Today, Hyundai Motors introduced their first direct-injection gasoline powered engine. According to Hyundai, the 2.4-liter engine, dubbed the Theta II, delivers more power while improving fuel-efficiency by 10%, reports Automotive News.

The new engine, set to debut in the redesigned Hyndai Sonata early next year, took four years and $147.4 million to develop. The Korean automaker plans to eventually introduce direct-injection technology across its entire line gas powered engines.

Hyundai reports that when compared to conventional engines of equal size, the Theta II delivers 7% more torque at low revolutions and 12% more at higher revolutions. Gas mileage is also increased by about 10% over conventional engines.

The engine will debut in the redesigned 2010 Hyundai Sonata sedan, due in U.S. dealerships early next year.

2010 Hyundai Sonata (Korea Model):

- By: Stephen Calogera

The Japanese are worried because as Reuters reports, “South Korea last month inked a tentative trade pact with the European Union to add to list of more than 40 free trade agreements (FTAs) with countries ranging from the United States to India. Japan has less than a third as many, almost all of them with the rest of Asia.”

To make matters worse for the Japanese companies, the government seems none-too-concerned about the yen’s rise against the dollar and is promoting a platform based on an increase of domestic demand.  The automakers are worried about the value of the yen and pine for the government to ensure that the auto industry, which drives the national economy, remains competitive.

Ingenious marketing and government measures to encourage the purchases of fuel-efficient vehicles have allowed Hyundai to gain strong market-share. Aside from their increased share, the company has also defied industry-standard profit margins; For the period July-September Hyndai posted a net profit of $847 million.  Honda and Toyota combined for earnings of the same amount for the same period.

Many industry insiders however believe that Hyunda/Kia has just been the beneficiary of fortunate circumstance, and that these numbers will not last as the Japanese have more flexibility in their production and more experience in the business than do the Koreans.

- By: Stephen Calogera

Source: Reuters

Like many companies, Hyundai motors has taken to social media as a means of marketing and maintaining brand awareness. Unfortunately for the however, the Twitter user name ‘Hyundai’ had already been taken before the Korean automaker even thought about social media. “Twitter’s @Hyundai page contains a collection of 140-character blasts in English and Korean about oysters, cell phones and the Yankees.”, reported Automotive News. “Clicking on a profile photo reveals a collage of scantily-clad ladies bearing cleavage and more, and a caption saying, “Have a Lustful Day.’”

Despite several attempts by Hyundai, Twitter refuses to get involved and Hyundai is now contemplating legal action. “They simply haven’t responded to requests,” said Chris Hosford, a spokesman for Hyundai Motor America told Automotive News. “Our brand name is extremely important to us. … We’re very disappointed that Twitter has shown no interest in protecting brand names.”

Currently, Twitter offers no special service such as ‘verified account’ status to businesses as it does to celebrities, and this frustrates professional marketers to no end. This situation with Hyundai is not unusual; many of the top 100 advertisers, as ranked by Advertising Age, do not own the Twitter usernames that correspond to their products and brands. Among those being squatted on are: General Motors Co., General Electric, Comcast, Eli Lilly, Kellog Co., MasterCard, Nestle, and Walt Disney.

Twitter has acknowledged, and expressed concern for, those marketers experiencing frustration on the brand verification issue, and has hinted heavily that a ‘Twitter Pro’ is coming soon, anticipating social-media as becoming a crucial part of any relevant company’s brand presence.

- By: Stephen Calogera

“Now finance or lease any new Hyundai, and if you lose your income in the next year, you can return it with no impact on your credit.”- That was the voice over for Hyundai’s commercial during last year’s Superbowl. The company also ran nine ads during the Academy Awards to launch the Genesis. Ads like these during a time when every big advertiser was trying to avert the minds of consumers away from the recession, are the reason that Hyundai was named AdAge’s 2009 Marketer of the Year.

“Engaging with both the broken dreams and the intact ones through high-profile ad buys that garnered plenty of positive press was in sharp contrast to the tail-between-the-legs mode of Hyundai’s rivals, many of whom had slashed budgets and retreated into retail-focused advertising.” wrote AdAge’s Jean Halliday.

Hyundai is definitely going through a re-imaging phase, as they managed to post a 27% increase in new car sales after cash-for-clunkers ended while the industry as a whole saw a decrease of 22%. “these same people [that] never would have been caught dead in a Hyundai” might have worried about what their neighbors would think, Scott Fink, chairman of Hyundai’s national dealer council told AdAge. “Now people are very comfortable because the brand has been elevated. We used to be a price player, but now we’re a mainstream player.”

Hyundai executives attribute much of their success amidst the recession to their ‘Hyundai Assurance’ program; the program mentioned in last year’s Superbowl voice-over, and its progeny, ‘Assurance Gas Lock’, which guaranteed summer buyers a fixed gas rate of $1.49 for an entire year. These tactics are definitely effective. Market Researching Analyst Art Spinella lends mention in the AdAge article to the fact that 60% of Americans today are aware of Hyundai as a brand compared to 40% two years ago.

- By: Stephen Calogera

Hennessey Performance Engineering is well known for its modified American muscle. However, next week at the 2009 SEMA Show, Hennessey will show a modified 2010 Hyundai Genesis Coupe that pushes an outstanding 500-hp.

