for the Elise and the new optional forged wheels weigh just 29.26 kg per set, 2.14 kg lighter than a set of lightweight cast versions. Both are available in silver or black colour.</p>
<p>Dany Bahar, Chief Executive of Group Lotus said, “The Lotus Elise revolutionised the sportscar when it was launched 14 years ago and now the Lotus Elise has become greener, giving drivers access to class leading performance with less guilt.”</p>
<p>Donato Coco, Director of Design said, “The Elise is an iconic sportscar and it was important that we did not complicate its design, so we made the car more pure in its look, improved the aerodynamics, and gave it a more contemporary look with high quality detailing.”</p>
<p>Paul Newsome, Director of Lotus Product Engineering said, “We are always looking at ways of keeping the Elise ahead of its peers and for the 2011 model year we have improved efficiency without losing the innate fun that has made the Elise legendary.”</p>
<p>Andreas Prillmann, Chief Commercial Officer for Lotus Cars said, “In its 14 years of production the Elise has accounted for 32% of all the 61 years of Lotus production, illustrating how significant to the brand and well loved it is. The 2011 model year Elise is greener, purer and more desirable, making it even more relevant to today’s marketplace. The new Elise underlines Lotus’ reputation as one of the most innovative sports car manufacturers in the world.”</p>
<p><strong>Performance</strong></p>
<p><strong>Lotus Elise</strong><br />
0 – 60 mph  6.0 seconds*<br />
0 – 100 km/h  6.7 seconds*<br />
Maximum speed 200 km/h (124 mph)*</p>
<p><strong>Lotus Elise R</strong><br />
0 – 60 mph  5.1 seconds<br />
0 – 100 km/h  5.4 seconds<br />
Maximum speed 222 km/h (138 mph)</p>
<p><strong>Lotus Elise SC</strong><br />
0 – 60 mph  4.3 seconds<br />
0 – 100 km/h  4.6 seconds<br />
Maximum speed 233 km/h (145 mph)</p>
<p><strong>The 2011 model year Elise in more detail.<br />
The Elise &#8211; the entry model</strong></p>
<p><strong>Engine</strong></p>
<p>The Lotus Elise introduces the new 1598 cm3, 1ZR-FAE engine, provided by Toyota. The key to this engine’s performance and efficiency is the Valvematic system (a variable valve lift mechanism), which is combined with the dual VVT-i (Variable Valve Timing-intelligent). The engine continuously controls intake valve opening/closing timing and the intake valve lift to vary the volume of the intake airflow, giving significant improvements in efficiency and fuel economy. This ensures optimal performance based on the engines operational condition, thus helping the Elise achieve both high fuel efficiency and high performance.</p>
<p>First of all, the maximum power output is achieved at near maximum revs (engine speed) of 6800 rpm and maximum torque (a respectable 160 Nm, 118 lb.ft) is reached at 4400 rpm. This gives a good combination of mid range pull but also encourages the driver to rev the engine to the maximum permitted engine speed of 7000 rpm (transient rev limit). Like all Elise sportscars, there are three shift up lights, on the binnacle cumulatively lighting when the driver is getting closer to the rev limiter and when all three are illuminated, they flash to indicate that the driver is almost on the rev limiter so time to change up a gear!</p>
<p>The height of the engine cover has been raised by 34mm to accommodate the taller 1ZR engine compared to the previous 1ZZ engine from the outgoing model due, in part, to the additional Valvematic technology included on the new engine. This has given Lotus engineers an opportunity to subtly redesign the rear engine cover to match the design theme from the front and rear of the car.</p>
<p><strong>Chassis</strong></p>
<p>The Lotus Elise is built around the revolutionary and award winning extruded and bonded aluminium chassis, with a lightweight steel rear subframe. The chassis weighs 68 kg (150 lbs) and has a stiffness of 9,800 Nm per degree, giving a high level of control of the suspension. At the rear, and also acting as a rear energy absorbing crash structure, a lightweight steel subframe carries the engine and gearbox. At the front, the radiator and key ancillaries are mounted into a high tech composite energy absorbing crash structure that is both lightweight, compact and over three times more energy absorbing than the equivalent steel structure.</p>
<p><strong>Ride and handling</strong></p>
<p>The legendary Lotus ride and handling gives a superb high performance, sporty drive, combined with a compliant ride and progressive on limit handling, it makes the Elise a car that demands to be driven. The entry level Lotus Elise weighs 876 kg, making it one of the lightest fully homologated sportscars in the world. This low weight translates into efficient performance with minimal environmental impact in terms of emissions and fuel consumption. The efficiency of the Elise structure means that the 136 PS (100 kW, 134 hp) delivers phenomenal performance.  Few cars can match the delicacy and accuracy of the steering, throttle and brakes of the Elise and all of these factors contribute to the excellent driving experience of the Elise.</p>
<p><strong>Safety</strong></p>
<p>The Elise has high performance AP Racing callipers at the front and Brembo callipers at the rear linked to 282 mm vented and cross-drilled cast iron discs to give excellent stopping power.  The Elise comes as standard with a track tuned ABS system that is designed to be unobtrusive under normal driving conditions. This system is designed to be used on track and has a high threshold, only intervening in emergencies. The ABS system is linked to a lightweight pedal box with steel pedal arms and extruded aluminium pads. This unit also has an electronic (drive-by-wire) throttle for quick, smooth and more linear engine response. The impressive braking coupled with excellent handling gives good primary safety and the composite front crash structure and rear crash protection offers efficient secondary safety. Driver and passenger airbags and pre-tensioning seatbelt are standard on all Elise models.</p>
<p>Prices will be announced in March 2010.</p>
<p>*The Lotus Elise is currently undergoing EC Whole Vehicle Type Approval and official fuel consumption and CO2 emissions figures, plus performance figures are not yet available. The official figures for fuel consumption and CO2 emissions and performance will be published on Group Lotus plc’s web site as soon as they become available (www.grouplotus.com) or may be obtained from the PR Department, Lotus Cars Limited, Potash Lane, Hethel, Norfolk, NR14 8EZ, UK.</p>
<p><strong>**“ProBax™” seats </strong></p>
<p>Introduced for 2006 Model Year Lotus Exige and Elise cars, ProBax™ seats are designed by Lotus and specifically adapted and developed by NuBax. ProBax™ seats help to significantly improve the postural position of the occupant’s spine whilst seated compared to similar seat shells without ProBax technology. This not only results in an improved level of comfort, but also has significant medical benefits &#8211; maintaining a natural curvature of the spine, and markedly improving the body’s blood flow. Increased blood flow has been shown to enhance response times, raise alertness levels and reduce the onset of muscle fatigue. Tests on Lotus seats, with the new ProBax™ technology, have shown an improvement in blood flow of up to thirty per cent over the pre-2006 Model Year Lotus seat.</p>
<p><em>- By: Kap Shah</em></p>
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		<title>Eight &#8216;Naomi for Haiti&#8217; Lotus Evoras to be auctioned off to help Haiti</title>
		<link>http://www.egmcartech.com/2010/02/15/eight-naomi-for-haiti-lotus-evoras-to-be-auctioned-off-to-help-haiti/</link>
		<comments>http://www.egmcartech.com/2010/02/15/eight-naomi-for-haiti-lotus-evoras-to-be-auctioned-off-to-help-haiti/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 00:22:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
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		<guid isPermaLink="false">http://www.egmcartech.com/?p=51052</guid>
		<description><![CDATA[
Joining all the automakers offering a helping hand to Haiti, Lotus announced today that it will team up with Naomi Campbell to auction eight special edition &#8220;Naomi for Haiti&#8221; Lotus Evora units, with the proceeds from the auction going to help the relief effort in Haiti.
