Report: The BMW Z4 subtly goes off into the sunset, ends production

Remember the BMW Z4? So do we, but if you’re thinking, “barely,” you’re not alone. The current generation BMW Z4 is hardly remarkable, despite its suave looks. The Z4 simply is a case of, it looks better than it drives.

Because the current E89 Z4 isn’t the greatest thing in luxury sports roadsters, especially when the Porsche Boxster is a far easier choice, its low popularity explains why BMW didn’t send it off into the sunset with a big celebration. Instead, BMW quietly ended production for the Z4 and nobody seems to have batted an eye.

Part of the reason why nobody gives a darn is attributed to BMW and Toyota’s latest collaboration, which is expected to produce a midsize sports coupe hyped up to be the second coming of the Toyota Supra. This initial project immediately received instant recognition upon announcement to become one of the most highly-anticipated future vehicle releases of the new millennium. Because of the added hype, BMW and Toyota added added potential for a Z4 successor to be spawned off of this project, further overshadowing any potential the outgoing Z4 ever had.

The successor, rumored to be named the Z5, is projected to arrive in showrooms as 2018 model, meaning an introduction in 2017 is very plausible.

As for the Z4, only 115,000 in total were sold through the car’s seven-year production run. Seven years, which is a very long time in car generations. Usually a car is kept around that long because it’s successful, but the E89 Z4 hardly was. It just seemed like BMW totally forgot about the Z4 themselves and simply didn’t care about it enough to make it worthwhile.

Let’s hope the story changes with the new Z5.

– By: Chris Chin

Source: (if you know German or know how to use Google Translate) via AutoGuide

Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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