The Hennessey 2010 Hyundai Genesis Coupe features a Hennessey Custom Single Turbo System, Precision 66 mm ball bearing turbocharger, Tial blow-off valve and 44 mm wastegate, a HKS boost controller and upgraded injectors and fuel pump. All that allows for a total of 500-hp at 6,000 rpm and a peak torque of 465 lb-ft. 0-60 mph comes in just 3.9 seconds and a quarter mile run takes just 12.4 seconds.

Make the jump for the press release.

Hennessey 2010 Hyundai Genesis Coupe:

Press Release:

HENNESSEY TUNER SCHOOL TRANSFORMS HYUNDAI GENESIS COUPE INTO 500-HORSEPOWER BEAST FOR SEMA

FOUNTAIN VALLEY, Calif., 10/29/2009 - Demonstrating the wide range of aftermarket potential for the Genesis Coupe, Hyundai Motor America has partnered with Hennessey Performance Engineering (HPE) and the Tuner School to develop a powerful entry for this year’s Specialty Equipment Market Association (SEMA) Show. The matte black, carbon fiber-wrapped Hennessey Genesis Carbon Coupe is designed with a high-end European look and performance capabilities to match. The vehicle will be in Hyundai’s display at the Las Vegas Convention Center Nov. 3–6, 2009 (booth # 24387).

Founded by HPE president John Hennessey, Tuner School is a 14-week program dedicated to teaching its students the secrets to success in the high-performance automotive aftermarket. It was established as a way to offer its students a one-of-a-kind opportunity to hone their craft, learn from professionals in the field, and springboard their career in the aftermarket industry.

“The Genesis Coupe architecture is the ideal platform for tuners looking to make everyday modifications to their vehicles and our students at the Tuner School took full advantage,” said Hennessey. “The visually stunning complete carbon fiber matte black wrap and high-end performance benchmarks create a monster SEMA car.”

HPE and the Tuner School will blow away the SEMA crowd with its Genesis Coupe achieving 500 horsepower at 6,000 rpm, 465 lb-ft of torque, an estimated 0-60 time of 3.9 seconds and a quarter mile time of 12.5 seconds. These aggressive performance capabilities were accomplished through a variety of engine modifications. The Genesis Carbon Coupe features a Hennessey Custom Single Turbo System, Precision 66 mm ball bearing turbocharger, Tial blow-off valve and 44 mm wastegate, a HKS boost controller and upgraded injectors and fuel pump, among other additions.

“To work with a leading tuner such as John Hennessey and his Tuner School is a testament to the potential of our rear-wheel-drive Genesis Coupe,” said Michael Deitz, manager, Product Planning, Hyundai Motor America. “With its 500 horsepower and 0-60 time of 3.9 seconds we expect this vehicle to be one of the stars of SEMA.”

On the outside, SEMA Show attendees will find Savini lightweight wheels with chrome lips and silver centers, Eibach springs and Brembo lightweight rotors.

HENNESSEY TUNER SCHOOL

Tuner School’s unique curriculum immerses its students in a combination of classroom education and hands-on experience, all while surrounded by the day-to-day operations of HPE’s 30,000+ square-foot facility. Spanning a range of horsepower-induced topics, including engine building, forced induction and dyno testing, Tuner School covers all aspects of building and modifying some of the fastest cars in the world. With dozens of high-horsepower vehicles coming and going, students are placed in a rare position to experience every nuance of working within a high-performance automotive business. For more information, please visit www.TunerSchool.com.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America’s Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

- By: Kap Shah

At the 2009 SEMA event next week, StreetConcepts will give a Pearl White 2009 Hyundai Genesis sedan a custom “one-of-a-kind graphic” live at the show. The move marks the eighth consecutive year Hyundai has partnered with Street Concepts.

Detroit-based graphic designer Courtney Mason will complete the work with paint pens.

In addition to the custom graphic, Street Concepts Genesis features 3M carbon fiber roof panels, black chrome accents, and upper and lower spoilers from RKSport.

StreetConcepts 2009 Hyundai Genesis with Custom Paint Graphic:

Press Release:

GENESIS SEDAN TO RECEIVE CUSTOM PAINT GRAPHIC LIVE AT SEMA
Street Concepts and Designer Courtney Mason Bring an Artistic Display to the Show Floor

FOUNTAIN VALLEY, Calif., 10/28/2009 - Hyundai Motor America and Street Concepts, one of the leading developers of auto show vehicles, bring custom vehicle design live to the Specialty Equipment Market Association (SEMA) Show with a paint demonstration on a Genesis sedan. Detroit-based illustrator and graphic designer Courtney Mason will paint a one-of-a-kind graphic on a Pearl White Street Concepts Genesis sedan in Hyundai’s display at the Las Vegas Convention Center Nov. 3–6, 2009 (booth #24387). This marks the eighth consecutive year Hyundai has partnered with Street Concepts.

Using special paint pens, Mason will place her signature stamp on a “blank canvas” Genesis sedan. Mason’s illustrations are typically figurative and inspired by organic forms found throughout nature. As the co-founder of Studio Jellyfish (http://www.studiojellyfish.com), Mason has worked with clients such as Nokia, Motorola, Sony BMG, VH1 and Rockstar Games.

In addition to the graphic, the Street Concepts Genesis exterior will be outfitted with 3M carbon fiber roof panels, black chrome accents by Chrome Tech, and upper and lower spoilers from RKSport. The vehicle will boast upper and lower E&G front mesh grilles also finished in black chrome by Chrome Tech. Interior features include custom suede and piano black detailing as well as carbon fiber dash accents.