&#8220;The “Naomi for Haiti” Evora sports car has been specially designed [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-51053 aligncenter" title="Naomi for Haiti Lotus Evora" src="http://www.egmcartech.com/wp-content/uploads/2010/02/naomi_cambell_lotus_evora_haiti_main.jpg" alt="" width="563" height="393" /></p>
<p>Joining all the automakers offering a helping hand to Haiti, Lotus announced today that it will team up with Naomi Campbell to auction eight special edition &#8220;Naomi for Haiti&#8221; Lotus Evora units, with the proceeds from the auction going to help the relief effort in Haiti.</p>
<p>&#8220;The “Naomi for Haiti” Evora sports car has been specially designed by Lotus Design Director Donato Coco and reflects Naomi’s design direction,&#8221; Lotus said in a statement. &#8220;The bespoke styling combines the flag of Haiti with a dramatic colour scheme and the cars include a full range of options, meaning these cars will all become desirable collectors items.&#8221;</p>
<p>The &#8220;Naomi for Haiti&#8221; Evoras will be auctioned at Naomi Campbell&#8217;s Fashion for Relief TM charity fashion show on Feb 18th at the London Fashion Week venue at Somerset House.</p>
<p><span id="more-51052"></span></p>
<p style="text-align: center;"><img class="size-full wp-image-51054 aligncenter" title="Naomi for Haiti Lotus Evora" src="http://www.egmcartech.com/wp-content/uploads/2010/02/naomi_cambell_lotus_evora_haiti_main_a.jpg" alt="" width="563" height="292" /></p>
<p>The grand total raised by the eight units will be announced by Naomi Campbell at the 2010 Geneva Motor Show.</p>
<p>&#8220;I am deeply saddened by the recent tragedy in Haiti. So many have been killed and severely affected by the earthquake &#8211; women and children in particular are most vulnerable in disasters,&#8221; Naomi said. &#8220;Fashion is universal, personal and touches everyone. I am delighted that Lotus Cars is supporting my Fashion for Relief TM charity and I am sure with such generous help we will raise crucial funds to help save the lives of women and children.&#8221;</p>
<p><em>- By: Kap Shah</em></p>
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		<title>Lotus Evora Cup for one-make series gets 400-hp</title>
		<link>http://www.egmcartech.com/2010/01/14/lotus-evora-cup-for-one-make-series-gets-400-hp/</link>
		<comments>http://www.egmcartech.com/2010/01/14/lotus-evora-cup-for-one-make-series-gets-400-hp/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 22:08:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Lotus]]></category>
		<category><![CDATA[Coupes]]></category>
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		<category><![CDATA[Lotus Evora Cup]]></category>
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		<guid isPermaLink="false">http://www.egmcartech.com/?p=48998</guid>
		<description><![CDATA[
Now that the Lotus Evora has taken the world by storm, the British automaker&#8217;s motorsport department has put together an Evora Cup race car that will join the European race series for 2010. The Lotus Evora Cup will make its first public debut at the Autosport International racing car show in Birmingham, UK on the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-49000 aligncenter" title="Lotus Evora Cup" src="http://www.egmcartech.com/wp-content/uploads/2010/01/lotus_evora_cup_images_main.jpg" alt="Lotus Evora Cup" width="563" height="325" /></p>
<p>Now that the Lotus Evora has taken the world by storm, the British automaker&#8217;s motorsport department has put together an Evora Cup race car that will join the European race series for 2010. The Lotus Evora Cup will make its first public debut at the Autosport International racing car show in Birmingham, UK on the January 14, 2010.</p>
<p>The Evora Cup race car is designed to offer a level of performance that would make it competitive in GT4 racing. Power comes from a 4.0L V6 unit making 400-hp and a dry sump system for the high cornering situations. The engine is mated to a Cima six speed sequential paddle shift dog gearbox.</p>
<p>The Lotus Evora Cup race car will be eligible to compete in a variety of different national and international series. The Evora Cup race car will go on sale with a price tag of £120,000.</p>
<p><em>Click through for the press release for more info</em>.</p>
<p><strong>Lotus Evora Cup</strong>:</p>
<p><a href="http://www.egmcartech.com/wp-content/uploads/2010/01/lotus_evora_cup_images_001.jpg"><img class="alignnone size-thumbnail wp-image-48999" title="Lotus Evora Cup" src="http://www.egmcartech.com/wp-content/uploads/2010/01/lotus_evora_cup_images_001-128x84.jpg" alt="Lotus Evora Cup" width="128" height="84" /></a></p>
<p><span id="more-48998"></span></p>
<p><strong>Press Release</strong>:</p>
<p><strong>Lotus Evora Cup</strong></p>
<p>Lotus Motorsport announces the Evora Cup race car together with an innovative European points based race series for 2010. The race car will make its first public appearance at the Autosport International racing car show in Birmingham, UK on the 14th January 2010.</p>
<p>The Lotus Evora is a highly acclaimed road car that incorporates many race car elements to give it incredible handling and performance. The Evora has a mid-engine layout, high-tech, super-stiff extruded and bonded aluminium chassis and double wishbone suspension all round. These elements mean that it is a relatively easy progression from the production car to a competitive race car.</p>
<p>The Evora Cup race car has been developed by Lotus Motorsport and is designed to offer a level of performance that would make it competitive in GT4 racing. The race car will be eligible to compete in a number of different national and international series, with options for endurance racing and sprint racing.</p>
<p>The Evora Cup show car is finished in Epsom Green with a Solar Yellow stripe down the centre. It is an evocative sports car that will offer a great platform to race in high level motor sport.</p>
<p>At the heart of the Evora Cup race car is a new 4 litre V6 race engine that boasts more than 400 PS and a dry sump system for the high cornering forces encountered during racing. The mid mounted engine is mated to a Cima six speed sequential paddle shift dog gearbox, which is designed for international motor sport.</p>
<p>The efficient Evora body has received a Dallara developed aero package, which includes a number of updated carbon fibre parts and significantly improves performance for racing applications, giving greater downforce and improved cooling.</p>
<p>“Performance through light weight” is a Lotus philosophy and the Evora Cup race car has been pared down to less than 1200 kg, which translates into a reduction of more than 200 kgs over the production car. This weight saving has been achieved by using high performance parts and materials and deleting parts not required for motor sport</p>
<p>The Evora Cup race car will come with adjustable motor sport dampers and six piston front brake callipers, with two piece aluminium belled brake discs. The car has an electrical cut off, fire extinguisher, traction control and is designed to have all the relevant FIA compatible motor sport equipment to race.</p>
<p>Claudio Berro, Director of Motorsport at Group Lotus plc stated, “Lotus has an enviable heritage of producing very competitive racing cars and we wish to continue this heritage with the Evora Cup race car. The company started by creating world beating racing cars and this is evident from the design of Lotus cars as the production cars have many racing car design features and perform exceptionally well on track.”</p>
<p>Claudio Berro continues, “The Evora Cup racing car is the first step along the route for Lotus Motorsport to realise its racing ambitions. I am looking forward to seeing the Evora racing this year in the Lotus Evora Cup competition and I am excited by the plans for 2011, where Lotus intends to introduce a pan European one make race series for the Evora Cup.”</p>
<p>The 2010 Evora Cup series will be a European event with points initially being awarded to competitors for entering races with the points values awarded relative to Evora finishing positions. There will be five points for attending any eligible national race meeting with five points awarded for the first Evora to finish down to one point for the fifth.</p>
<p>The series will then culminate with two Lotus Festivals, with provisional dates for Donington Park in the UK (16th &amp; 17th October 2010) and the second at Vallelunga in Italy (21st and 22nd November 2010). All the competitors from around Europe will be invited to race at these festivals and there will be double points on offer. The championship winner will be the driver who accrues the most number of points from a maximum of 6 races over the 2010 season.</p>
<p>A prize fund of at least €100,000 will be available.</p>
<p>The final design and specifications will be presented at the Geneva Motorshow in March 2010.</p>
<p>Drivers are invited to register their interest at the Lotus Evora Cup website: http://www.lotusevoracup.com</p>
<p>The Evora Cup race car will go on sale at £120,000 excluding taxes.</p>
<p><em>- By: Kap Shah</em></p>
]]></content:encoded>
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		<title>Lotus planning 8-speed dual-clutch transmission</title>
		<link>http://www.egmcartech.com/2010/01/07/lotus-planning-8-speed-dual-clutch-transmission/</link>
		<comments>http://www.egmcartech.com/2010/01/07/lotus-planning-8-speed-dual-clutch-transmission/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 21:03:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Lotus]]></category>

		<guid isPermaLink="false">http://www.egmcartech.com/?p=48319</guid>
		<description><![CDATA[
In an attempt to beef up the performance of its sports cars, Lotus is considering an advanced dual-clutch transmission for future vehicles and is considering the possibility of selling it to other companies.
According to AutoCar, the automaker has submitted a patent application for a lighter, simpler and more compact dual-clutch transmission system.
As seen from the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-48320 aligncenter" title="Lotus 8-speed dual-clutch transmission" src="http://www.egmcartech.com/wp-content/uploads/2010/01/lotus_dual_clutch_patent_app.jpg" alt="Lotus 8-speed dual-clutch transmission" width="563" height="337" /></p>
<p>In an attempt to beef up the performance of its sports cars, Lotus is considering an advanced dual-clutch transmission for future vehicles and is considering the possibility of selling it to other companies.</p>
<p>According to <em>AutoCar, <span style="font-style: normal;">the automaker </span><span style="font-style: normal; ">has submitted a patent application for a lighter, simpler and more compact dual-clutch transmission system.</span></em></p>
<p>As seen from the picture, the gearbox will be an 8-speed unit with seven forward gears and reverse. While the application has been submitted by Lotus Cars, sources say that the transmission will be developed by Lotus Engineering, meaning Lotus could be studying the possibility of selling the transmission to others.</p>
<p>As <em>AutoCar</em> points out, the unit could be used on the next Lotus Elise.</p>
<p><em>- By: Omar Rana</em></p>
<p>Source: <a href="http://www.autocar.co.uk/News/NewsArticle/Lotus-Concepts/246304/">AutoCar</a></p>
]]></content:encoded>
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		<title>Lotus celebrates F1 return with Lotus Exige S Type 72</title>
		<link>http://www.egmcartech.com/2009/12/24/lotus-celebrates-f1-return-with-lotus-exige-s-type-72/</link>
		<comments>http://www.egmcartech.com/2009/12/24/lotus-celebrates-f1-return-with-lotus-exige-s-type-72/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 16:49:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Lotus]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Compact Cars]]></category>
		<category><![CDATA[Coupes]]></category>
		<category><![CDATA[Lotus Exige S]]></category>
		<category><![CDATA[Lotus Exige S Type 72]]></category>
		<category><![CDATA[Sports Cars]]></category>

