egmCarTech

While many major automakers are jumping on the electric-vehicle bandwagon, Honda is one automaker that refuses to do so… until now.
“Fuel-cell cars will become necessary,” said Takashi Moriya, head of Honda’s group developing the technology. “We’re positioning it as the ultimate zero-emission car.”
It seems like Honda has changed its mind as sales of the Insight [...]

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Honda’s top U.S. executive said that the Japanese automaker may have to update its models faster because the competition is getting too tough in the mid-size sedan segment. John Mendel said that Honda will do its best to stay ahead of the pack with new models in new market segments and will updates its vehicles [...]

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As the yen rises significantly against the dollar, Honda Motor Co. may move production of the popular Fit small car to the United States. Honda’s President Takanobu Ito called the shift a “highly likely possibility.” Ito told Automotive News that “considering the foreign exchange, such a structural reform might be called for.”
All Honda Fit models are [...]

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As reported earlier this morning, Ford’s U.S. hybrid sales were up 73 percent during the first nine months of 2009, as compared to the same period last year. Through September, Ford said it sold 26,016 hybrid vehicles with the new Ford Fusion Hybrid leading the pack.
According to Automotive News, Ford and Honda are fighting for [...]

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Honda is set to release a documentary on its website October 19 starring Tony Hawk, the screenwriters of Transformers, and a number of others. Titled Racing Against Time, the documentary also features a Honda employee who helped develop the Honda FCX Clarity fuel-cell vehicle.
Honda’s sixth documentary, entitled Living with Robots, is still in production and i [...]

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Green Car Journal announced today that it has picked five finalists for the 2010 Green Car of the Year. The winner will be announced during a press conference at the 2009 LA Auto Show on Dec. 3.
2010 Green Car of the Year Finalists:

Audi A3 TDI
Honda Insight
Mercury Milan Hybrid (no idea why it’s not the Ford [...]

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Not a fan of going hybrid but love the looks new Honda CR-Z? Well, we have some bad news for you. Honda has ruled out any chance of offering the CR-Z with anything other than a hybrid powertrain. That means all your dreams of getting a turbocharged 4-cylinder hot-hatch out of the new CR-Z are [...]

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Honda today released interior images of the all-new and all-controversial 2010 Honda Accord Crosstour.
“The interior design is intended to enhance the feeling of width and space in the passenger cabin while creating a premium and accommodating atmosphere, says Honda. “The inset sculpting of the instrument panel along with a wide center console increases the sense [...]

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Last week, Toyota’s CEO said that his company “grasping for salvation.” Today, Honda’s CEO is complimenting Hyundai saying that they are a threat to Japanese made vehicles. What is going on with these Japanese CEOs?
Honda’s CEO Ito Takanobu said that he sees Hyundai as a huge threat to the future of Japanese automakers.
“Hyundai is awesome,” [...]

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One would be hard-pressed to argue that the cash-for-clunkers was wildly successful at bringing consumers into showrooms this summer. The hype, however, has ended and September has seen sales rates below that of June, before the program began.
September’s sales rate came in at 9.51 million units, compared to 9.55 million in June. Ken [...]

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