“The Genesis sedan serves as the perfect platform for a one-of-a-kind high-performance vehicle at SEMA,” said Shawn Williams, owner, Street Concepts. “We were able to capitalize on what the Genesis already has to offer – smooth lines, luxurious interior features and a world-class Tau V8 engine – to create a customized vehicle sure to inspire the tuner crowd.”

The custom Genesis will showcase Nutek Series 530 22-inch wheels featuring Chrome Tech black chrome wheel centers with black lips and General Exclaim UHP tires. Eibach lowering springs, Brembo brakes and a Magnaflow cat-back exhaust will further enhance the performance of the standard 4.6-liter V8 engine, improving on the impressive 375 horsepower pumped out by the factory engine.

Audio and video enhancements will include a custom Harman International audio system, Nav-TV interface and Vizualogic headrest monitors.

“Matching the sophisticated design of the Genesis sedan with the artistic ability of Courtney Mason and the show-car experience of Shawn Williams created a ‘dream team’ for SEMA,” said Michael Deitz, manager, Product Planning, Hyundai Motor America. “Inspired by the creative minds involved in the project, we decided to showcase the final design of the vehicle live on the showroom floor to involve the SEMA crowd in the experience.”

STREET CONCEPTS

Street Concepts was formed in June 1998 to build award-winning show vehicles for the corporate world. Street Concepts has built numerous top quality show vehicles for an array of manufacturers including Kenwood USA, Oakley, Toyo Tires, MHT Wheels, Mazda Design and several local radio stations. Street Concepts vehicles have graced the pages of magazines such as Truckin’, Street Trucks, Today’s SUV, Lowrider, Lowrider Euro, Import Tuner, Car Audio, Hot Rod and Motor Trend.

- By: Kap Shah

Popular Mechanics today named the 10 winners of its Automotive Excellence Awards for the 2010 year. Chosen by the magazine’s expert editorial team, these awards recognize the best in automotive design, execution and technology for 2010 model year vehicles in ten specific categories.

“Despite a tumultuous year in the automotive industry, engineers have rolled out some of the best cars we’ve ever seen,” said James Meigs, editor-in-chief, Popular Mechanics. “We are exceptionally proud of this year’s Automotive Excellence Award winners, all of which represent the innovation and foresight that will keep this industry moving forward.”

Ford Motor Co. set a new record in Popular Mechanics Automotive Excellence Awards by winning more categories in a single year than any other automaker in the history of the awards, which has been going on for four years now.

Click through to see the list of winners.

The recipients of the 2010 Popular Mechanics Automotive Excellence Awards:

• Performance: Ford Mustang Shelby GT500
• Design: Chevrolet Camaro
• Value: Kia Soul
• Fuel Efficiency: Toyota Prius
• Versatility: Subaru Outback
• Fun to Drive: Hyundai Genesis Coupe
• Off-Road Ability: Ford F-150 Raptor
• Technical Innovation: Lexus Remote Touch
• Luxury: BMW 335d
• Workhorse: Ford Transit Connect

- By: Omar Rana

Source: Popular Mechanics

Now that the 2010 Hyundai Genesis Coupe is out pleasing the rear-wheel-drive sports coupe segment lovers, Hyundai is finally gearing up to launch the promised Genesis Coupe 2.0T R-Spec model. Hyundai says that the 2010 Genesis Coupe 2.0T R-Spec model is “the perfect blank canvas for tuners” with prices starting at $23,750.

Power comes from a 2.0L turbocharged 4-cylinder making 210-hp mated to a 6-speed close-ratio manual transmission. It returns an EPA estimated 30 mpg on the highway and has a top speed of 137 mph. The Hyundai Genesis Coupe 2.0T R-Spec model also comes with 19-inch gunmetal-finish alloy wheels, a Brembo braking system, a track-tuned suspension, Torsen-type limited-slip differential, R-spec badging and much more (check out the press release after the jump for full details).

The car will make its debut at the 2009 SEMA Show next week and is on its way to the dealers as you read this.

2010 Hyundai Genesis Coupe 2.0T R-Spec:

Press Release:

Production R-Spec to Debut at the 2009 SEMA Show in Las Vegas

FOUNTAIN VALLEY, Calif., oct. 27, 2009 – The Hyundai Genesis Coupe 2.0T R-Spec, the perfect blank canvas for tuners, priced at $23,750 is beginning to arrive at dealerships across the country. R-Spec takes the core performance equipment from the 2.0T Track model and eliminates non-essential convenience equipment to reduce both cost and weight. The Genesis Coupe 2.0T R-Spec – the first production R-Spec model to arrive in the U.S. – will make its world debut at the Hyundai booth at the Specialty Equipment Market Association (SEMA) Show in the Las Vegas Convention Center from November 3 – 6 (Booth # 24387).

The R-Spec allows enthusiasts to tune their own car to their desired specifications. R-Spec provides genuine track-readiness and powertrain scalability in an affordable model. The R-Spec adds core Track model performance equipment to the most affordable 2.0T model, such as: Track-tuned suspension, 19-inch gunmetal-finish alloy wheels with performance Summer tires, Brembo® braking system, Torsen® limited-slip differential and R-Spec badging.