		<guid isPermaLink="false">http://www.egmcartech.com/?p=47600</guid>
		<description><![CDATA[
Lotus is celebrating its return to F1 by paying a tribute to its Lotus Type 72 Formula One car, which won 20 Grand Prix victories between 1970 and 1975. The new Lotus Exige S Type 72 features a black and gold exterior finished by the same sign writer who painted the race cars for Team [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-47601 aligncenter" title="2010 Lotus Exige S Type 72" src="http://www.egmcartech.com/wp-content/uploads/2009/12/lotus_exige_s_type72_images_main.jpg" alt="2010 Lotus Exige S Type 72" width="563" height="307" /></p>
<p>Lotus is celebrating its return to F1 by paying a tribute to its Lotus Type 72 Formula One car, which won 20 Grand Prix victories between 1970 and 1975. The new Lotus Exige S Type 72 features a black and gold exterior finished by the same sign writer who painted the race cars for Team Lotus. The special-edition model also gets a Sport Pack as standard, which consists of bespoke high quality interior, including black micro fiber ProBax sports seats with gold stitching.</p>
<p>Power still comes from the 1.8L 4-cylinder making 220-hp. That allows the Exige S Type 72 to sprint from 0-60 mph in 4.5 seconds with a top speed of 145 mph.</p>
<p>Lotus will only make 20 units for the UK to commemorate the number of Grand Prix wins achieved by the Type 72. Other markets including Europe and Japan will get a limited run of the Exige S Type 72 (nothing announced for the U.S.).</p>
<p><em>Hit the jump for the press release</em>.</p>
<p><strong>2010 Lotus Exige S Type 72</strong>:</p>
<p><a href="http://www.egmcartech.com/wp-content/uploads/2009/12/lotus_exige_s_type72_images_001.jpg"><img class="alignnone size-thumbnail wp-image-47602" title="2010 Lotus Exige S Type 72" src="http://www.egmcartech.com/wp-content/uploads/2009/12/lotus_exige_s_type72_images_001-128x84.jpg" alt="2010 Lotus Exige S Type 72" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2009/12/lotus_exige_s_type72_images_002.jpg"><img class="alignnone size-thumbnail wp-image-47603" title="2010 Lotus Exige S Type 72" src="http://www.egmcartech.com/wp-content/uploads/2009/12/lotus_exige_s_type72_images_002-128x84.jpg" alt="2010 Lotus Exige S Type 72" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2009/12/lotus_exige_s_type72_images_003.jpg"><img class="alignnone size-thumbnail wp-image-47604" title="2010 Lotus Exige S Type 72" src="http://www.egmcartech.com/wp-content/uploads/2009/12/lotus_exige_s_type72_images_003-128x84.jpg" alt="2010 Lotus Exige S Type 72" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2009/12/lotus_exige_s_type72_images_005.jpg"><img class="alignnone size-thumbnail wp-image-47605" title="2010 Lotus Exige S Type 72" src="http://www.egmcartech.com/wp-content/uploads/2009/12/lotus_exige_s_type72_images_005-128x84.jpg" alt="2010 Lotus Exige S Type 72" width="128" height="84" /></a></p>
<p><span id="more-47600"></span></p>
<p><strong>Press Release</strong>:</p>
<p><strong>Lotus Exige S Type 72</strong></p>
<p>The Lotus Exige S Type 72 celebrates the most successful F1 car of all time, the Lotus Type 72 Formula One car, which achieved 20 Grand Prix victories between 1970 and 1975.</p>
<p>The Lotus Type 72 was driven by such Lotus greats as Jochen Rindt, Emerson Fittipaldi, Ronnie Peterson and Jacky Ickx and won three Formula One Constructors’ Championships (1970, 1972 and 1973) and two Drivers’ World Championships (the first being won by Jochen Rindt in 1970 and the second by Emerson Fittipaldi in 1972).</p>
<p>The colour scheme of the Exige S Type 72 commemorates the famous and easily recognisable black and gold Lotus Type 72 livery and is finished by the same sign writer who painted racing cars for Team Lotus.</p>
<p>Performance through light weight has long been a Lotus philosophy. The 935kg Exige S Type 72 sprints to 60 mph in just 4.5 seconds and to 100 km/h in 4.7 seconds, before reaching a top speed of 145 mph, 233 km/h. The Exige S Type 72 also offers class leading fuel economy and emissions, with fuel economy of 6.5 litres/100 km (43.5 mpg) on the Extra Urban Cycle and CO2 emissions of 199 g/km.</p>
<p>The Exige S Type 72 is a powerful supercharged mid-engined sportscar that is equally at home on the racetrack or open road. The intercooled engine has VVTL-i technology ensuring impressive performance all the way to the rev limiter at 8500 rpm.</p>
<p>The Sport Pack comes as standard on the Exige S Type 72 which has a bespoke high quality interior, including black micro fibre ProBax sports seats with gold stitching. Each car comes with a special build plate commemorating one of the F1 car’s 20 Grand Prix victories. The exterior of the Exige S Type 72 features unique black and gold light weight wheels and is finished with hand-painted gold Type 72 and Exige S logos, (the Sport Pack also includes a T45 steel main roll hoop, Lotus Traction Control, twin oil coolers and an adjustable front anti-roll bar).</p>
<p>All Lotus cars offer outstanding handling and performance, and the Exige is no exception offering excellent dynamics and great driver involvement. Lotus ride and handling gives an inspiring driving experience and the mid-engined layout of the Lotus Exige S Type 72 offers fantastic balance and agility.</p>
<p>Luke Bennett, Operations Director for Lotus Cars Limited stated, “The Lotus Exige S Type 72 is an evocative sportscar, combining cutting edge handling and performance with the iconic Type 72 colour scheme, one of the most famous racing liveries of all time. The Exige provides an intense driving experience either on road or track and this limited edition is a worthy car to celebrate such a legendary racing car.”</p>
<p>Clive Chapman, Director of Classic Team Lotus said, “The Type 72 was a very significant car for Team Lotus and indeed for the world of F1. It was a revolutionary design that pioneered the use of side mounted radiators to achieve its distinctive ’wedge’ profile, which delivered a significant aerodynamic advantage. Furthermore, by minimising unsprung weight and using a torsion bar, rising rate suspension, tyre performance was excellent. The Lotus Type 72 design was so advanced that it was competitive for an extraordinary six years.”</p>
<p>The Exige S Type 72 options include: Air Conditioning, Limited Slip Differential and the Performance Pack, which includes a power increase to 240 PS, larger AP Racing brakes, enlarged roof scoop (compared to the standard Exige S) and Lotus variable traction control and Lotus launch control.</p>
<p>To commemorate the impressive number of Grand Prix wins the Type 72 achieved, Lotus will be producing 20 of this special edition for the UK, a further 20 cars for mainland Europe and there will be a limited run of cars in Japan and selected markets around the world.</p>
<p><strong>Lotus Exige S Type 72 prices:<br />
</strong> UK Price: £35,995 MRSP, excluding on the road costs of £950<br />
Euro zone price: €40,332, including delivery and other on the road costs, excluding local country tax.</p>
<p><strong>Exige S:   199 g/km CO2<br />
</strong> 8.5 l/100 km (33.2 mpg) Combined Cycle<br />
11.9 l/100 km (23.7 mpg) Urban Cycle<br />
6.5 litres/100 km (43.5 mpg) Extra Urban Cycle</p>
<p><em>- By: Kap Shah</em></p>
]]></content:encoded>
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		<title>Lotus appoints Ferrari&#8217;s Donato Coco as new design director</title>
		<link>http://www.egmcartech.com/2009/12/15/lotus-appoints-ferraris-donato-coco-as-new-design-director/</link>
		<comments>http://www.egmcartech.com/2009/12/15/lotus-appoints-ferraris-donato-coco-as-new-design-director/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 20:43:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Lotus]]></category>

		<guid isPermaLink="false">http://www.egmcartech.com/?p=47049</guid>
		<description><![CDATA[
Lotus announced today that it has appointed Donato Coco head of Lotus Design for Lotus Cars and Lotus Engineering. The company said that Head of Lotus Design, Russell Carr will continue to work on both Lotus products and third party design work.
&#8220;The appointment of Donato Coco as the new Director of Design for Lotus puts [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-47050 aligncenter" title="Donato Coco" src="http://www.egmcartech.com/wp-content/uploads/2009/12/donato_coco_lotus_main_a.jpg" alt="Donato Coco" width="563" height="394" /></p>
<p>Lotus announced today that it has appointed Donato Coco head of Lotus Design for Lotus Cars and Lotus Engineering. The company said that Head of Lotus Design, Russell Carr will continue to work on both Lotus products and third party design work.</p>
<p>&#8220;The appointment of Donato Coco as the new Director of Design for Lotus puts even more prominence on design within Lotus and strengthens the already talented team, said Dany Bahar, CEO of Group Lotus. &#8220;We have a very busy few years ahead of us as we are working on a new strategic business plan which will include the introduction of an all new range of Lotus cars and expansion of our third party design work.”</p>
<p>Coco previously worked on the Ferrari F430 Scuderia coupé and Spider 16M, Ferrari California, 599XX and the F458 Italia.</p>
<p><em>Make the jump for the press release</em>.</p>
<p><span id="more-47049"></span></p>
<p><strong>Press Release</strong>:</p>
<p>Lotus starting 04 January 2010. In this newly created role, Donato will lead all Lotus Design activities for Lotus Cars and Lotus Engineering.</p>
<p>Head of Lotus Design, Russell Carr will continue to work on both Lotus products and third party design work, an area which is growing rapidly especially in the emerging Asian markets.</p>
<p>Donato Coco is looking forward to the new challenge, “Lotus has a reputation for designing evocative sportscars and it is a great honour to take on these responsibilities and challenges. Russell Carr and the rest of the Lotus Design team have already elevated Lotus Design to a globally recognised level and the increase in our third party design work for clients around the world is proof of our capabilities. I am looking forward to building on these foundations to deliver beautiful and relevant Lotus cars designs whilst at the same time acknowledging the peerless heritage and core values of this wonderful British brand.”</p>
<p>Donato Coco was previously Director of Design and Development – Ferrari where he worked on the Ferrari F430 Scuderia coupé and Spider 16M, Ferrari California, 599XX and the F458 Italia. Prior to Ferrari, Donato worked for Automobiles Citroën rising to the position of Chief Designer and was responsible for, amongst others, the Xsara, Picasso, C3, C3 Pluriel, C2, C1, ZX Paris Dakar and the Xsara WRC.</p>
<p>Donato Coco holds an MA in Automotive Design from the Royal College of Art, London, England. Whilst at the RCA, he was awarded first prize in a design competition, which was presented to him by Margaret Thatcher when she was Prime Minister of Great Britain.</p>
<p>Donato Coco is an Italian national. He will be based at the Lotus Headquarters in Hethel, England.</p>
<p><em>- By: Omar Rana</em></p>
]]></content:encoded>
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		<title>Take a spin around the Lotus track via Google Street View</title>
		<link>http://www.egmcartech.com/2009/12/10/take-a-spin-around-the-lotus-track-via-google-street-view/</link>
		<comments>http://www.egmcartech.com/2009/12/10/take-a-spin-around-the-lotus-track-via-google-street-view/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 14:32:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Lotus]]></category>
		<category><![CDATA[Gadgets]]></category>

		<guid isPermaLink="false">http://www.egmcartech.com/?p=46651</guid>
		<description><![CDATA[
You can come across many odd things if you&#8217;re bored with life and decide spending all day traveling the streets via Google Maps Street View. Well, making the option just a little more useful, car enthusiasts can now enjoy checking out the twist and turns of the world&#8217;s most exclusive tracks in Google&#8217;s latest project.
