At the 2012 Chicago Auto Show, the 2013 Acura ILX is making its production debut as the base model in the brand’s lineup. Acura says that the primary target customers for the ILX are Generation Y- successful 20 and 30-somethings moving into the luxury car ranks “First-time luxury buyers tend to place a high value [...]
Following a concept debut at the 2012 Detroit Auto Show, Acura has taken the covers off of the production version of the new 2013 RDX compact 5-passenger crossover at the 2012 Chicago Auto Show. The second-generation of the Acura RDX gets better performance and fuel-efficiency, a new transmission and an all-wheel-drive system. The 2.3 liter [...]
Earlier this week, Acura dropped its full commercial for Super Bowl XLVI which features Jerry Seinfeld and Jay Leno attempting to convince the first buyer of the upcoming Acura NSX to hand them over his keys. Check out original post on the Acura NSX. Acura has now released another commercial, for the web only, where Seinfeld [...]
It seems like automakers will be eating up most of the commercial breaks during Super Bowl XLVI on Feb. 5th. Acura will be jumping in on the game for the first time to capitalize on more than 100 million viewers. The campaign is designed to strengthen Acura brand awareness and leverage the brand’s announcement in [...]
Key Competitors: BMW X3, Range Rover Evoque, Volvo XC60, Infiniti EX35, Audi Q5. Power: 3.5L V6 making 273 hp. Transmission: 6-speed automatic. Pricing: TBA. Availability: Spring 2012. Acura unleashed a prototype of its latest effort to replace the aging RDX compact luxury crossover SUV earlier at the 2011 North American International Auto Show. Pinned as [...]
The NSX concept looks a bit less forgettable, make that a lot less forgettable: the best part is the front splitter, but the traditional unaltered Acura grille fits in perfectly. The following are confirmed facts: the next NSX will be a V6 powered hybrid with Acura’s SH all wheel drive. Honda/Acura have decided that the [...]
At the 2012 Detroit Auto Show earlier today, Acura unveiled the new ILX COncept, a study that seems to be a bit closer on the horizon (spring 2012) than the NSX (somewhere in the next three years). So far, three four bangers have been discussed for the ILX: a two-liter, a 2.4 liter and a [...]
At the 2012 Detroit Auto Show tomorrow, Acura will display a new NSX Concept. While we’ve heard previous reports of what could be powering the new model, latest reports suggest that the NSX will return as a 400-hp four-wheel-drive hybrid that will compete with the likes of the Audi R8. Power for the model will [...]
Honda has notified its dealers not to sell some cars until they complete a recall to fix an air bag defect, which has been linked to 18 injuries and two deaths. The problem lies within the driver side air bag, which can deploy with a lot of force and send metal shards into the driver. [...]
Honda said that it expects sales to grow in 2012 with the Honda brand targeting a 23.6 percent sales increase and Acura targeting a 40 percent sales increase. According to Tetsuo Iwamura, president and CEO of American Honda, the gains will be lead by new cars and trucks that the company plans to update for both [...]
