Audi disappointed a good amount of enthusiasts when they dropped the S5’s 4.2L naturally-aspirated V8—the same engine that saw duty in previous versions of the S4, most notably the RS4, the Audi R8 and many more—in favor of a 3.0L TFSI Supercharged V6. But fans of the original S5 will be relieved to hear that [...]
Over in motherland Russia, marketers and advertisers for Marlboro—yes, the American tobacco company—recently pulled an interesting stunt using an Audi and projection mapping. Ok, before I continue, what the heck is that? Projection mapping is where a series of artists and technicians turn virtually any surface into a projection screen, whether it be two-dimensional or [...]
With the big final NFL game just around the corner, companies are hard at work planning their big marketing and advertising strategies for one of the most widely viewed contests in America. Lexus was one of the first to the punch, providing a little teaser for their first ever Super Bowl ad debut. Now, Audi [...]
Back in 1999, Audi introduced a lifted version of the Audi A6 Avant estate called the Audi Allroad Quattro, which seemed to be like a grown executive man’s Subaru Outback. Though because of poor marketing and several other speculative reasons, the Audi Allroad never met the expectations of Audi’s sales in North America so it [...]
Audi has made the decision to cut a sedan variant out of its upcoming RS4 models and strictly release an Avant body style for European markets. “We will continue with the RS4 Avant, which has traditionally accounted for the majority of European sales,” says the boss of Audi’s quattro division, Stephan Riel, “but our research [...]
Head of Audi Group Design Wolfgang Egger is now taking over the Audi Brand Design operations as well. Accompanying the announcement is a head shot that doubles as a teaser photo that uses a fuzzy image of what could possibly be next for the Audi TT as a backdrop. What little we can decipher shows [...]
Key Competitors: BMW 7-Series, Mercedes-Benz S-Class, Jaguar XJ, Porsche Panamera, Lexus LS. Power: Supercharged 3.0L V6 333hp. Transmission: 8-speed automatic. Pricing: TBA. Availability: Before summer 2012. Following the move that BMW did with the 7-Series—offering a six-cylinder powerplant for the flagship in North America—Audi announced that they will be offering a six-cylinder option as well [...]
Now that Audi let slip the A5, S5 and RS5, the new A4 and S4 are out. The other tidbit that slipped out is that the Allroad Quattro (wagon) is back. Ten years ago, Audi was offering Tiptronic in their A4s, which adjusted the downshift proclivity, now in an A4 or S4, if the computer [...]
This is the moment many sports sedan fans waited for: the new 2013 Audi RS5 is out: 450 bhp to four wheels, and 174 (limited) miles per hour thanks to a naturally aspirated 4.2 liter V8. Stability control can be switched off completely, 15 inch carbon ceramic brakes can be fitted as can 20 inch [...]
At the 2012 Detroit Auto Show today, Audi’s most significant debut was the new Q3 Vail Concept – the first time any version of the Q3 has made it to the United States. “The Audi Q3 Vail represents a new, potential variation on the SUV concept,” Audi said in a statement. “The themed vehicle has [...]