In a special nod to tuners, R-Spec will also receive a set of front strut camber adjustment bolts (dealer installation – optional for customer to install) to further enhance initial turn-in and handling response. To reduce both cost and weight, the R-Spec eliminates some non-essential convenience equipment such as:  Bluetooth®, automatic headlights, cruise control, trip computer, chrome interior accents and steering wheel audio controls. Genesis Coupe R-Spec is priced $3,000 less than the 2.0T Track model, leaving tuners with extra cash for their own choice of aftermarket performance upgrades. Appropriately, R-Spec will be available in three exteriors colors most common among international racing teams:  Karussell White, Bathurst Black and Tsukuba Red. R-Spec comes with manual transmission only.

R-Spec equipment includes:

• 2.0-liter low-pressure turbocharged intercooled four-cylinder engine with dual continuously variable valve timing delivering 210 hp, 30 mpg EPA highway rating and a top speed of 137 mph
• 6-speed close-ratio manual transmission
• Electronic Stability Control with Traction control, ABS, Electronic Brake-Force Distribution and Brake Assist
• 19-inch gunmetal-finish alloy wheels with staggered-width high-performance summer-compound Bridgestone Potenza RE050A tires (225/40YR19 front, 245/40YR19 rear)
• Brembo® braking system with 13.4-inch ventilated front rotors, 42mm four-piston fixed front calipers (red), 13.0-inch ventilated rear rotors, 32mm+28mm four-piston fixed rear calipers (red)
• Track-tuned suspension (higher-rate coil springs, higher-control shock absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, front strut brace)
• Torsen-type limited-slip differential
• R-Spec badging
• Tire Pressure Monitoring System
• Front, side, side curtain air bags
• Active front head restraints
• Driver’s lumbar support
• Air conditioning
• Remote keyless entry system
• Leather-wrapped steering wheel and shift knob
• Power windows (one-touch up and down), door locks and mirrors
• AM/FM/XM/CD/MP3 audio system with six speakers
• iPod/USB/Aux jack connectivity
• Projector beam headlamps
• Lightweight temporary spare with aluminum wheel (T135/80D18)
• Note:  Automatic transmission not available with R-Spec

2010 Genesis Coupe Manufacturer’s Suggested Retail Pricing

Freight charges for the 2010MY Genesis Coupe are $750 and are not included in the prices in this release.

WARRANTY

The 2010 Hyundai Genesis Coupe is protected by the Hyundai Advantage, America’s Best Warranty. Coverage includes five-year/60,000-mile bumper-to-bumper protection,

10-year/100,000-mile limited powertrain warranty, and seven-year/unlimited mileage anti-perforation coverage. In addition, Genesis Coupe buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) and that service includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of these coverages.

- By: Kap Shah

Last year at the 2008 SEMA show, Hyundai’s new 2010 Genesis Coupe was the main tuner attraction. This year, Rhys Millen Racing will show a Genesis Coupe, known as the RMR RM460, fitted with Hyundai’s award-winning 4.6 Tau V8. The mid-engine configuration and enhancement give the Genesis Coupe a total of 500-hp.

Other than that the RMR RM460 Genesis Coupe will get RMR’s Signature Edition kit consisting of a carbon fiber spoiler and a carbon fiber rear hatch. Inside, the modified Genesis Coupe will get Sparco Chrono sports seats, Sparco Alcantara and carbon fiber interior panels, and Infinity Kappa Perfect Speakers and power amplifier.

The RMR RM460 Genesis Coupe will ride on HRE 560 Series 20-inch wheels wrapped in Toyo T1R tires and a high-performance braking system by StopTech.

Click through for the press release.

Press Release:

RHYS MILLEN RACING CONVERTS GENESIS COUPE INTO PREMIER SPORTS CAR WITH MID-ENGINE V8 FOR SEMA

FOUNTAIN VALLEY, Calif., Oct. 22, 2009 – As the centerpiece of this year’s Specialty Equipment Market Association (SEMA) Show, Rhys Millen Racing (RMR) fabricated a Genesis Coupe with the award-winning 4.6-liter Tau V8 powerplant to develop the RM460 Genesis Coupe. The mid-engine configuration and enhancements create a 500-horsepower street car worthy of taking on any track or road course. Millen was drawn to the design similarities between the Genesis Coupe and the new Ferrari 599XX, which influenced the vehicle’s classic low profile and race-inspired look. This marks the second year of the partnership between RMR and Hyundai creating show-stopping Genesis Coupes with the ultimate in aftermarket appeal.

“We’ve enhanced the original performance features and created a rear hatch for complete engine access and viewing pleasure,” said Rhys Millen, owner, Rhys Millen Racing. “The Genesis Coupe platform combined with the Tau V8 borrowed from Hyundai’s upscale Genesis sedan have allowed us to build a true show-stopper for SEMA. Placing the Tau V8 in the middle of the Genesis Coupe’s architecture will improve vehicle handling, acceleration and braking and enhance the already dynamic driving experience.”

The Tau V8 engine replaces the original back seat and maintains most of its original architecture with upgrades to eight individual throttle bodies and a set of JE pistons that bumps the compression ratio to 11.0:1. An engine management system by AEM has been added to speak to the factory Engine Control Unit (ECU) while maintaining all factory dash and gauge cluster functions. A Mendeola five-speed sequential transmission has been mounted to the V8 and tuned for a maximum speed of 182 mph. Suspension will be maintained by the original MacPherson strut dual-link front suspension and a five-link rear suspension setup, and upgraded with a KW coilover component.