First [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-46652 aligncenter" title="Google Street View - Lotus Track" src="http://www.egmcartech.com/wp-content/uploads/2009/12/google_street_view_lotus_track.jpg" alt="Google Street View - Lotus Track" width="563" height="355" /></p>
<p>You can come across many odd things if you&#8217;re bored with life and decide spending all day traveling the streets via Google Maps Street View. Well, making the option just a little more useful, car enthusiasts can now enjoy checking out the twist and turns of the world&#8217;s most exclusive tracks in Google&#8217;s latest project.</p>
<p>First up is the dynamic circuit around the Lotus factory in Hethel, Norfolk. Take a spin around the track via Google Street View and you&#8217;ll be able to spot some Evoras, a 2-Eleven and ethanol Exige.</p>
<p>Let&#8217;s hope Google Maps Street View hits up the Nurburgring next.</p>
<p><em>- By: Omar Rana</em></p>
<p>Source: <a href="http://maps.google.com/">Google</a> (via <a href="http://www.autoexpress.co.uk/news/autoexpressnews/246124/google_takes_you_inside_lotus_hq.html">AutoExpress</a>)</p>
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		<title>Lotus Evora wins Top Gear&#8217;s Sports Car of the Year 2009 award</title>
		<link>http://www.egmcartech.com/2009/12/09/lotus-evora-wins-top-gears-sports-car-of-the-year-2009-award/</link>
		<comments>http://www.egmcartech.com/2009/12/09/lotus-evora-wins-top-gears-sports-car-of-the-year-2009-award/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 13:43:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2010 Releases]]></category>
		<category><![CDATA[Lotus]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Coupes]]></category>
		<category><![CDATA[Lotus Evora]]></category>
		<category><![CDATA[Sports Cars]]></category>

		<guid isPermaLink="false">http://www.egmcartech.com/?p=46526</guid>
		<description><![CDATA[
The new 2010 Lotus Evora has been selected by Top Gear Magazine as its Sports Car of the Year 2009.
“It’s pretty, quintessentially British, fast and handles like a dream,&#8221; said Conor McNicholas, Editor of BBC Top Gear magazin. &#8220;Evora takes Lotus to a new place in terms of quality but more importantly delivers a sports [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-46527 aligncenter" title="2010 Lotus Evora" src="http://www.egmcartech.com/wp-content/uploads/2009/12/2010_lotus_evora_red_press_images_main.jpg" alt="2010 Lotus Evora" width="563" height="315" /></p>
<p>The new 2010 Lotus Evora has been selected by Top Gear Magazine as its Sports Car of the Year 2009.</p>
<p>“It’s pretty, quintessentially British, fast and handles like a dream,&#8221; said Conor McNicholas, Editor of BBC Top Gear magazin. &#8220;Evora takes Lotus to a new place in terms of quality but more importantly delivers a sports car rush that puts other marques to shame.”</p>
<p>&#8220;I am delighted that the Evora has won the Top Gear award for Sports Car of the Year 2009,&#8221; said Lotus CEO Dany Bahar. &#8220;Top Gear is very well regarded around the world and it is a fantastic achievement for all who have worked on the Evora to win such a prestigious award.”</p>
<p><em><a href="http://www.egmcartech.com/tag/lotus-evora/">Click here for more news on the Lotus Evora</a></em>.</p>
<p><strong>Refresher</strong>: Power for the 2010 Lotus Evora comes from a 3.5L V6 making 276-hp with a maximum torque of 252 lb-ft. 0 to 60 mph comes in just 4.9 seconds with a top speed of 162 mph. <a href="http://www.egmcartech.com/2009/11/16/2010-lotus-evora-prices-start-at-73500/">Pricing in the U.S. starts at $73,500</a>.</p>
<p><strong>2010 Lotus Evora</strong>:</p>
<p><a href="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_015.jpg"><img title="2010 Lotus Evora" src="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_015-128x84.jpg" alt="2010 Lotus Evora" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_020.jpg"><img title="2010 Lotus Evora" src="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_020-128x84.jpg" alt="2010 Lotus Evora" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_018.jpg"><img title="2010 Lotus Evora" src="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_018-128x84.jpg" alt="2010 Lotus Evora" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_012.jpg"><img title="2010 Lotus Evora" src="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_012-128x84.jpg" alt="2010 Lotus Evora" width="128" height="84" /></a></p>
<p><span id="more-46526"></span></p>
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<p><em>- By: Omar Rana</em></p>
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		<title>2010 Lotus Evora prices start at $73,500</title>
		<link>http://www.egmcartech.com/2009/11/16/2010-lotus-evora-prices-start-at-73500/</link>
		<comments>http://www.egmcartech.com/2009/11/16/2010-lotus-evora-prices-start-at-73500/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 15:22:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2010 Releases]]></category>
		<category><![CDATA[Breaking]]></category>
		<category><![CDATA[Lotus]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Coupes]]></category>
		<category><![CDATA[Lotus Evora]]></category>
		<category><![CDATA[Sports Cars]]></category>
		<category><![CDATA[Supercars]]></category>

		<guid isPermaLink="false">http://www.egmcartech.com/?p=44626</guid>
		<description><![CDATA[
Lotus has announced the pricing details on its new 2010 Lotus Evora for the U.S. market, which goes on sale during the first quarter of 2010. As a part of the launch, two Lotus Evoras have started a 44-dealer Open House Tour that began last week.
Prices for the 2010 Lotus Evora in the U.S. will [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-44631 aligncenter" title="2010 Lotus Evora" src="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_main.jpg" alt="2010 Lotus Evora" width="563" height="348" /></p>
<p>Lotus has announced the pricing details on its new 2010 Lotus Evora for the U.S. market, which goes on sale during the first quarter of 2010. As a part of the launch, two Lotus Evoras have started a 44-dealer Open House Tour that began last week.</p>
<p>Prices for the 2010 Lotus Evora in the U.S. will start at $73,500. Standard features include silver cast alloy wheels with 18-inches in the front and 19-inches in the back, Bi-Xenon headlights with headlight washing system, rear wing and diffuser, air-conditioning, Recaro black leather sport seats, Lotus command center with auxiliary trip computer, Alpine CD/MP3/WMA/AUX system with full iPod connectivity and much more.</p>
<p>Buyers can opt for the $1,990 Premium Package, which adds accent lighting, premium floor mats, Evora logo on the dash and a bunch of leather trimmed options. The $1,275 Sports Package gets you enhanced throttle response and RPM limit, sport traction control mode, sports diffuser, titanium exhaust tips, cross-drilled brake discs, blank painted brake calipers. The most expensive $2,995 Technology Package adds Alpine/Lotus IMPRINT Sound, Alpine Mobile Media Station, DVD/MP3/DivX Playback, 7-inch WVGA touch-screen display, rear parking sensors (reverse camera costs $495 extra), Bluetooth connectivity, and much more.</p>
<p>If all that doesn&#8217;t matter to you, the base $73,500 will at least let you enjoy the 3.5L V6 making 276-hp at 6,400 rpm and a maximum torque of 258 lb-ft at 4,700 rpm. 0-60 mph comes in just 4.9 seconds with a top speed of 162 mph. Oh, and not to mention, you&#8217;ll be enjoying 30 mpg on the highway.</p>
<p><em>Make the jump for the press release for more details and to view the high-res image gallery</em>.</p>
<p><strong>2010 Lotus Evora</strong>:</p>
<p><a href="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_015.jpg"><img class="alignnone size-thumbnail wp-image-44628" title="2010 Lotus Evora" src="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_015-128x84.jpg" alt="2010 Lotus Evora" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_020.jpg"><img class="alignnone size-thumbnail wp-image-44630" title="2010 Lotus Evora" src="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_020-128x84.jpg" alt="2010 Lotus Evora" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_018.jpg"><img class="alignnone size-thumbnail wp-image-44629" title="2010 Lotus Evora" src="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_018-128x84.jpg" alt="2010 Lotus Evora" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_012.jpg"><img class="alignnone size-thumbnail wp-image-44627" title="2010 Lotus Evora" src="http://www.egmcartech.com/wp-content/uploads/2009/11/2010_lotus_evora_press_images_012-128x84.jpg" alt="2010 Lotus Evora" width="128" height="84" /></a></p>
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<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="563" height="422" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fegmcartech%2Fsets%2F72157622815231562%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fegmcartech%2Fsets%2F72157622815231562%2F&amp;set_id=72157622815231562&amp;jump_to=" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=71649" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="563" height="422" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowfullscreen="true" flashvars="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fegmcartech%2Fsets%2F72157622815231562%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fegmcartech%2Fsets%2F72157622815231562%2F&amp;set_id=72157622815231562&amp;jump_to="></embed></object></p>
<p><strong>Press Release</strong>:</p>
<p><strong>2010 Lotus Evora Pricing Will Start at $73,500 in the US</strong></p>
<p>In preparation for the arrival of the all-new 2010 Evora into the US market during the first quarter of 2010, two Evoras are set to begin a 44 dealer Open House Tour. Following are the Evora’s US market product content, option packages, pricing details and the full Open House Tour schedule.</p>
<p><strong>All-New 2010 Lotus Evora Prepares for Launch</strong></p>
<p>While Evora production for the UK and European markets has been ramping up for months to begin fulfilling their orders, production for the US and Canadian markets has yet to begin. Though the Evora has only been shown on a few occasions thus far in the US and Canada, approximately the first two months of production are already pre-sold. To enable more sports car aficionados an opportunity to see the Evora in person, starting Friday, November 13 two Evoras will embark on a 44 dealer Open House Tour of the US.</p>
<p><strong>The Lotus Evora in Summary</strong></p>
<p>The Lotus Evora will enter the sports car market as the only mid-engine 2+2 in production. Evora is designed for people who desire the exotic sports car characteristics of stunning design, exclusivity, dramatic proportions and performance. However, it offers real-world usability, surprising efficiency and a unique sense of occasion as well.</p>
<p>Powered by a 3.5-liter V-6 producing 276 hp at 6,400 rpm and 258 lb./ft. of torque at 4,700 rpm, the Evora employs innovative lightweight chassis technology to ensure all-around exceptional dynamic performance, in keeping with the great Lotus tradition. From its beginning over 60 years ago, Lotus’ consistent guiding principle has been to achieve ‘performance through lightweight’ and that’s always meant all facets of performance including efficiency. The Evora provides unassailable proof of this ethos as the only regular production car in the world capable of accelerating from 0 – 60 mph in under 5 seconds (4.9), on up to a top speed over 160 mph (162) while also delivering 30+ miles per gallon on the highway.</p>
<p>Inside the Evora simplicity meets sophistication in an exquisite combination of detailing and hand-built craftsmanship. By using only the finest leather from renowned experts Muirhead, the interior is hand-trimmed and twin-stitched to create a beautifully tactile and visually striking environment. Genuine aluminum instrument and center console surfaces contain ergonomically positioned controls providing a purposeful drivers’ cockpit. The leather wrapped steering wheel is tilt and telescopically adjustable, flat-bottomed to ease entry and exit and made from ultra-lightweight magnesium to provide super-precise feel through the wheel. The adjustable Recaro seats cradle the occupants and, along with the perfectly placed aluminum pedals, complete the optimum connection between driver &#8211; Evora &#8211; and the road. The rear seat area is cleverly hidden within the exotic, mid-engine profile of the Evora. An Alpine audio system with available touch-screen navigation, iPod™ (and other MP3 player) connectivity, Bluetooth and other amenities make the journey all the more pleasant. The Evora is a pure sports car that you can happily, comfortably enjoy every day.</p>
<p>For peace of mind, the 2010 Lotus Evora has a 3-year/36,000-mile limited vehicle warranty with an 8-year chassis perforation warranty.</p>
<ul><span style="font-family: Arial; font-size: large;">Lotus Evora Standard and Optional  Equipment</span></ul>
<p><a name="0.1_table01"></a></p>
<div>
<ul>
<table border="2" cellspacing="0" width="519">
<tbody>
<tr valign="top">
<td height="28"></td>
<td><span style="font-family: Arial; font-size: x-small;">S = Standard</span><span style="font-family: Arial; font-size: x-small;">O = Optional</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Engine    and transmission:</strong></span></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">276 hp    3.5 liter V-6 engine with VVT-I</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">6-speed    manual transmission</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Sports    ratio 6-speed manual transmission</span></td>
<td><span style="font-family: Arial; font-size: x-small;">O</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Optimal    gear shift-point display</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Twin polished    exhaust tailpipe</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Handling    technology:</strong></span></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Fully independent    suspension layout</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Forged    aluminum unequal length double wishbones with integral joint</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Lotus-tuned    Bilstein mono-tube gas dampers (front and rear)</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Eibach    coaxial coil springs (front and rear)</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Anti-roll    bars (front and rear)</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Pirelli    P Zero<sup>TM</sup> ultra-high performance tires (225/40 ZR18 front      and 255/35 ZR19 rear)</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Hydraulically-assisted    power steering</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">BOSCH Electronic    Differential Lock (EDL)</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Lotus Traction    Control (LTC) &#8211; switchable</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Lotus Electronic    Stability Control (ESC)</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Safety    Technology:</strong></span></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Lotus lightweight    deformable bonded aluminum front structure</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Lotus all-aluminum    safety monocoque &#8216;tub&#8217;</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Lotus welded    galvanized deformable steel rear structure</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Lotus side    impact safety structure</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Stainless    steel fuel tank, sheltered within safety shell</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">2-stage    airbags for driver and front passenger</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">AP Racing    4-piston aluminum alloy brake calipers (front and rear)</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Ventilated    brake discs (13.8” front and 13.2” rear)</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">BOSCH ABS    with servo assisted brakes featuring:</span></p>
