Lotus - egmCarTech

Hertz renting BMW Z4, Lotus Exige and Elise, Fiat 500 in Europe

Posted: Oct 29, 2009

Filed under: BMW, Fiat, Industry News, Lotus

Next time you’re in Europe and are looking for something fun and slick to drive, stop by a Hertz location. The rental car company has announced that it will start making the new 2009 BMW Z4 sDrive 23i, Lotus Elise and Exige and the Fiat 500 Rosa available for rental.
The BMW Z4 can be rented [...]

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Rumor: Lotus planning to sell Evora platform to other automakers

Posted: Oct 28, 2009

Filed under: Industry News, Lotus

Tesla has delivered 900 Elise-based Roadsters resulting in a successful collaboration between both Lotus and Tesla. According to rumors, Lotus is now eager to begin other 3rd party collaborations and this time, it is planning to share the much-acclaimed Evora platform.
A document from Lotus Engineering has popped up detailing a sales pitch of the Evora’s Versatile [...]

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Lotus takes a shot at Porsche in latest Evora marketing pitch

Posted: Oct 21, 2009

Filed under: Industry News, Lotus, Porsche

We just received an email from Lotus with subject reading “How many Porsches did you see today?” Catching our interest right away we opened the email to see a marketing pitch for the new Lotus Evora.
The email read:
The new Lotus Evora marks a return to the sports cars you dreamt of when growing up. Porsches [...]

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2010 Lotus Exige Scura shows Lotus’ dark side in Tokyo

Posted: Oct 19, 2009

Filed under: 2010 Releases, Auto Shows, Lotus

With many automakers pulling out of the 2009 Tokyo Motor Show, the big Japanese auto show is expected to be pretty boring this year. However, Lotus will add a little fun with a new special-edition Lotus Exige Scura – the dark side of Lotus.
Lotus will produce just 35 units of the Exige Scura (Sucra means [...]

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Lotus CEO working on new plan to bring company back to the ranks of Ferrari

Posted: Oct 07, 2009

Filed under: Industry News, Lotus

Lotus’ new CEO, Dany Bahar, said that he plans to build on the Hethel firm’s strong heritage to bring back the success it once had in the 1970s.
“Lotus was mentioned in the same sentence as Ferrari, Lamborghini and Maserati in the 1970s-1990s,” he recently told reporters. “Then, it got closed into a corner. We believe [...]

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2010 Lotus Exige S240 unveiled, prices start $65,690

Posted: Oct 03, 2009

Filed under: 2010 Releases, Lotus

Lotus has announced the new 2010 Exige S240, a model that updates a few key enhancements to update the appearance (mostly the front end) and improves aerodynamic performance of the Exige. Ready to go on sale in the United States in the fall of 2009, the 2010 Lotus Exige S240 is priced at $65,690.
Power comes [...]

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Lotus Evora Type 124 Endurance Racecar gets 400-hp for racing needs

Posted: Sep 11, 2009

Filed under: Lotus

The 276-hp road-going Lotus Evora has become a well respected sports car in the auto industry. Lotus is now introducing the next step in the Evora lineup – the Lotus Evora Type 124 Endurance Racecar. The car will make its debut at the ADAC Nürburgring 24 Hour race.
Based on the road-going Evora, the Evora Type [...]

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Lotus to show “Range Extender Engine” in Frankfurt

Posted: Sep 08, 2009

Filed under: Auto Shows, Hybrids, Green News, Industry News, Lotus

Lotus today revealed its first push into the hybrid market by unveiling what it calls a “Range Extender Engine.” The automaker said that the Range Extender Engine is designed to work in a series hybrid vehicle by either powering the electric motor directly or by charging the vehicles battery.
It is a 1.2L 3-cylinder engine with [...]

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Lotus appoints former Ferrari exec, Dany Bahar, as CEO

Posted: Sep 03, 2009

Filed under: Ferrari, Industry News, Lotus

Lotus announced today that it has replaced retired CEO Michael J. Kimberley with Dany T. Bahar, former Senior Vice President, Commercial & Brand for Ferrari SpA.
At Ferrari, Bahar was responsible for worldwide road car sales and after sales business, overall road car and F1 marketing activities, licensing, and merchandising business.
“I am looking forward to taking on the [...]

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Lotus Elise Club Racer to be unveiled in… you guessed it – Frankfurt

Posted: Sep 03, 2009

Filed under: 2010 Releases, Auto Shows, Hybrids, Green News, Lotus

Joining the 2010 Lotus Exige Cup 260 at the Frankfurt Motor Show will be the new 2010 Lotus Elise Club Racer – a lightweight, high-performing, low-emissions model.
Based on the 134-hp Elise S, the Lotus Elise Club Racer goes from 0 to 60 mph in just 5.7 seconds. Lotus says that combined fuel-economy comes in at [...]