Archive | BMW

Video: What happens when a BMW M4 and an aircraft carrier come together?

Aircraft carriers are some of the queens of the ocean and while they’re used to keep our seas relatively safe, launching some of the world’s most technologically advanced fighter jets and what not, BMW of Canada had another reason to use a carrier. Ok ok, BMW hasn’t really gone through the trouble of converting an […]

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Facts and Figures: BMW blows $1B into Mexico car plant

BMWs have been oozing out of non-German locations for years (South Africa, the US, and Brazil, for example), the latest incarnation of this new found manufacturing turf does not come as a shock. VW and Audi have found success with this country in the past as has GM and, well, quite a few other automakers. […]

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Opinion: BMW outsells Mercedes, and it’s slightly irksome

Mercedes spent much of the early aughts investing in research and development for more niche cars than most thought the market could bear. Not long thereafter, BMW jumped on the bandwagon, and for some of us, it seemed like the death knell for BMW’s long-running trend of profitability. BMW has slightly edged out Mercedes-Benz in […]

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Report: A BMW M4 Gran Coupe ain’t gonna happen

Australian media is at it again. After apparently speaking with BMW M’s GmbH’s Jorg Bartels, word is that BMW is not interested in producing an M4 Gran Coupe, though it was considered. Click here for more news on the BMW M3/M4. The reason is that the company doesn’t expect the car to be a hot […]

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Report: Final product of Toyota and BMW sports car collaboration could be a convertible

A new report is in from Australia’s¬†Drive, who supposedly learned that Toyota is apparently eyeing the possibility of a convertible model in regards to its highly-anticipated sports car collaboration with BMW. After speaking with a “Toyota official,” word is that a convertible may be a more viable business case instead of producing a GT 86 […]

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BMW announces new special edition M4 for Goodwood later this week

BMW officially announced to be bringing a special edition M4 Coupe to the Goodwood Festival of Speed this year in the UK. Pictures weren’t released, but BMW said that the model will be customized by BMW Individual and specifically destined for the UK market. A Tanzanite Blue exterior will separate it from other M4 Coupes, […]

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Report: BMW preparing massive cost cuts to save billions…watch out build quality!

Cost-cutting is a term that no auto enthusiast likes to hear at all, especially since the result of cost-cutting usually means a complete dilution of brand identity while putting build quality and reliability in jeopardy. Hey, remember when Mercedes-Benz cut major cost corners in the late 1990s? Yea, it wasn’t good. Well, either way,¬†AutomotiveNews reports […]

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BMW and GoPro team up to offer integration on their latest cars plus Minis

In lieu of Volkswagen’s marketing stunt with GoPro, BMW and Mini thought it’d be wise to follow suit. BMWs, just like Volkswagens, are vectors for enthusiasts to express their love for cars, particularly in the form of film and photography. As a result, BMWs and Minis with models later than 2012 and with BMW Apps […]

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BMW Individual reveals 6-Series Gran Coupe Bang and Olufsen Edition w/ video

If going through BMW Individual’s unique tailoring program just isn’t enough for you, then the firm has something just for you. Recently, they showcased a special 6-Series Gran Coupe Bang & Olufsen Edition, which standardizes the new $3,700 audio system that’s otherwise optional on the normal Gran Coupe. But what separates this special edition model […]

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BMW Individual exemplifies a custom tailored 2015 X6

BMW released pictures of a custom tailored and stylized version of the 2015 X6, specifically reworked by the automaker’s Individual program. Painted in Pyrite Brown metallic paint, this model specific X6 also comes with Merino leather seats, a leather lined dashboard, and bespoke 20-inch lightweight wheels. There’s also an Alcantara headliner and Sen Light Brown […]

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