“The RMR RM460 Genesis Coupe perfectly showcases the rear-wheel drive platform of the vehicle as well as the performance capabilities of the powerful Tau V8 engine, available in the 2009 North American Car of the Year Genesis sedan,” said Michael Deitz, manager, Product Planning, Hyundai Motor America. “Rhys Millen Racing has taken the best of both worlds – the Tau’s flexibility and the Coupe’s tuner-friendly driving architecture – to create a hybrid powerhouse for this year’s show.”

The RMR RM460 Genesis Coupe will showcase HRE 560 Series 20-inch wheels, Toyo T1R tires and an industry-leading high-performance braking system by StopTech. Modifications to the chassis have been made to better accommodate the engine, including an impressive custom rear glass hatch conversion allowing better access to the engine.

On the outside, the RMR RM460 Genesis Coupe will feature a RMR Signature Edition kit, a carbon fiber spoiler and custom carbon fiber rear hatch. Custom RM ONYX HD paint is provided by BASF. Inside the vehicle will have Sparco Chrono sports seats, Sparco Alcantara and carbon fiber interior panels, and Infinity Kappa Perfect Speakers and power amplifier.

RHYS MILLEN RACING

R. Millen Motor Sports Sales (RMR) was founded 15 years ago by Rhys Millen to fulfill a huge demand for quality aftermarket products created by the Millen Racing heritage. Similar to motor sport clothing merchandise to a race fan, RMR offers proven race products to street customers primarily based on its motor sports associations. Since its creation, RMR has built itself up become one of the industries most respected tuners for Toyota, Lexus and Mitsubishi. In addition to RMR’s excellent relationship with auto manufacturers, the company has custom built many private vehicles for celebrities such as basketball star Dennis Rodman, actor Jason Priestley and rock star Alex Van Halen. RMR has also built cars and worked closely with the producers of the blockbuster hit franchise “The Fast and the Furious.”

RMR currently offers more than 100 products that are designed and produced in its facility or private labeled exclusively for RMR. These parts are carefully designed to provide the customer with quick and easy installation instructions with the highest quality. In many cases, its parts have met or exceeded factory specifications allowing dealers to warranty their installation keeping the cars under the factory warranty.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America’s Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

- By: Omar Rana

Hyundai’s CEO John Krafcik said today that it is considering extending its Hyundai Assurance incentive program in the United States. The program, which began in January of this year, allows consumers to return their vehicles if they lose their job.

Competitors, including General Motors and Ford, have widely copied the Hyundai Assurance Program, which has helped increase sales of the South Korean automaker during an economic hardship in the United States. Fewer than 50 customers have returned their vehicles under the program, Krafcik said.

Krafcik told Reuters that the automaker will keep the program running through the end of 2009. He said that Hyundai is “thinking now about how much further we should take it.”

Hyundai’s sales rose 20 percent to 342,217 vehicles in the United States during the first 9 months of 2009. Overall U.S. auto sales fell almost 30 percent.

- By: Stephen Calogera

Source: Reuters

For 2010, the most significant update for the Hyundai Accent is its EPA fuel-economy gain of up to 9 percent with the addition of a low-price “Blue” model.

The entry-level 110-hp Hyundai Accent Blue model starts at $9,970 and gets an outstanding fuel-economy of 27/36 mpg (city/highway). Hyundai is quick to point out that the Blue Accent’s highway fuel-economy is better than the Honda Fit and Nissan Versa.

Standard features on the Blue model include a 5-speed manual transmission with EcoShift indicator, sport-tuned power steering, dual front, side and head curtain airbags, six-way adjustable driver seat with armrest, 60/40 split fold-down rear seatback, rear spoiler and rear window defroster. Optional features include a air-conditioning, AM/FM/CD player and much more.

Click through for the press release for more details.

2010 Hyundai Accent:

Press Release:

Hyundai Announces 2010 Accent Lineup and Blue Edition Pricing

Accent Still the Lowest Priced Car in America

FOUNTAIN VALLEY, Calif., Oct. 7 /PRNewswire/ — How did Hyundai improve Accent’s EPA fuel economy for 2010 without adding thousands of dollars to the price like a hybrid does? The answer is the introduction of the high mileage, low price “Blue” edition and smart engineering to all Accent models. Accent’s fuel efficiency is improved by up to nine percent, reaching as high as 36 miles per gallon on the highway which is better than Honda Fit and Nissan Versa.

2010 Accent Manufacturers Suggested Retail Pricing

Model Engine Transmission MSRP

Blue 3-Door 1.6L Five-Speed M/T $9,970
GS 3-Door 1.6L Four-Speed A/T $12,995
GLS 4-Door 1.6L Five-Speed M/T $13,645
GLS 4-Door 1.6L Four-Speed A/T $14,645
SE 3-Door 1.6L Five-Speed M/T $16,195
SE 3-Door 1.6L Four-Speed A/T $16,995

Note: All prices in this release do not contain a freight charge of $720

ACCENT BLUE AND FUEL ECONOMY ADVANCEMENTS

All 2010 Accents receive lower friction engine components, aerodynamic improvements, lower-rolling-resistance silica tires, a “smart” alternator management system and other enhancements all aimed at reducing fuel consumption. The Accent Blue receives the same treatment plus revised transmission gear ratios and lowered ride height to achieve even greater fuel efficiency. The Blue edition is the lowest priced Accent, starting at $9,970. Accent Blue delivers up to 36 miles per gallon and the highest combined fuel economy of 31 miles per gallon in its lineup, achieving one of the highest mpg-per-dollar ratios in the industry. This new high mileage Accent will be identified with unique “Blue” badging.

