Fiat recently has been working very hard to clinch the US market with what seemed like a pretty good offering: the 500 Abarth, but their efforts seem to have been slightly in vain. The National Highway and Traffic Safety Administration (NHTSA) has just ‘awarded’ three stars to the Fiat 500 for safety, though the Insurance [...]
Fiat’s spicy commercial ‘Seduction’ made its debut alongside the Fiat 500 Abarth at the 2011 LA Auto Show. Since then, the video has gathered more than 2 million views on YouTube and is now receiving the pop-up video treatment from VH1. A pop-up version of the commercial will be featured on VH1.com’s ‘Pop-Up Video’ site [...]
The new 2012 Fiat 500 Abarth recently stopped by at Jay Leno’s Garage, Joe Grace, Fiat Vehicle Line Executive. Other than taking the Fiat 500 Abarth for a spin, Leno received a short history lesson from Grace on the brand’s heritage. Click here for our original post on the Fiat 500 Abarth. Check out the video [...]
Chrysler Group LLC is taking out a little time today to celebrate 1 million hits (in just one week) on YouTube for its new 2012 Fiat 500 Abarth ‘Seduction’ commercial. “The Fiat brand is thrilled to learn that our spot has captured the attention of so many people across the globe” said Olivier Francois – [...]
The National Highway Traffic Safety Administration has come across an issue with contaminated brake fluid, resulting in a recall of approximately 340 2012 Doge Journey and Fiat 500 models. Chrysler’s models can loose braking ability due to the contaminated fluid, a problem that came up at the Toluca Assembly Plant in Mexico. “Some vehicles were [...]
Imagine what would happen if a Ferrari designer blessed Chrysler models with some style? Well, that’s exactly what’s going on right now as we type this. Fiat SpA, which now owns a controlling stake in Chrysler Group LLC is counting on Lorenzo Ramaciotti, the designer of the Ferrari 612 Scaglietti, to make Chrysler models appear [...]
Considering one of Fiat’s biggest selling points is its seemingly limitless customization options, its no surprise that a new edition has been released for the Fiat 500. The car made its debut last week at the Los Angeles Auto Show, and it now getting two new production models, one called the Abarth 595 Turismo, and [...]
Chrysler Group LLC announced today that the head of Fiat Brand for North America, Laura Soave, is leaving the company. Soave will be replaced by Timothy Kuniskis who recently served as Director for both the Chrysler Brand and Fiat Brand Product Marketing. The move is effective immediately. Rumor has it that Soave was let go over an improper [...]
Fiat is doing all its can to generate more interest in the Fiat 500 and the new hardcore 500 Abarth should definitely help. Of course, marketing has to be a part of the picture as well and the Italian automaker has just released two new sexy ad spots. The Fiat 500 Abarth ad spot, called [...]
Key Competitors: Mini Cooper S, Beetle R. Power: Turbocharged 1.4l MultiAir 4-cylinder, 165 hp. Transmission: 5-speed manual. Performance: TBA. Availability: Available later this year. Having not enjoyed the same sales curve as the Mini Cooper during its introduction, the Fiat 500 is in a little bit of trouble when compared to the Mini. But that [...]