<ul type="DISC">
<li><span style="font-family: Arial; font-size: x-small;">Hydraulic Brake Assist (HBA)</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Electronic Brake Distribution      (EBD)</span></li>
</ul>
</td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Key located    remote central locking system and trunk release</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Immobilizer    and key activated alarm</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">3rd central    brake light – high mounted</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Rear windscreen    defroster</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Insulated    double-glazed rear window, filled with Argon gas</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Tire pressure    monitoring system</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Wheels:</strong></span></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Silver    cast alloy wheels (18&#8243; front and 19&#8243; rear)</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Stealth    Grey cast alloy wheels (18&#8243; front and 19&#8243; rear)</span></td>
<td><span style="font-family: Arial; font-size: x-small;">O</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Silver    forged alloy wheels (18&#8243; front and 19&#8243; rear)</span></td>
<td><span style="font-family: Arial; font-size: x-small;">O</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Gloss Anthracite    forged alloy wheels (18&#8243; front and 19&#8243;rear)</span></td>
<td><span style="font-family: Arial; font-size: x-small;">O</span></td>
</tr>
<tr valign="top">
<td height="14"></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Exterior    equipment:</strong></span></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Bi-Xenon    headlights with headlight washing system</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Body colored,    heated, electric door mirrors</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Body colored,    heated, electric, power-fold door mirrors</span></td>
<td><span style="font-family: Arial; font-size: x-small;">O</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Aerodynamically    optimized rear wing and diffuser</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Body colored    door handles</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Chrome    ‘LOTUS’ and model designation badges</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Interior    specification:</strong></span></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Air conditioning    system</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Adjustable    Recaro black leather sport seats (front). Recline, tilt</span><span style="font-family: Arial; font-size: x-small;">and slide. Black cloth trimmed rear seating    area.</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Flat-bottomed    leather and magnesium steering wheel</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Manual    steering column adjustment for height and reach</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Bespoke    aluminum illuminated control knobs and switches</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Electric    windows</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Leather    gear shift knob and gaiter</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Leather    handbrake cover</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Remote    release glove box</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Door storage    bins &amp; integrated cup holders</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">12-V interior    accessory socket</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">12-V trunk    mounted accessory socket</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Lotus command    center with auxiliary trip computer</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Entertainment:</strong></span></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Alpine    CD/MP3/WMA receiver including:</span></p>
<ul type="DISC">
<li><span style="font-family: Arial; font-size: x-small;">2&#215;45W High Power Amp (6.25”      coaxial 2-way speakers &amp; dash mounted tweeters)</span></li>
<li><span style="font-family: Arial; font-size: x-small;">CD-R/-RW/MP3 playback capability</span></li>
</ul>
</td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Full speed    connection for iPod touch, iPod nano and all iPod models with dock connector</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Full speed    AUX input</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Quick search</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Lightweight    fractal radio aerial</span></td>
<td><span style="font-family: Arial; font-size: x-small;">S</span></td>
</tr>
<tr valign="top">
<td height="14"></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Technology    Package:</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>O</strong></span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Upgraded    stereo system with:</span></p>
<ul type="DISC">
<li><span style="font-family: Arial; font-size: x-small;">Alpine Mobile Media Station</span></li>
<li><span style="font-family: Arial; font-size: x-small;">DVD±R/±RW/MP3/AAC/WMA/DivX      Playback</span></li>
<li><span style="font-family: Arial; font-size: x-small;">2&#215;50W High Power Amp (6.25”      coaxial 2-way speakers &amp; dash mounted tweeters)</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Alpine lightweight amp with      lightweight 150 W subwoofer</span></li>
<li><span style="font-family: Arial; font-size: x-small;">7&#8243; WVGA Touch Screen      display</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Alpine BlackBird Portable      Satellite Navigation</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Bluetooth mobile phone connection</span></li>
<li><span style="font-family: Arial; font-size: x-small;">USB connection for various      iPod models, selected  other MP3 players and memory sticks</span></li>
<li><span style="font-family: Arial; font-size: x-small;">iPod connection and docking      cradle in glove box</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Full speed AUX input</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Quick search</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Cruise Control, included in      steering wheel</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Rear parking sensors</span></li>
</ul>
</td>
<td></td>
</tr>
<tr valign="top">
<td height="14"></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Technology    Package upgrades:</strong></span></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Alpine/Lotus    IMPRINT Sound, Specialized Advanced fine-tuning</span></p>
<ul type="DISC">
<li><span style="font-family: Arial; font-size: x-small;">Optimization of sound reproduction</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Enhanced sound staging and      definition within the car</span></li>
</ul>
</td>
<td><span style="font-family: Arial; font-size: x-small;">O</span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Alpine    Reversing camera (day &amp; night) with 138<sup>O</sup> Field of View</span></td>
<td><span style="font-family: Arial; font-size: x-small;">O</span></td>
</tr>
<tr valign="top">
<td height="14"></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Premium    Package:</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>O</strong></span></td>
</tr>
<tr valign="top">
<td height="14">
<ul type="DISC">
<li><span style="font-family: Arial; font-size: x-small;">Accent lighting</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Leather trimmed tailgate insert      panel</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Evora logo on dash</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Premium floor mats</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Choice of seat leather color</span></li>
</ul>
<p><span style="font-family: Arial; font-size: x-small;"> &#8211; Charcoal</span><span style="font-family: Arial; font-size: x-small;"> &#8211; Oyster</span></p>
<p><span style="font-family: Arial; font-size: x-small;"> &#8211; Paprika</span></p>
<p><span style="font-family: Arial; font-size: x-small;"> &#8211; Cocobolo</span></p>
<ul type="DISC">
<li><span style="font-family: Arial; font-size: x-small;">Leather trimmed lower dash</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Leather trimmed door panel      below trim band</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Leather trimmed door pockets</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Leather trimmed footwell side      panels</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Leather trimmed door sill      covers</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Leather trimmed center console</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Front center armrest – leather      trimmed</span></li>
</ul>
</td>
<td></td>
</tr>
<tr valign="top">
<td height="14"></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Sport    Package:</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>O</strong></span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">Switchable    sports mode featuring:</span></p>
<ul type="DISC">
<li><span style="font-family: Arial; font-size: x-small;">Enhanced throttle response      and RPM limit</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Sports traction control mode      with increased yaw and slip thresholds</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Sports diffuser</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Titanium exhaust tips</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Cross-drilled brake discs</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Black painted brake calipers</span></li>
</ul>
</td>
<td></td>
</tr>
<tr valign="top">
<td height="14"></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Paints:</strong></span></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Solid    Paint Colors:</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>S</strong></span></td>
</tr>
<tr valign="top">
<td height="14">
<ul type="DISC">
<li><span style="font-family: Arial; font-size: x-small;">Ardent Red</span></li>
<li><span style="font-family: Arial; font-size: x-small;">British Racing Green</span></li>
</ul>
</td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Metallic    Paint Colors:</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>O</strong></span></td>
</tr>
<tr valign="top">
<td height="14">
<ul type="DISC">
<li><span style="font-family: Arial; font-size: x-small;">Starlight Black</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Liquid Blue</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Persian Blue</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Canyon Red</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Arctic Silver</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Storm Titanium</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Solar Yellow</span></li>
</ul>
</td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Lifestyle    Paint Colors:</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>O</strong></span></td>
</tr>
<tr valign="top">
<td height="14">
<ul type="DISC">
<li><span style="font-family: Arial; font-size: x-small;">Phantom Black</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Aquamarine Blue</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Laser Blue</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Isotope Green</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Carbon Grey</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Graphite Grey</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Chrome Orange</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Quartz Silver</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Aspen White</span></li>
</ul>
</td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Premium    Paint Colors:</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>O</strong></span></td>
</tr>
<tr valign="top">
<td height="14">
<ul type="DISC">
<li><span style="font-family: Arial; font-size: x-small;">Burnt Orange</span></li>
<li><span style="font-family: Arial; font-size: x-small;">Ice White</span></li>
</ul>
</td>
<td></td>
</tr>
<tr valign="top">
<td height="14"></td>
<td></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;"><strong>Warranty:</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>S</strong></span></td>
</tr>
<tr valign="top">
<td height="14"><span style="font-family: Arial; font-size: x-small;">3-year/36,000-mile    limited vehicle warranty. 8-year chassis perforation warranty.</span></td>
<td></td>
</tr>
</tbody>
</table>
</ul>
</div>
<p><span style="font-family: Arial; font-size: large;">Lotus  Evora Standard and Optional Equipment Pricing</span></p>
<p><span style="font-family: Arial; font-size: large;"><strong>MSRP</strong></span></p>
<p><a name="0.1_table02"></a></p>
<div>
<ul>
<table border="2" cellspacing="0" width="519">