To help Accent drivers get the most out of their cars Hyundai has added an economy indicator. The “eco indicator” on automatic transmission models is a green ECO light to indicate when the driver is achieving good fuel economy. Manual transmission models have an EcoShift indicator to inform drivers of the optimal time to shift.

NEW EQUIPMENT HIGHLIGHTS FOR 2010
— High mileage, low price “Blue” edition
– “Blue” edition available with air conditioning
– New and improved EPA fuel economy for all other models
– Standard iPod®/USB ports added to auxiliary input on all audio-
equipped models
– Standard steering wheel audio controls on Accent SE, optional on
Accent GLS
– Standard blue backlit gauges on all models
– ABS is now available on Accent GS

– Standard cruise control and sunroof on Accent SE

Steering wheel audio controls, blue back-lit gauges and an iPod/USB jack also make debuts on Accent. Now when an iPod is connected to the iPod/USB port, located in the front storage area, not only does it play music through the vehicle’s six-speaker audio system, but also charges the iPod. The iPod/USB input also allows the driver to access tracks with the new steering wheel audio controls. This new system also enables both driver and passengers to easily view song/artist/title information and control the music from the audio head unit rather than from the iPod itself.

ACCENT “BLUE” Three-door – the perfect entry-level car

This year, Hyundai introduces a high mileage “Blue” edition of its Accent. When shoppers see the “Blue” badge it means the model delivers outstanding fuel economy without adding thousands of dollars to the price. In fact, the “Blue” model will be priced lower than any other Accent model, assuring it will be both efficient and economical. Hyundai is focused on achieving an excellent mpg-per-dollar ratio with its “Blue” models. Fuel-efficient modifications include low friction engine components, lower-rolling-resistance silica tires, an optimized thermostat, a “smart” alternator management system, improvements to the underbody airflow management, revised transmission gear ratios and lowered ride height.

Key standard equipment includes a five-speed manual transmission with EcoShift indicator, sport-tuned power assisted rack-and-pinion steering, dual front, side and head curtain airbags, variable intermittent windshield wipers, six-way adjustable driver seat with armrest, 60/40 split fold-down rear seatback, rear spoiler and rear window defroster. Accent builds on Hyundai’s reputation for offering loads of standard equipment by also adding adjustable head restraints for all seating positions, cabin air filtration, tachometer, digital clock, two 12-volt outlets and remote hood release.

Accent GS

In keeping with Hyundai’s high-value approach to standard equipment, the Accent GS offers standard automatic transmission, air conditioning, tilt steering wheel, maplights, rear wiper, and bodycolor mirrors and door handles. Convenient storage areas are placed throughout the interior, including the front center console, driver storage tray and a rear storage tray. Two cupholders are ideally situated between the driver and passenger for easy reach. A 60/40 split fold-down rear seatback makes it easy to load large objects, or to mix cargo and passengers for maximum effectiveness. The roof-mounted micro antenna is aerodynamic, flexible and improves signal strength.

The GS Premium Package includes a 172-watt AM/FM/XM/CD/MP3 audio system with 6 speakers and iPod/USB inputs, power windows with driver’s window auto-down feature, power mirrors and door locks and remote keyless entry with alarm and panic alert. And for the first time, ABS is available on the GS as part of the Premium Package.

Accent SE – entry-level PERFORMANCE

The sport-oriented Accent SE takes value in an exciting new, fun-to-drive direction with the addition of the B&M Racing sport shifter. To complete the driving experience, the Accent SE features a sport-tuned suspension with unique springs, strut valving, stabilizer bar and steering gear – delivering in total a 70 percent increase in roll stiffness over the GS. Accent SE also features air conditioning, power sunroof, cruise control, a 172-watt AM/FM/XM/CD/MP3 audio system with six speakers and auxiliary iPod/USB inputs, steering wheel audio controls, power windows with driver’s window auto-down feature, illuminated vanity mirrors, power door locks, remote keyless entry with alarm and panic alert and power-adjustable exterior mirrors. On the outside, the 16-inch alloy wheels and P205/45R16 tires deliver enhanced road-holding capability, and fog lights keep the driver’s path illuminated in adverse weather. The SE trim is equipped with a leather-wrapped steering wheel and shift knob, and metallic interior accents. Additional storage is available with a front passenger seatback pocket and front door bottle holders.

ACCENT GLS

To simplify the buying process, the four-door Accent sedan comes in a single GLS trim level with either a five-speed manual or a four-speed automatic transmission with overdrive. GLS trim offers a wide range of features, including several items that are either optional or unavailable on competitive vehicles such as a powerful 110-horsepower 1.6-liter CVVT engine, power steering, rear coat hook, 60/40 split fold-down rear seatback, AM/FM/XM /CD/MP3 audio system with auxiliary iPod/USB inputs, driver and passenger illuminated vanity mirrors and standard air conditioning. There are a total of six airbags, including dual front airbags, front seat-mounted side-impact airbags, and roof mounted side-curtain airbags. Carpeted floor mats are optional. The GLS Premium Package includes ABS with EBD, tilt steering wheel, cruise control, power windows, mirrors, door locks, steering wheel audio controls and remote keyless entry with alarm and panic alert.

WARRANTY

The 2010 Hyundai Accent is protected by the Hyundai Advantage, America’s Best Warranty. Coverage includes five-year/60,000-mile bumper-to-bumper protection, 10-year/100,000-mile limited powertrain warranty, and seven-year/unlimited mileage anti-perforation coverage. In addition, Accent buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) and that service includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of these coverages.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

- By: Stephen Calogera

The 2009 SEMA show is right around the corner and just like last year, Hyundai will be showing off some modified 2010 Genesis Coupe models in Las Vegas. The first of the many modified Genesis Coupes will come from GReddy.

