Hyundai - egmCarTech

Hyundai unveils 2.4L Theta II, will debut in 2010 Sonata sedan

Posted: Nov 17, 2009

Filed under: 2010 Releases, Hybrids, Green News, Hyundai, Industry News

Today, Hyundai Motors introduced their first direct-injection gasoline powered engine. According to Hyundai, the 2.4-liter engine, dubbed the Theta II, delivers more power while improving fuel-efficiency by 10%, reports Automotive News.
The new engine, set to debut in the redesigned Hyndai Sonata early next year, took four years and $147.4 million to develop. The [...]

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Japanese automakers weary as Hyundai/Kia gains market share

Posted: Nov 16, 2009

Filed under: Hyundai, Industry News, Kia

Japanese automakers are weary as they keep a watchful eye on Hyundai Motors and its affiliate Kia Motors. The two companies combine to make the world’s fourth largest automaker by sales and despite this economy we are in, they are making money hand over fist.
The Japanese are worried because as Reuters reports, “South Korea last [...]

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Hyundai falls victim to cyber squatters on Twitter

Posted: Nov 10, 2009

Filed under: Hyundai, Industry News

Like many companies, Hyundai motors has taken to social media as a means of marketing and maintaining brand awareness. Unfortunately for the however, the Twitter user name ‘Hyundai’ had already been taken before the Korean automaker even thought about social media. “Twitter’s @Hyundai page contains a collection of 140-character blasts in English and [...]

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Hyundai gets AdAge’s 2009 Marketer of the Year

Posted: Nov 10, 2009

Filed under: Hyundai, Industry News

“Now finance or lease any new Hyundai, and if you lose your income in the next year, you can return it with no impact on your credit.”- That was the voice over for Hyundai’s commercial during last year’s Superbowl. The company also ran nine ads during the Academy Awards to launch the Genesis. [...]

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Hennessey gives 2010 Hyundai Genesis Coupe 500-hp

Posted: Oct 29, 2009

Filed under: 2010 Releases, Auto Shows, Hyundai, Tuner Cars

Hennessey Performance Engineering is well known for its modified American muscle. However, next week at the 2009 SEMA Show, Hennessey will show a modified 2010 Hyundai Genesis Coupe that pushes an outstanding 500-hp.
The Hennessey 2010 Hyundai Genesis Coupe features a Hennessey Custom Single Turbo System, Precision 66 mm ball bearing turbocharger, Tial blow-off valve and [...]

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StreetConcepts to give Hyundai Genesis a paint graphic live at SEMA

Posted: Oct 28, 2009

Filed under: Auto Shows, Hyundai, Tuner Cars

At the 2009 SEMA event next week, StreetConcepts will give a Pearl White 2009 Hyundai Genesis sedan a custom “one-of-a-kind graphic” live at the show. The move marks the eighth consecutive year Hyundai has partnered with Street Concepts.
Detroit-based graphic designer Courtney Mason will complete the work with paint pens.
In addition to the custom graphic, Street [...]

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Popular Mechanics announces 2010 Automotive Excellence Awards, Ford sets record with three wins

Posted: Oct 28, 2009

Filed under: 2010 Releases, BMW, Chevrolet, Ford, GM, Hyundai, Kia, Lexus, Subaru, Toyota

Popular Mechanics today named the 10 winners of its Automotive Excellence Awards for the 2010 year. Chosen by the magazine’s expert editorial team, these awards recognize the best in automotive design, execution and technology for 2010 model year vehicles in ten specific categories.
“Despite a tumultuous year in the automotive industry, engineers have rolled out some of [...]

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2010 Hyundai Genesis Coupe 2.0T R-Spec to debut at 2009 SEMA

Posted: Oct 27, 2009

Filed under: 2010 Releases, Auto Shows, Hyundai

Now that the 2010 Hyundai Genesis Coupe is out pleasing the rear-wheel-drive sports coupe segment lovers, Hyundai is finally gearing up to launch the promised Genesis Coupe 2.0T R-Spec model. Hyundai says that the 2010 Genesis Coupe 2.0T R-Spec model is “the perfect blank canvas for tuners” with prices starting at $23,750.
Power comes from a [...]

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Rhys Millen gives Hyundai Genesis Coupe modified 500-hp 4.6L Tau V8

Posted: Oct 25, 2009

Filed under: Auto Shows, Hyundai, Tuner Cars

Last year at the 2008 SEMA show, Hyundai’s new 2010 Genesis Coupe was the main tuner attraction. This year, Rhys Millen Racing will show a Genesis Coupe, known as the RMR RM460, fitted with Hyundai’s award-winning 4.6 Tau V8. The mid-engine configuration and enhancement give the Genesis Coupe a total of 500-hp.
Other than that the [...]

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Hyundai considers extending Assurance incentive program

Posted: Oct 21, 2009

Filed under: Hyundai, Industry News

Hyundai’s CEO John Krafcik said today that it is considering extending its Hyundai Assurance incentive program in the United States. The program, which began in January of this year, allows consumers to return their vehicles if they lose their job.
Competitors, including General Motors and Ford, have widely copied the Hyundai Assurance Program, which has helped [...]