<tbody>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>2010 Lotus Evora    2+2</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$73,500</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>Premium Package</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$1,990</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>Sport Package</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$1,275</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>Technology Package</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$2,995</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>Sports Ratio 6-Speed    Gearbox</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$1,500</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>Premium (IMPRINT)    Audio</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$695</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>Reversing Camera</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$495</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>Power Folding Mirrors</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$450</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>Stealth Grey Cast    Alloy Wheels</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$475</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>Silver Forged Alloy    Wheels</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$1,750</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>Anthracite Forged    Alloy Wheels</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$2,125</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>Metallic Paint</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$590</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>Lifestyle Paint</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$1,200</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>Limited Paint</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$3,300</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>StarShield</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$995</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: small;"><strong>Destination</strong></span></td>
<td><span style="font-family: Arial; font-size: small;"><strong>$1,175</strong></span></td>
</tr>
</tbody>
</table>
</ul>
</div>
<p><span style="font-family: Arial; font-size: large;">Lotus  Evora Dealer Open House Promotional Tour</span></p>
<p><a name="0.1_table03"></a></p>
<div>
<ul>
<table border="2" cellspacing="0" width="543">
<tbody>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Nov. 13 &#8211; 14, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Boston, MA</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus Motorsports, Inc.</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Nov. 13 &#8211; 14, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Bellevue, WA</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Park Place. Ltd.</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Nov. 15 &#8211; 17, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Watertown, CT</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Valenti Motors, Inc.</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Nov. 16 &#8211; 17, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Portland, OR</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus of Portland</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Nov. 18 &#8211; 19, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Branford, CT</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Premier Lotus</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Nov. 19 &#8211; 20, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Reno, NV</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus of Reno</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Nov. 20 &#8211; 21, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Huntington Station, NY</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus Motorcars of Long Island</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Nov. 30 &#8211; Dec. 1,    2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Manhattan, NY</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Manhattan Motorcars</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec. 2 &#8211; 3, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Maywood, NJ</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Park Avenue Lotus</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec. 2 &#8211; 3, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Denver, CO</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus of Denver</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec. 4 &#8211; 5, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Hopewell, NJ</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Sports &amp; Specialist Cars</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec. 4 &#8211; 5, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Las Vegas, NV</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus of Las Vegas</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec. 7 &#8211; 8, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Springfield, PA</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Rothrock Motorcars</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec.    7 &#8211; 8, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>San Francisco, CA</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus of San Francisco</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec. 9 &#8211; 10, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Sewickley, PA</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Ascot Imported Cars</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec. 9 &#8211; 10, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Redwood City, CA</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Boardwalk Lotus</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec. 11 &#8211; 12, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Cleveland, OH</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus of Cleveland</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec. 11 &#8211; 12, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Los Gatos, CA</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus of Los Gatos</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec. 14 &#8211; 15, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dublin, OH</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Midwestern Auto Group</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec. 16 &#8211; 17, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Birmingham, MI</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Auto Europe</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec. 16 &#8211; 17, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Thousand Oaks, CA</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus of Thousand Oaks</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec. 18 &#8211; 19, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Grand Rapids, MI</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Fox Lotus</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dec. 18 &#8211; 19, 2009</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Van Nuys, CA</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Galpin    Lotus</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jan. 4 &#8211; 5, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Chicago, IL</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Fox Valley Motorcars</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jan. 4 &#8211; 5, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>La Jolla, CA</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Symbolic of La Jolla</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jan. 6 &#8211; 9, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lake Bluff, IL</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lake Forest Sportscars, Ltd.</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jan. 6 &#8211; 7, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Newport Beach, CA</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Newport European</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jan. 11 &#8211; 13, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Minneapolis, MN</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus Minneapolis</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jan. 14 &#8211; 16, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>St. Louis, MO</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus St. Louis</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jan. 15 &#8211; 16, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Austin, TX</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus of Austin</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jan. 18 &#8211; 19, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>San Antonio, TX</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus San Antonio</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jan. 20 &#8211; 21, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Atlanta, GA</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus of Atlanta</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jan. 20 &#8211; 21, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Houston, TX</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Star Motor Cars</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jan. 22 &#8211; 23, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Dallas, TX</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Overseas Motors</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jan. 22 &#8211; 23, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Greenville, SC</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus Greenville</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jan. 27 &#8211; 28, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Richmond, VA</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Euroclassics Lotus</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jan. 29 &#8211; 30, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Gaithersburg, MD</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Criswell Lotus</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Feb. 1 &#8211; 2, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Jacksonville, FL</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus Jacksonville</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Feb. 3 &#8211; 4, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Orlando, FL</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus of Orlando</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Feb. 5 &#8211; 6, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Tampa Bay, FL</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus of Tampa Bay</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Feb. 8 &#8211; 9, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Pompano Beach, FL</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Lotus of Pompano</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Feb. 10 &#8211; 11, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>West Palm Beach, FL</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Palm Beach Motor Cars, Ltd.</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Feb. 12 &#8211; 13, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>North Miami Beach, FL</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Prestige Imports</strong></span></td>
</tr>
<tr valign="top">
<td><span style="font-family: Arial; font-size: x-small;"><strong>Feb. 18 &#8211; 19, 2010</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>Coral Gables, FL</strong></span></td>
<td><span style="font-family: Arial; font-size: x-small;"><strong>The Collection</strong></span></td>
</tr>
</tbody>
</table>
</ul>
</div>
<p align="justify"><span style="font-family: Arial; font-size: small;">iPod,  iPod nano and iPod touch are registered trademarks of Apple Inc.</span></p>
]]></content:encoded>
			<wfw:commentRss>http://www.egmcartech.com/2009/11/16/2010-lotus-evora-prices-start-at-73500/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Report: New Lotus Esprit gets the green light for production</title>
		<link>http://www.egmcartech.com/2009/11/11/report-new-lotus-esprit-gets-the-green-light-for-production/</link>
		<comments>http://www.egmcartech.com/2009/11/11/report-new-lotus-esprit-gets-the-green-light-for-production/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 15:15:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Lotus]]></category>
		<category><![CDATA[Coupes]]></category>
		<category><![CDATA[Lotus Esprit]]></category>
		<category><![CDATA[Supercars]]></category>

		<guid isPermaLink="false">http://www.egmcartech.com/?p=44409</guid>
		<description><![CDATA[
We&#8217;ve been hearing about the delays to the next-generation Lotus Esprit for quite some time now. However, according to AutoCar the Esprit program has been given the green light and we&#8217;ll hear more details when the company&#8217;s new CEO Danny Bahr is due to reveal his seven-year plan.
A source said that the replacement for the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-44410 aligncenter" title="Lotus Evora Sketch" src="http://www.egmcartech.com/wp-content/uploads/2009/11/lotus_evor_sketch_wide_main_a.jpg" alt="Lotus Evora Sketch" width="563" height="230" /></p>
<p>We&#8217;ve been hearing about the delays to the next-generation Lotus Esprit for quite some time now. However, according to <em>AutoCar </em>the Esprit program has been given the green light and we&#8217;ll hear more details when the company&#8217;s new CEO Danny Bahr is due to reveal his seven-year plan.</p>
<p>A source said that the replacement for the Esprit, which could get a different name, would be an &#8220;essential brand image builder&#8221; and a &#8220;high-status purchase.&#8221;</p>
<p>Insiders say that Lotus is targeting a power-to-weight ratio of 275-325-hp per ton; to put that into perspective, an Audi R8 V10 has 319-hp per ton. Previous reports have suggested that the top-of-the-line Esprit could get a high-revving V10 engine from the<a href="http://www.egmcartech.com/2009/10/21/2011-lexus-lfa-officially-revealed-w-video/"> Lexus LFA</a>. A more affordable version powered by the 417-hp 5.0L V8 from the Lexus IS-F is also a possibility.</p>
<p>Look out for the Esprit replacement sometime during the end of 2011.</p>
<p><em>- By: Omar Rana</em></p>
<p>Source: <a href="http://www.autocar.co.uk/News/NewsArticle/AllCars/244775/">AutoCar</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.egmcartech.com/2009/11/11/report-new-lotus-esprit-gets-the-green-light-for-production/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Hertz renting BMW Z4, Lotus Exige and Elise, Fiat 500 in Europe</title>
		<link>http://www.egmcartech.com/2009/10/29/hertz-renting-bmw-z4-lotus-exige-and-elise-fiat-500-in-europe/</link>
		<comments>http://www.egmcartech.com/2009/10/29/hertz-renting-bmw-z4-lotus-exige-and-elise-fiat-500-in-europe/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 18:17:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BMW]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Lotus]]></category>
		<category><![CDATA[Hertz]]></category>

		<guid isPermaLink="false">http://www.egmcartech.com/?p=43634</guid>
		<description><![CDATA[
Next time you&#8217;re in Europe and are looking for something fun and slick to drive, stop by a Hertz location. The rental car company has announced that it will start making the new 2009 BMW Z4 sDrive 23i, Lotus Elise and Exige and the Fiat 500 Rosa available for rental.