Known as the, GReddy X-Gen Street Genesis Coupe, the modified model is based on the Hyundai Genesis Coupe 2.0T that will get an increase in performance, handling and braking. The car is currently under construction and initial performance targets are set at 350-hp with a peak torque of 320 lb-ft. 0 to 60 mph will come in under 6 seconds.

Following SEMA, GReddy said that it plans to make additional engine modifications, bringing output to nearly 500-hp.

Click through for the press release for more info.

GReddy X-Gen Street Genesis Coupe:

Press Release:

FOUNTAIN VALLEY, Calif., Oct. 6, 2009 – To enhance the tunability of its most dynamic performance car ever, Hyundai has teamed up with GReddy Performance Parts to manufacture products for the Hyundai Genesis Coupe. These high-performance parts will be displayed on the “GReddy X-Gen Street Genesis Coupe” show car at SEMA 2009. The vehicle from GReddy is designed for the enthusiast looking to make modifications for daily driving or a weekend at the track. All of the GReddy parts designed for the Genesis Coupe are planned to be released as a production kit and available for enthusiasts everywhere. The vehicle will be on display at the Hyundai booth at the SEMA Show in the Las Vegas Convention Center from Nov. 3 – Nov. 6, 2009 (Booth # 24387).

The Hyundai Genesis Coupe 2.0T will follow the GReddy Total Tune-Up theme that will not only increase the performance of the engine, but also improve handling and braking. The finished car will blend reliable street performance with a powerful driving experience. The initial performance targets of the GReddy-powered Genesis Coupe will be 350 horsepower and 320 ft/lbs of torque with a 0-60 time under six seconds. Following SEMA, GReddy plans to make additional engine modifications, pushing horsepower to nearly 500.

“The Hyundai Genesis Coupe is a perfect car for the automotive enthusiast and the GReddy products are designed to maximize the performance capabilities of the vehicle,” said Kenji Sumino, general manager, GReddy Performance Parts. “The Genesis Coupe is the ideal car for SEMA and we are building upon the overall concepts originally designed by Hyundai engineers and are looking forward to developing a must-see car at this year’s SEMA Show.”

Mechanically, GReddy plans to include a GReddy Performance Products Turbo Upgrade Kit, large front-mounted intercooler kit, a SE Spectrum Elite cat-back exhaust system, MX racing downpipe, Type-S fully adjustable coil-over suspension and numerous other modifications. The vehicle will also feature GReddy six-piston front and four-piston rear brake calipers.

“The performance parts from GReddy allow enthusiasts to capitalize on the rear-wheel drive Genesis platform,” said Michael Deitz, manager, product development, Hyundai Motor America. “The modifications made by GReddy to the Genesis Coupe 2.0T will highlight the performance capabilities of the vehicle that can be achieved in a real-world setting.”

Styling modifications to the GReddy Genesis Coupe will include an Aero lip spoiler, carbon fiber hood, aggressive rear spoiler, Volk Racing G2 wheels and Toyo performance tires. The unique vehicle graphics will be designed and completed in collaboration with artists from Hyundai’s North American Design Center in Irvine, Calif. Inside, SEMA Show attendees will find Sparco racing seats, modified gauges, boost controller and a turbo timer as well as a remote switching system.

- By: Kap Shah

Many of the major automakers reported significant declines in sales last month as the automotive market recovered from a Cash for Clunkers hangover. GM reported a decline of 45 percent, while Ford reported a decline of 5 percent and Chrysler reported a decline of 42 percent. Even Toyota and Honda reported a decline of 13 and 20 percent respectively.

However, there was one company that was a major bright-spot – Hyundai. The Korean automaker continued its record-setting 2009 pace and sold a total of 55,134 vehicles in Sept., an increase of 26 percent year-over-year from Sept. 2008.

It’s difficult to say that during an economic downturn such as this, Hyundai isn’t gloomy.

“We knew we had some really strong product coming out,” John Krafcik, CEO Hyundai’s U.S. operations told The Detroit News. “We focused on the opportunities that deteriorating economic conditions would provide us.”

He said that Hyundai’s executives drew up a plan with a big marketing budget “to come out very, very strong in the first quarter and take as much market share as we could.”

Hyundai’s market share has increased by 4.4 percent. When you include sales of its sister brand Kia Motor Corp. Hyundai-Kia Automotive Group together increased their market share by 2 points to 7.5 percent – overtaking Japan’s Nissan in the United States.

Guess we now know what Honda’s CEO, Ito Takanobu, meant when he said: “Hyundai is awesome. They are undoubtedly a threat because their products are cheap, and the quality is improving.”

- By: Stephen Calogera

Source: Detroit News

Honda’s CEO Ito Takanobu said that he sees Hyundai as a huge threat to the future of Japanese automakers.

“Hyundai is awesome,” Takanobu said. “They are undoubtedly a threat because their products are cheap, and the quality is improving.”

Of course there’s good reason behind his compliment. The Korean automaker has seen strong sales growth all over the world and has been the top selling brand in Britain for retail sales.

Even Nissan’s designer, Shiro Nakamura, is complementing Hyundai. “Hyundai is the biggest threat for the Japanese automakers,” he said. “They have the technology, but they seem to have cheaper labor.”