The BMW Z4 can be rented [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-43635 aligncenter" title="2009 BMW Z4" src="http://www.egmcartech.com/wp-content/uploads/2009/10/2009_bmw_z4_wide_main_a.jpg" alt="2009 BMW Z4" width="563" height="249" /></p>
<p>Next time you&#8217;re in Europe and are looking for something fun and slick to drive, stop by a Hertz location. The rental car company has announced that it will start making the new 2009 BMW Z4 sDrive 23i, Lotus Elise and Exige and the Fiat 500 Rosa available for rental.</p>
<p>The BMW Z4 can be rented in Madrid, Barcelona and Malaga, while in Italy, you can book the Elise and the Exige.</p>
<p>The Fiat 500 Rose will be available to rent in Netherlands.</p>
<p><em>- By: Stephen Calogera</em></p>
<p>Source: <a href="http://www.autoweek.com/article/20091029/CARNEWS/910299985">AutoWeek</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.egmcartech.com/2009/10/29/hertz-renting-bmw-z4-lotus-exige-and-elise-fiat-500-in-europe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rumor: Lotus planning to sell Evora platform to other automakers</title>
		<link>http://www.egmcartech.com/2009/10/28/rumor-lotus-planning-to-sell-evora-platform-to-other-automakers/</link>
		<comments>http://www.egmcartech.com/2009/10/28/rumor-lotus-planning-to-sell-evora-platform-to-other-automakers/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 22:51:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Lotus]]></category>
		<category><![CDATA[Lotus Evora]]></category>
		<category><![CDATA[Rumors]]></category>
		<category><![CDATA[Sports Cars]]></category>

		<guid isPermaLink="false">http://www.egmcartech.com/?p=43569</guid>
		<description><![CDATA[
Tesla has delivered 900 Elise-based Roadsters resulting in a successful collaboration between both Lotus and Tesla. According to rumors, Lotus is now eager to begin other 3rd party collaborations and this time, it is planning to share the much-acclaimed Evora platform.
A document from Lotus Engineering has popped up detailing a sales pitch of the Evora’s Versatile [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-43570 aligncenter" title="2009 Lotus Evora" src="http://www.egmcartech.com/wp-content/uploads/2009/10/2009_lotus_evora_wide_main_a.jpg" alt="2009 Lotus Evora" width="563" height="301" /></p>
<p>Tesla has delivered 900 Elise-based Roadsters resulting in a successful collaboration between both Lotus and Tesla. According to rumors, Lotus is now eager to begin other 3rd party collaborations and this time, it is planning to share the much-acclaimed Evora platform.</p>
<p>A document from Lotus Engineering has popped up detailing a sales pitch of the Evora’s Versatile Vehicle Architecture (VVA) architecture. The document sells the Evora platform as an easily adaptable underpinning for various vehicle configurations including an EV.</p>
<p><span id="more-43569"></span></p>
<p>The Lotus Evora platform is an evolution of the Versatile Vehicle Architecture (VVA) from the Lotus APX concept vehicle and allows for the development of a range of cars up to a gross weight of 1,900 kg (3,306 lbs). Lotus says that the platform is more applicable to mid-volume applications by using low investment manufacturing processes.</p>
<p>Lotus has plans to offer a convertible version of the Evora later next year.</p>
<p><em>- By: Kap Shah</em></p>
<p>Source: <a href="http://lotusenthusiast.net/2009/10/lotus-pitching-evora-platform-to-outside-companies.html">Lotus Entusiast</a> (via <a href="http://www.motorauthority.com/blog/1037358_lotus-offering-evora-platform-to-other-carmakers">MotorAuthority</a>)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lotus takes a shot at Porsche in latest Evora marketing pitch</title>
		<link>http://www.egmcartech.com/2009/10/21/lotus-takes-a-shot-at-porsche-in-latest-evora-marketing-pitch/</link>
		<comments>http://www.egmcartech.com/2009/10/21/lotus-takes-a-shot-at-porsche-in-latest-evora-marketing-pitch/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 20:00:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Lotus]]></category>
		<category><![CDATA[Porsche]]></category>
		<category><![CDATA[Coupes]]></category>
		<category><![CDATA[Lotus Evora]]></category>
		<category><![CDATA[Sports Cars]]></category>

		<guid isPermaLink="false">http://www.egmcartech.com/?p=43063</guid>
		<description><![CDATA[
We just received an email from Lotus with subject reading &#8220;How many Porsches did you see today?&#8221; Catching our interest right away we opened the email to see a marketing pitch for the new Lotus Evora.
The email read:
The new Lotus Evora marks a return to the sports cars you dreamt of when growing up. Porsches [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-43064 aligncenter" title="Lotus Evora" src="http://www.egmcartech.com/wp-content/uploads/2009/10/lotus_evora_marketing_email_main.jpg" alt="Lotus Evora" width="563" height="345" /></p>
<p>We just received an email from Lotus with subject reading &#8220;How many Porsches did you see today?&#8221; Catching our interest right away we opened the email to see a marketing pitch for the new Lotus Evora.</p>
<p>The email read:</p>
<blockquote><p><em>The new Lotus Evora marks a return to the sports cars you dreamt of when growing up. Porsches are nice cars, but they&#8217;re everywhere these days, whereas with only 400 available over the next 12 months, you definitely can&#8217;t say that about the new Lotus Evora.</em></p>
<p><em>Along with 60 years of sports car heritage, the 3.5-litre V6 Evora comes with a 3-year manufacturer&#8217;s warranty and residual values comparable to those of Porsche.</em></p>
<p><em>And to show you exactly what we mean, we&#8217;d like to invite you to contact any of our authorised Evora dealers (you&#8217;ll find their details inside the downloadable brochure) and experience what it feels like to drive a sports car with true character.</em></p>
<p><em>Click here so you don&#8217;t miss out on your chance to own an Evora. However, if you&#8217;re too late, we&#8217;re sure you&#8217;ll have no trouble finding something at www.porsche.com.</em></p>
<p><em>Luke Bennett<br />
Operations Director</em></p>
<p><em>Roger Becker<br />
Vehicle Engineering Director </em></p></blockquote>
<p>Just thought we&#8217;d share it with you.</p>
<p><em> By: Kap Shah</em></p>
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		<title>2010 Lotus Exige Scura shows Lotus&#8217; dark side in Tokyo</title>
		<link>http://www.egmcartech.com/2009/10/19/2010-lotus-exige-scura-shows-lotus-dark-side-in-tokyo/</link>
		<comments>http://www.egmcartech.com/2009/10/19/2010-lotus-exige-scura-shows-lotus-dark-side-in-tokyo/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 19:35:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[2010 Releases]]></category>
		<category><![CDATA[Auto Shows]]></category>
		<category><![CDATA[Lotus]]></category>
		<category><![CDATA[2009 Tokyo Motor Show]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Coupes]]></category>
		<category><![CDATA[Lotus Exige Scura]]></category>
		<category><![CDATA[Sports Cars]]></category>

		<guid isPermaLink="false">http://www.egmcartech.com/?p=42820</guid>
		<description><![CDATA[
With many automakers pulling out of the 2009 Tokyo Motor Show, the big Japanese auto show is expected to be pretty boring this year. However, Lotus will add a little fun with a new special-edition Lotus Exige Scura &#8211; the dark side of Lotus.