- By: Stephen Calogera

Source: AutoCar

One would be hard-pressed to argue that the cash-for-clunkers was wildly successful at bringing consumers into showrooms this summer. The hype, however, has ended and September has seen sales rates below that of June, before the program began.

September’s sales rate came in at 9.51 million units, compared to 9.55 million in June. Ken Czubay, VP of US marketing for FoMoCo had this to say to Automotive News about the years numbers, “I’ve been in the auto business for 39 years, and I’ve never seen a roller coaster year like this,”

Ford fared fairly well though, as GM and Chrysler dropped 40% as predicted by analysts, Honda fell 20% and Toyota’s sales were down 13%, all compared to Ford’s drop of 5% following two consecutive months of year-over-year gains. Subaru and Hyundai-Kia, up 10% and 3% respectively, were able to sustain growth.

Industry wide performance was down almost 1/4 when compared with the previous September, and brought the decline for the previous 9 month period to 27%. August was the first month this year, and thus far the only one, to break 1 million units sold.

- By: Stephen Calogera

What’s better than the Hyundai Equus? A longer Hyundai Equus of course. However, while we will be getting the large luxury Equus sometime next year, Hyundai has just announced an exclusive stretch version, the Hyundai Equus Limousine, for the Korean market.

The Hyundai Equus Limousine is 300 mm longer (5,460 mm) than the base sedan version and increases comfort for the “VIP passenger.” It is available with a Lambda 3.8L and the new Tau 5.0L engine. The 5.0L V8 Tau engine is an upgraded version of the Tau 4.6L engine and produces 400-hp.

Prices for the Hyundai Equus Limousine range from 135 million won ($113,000 USD) to 146 million won ($122,180 USD).

Follow through for the press release and the high-res image gallery.

Hyundai Equus Limousine:

Press Release:

HYUNDAI LAUNCHES STRETCH EDITION OF ITS LUXURY FLAGSHIP, EQUUS

- 300 mm longer than the sedan version, increasing comfort for the VIP passenger

- Features award-winning Tau Engine in V8 5.0L version

- Offering the world’s most comfortable passenger experience

*All specifications in this release are Korean domestic.

(Seoul, Korea) Hyundai Motor Co. today began receiving orders for the long wheelbase edition of its most luxurious car, the EQUUS.

The stretch edition offers several upgraded features from the normal sedan version, including differentiated exterior designs and longer overall length. The engine and other functions have been reinforced to attain first-class performance, safety, comfort and convenience.

With the comfort of passengers at the forefront of its design principle, the EQUUS Limousine, as it is named in Korea, offers passengers unparalleled levels of interior volume. The vehicle’s length is longer than major competitors by as much as 310 mm, with backseat legroom as much as 376 mm longer, as well.

To differentiate it from the EQUUS sedan, the stretch version is equipped with an exclusive horizontal cross-bar radiator grille with an emblem in the center. Thus, the exterior image exudes an impression of strength and confidence, in line with the vehicle’s elegant image.

EQUUS Limousine comes with a choice of two sophisticated engines: The Lambda 3.8L engine and the Tau 5.0L engine. The Tau 5.0 engine, applied to the stretch version for the first time, is a reinforced version of the Tau 4.6L engine that won the 2009 Ward’s 10 Best Engines award.

With a maximum output of 400ps and a peak torque rating of 51.0kg, the stretch version outperforms its competitors, such as the Lexus LS460L and Mercedes S500L by 20ps and 12ps, respectively.

The power-driven footrest, the world’s first, along with Rear Seat Leg Support, Relax Posture Control and Massage System function, allows passengers the most comfortable driving experience found today.

The price for the long wheelbase edition EQUUS ranges from 135 million won to 146 million won.

Additionally, Hyundai has successfully developed a bulletproof version of the long wheelbase EQUUS and has donated three units to the Blue House (the Korean Presidential Residence). Hyundai is the first Korean company ? and one of a handful worldwide – to develop a bulletproof car with its own technology.

● Comparison with competitors

By: Kap Shah

The Tokyo Motor Show, held every two years, is one of Asia’s premier auto events. However, for the upcoming 2009 Tokyo Motor Show, automakers have been dropping out as the show gets hit hard by international automakers who have decided to sit out this year due to the global economic slump.

Hyundai Motor Co. is the latest foreign automaker to cancel its participation at next month’s show.

“Hyundai called last week and orally confirmed their intent to cancel,” said Toyokazu Ishida, who administers the international exhibition for the Japan Automobile Manufacturers Association. “It’s unbelievable,” Ishida told Automotive News

Chrysler, Ford and General Motors Company were among the first to drop out earlier this year.

- By: Stephen Calogera

According to a report by Wards, Hyundai Motor America will not offer a V6 engine in its next-generation Sonata mid-sized sedan lineup. The 2011 Hyundai Sonata will go on sale in the United States early next year.

Instead, the new Sonata will be offered with Hyundai’s new 2.4L Theta II GDI 4-cylinder gasoline engine that produces 175-hp and returns an estimated fuel-economy of 22/32 mpg (city/highway). All engines will be mated to a 6-speed automatic.

The new 2011 Hyundai Sonata for the U.S. market is expected to debut at the 2010 Detroit Auto Show in January.

Wards said that Hyundai is also nixing the V6 engine from its Tucson Crossover model.

2010 Hyundai Sonata (Korea Model):

- By: Kap Shah

Source: WardsAuto