Lotus will produce just 35 units of the Exige Scura (Sucra means [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-42849 aligncenter" title="2010 Lotus Exige Scura" src="http://www.egmcartech.com/wp-content/uploads/2009/10/2010_lotus_exige_scura_images_main.jpg" alt="2010 Lotus Exige Scura" width="563" height="319" /></p>
<p>With many automakers pulling out of the 2009 Tokyo Motor Show, the big Japanese auto show is expected to be pretty boring this year. However, Lotus will add a little fun with a new special-edition Lotus Exige Scura &#8211; the dark side of Lotus.</p>
<p>Lotus will produce just 35 units of the Exige Scura (Sucra means &#8216;dark&#8217; in Italian), which will carry a matte-black and carbon fiber theme with contrasting high-gloss &#8220;Phantom Black&#8221; triple stripes running through the length of the car. On the inside, the Lotus Exige Scura extensively uses carbon fiber to compliment the exterior.</p>
<p>Power comes from a supercharged and intercooled engine that produces 260-hp at 8,000 rpm with a maximum torque of 174 lb-ft at 6,000 rpm. 0 to 62 mph comes in at just 4.1 seconds with a top speed of 152 mph.</p>
<p>Other standard features on the Exige Scura include:</p>
<ul>
<li> Launch control.</li>
<li> Variable slip traction control.</li>
<li> Ohlins 2-way adjustable dampers for personalized ride and handling characteristics.</li>
</ul>
<p><em>Click through for the press release and the high-res image gallery</em>.</p>
<p><strong>2010 Lotus Exige Scura</strong>:</p>
<p><a href="http://www.egmcartech.com/wp-content/uploads/2009/10/2010_lotus_exige_scura_images_008.jpg"><img class="alignnone size-thumbnail wp-image-42846" title="2010 Lotus Exige Scura" src="http://www.egmcartech.com/wp-content/uploads/2009/10/2010_lotus_exige_scura_images_008-128x84.jpg" alt="2010 Lotus Exige Scura" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2009/10/2010_lotus_exige_scura_images_006.jpg"><img class="alignnone size-thumbnail wp-image-42845" title="2010 Lotus Exige Scura" src="http://www.egmcartech.com/wp-content/uploads/2009/10/2010_lotus_exige_scura_images_006-128x84.jpg" alt="2010 Lotus Exige Scura" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2009/10/2010_lotus_exige_scura_images_017.jpg"><img class="alignnone size-thumbnail wp-image-42848" title="2010 Lotus Exige Scura" src="http://www.egmcartech.com/wp-content/uploads/2009/10/2010_lotus_exige_scura_images_017-128x84.jpg" alt="2010 Lotus Exige Scura" width="128" height="84" /></a> <a href="http://www.egmcartech.com/wp-content/uploads/2009/10/2010_lotus_exige_scura_images_013.jpg"><img class="alignnone size-thumbnail wp-image-42847" title="2010 Lotus Exige Scura" src="http://www.egmcartech.com/wp-content/uploads/2009/10/2010_lotus_exige_scura_images_013-128x84.jpg" alt="2010 Lotus Exige Scura" width="128" height="84" /></a></p>
<p><span id="more-42820"></span></p>
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<p><strong>Press Release</strong>:</p>
<p><strong>The Lotus force has a dark side: Revealed &#8211; the exclusive ‘Exige Scura’</strong></p>
<p>Lotus Cars unveils its latest special edition &#8211; the Exige Scura, so called due to its dramatic matt black and carbon fibre theme, at the Tokyo International Motorshow on 21st of October 2009.</p>
<p>Translated as ‘dark’ from Italian, the name ‘Scura’ reflects the stealth character of this already fierce looking Lotus and its stunning soft-feel matt black paint finish.  Limited to just 35 cars globally, this Exige evokes a desire to ‘indulge your dark side’.  This is a serious looking car and enhancements to performance and a reduction in weight from the production level Exige S means that the Exige Scura demands to be driven by a serious driver.</p>
<p>Contrasting high gloss ‘Phantom Black’ triple stripes run the length of the car and a carbon fibre front splitter, oil cooler inlet vanes, side airscoops and rear spoiler enhance the stunning distinction between the different textures and exaggerate the tactile quality of the velvety touch to the matt black paint finish.</p>
<p>Luke Bennett, Director of Lotus Cars said, “The Exige Scura is a stunning vehicle which offers an adrenaline fuelled experience and is a real head-turner!  Our Exige customers choose Lotus because we deliver thrilling performance and dynamic design and this special edition fits the bill on both counts.”</p>
<p>Continuing the dark ‘Scura’ appearance into the interior, carbon fibre is used extensively to compliment the exterior theme and reduce weight.  The seats and centre console are crafted from carbon fibre and the handbrake and gear knob have a special anodized treatment which leaves the metal with an anthracite colour finish. All carbon fibre components have been beautifully finished in high-gloss clear lacquer allowing the weave to remain exposed which gives the cabin a raw and racy ambiance.</p>
<p>Whilst there is no doubt that this is a visually stunning car, the Exige Scura is not just about its looks – it begs to be taken on track, and its racing character encompasses poise, power and technology to make it a serious contender.  Equipped with the most powerful engine in the Exige range and generating 260PS, the Exige Scura achieves a top speed of around 245 km/h and reaches 0-100 kmh in just 4.1 seconds.</p>
<p><strong>Other equipment fitted as standard to boost the Exige Scura’s track credentials include:</strong></p>
<p>* Launch control to ensure optimum performance from a standing start<br />
* Variable slip traction control, enabling the driver to tune the car to track surface conditions and their own driving style<br />
* Ohlins 2-way adjustable dampers for personalised ride and handling characteristics</p>
<p>Roger Becker, Vehicle Engineering Director, highlighted the performance of the Exige Scura, “There are very few cars in the world that turn in the performance of the Exige Scura without the penalty of very high fuel consumption and emissions. As with all Lotus sportscars we offer the best of both worlds – a zero to 100 km/h time of just over 4 seconds and a CO2 figure of 199 g/km; all this is down to light weight and a strict adherence to Lotus’ core brand values.”</p>
<p>Considering the performance on offer, the Exige Scura boasts impressive all round fuel economy with an Official European Combined Cycle figure of 8.5 litres/100 km and 6.5 litres/100 km on the Official European Extra Urban Cycle and emissions of 199 g/km of CO2.</p>
<p>Orders for the ‘Lotus Exige Scura’ will be accepted from 21 October 2009 in Europe, South Korea, Australia, South Africa, Thailand, Taiwan, Hong Kong, Singapore, New Zealand, Indonesia and Malaysia.  This special edition will be available on the same basis in Japan known as the ‘Lotus Exige Stealth’.</p>
<p><strong>The Exige Scura in more detail</strong></p>
<p><strong>Performance and enhancements;</strong></p>
<p>* 0-100 kmh in 4.1 seconds and 199 g/km CO2<br />
* Lotus Launch Control and Lotus Traction Control as standard</p>
<p>The Lotus Exige Scura uses the 1.8 litre supercharged and intercooled 260 PS engine from the range topping Exige Cup 260, including the lightweight flywheel and lightweight supercharger pipework. Coupled with Ohlins 2 way adjustable dampers and Eibach Springs with variable height spring platforms, unique matt black lightweight forged wheels and super sticky Yokohama A048 LTS tyres, ride and handling is as expected for a Lotus!</p>
<p>Lightweight carbon fibre components, including sports seats, interior centre console, front splitter, oil cooler inlet vanes, side airscoops and rear spoiler help to keep the weight to 10kg less than the Lotus Exige S (at just 925 kg).</p>
<p>Lotus Launch Control and Lotus Traction Control – additions recommended for track driving</p>
<p>Lotus Launch Control and Lotus Traction Control were originally developed for the Lotus Exige GT3 racing programme.</p>
<p>The launch control allows the driver to determine the number of revs they wish to use during a standing start.  Having programmed that limit, the driver then holds the throttle pedal down fully and sidesteps the clutch pedal for a very quick departure from the line.  The clutch damper cushions the severity of the clutch to transmission engagement to minimise the stresses to the drivetrain.  The launch control allows wheel-spin until 10 km/h (6 mph) to further reduce drivetrain stress, after which the traction control assumes its duties at the defined level set by the driver.</p>
<p>As with launch control, the amount of traction control required can be dialled in from the driver’s seat and altered on the move to suit the characteristics of particular corners.  The amount of traction control can be varied in over 30 increments from an optimum 7 percent tyre slip to completely inactive.  The message display in the new instrument pack displays what degree of traction control is being currently utilised.</p>
<p><strong>Suspension</strong></p>
<p>To suit individual driving styles and road conditions, drivers will now be able to tune the Exige suspension with the Ohlins two-way adjustable dampers (which have 60 compression and 22 rebound settings) and ride height adjustment to reduce the ride height from 130 mm to 120 mm.</p>
<p><strong>Performance, Economy and Emissions</strong></p>
<p>The Lotus Exige Scura is capable of incredible track performance which and at the heart of its success is the aerodynamic package, which produces 42 kg of downforce at 160 km/h (100 mph) increasing grip and stability at higher speeds.  This downforce, coupled with a top speed of around 245 km/h (152 mph) and a zero to 160 km/h (100 mph) in circa 9.9 seconds, 0 to 100 km/h in circa 4.1 seconds (0 to 60 mph in around 4 seconds), means that the Exige Stealth is not only stunning to look at but a phenomenal performer too. Combined cycle fuel consumption is 8.5 l/100km and the CO2 emissions 199 g/km.</p>
<p><strong>Engine</strong></p>
<p>The supercharged and intercooled engine in the Exige Scura has a maximum power output of 260 PS (257 hp) at 8000 rpm and a torque figure of 236 Nm (174 lbft) at 6000 rpm.  This significant amount of extra power and torque over the production level Exige S together with the VVTL-i variable cam system ensures that there is a smooth and linear delivery of power from low engine speeds all the way to the maximum 8000 rpm (8500 rpm transient for 2 seconds).  The supercharger (with a sealed-for-life internal mechanism meaning that it does not require the use of the engine’s oil) is run from the crankshaft and has an integral bypass valve for part load operation.  Charge air (air under pressure from the supercharger) is cooled through an air-to-air intercooler (the air enters via the enhanced roof scoop) before being fed into the engine itself.  All charge air ducting has been kept as short as possible with large diameter pipes to minimise restriction and maximise throttle response and efficiency.  Four high capacity injectors and an uprated fuel pump add additional fuel under hard acceleration or continuous high speed driving – only on the track, of course!</p>
<p>A lightweight flywheel is fitted (giving even greater flexibility and response to the gear change), a sports-type clutch plate and heavy duty clutch cover transfer the engine power and torque to the lightweight C64 six-speed gearbox (with an aluminium casing) – with the same perfectly spaced ratios as the Exige S.  An Accusump (engine oil accumulator unit) is included in the whole package as an oil reservoir back-up for extreme track use ensuring that, under those conditions, the engine oil pressure remains constant.</p>
<p><strong>Recommended retail prices of the standard road specification Lotus Exige Scura</strong></p>
<p>UK (MSRP)</p>
<p>Recommended retail price (including VAT) is £45,000 (an additional £950 is charged for on the road costs. These include delivery, PDI, first service, number plates, first registration fee, valet, 12 months Road Fund Licence and a full tank of fuel).</p>
<p>Recommended retail prices of the standard road specification Lotus Exige Scura for the following markets (MSRP) (including transport, delivery, local taxes and first service but excluding registration, license plates and or a full tank of fuel):</p>
<p>Belgium   € 61.820,&#8211;</p>
<p>France   € 61.200,&#8211;</p>
<p>Italy   € 61.885,&#8211;</p>
<p>Switzerland   CHF 90.225,&#8211;</p>
<p>Recommended retail prices of the standard road specification Lotus Exige Scura for the following markets (MSRP) (including local taxes but excluding transport, registration, license plates and or a full tank of fuel):</p>
<p>Germany   € 60.000,&#8211;</p>
<p>Recommended retail prices for other Euro Zone Countries (MSRP) (excluding local taxes, transport, registration, license plates and or a full tank of fuel):</p>
<p>Euro Zone   € 50.420,&#8211;</p>
<p><strong>Paint Warranty</strong></p>
<p>The Lotus Exige Scura is painted in a ‘soft feel’ water borne matt black paint finish that is resistant to most normal forms of atmospheric attack provided the special cleaning and maintenance requirements as specified by Lotus are strictly adhered to. However due to the textured matt finish, fading or discolouration of all or part of the matt paint finish may occur during the early life of the vehicle and this is considered normal and is specifically excluded from any warranty given by Lotus. The special matt paint finish utilised on the Lotus Scura is provided with a limited warranty of the earlier of 12 months or 12,000 miles/20,000 km from the date of first registration of the vehicle. Please consult your Authorised Lotus Dealer for full details.</p>
<p><strong>Lotus Exige Scura</strong></p>
<p>Official European Combined Cycle = 8.5 litres / 100 km (33.2 mpg)<br />
Official European Extra Urban Cycle = 6.5 litres/100 km (43.5 mpg)<br />
Official European Urban Cycle = 11.9 litre/100 km (23.7 mpg)<br />
CO2  emissions = 199 g/km</p>
<p><em>- By: Kap Shah</em></p>
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